MGB266 Enablers of Growth
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | MGB266 |
|---|---|
| Prerequisite(s): | MGB264 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $2,040 |
| Pre-2021 CSP student contribution | $1,597 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $3,024 |
| International unit fee | $4,176 |
Unit Outline: Semester 2 2024, Gardens Point, Internal
| Unit code: | MGB266 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | MGB264 |
Overview
This unit equips students with knowledge and skills to further identify, understand, and apply fundamental financial, legal, and marketing enablers of entrepreneurship and growth. You will further develop your understanding of funding opportunities for new ventures as well as build on your financial literacy skills to make informed predictions about its future directions. You will also further explore and apply the legal enablers of growth including business regulation, intellectual property, consumer protection, commercialisation, internationalisation, and online legal issues. Last, you will also explore further understand and apply key marketing enablers related to marketing, sales, customers, and online promotion. Each enabler will be applied to to your growing entrepreneurial or intrapreneurial venture.
Learning Outcomes
On successful completion of this unit you will be able to:
- Describe and critically apply financial, legal, and marketing fundamental principles in relation to entrepreneurial ventures
- Formulate evidence-based responses to improve operational performance, taking into account diverse stakeholder needs
- Critically reflect on the social, cultural and ethical influences on entrepreneurial goals, actions and decision-making
- Use professional communication skills to present your decisions relating to an entrepreneurial venture in written forms
Content
Financial enablers
- Funding opportunities
- Crowdfunding platforms and approaches
- Understanding financials and cashflow
Legal enablers
- Business name establishment
- Business models, regulation, and ownership
- Consumer protection
- Commercialisation and intellectual property
- Internationalisation
- Online legal issues
Marketing enablers
- Marketing fundamentals
- Sales ethic
- Customer acquisition techniques
- Online promotion approaches and tactics
Learning Approaches
This unit takes a blended approach to learning and teaching. You will be provided with both eContent and timetabled activities such as workshops and tutorials. eContent will be clearly identified on your Canvas site for you to engage with on a weekly basis before your classes. eContent could include videos, readings, self-reflection and/or peer activities designed to enhance your learning experience. During the timetabled activities, the unit coordinator and/or your tutor will further explain content and you will be provided with opportunities to explore this content in a collaborative learning environment. After your weekly classes, you should continue to engage with unit resources to ensure you consolidate your understanding of unit content. Teaching team members will also be available for one-on-one consultations to assist you with your learning journey.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, individual consultation
- Formal: in writing, such as checklists, rubrics, written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
This series of assessments are designed to support more fine-tuned analysis and planning of your venture in relation to fundamental financial, legal, and marketing aspects. You may be a part of a group interested in a similar venture, the individual assessment will assist to identify different approaches to the same venture idea.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Financial Analysis
In this assessment you will explore different funding options that could be used to further develop your entrepreneurial venture. You will need to justify the relative advantages and disadvantages of each in relation to your entrepreneurial venture, ultimately producing a funding plan to support growth over the next 5 years.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Legal Analysis
In this assessment you will explore legal issues covered in the unit and the potential impact they could have on your entrepreneurial venture. You will need to present an analysis of the impact of each legal issue in relation to your entrepreneurial venture to support growth over the next 5 years, identifying legal pitfalls that could hamper your venture or growth of your venture.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Marketing Analysis and Plan
In this assessment you will present a marketing plan designed to complement your customer engagement strategy. You should outline and justify the application of marketing fundamentals, as well as platforms, approaches, and tactics you will employ to support growth of your entrepreneurial venture over the next 5 years.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
No additional requirements to study.
Costs
No additional costs to study.
