GSZ539 Intellectual Property Strategy and Management
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | GSZ539 |
|---|---|
| Equivalent(s): | GSN529,GSZ529 |
| Credit points: | 6 |
| Timetable | Details in HiQ, if available |
| Availabilities |
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| Domestic tuition unit fee | $3,516 |
| International unit fee | $3,420 |
Unit Outline: Flexible Period - AB 2024, Online (Start Date: 29 May 2024)
| Unit code: | GSZ539 |
|---|---|
| Credit points: | 6 |
| Equivalent: | GSN529,GSZ529 |
Overview
IP rights are the legal framework that applies to the creation, acquisition, management and disposal of intangible property. In particular, they facilitate commercial transactions in intangible proprietary rights, and provide a basis for rewarding intellectual effort. Developing and implementing an effective IP identification and management strategy is essential in strategic procurement projects.
This unit aims to develop students understanding of the strategic options for identifying IP requirements, managing and protecting IP effectively throughout the program/project lifecycle.
This unit has been included in the program to provide students with the knowledge and skills to be able appropriately manage and protect intellectual property rights using recognised best practice for strategic procurement projects, and is offered at this point in the program to complement other units in the Strategic Procurement elective strand.
Learning Outcomes
On successful completion of this unit you will be able to:
- Critically analyse a project and make recommendations regarding the processes and methods of acquiring IP assets in the context of strategic procurements. HO 2.1, PC 3.1
- Determine issues and processes related to IP management best practice, including in the context of international treaties and cross border transactions. KS 1.2, SEC 5.1
- Apply knowledge and understanding of the relevant policies, concepts and objectives of effective IP management within a complex business environment as part of a strategic procurement activity. KS 1.1Relates to: EXEC Business Capabilities: KS (1.1)
- Critically assess the implementation of IP management strategy, ensuring compliance with legal IP principles and practices at local, national and global business environments. HO 2.2, SEC 5.1
Content
- IP policies and principles and international implications
- IP in strategic procurement
- Rights, infringements and remedies
- Strategic management of IP and licensing
- IP needs analysis
- IP issues for project performance
Course Learning Outcomes (Postgraduate - Executive)
The Graduate School of Business has established the Assurance of Learning (AoL) Goals to meet contemporary industry needs and standards. Achieving these learning outcomes will assist you to meet the desired graduate outcomes set at QUT - aligned with other internationally renowned business schools. Students will develop the following capabilities relevant to a contemporary global and sustainable business environment:
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated and advanced theoretical and practical knowledge (including systems thinking approaches, multidisciplinary frameworks and knowledge of research principles and methods) that incorporate recent development in business disciplines and professional practice.
1.2 Apply advanced technical and technological knowledge and skills to critically reflect on, evaluate and contribute to developments that enhance innovative, sustainable and effective business performance in local, national and global business environments.
Higher Order Thinking (HO)
2.1 Provide evidence of effective analysis, interpretation, evaluation and synthesis of complex data, theories, ideas, issues and situations and demonstrate knowledge of how research and inquiry can be used to interpret, contribute to and create theoretical and practical knowledge.
2.2 Provide evidence of higher order thinking including creativity, judgement, cognitive flexibility and critical reflection in designing, planning and implementing strategies and solutions for effective performance in complex business environments.
Professional Communication (PC)
3.1 Demonstrate advanced use of language and argumentation in written communication, including digital communication, to frame strategic and influential responses to engage, persuade, negotiate, collaborate and lead in diverse and complex contexts and for diverse audiences.
3.2 Demonstrate advanced use of language and argumentation in oral communication, including digital communication, to frame strategic and influential responses to engage, persuade, negotiate, collaborate and lead across diverse and complex contexts and for diverse audiences.
Self and Leadership (SL)
4.1 Demonstrate adaptive personal leadership and accountability, including self-awareness, reflective practice and foresight in adapting and applying knowledge and skills to inform and influence effective and innovative practice.
4.2 Lead, manage and foster the development of collaborative teams that value and leverage the diverse knowledge and skills of others to contribute to the development of robust, adaptable and sustainable courses of action.
Social, Ethical and Cultural Understanding (SEC)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business, to contribute to responsible organisational governance and citizenship in local, national and global business environments.
5.2 Apply knowledge and skills to demonstrate, interpret and critically reflect on, appropriate culturally and socially inclusive and responsible decisions and actions across diverse social and cultural contexts.
Learning Approaches
There is a commitment to critical inquiry and intellectual debate in regard to the material covered, and students are encouraged to relate the theories and research discussed to situations known to them.
A blended learning approach is taken with this unit. Students engage with the theories, research and practice through a blend of:
- Guided instruction, learning activities and learning resources presented in a comprehensive electronic learning guide. Students are expected to engage with the readings and learning activities in the learning guide prior to face to face sessions and online webinars.
