DVB202 Visual Design for Storytelling


To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.


Unit Outline: Semester 1 2024, Kelvin Grove, Internal

Unit code:DVB202
Credit points:12
Pre-requisite:DVB101 or DXB102
Coordinator:Anastasia Tyurina | anastasia.tyurina@qut.edu.au
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.

Overview

While contemporary visual communication often applies concise and immediate messaging for targeted audiences, it can also require extended, multi-layered narrative-led messaging. This unit provides theoretical, conceptual, technical and research skills to produce narrative-based visual communication works. The unit addresses principles and techniques of visual storytelling across multiple media forms such as print, screen and space, and allows you to develop key portfolio pieces which are complex and creative. Visual Design for Storytelling builds upon the Visual Communication foundations, expanding the scope of projects you are equipped for.

Learning Outcomes

On successful completion of this unit you will be able to:

  1. Understand the principles and techniques of narrative design across multiple contexts, including different approaches in linear and non-linear design.
  2. Apply a creative understanding of the interaction between image, type, graphic elements and other content to construct narrative communication with impact and meaning.
  3. Conceptualise and develop narratives works that are based on an appropriate and original visual language.

Content

This unit offers a diverse range of theoretical perspectives, skills, and approaches to design visual narrative-driven content. You will acquire knowledge of techniques and strategies for visual storytelling across various media platforms, including comics, graphic novels, illustrated books, editorial design, social media, and exhibition design. We will examine narrative design through various approaches such as sequential art, branching story structures, interactive narratives, and transmedia storytelling, among others, from historical and contemporary contexts. The lectures will highlight the work of innovative practitioners in the field.

Teaching activities will enable you to apply the knowledge gained from the lectures and case studies. You will develop an understanding of the theoretical, technical, and methodological approaches to narrative design through exercises and process work for assessments. Studio work will focus on concept development, content generation, design processes, and exploration of appropriate illustration and image-making approaches. We will encourage you to consider different narrative forms, image-making techniques, and styles concerning content, context, genre, and target audience.

 

Learning Approaches

This unit is delivered via lectures, workshops and blended learning. The lectures will examine conceptual and theoretical principles and issues across a variety of design areas, with a focus on contemporary case studies. Teaching activities will then provide you with the opportunity for group discussion of concepts and principles explored in the lectures, while also providing studio time and support to develop original design works, responding both to specific class exercises and working towards subject assessments. Opportunities will also exist within teaching activities for group and peer critiques of project work during key design process stages for formative assessment.

In the online mode of this unit, you will learn through engaging in a variety of online activities, online self-directed learning, and weekly research and readings that are designed to support your learning experience. The recorded lectures will examine conceptual and theoretical principles and issues across a variety of design areas, with a focus on contemporary case studies. Throughout the online delivery of this unit, you will receive support from your instructors and peers. You will have access to online resources and materials, and you will be able to communicate with your instructors and peers via various online platforms. A variety of support materials will be published on the Canvas website to coordinate the unit.

Online activities in this unit include posting to the online gallery and discussions on Padlet, online self-directed learning, and weekly research and readings. These activities will enable you to explore the subject matter in new and innovative ways, and provide opportunities for independent learning. In addition to these activities, recorded lectures and conversations with guest speakers, including professionals from the field, will provide you with valuable insights and perspectives. This will help you to gain practical knowledge and real-world experience in the subject matter.

Feedback on Learning and Assessment

Feedback in this unit is provided to you in following ways:

  • online criteria sheets
  • Canvas general comments to cohort group
  • online comments on Padlet postings
  • peer and tutor feedback

Assessment

Overview

There are two major assessment items in this unit. The first assignment explores the principles and design contexts for narrative communication in a single media form through the development a unique portfolio piece. The second assignment sees you engaging in multimodal narrative design through a self-directed design project.

Unit Grading Scheme

7- point scale

Assessment Tasks

Assessment: A non-profit social media storytelling campaign

Visual storytelling has been used throughout history to increase understanding of complex issues and create engagement. This assignment requires you to choose a social issue and create a visually powerful story for a non-profit social medial campaign that effectively communicates its message and makes impact. Visual media such as images and videos can convey information quickly and have a greater impact on the viewer, often evoking emotional reactions. A well-told story can even change beliefs and behaviour.

The theoretical part of this assignment will help you understand the techniques of visual storytelling to develop your own visual language. The technical part will teach you how to combine text and visuals to effectively communicate complex ideas to an audience. The goal is to create a visually engaging and cohesive stostoryry that effectively communicates the project's message and objectives.

 
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Weight: 40
Individual/Group: Individual
Due (indicative): Early Semester
Related Unit learning outcomes: 1, 2, 3

Assessment: Augmented Reality storytelling poster

This assignment focuses on the issue of mass consumption in relation to discarded objects resulting from celebratory rituals, requiring you to critically analyse them from this perspective. You will learn how different media, such as text and visuals, can work together to convey complex ideas to an audience who may not be familiar with the topic. Your creative outcome will be an AR artwork, including various multimedia components, and a design statement document. The goal is to create a visually engaging and cohesive story that effectively communicates the project's message and objectives.
 