Resources
Weekly resources will be made available on the unit Canvas site.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3, Legal Analysis, Marketing Analysis and Plan - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO4, Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO3, Financial Analysis, Legal Analysis, Marketing Analysis and Plan
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: Legal Analysis, Marketing Analysis and Plan - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Financial Analysis, Legal Analysis, Marketing Analysis and Plan
BS08 Bachelor of Business - International
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: Legal Analysis, Marketing Analysis and Plan - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Financial Analysis, Legal Analysis, Marketing Analysis and Plan
Unit Outline: Semester 2 2024, Online
| Unit code: | MGB266 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | MGB264 |
Overview
This unit equips students with knowledge and skills to further identify, understand, and apply fundamental financial, legal, and marketing enablers of entrepreneurship and growth. You will further develop your understanding of funding opportunities for new ventures as well as build on your financial literacy skills to make informed predictions about its future directions. You will also further explore and apply the legal enablers of growth including business regulation, intellectual property, consumer protection, commercialisation, internationalisation, and online legal issues. Last, you will also explore further understand and apply key marketing enablers related to marketing, sales, customers, and online promotion. Each enabler will be applied to to your growing entrepreneurial or intrapreneurial venture.
Learning Outcomes
On successful completion of this unit you will be able to:
- Describe and critically apply financial, legal, and marketing fundamental principles in relation to entrepreneurial ventures
- Formulate evidence-based responses to improve operational performance, taking into account diverse stakeholder needs
- Critically reflect on the social, cultural and ethical influences on entrepreneurial goals, actions and decision-making
- Use professional communication skills to present your decisions relating to an entrepreneurial venture in written forms
Content
Financial enablers
- Funding opportunities
- Crowdfunding platforms and approaches
- Understanding financials and cashflow
Legal enablers
- Business name establishment
- Business models, regulation, and ownership
- Consumer protection
- Commercialisation and intellectual property
- Internationalisation
- Online legal issues
Marketing enablers
- Marketing fundamentals
- Sales ethic
- Customer acquisition techniques
- Online promotion approaches and tactics
Learning Approaches
This unit takes a blended approach to learning and teaching. You will be provided with both eContent and timetabled activities such as workshops and tutorials. eContent will be clearly identified on your Canvas site for you to engage with on a weekly basis before your classes. eContent could include videos, readings, self-reflection and/or peer activities designed to enhance your learning experience. During the timetabled activities, the unit coordinator and/or your tutor will further explain content and you will be provided with opportunities to explore this content in a collaborative learning environment. After your weekly classes, you should continue to engage with unit resources to ensure you consolidate your understanding of unit content. Teaching team members will also be available for one-on-one consultations to assist you with your learning journey.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, individual consultation
- Formal: in writing, such as checklists, rubrics, written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
This series of assessments are designed to support more fine-tuned analysis and planning of your venture in relation to fundamental financial, legal, and marketing aspects. You may be a part of a group interested in a similar venture, the individual assessment will assist to identify different approaches to the same venture idea.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Financial Analysis
In this assessment you will explore different funding options that could be used to further develop your entrepreneurial venture. You will need to justify the relative advantages and disadvantages of each in relation to your entrepreneurial venture, ultimately producing a funding plan to support growth over the next 5 years.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Legal Analysis
In this assessment you will explore legal issues covered in the unit and the potential impact they could have on your entrepreneurial venture. You will need to present an analysis of the impact of each legal issue in relation to your entrepreneurial venture to support growth over the next 5 years, identifying legal pitfalls that could hamper your venture or growth of your venture.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Marketing Analysis and Plan
In this assessment you will present a marketing plan designed to complement your customer engagement strategy. You should outline and justify the application of marketing fundamentals, as well as platforms, approaches, and tactics you will employ to support growth of your entrepreneurial venture over the next 5 years.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
No additional requirements to study.
Costs
No additional costs to study.
Resources
Weekly resources will be made available on the unit Canvas site.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3, Legal Analysis, Marketing Analysis and Plan - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO4, Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO3, Financial Analysis, Legal Analysis, Marketing Analysis and Plan
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: Legal Analysis, Marketing Analysis and Plan - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Financial Analysis, Legal Analysis, Marketing Analysis and Plan
BS08 Bachelor of Business - International
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: Legal Analysis, Marketing Analysis and Plan - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: Financial Analysis, Legal Analysis, Marketing Analysis and Plan - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Financial Analysis, Legal Analysis, Marketing Analysis and Plan