- A comprehensive set of readings, cases, workplace documents and other authentic materials are provided to support student access to the content of the unit. Where appropriate electronic and printed textbooks will also be provided.
- Periodic intensive face-to-face sessions where students actively engage in exploring the concepts, issues and cases provided in the learning guide. A focus on facilitated group learning and collaboration is a feature of these sessions.
- Scheduled synchronous webinars to allow students to explore concepts more fully in live virtual teaching sessions with the academic coordinator.
- A Canvas learning site providing additional materials such as podcasts, podcasts, audio and video files and computer simulations which can be accessed through the life of the unit.
- A variety of iPad applications to support collaboration and document sharing.
This unit is undertaken only in the Strategic Procurement Study Area and builds on the knowledge and skill developed in GSZ510 Complex Projects and the Law. It also has a strong relationship with GSZ513 Managing Innovation in Team Based Organisations.
Feedback on Learning and Assessment
Students will receive a variety of formative feedback throughout this unit.
Informally, feedback will be given verbally in class through class discussions and during the debriefing of learning activities.
Direct feedback will be available to those students who request a private or group consultation session with the lecturer.
Formal feedback will be received on both formative and summative assessment tasks through a Criterion Reference Assessment sheet, which will also include written feedback on the assessment task. The Criterion Reference Assessment Sheet will be available in the unit Canvas site at the commencement of the unit. Students will receive feedback on their formative assessment task prior to their summative assessment task being submitted.
Assessment
Overview
A further Guide to the Assessment Items is available from the unit Canvas site.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Assignment
Critical Analysis of IP Management Practices within a Strategic Project or Organisational Context
You are to undertake a critical analysis of IP Management practices in an organisation (to be provided or choice to be approved by the Unit Coordinator). You are required to identify and analyse how IP was managed in this project in the context of the 'IP Management Lifecycle' and organisational governance issues. Through this analysis you need to address: what was particularly effective'; what was missing and/or ineffective and the potential consequences for the project and the organisation; and what recommendation would you make to enhance IP Management in the organisation'.
Formative or Summative: Formative and Summative
Postgraduate Executive (AoL goals): KS (1.1, 1.2), HO (2.1), PC (3.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Report
IP Analysis and Strategy Paper
Acting as a legal consultant, research and critically analyse a selected IP issue and address it's relation and relevance to IP policy and/or strategy.
Formative or Summative: Summative
Postgraduate Executive (AoL goals): KS (1.1, 1.2), HO (2.2), SEC (5.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
Caenegem, W. van., Bannister, Judith., & Lawson, Charles. (2022). Intellectual Property in Australia. (7th ed.). LexisNexis Butterworths
https://qut.primo.exlibrisgroup.com/permalink/61QUT_INST/1g7tbfa/alma991010428933004001
Other
GSZ539 Canvas site
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit.
You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate Executive)
HO (2.1): Critical Analysis
Relates to: ULO1, Assignment
HO (2.2): Independent Judgement and Decision-Making
KS (1.1): Advanced Discipline and Professional Practice Knowledge
Relates to: ULO3, Assignment, Report
KS (1.2): Advanced Technical and Technological Skills
Relates to: ULO2, Assignment, Report
PC (3.1): Professional Communication (Written)
Relates to: ULO1, Assignment
SE (5.1): Ethical and Legal Understanding
Relates to: ULO2, ULO4, Report
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.GS50 Executive Master of Business Administration
- Demonstrate, apply and integrate contemporary, advanced multidisciplinary knowledge, business practices, and research principles underpinned by a systems thinking framework to respond to global, complex real-world challenges.
Relates to: ULO3, Assignment, Report - Apply current and emerging technologies and technology skills to contribute to innovative, sustainable and effective business performance solutions to address global complex business challenges and opportunities.
Relates to: ULO2, Assignment, Report - Critically analyse, interpret, evaluate and synthesise complex data, research, theoretical knowledge, ideas and situations to lead and support decision-making in global complex business environments.
Relates to: ULO1, Assignment - Demonstrate holistic thinking, creativity, problem solving and critical reflection to design, plan and implement strategies and solutions for strategic leadership in global complex business environments.
Relates to: ULO4, Report - Demonstrate advanced professional written communication skills in a variety of genres to clearly communicate strategic and complex thinking, engage, persuade, influence and lead diverse stakeholders in a range of contexts.
Relates to: ULO1, Assignment - Apply knowledge and skills of responsible organisational governance, legal and business practices to make executive level ethical business decisions in organisational and local, national and global contexts.
Relates to: ULO2, ULO4, Report