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Weight: 60
Individual/Group: Individual
Due (indicative): Late Semester
Related Unit learning outcomes: 1, 2, 3

Academic Integrity

Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.

Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.

You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.

Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.

Requirements to Study

Requirements

All students and staff who access campus buildings and facilities are required to complete the Tier 1 General Health and Safety Induction. This must be completed online.

Resources

A list of resource materials for this subject will be provided on the subject’s Canvas site.

Resource Materials

Other

To enable your full participation in the virtual learning environment, for example, participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.

Risk Assessment Statement

For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction.

Where substantial computer-based work is required, particularly in the case of fully online students, you are recommended to take regular rest breaks when engaging in prolonged computer-based work, and ensure that your workstation is set up for optimal comfort to prevent strain or injury.

Course Learning Outcomes

This unit is designed to support your development of the following course/study area learning outcomes.

DE43 Bachelor of Design

  1. Recognise the consequences of design and its impact on the world, with respect to open, ethical and inclusive core design values acknowledging global, cultural and / or indigenous contexts.
    Relates to: ULO1, ULO2, A non-profit social media storytelling campaign, Augmented Reality storytelling poster
  2. Evaluate and translate conceptual and critical design methodologies and tools and transfer to new and complex challenges.
    Relates to: ULO2, ULO3, A non-profit social media storytelling campaign, Augmented Reality storytelling poster
  3. Demonstrate technical proficiencies to undertake rigorous and iterative design experimentation that considers participatory and co-creation design processes.
    Relates to: ULO1, ULO2, A non-profit social media storytelling campaign, Augmented Reality storytelling poster
  4. Communicate coherently, independently and/or collaboratively using a range of media to convey and share design knowledge and ideas to diverse audiences in a range of contexts.
    Relates to: ULO1, ULO2, ULO3, A non-profit social media storytelling campaign, Augmented Reality storytelling poster
  5. Use transdisciplinary methods to effectively work in diverse teams to address real-world challenges.
    Relates to: ULO3, A non-profit social media storytelling campaign, Augmented Reality storytelling poster
  6. Employ iterative approaches for open, collaborative and experimental design solutions using an entrepreneurial mindset.
    Relates to: ULO2, A non-profit social media storytelling campaign, Augmented Reality storytelling poster
  7. Exercise self reflection, resilience, adaptability and self-direction and leverage failure in order to unlock new ideas, approaches, and ways of doing and knowing.
    Relates to: ULO3, A non-profit social media storytelling campaign, Augmented Reality storytelling poster
  8. Identify and challenge biases and demonstrate respect for personal and professional integrity, and cultural and social differences.
    Relates to: ULO3, A non-profit social media storytelling campaign, Augmented Reality storytelling poster

DE45 Bachelor of Design - International

  1. Recognise the consequences of design and its impact on the world, with respect to open, ethical and inclusive core design values acknowledging global, cultural and / or indigenous contexts.
    Relates to: ULO1, ULO2, A non-profit social media storytelling campaign, Augmented Reality storytelling poster
  2. Evaluate and translate conceptual and critical design methodologies and tools and transfer to new and complex challenges.
    Relates to: ULO2, ULO3, A non-profit social media storytelling campaign, Augmented Reality storytelling poster
  3. Demonstrate technical proficiencies to undertake rigorous and iterative design experimentation that considers participatory and co-creation design processes.
    Relates to: ULO1, ULO2, A non-profit social media storytelling campaign, Augmented Reality storytelling poster
  4. Communicate coherently, independently and/or collaboratively using a range of media to convey and share design knowledge and ideas to diverse audiences in a range of contexts.
    Relates to: ULO1, ULO2, ULO3, A non-profit social media storytelling campaign, Augmented Reality storytelling poster
  5. Use transdisciplinary methods to effectively work in diverse teams to address real-world challenges.
    Relates to: ULO3, A non-profit social media storytelling campaign, Augmented Reality storytelling poster
  6. Employ iterative approaches for open, collaborative and experimental design solutions using an entrepreneurial mindset.
    Relates to: ULO2, A non-profit social media storytelling campaign, Augmented Reality storytelling poster
  7. Exercise self reflection, resilience, adaptability and self-direction and leverage failure in order to unlock new ideas, approaches, and ways of doing and knowing.
    Relates to: ULO3, A non-profit social media storytelling campaign, Augmented Reality storytelling poster
  8. Identify and challenge biases and demonstrate respect for personal and professional integrity, and cultural and social differences.
    Relates to: ULO3, A non-profit social media storytelling campaign, Augmented Reality storytelling poster