CWB303 Communication Project
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | CWB303 |
|---|---|
| Prerequisite(s): | Completion of 168 credit points of study |
| Equivalent(s): | KCB303, KCB307 |
| Assumed Knowledge: | This is an advanced-level unit to be completed in the final year of your course. |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $2,040 |
| Pre-2021 CSP student contribution | $957 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $4,104 |
| International unit fee | $4,320 |
Unit Outline: Semester 1 2024, Kelvin Grove, Internal
| Unit code: | CWB303 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | Completion of 168 credit points of study |
| Equivalent: | KCB303, KCB307 |
| Assumed Knowledge: | This is an advanced-level unit to be completed in the final year of your course. |
| Coordinator: | Mark Piccini | m.piccini@qut.edu.au |
Overview
Learning Outcomes
On successful completion of this unit you will be able to:
- Understand and create strategies for engaging with target audiences online.
- Produce sustained writing for an online resource, and understand basic principles of web publishing.
- Apply existing disciplinary knowledge and professional skills to produce a publicly available resource.
- Apply an understanding of effective professional, ethical, and socially-responsible communication conduct and practice.
Content
This unit is based around websites on which you will work throughout the course of the semester. You will be expected to work collaboratively to: produce content for these sites, provide professional feedback and critique of content, manage scheduling and uploading, broker agreements, and apply your knowledge of audiences, analytics, communication, and media.
Learning Approaches
This is a blended unit. Contact time occurs in online and in-person editorial meetings. Students will develop strategies for increasing the website’s readership, ‘pitch’ ideas for content, provide peer feedback on the work of other students, and collaborate on editorial matters.
Feedback on Learning and Assessment
Feedback in this unit is provided to you in the following ways:
- formative feedback from peers and your instructor in online and in-person meetings
- summative feedback on assessment work in addition to criteria sheets
Assessment
Overview
An authentic approach to assessment is taken and assessment is linked to the courses' content and outcomes. Assessment outcomes demonstrate applied and critical understanding of the key content. The assessment is designed to be challenging, realistic and meaningful.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Proposal
You will write a proposal for your participation in the project for the semester that builds on your contributed unit reflections covering communication objectives, research on intended audiences, recommendations for website content, a content production schedule, evaluation methods, and how your existing skills may be best deployed and applied within the project team.
This is an assignment for the purposes of an extension.
Assessment: Portfolio
This is a collection of the work that you have contributed to the website over the course of the semester.
This is an assignment for the purposes of an extension.
Assessment: Critique/report
Write a critique/report discussing the challenges and opportunities you encountered while working individually and with your peers on this project and how this relates to your future career in the communication industries.
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
All unit materials will be made available online via the unit site.
Risk Assessment Statement
All students and staff are required to complete the Tier 1 CIF General Health and Safety Induction for access to campus buildings and facilities. This must be completed online.
There are no out of the ordinary risks associated with this unit.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC40 Bachelor of Communication
- Demonstrate a broad knowledge of the complex relationships among history, economics, politics, technology and culture in communication industries, including the contribution of Aboriginal and Torres Strait Islander cultures.
Relates to: ULO1, Proposal, Portfolio - Demonstrate specialised knowledge of the foundational principles in your study area and the complex relationships of evolving communication platforms.
Relates to: ULO3, Proposal, Portfolio, Critique/report - Evaluate the technical requirements that inform planning, problem solving, decision making, and production processes in global and local communication industries.
Relates to: ULO2, Proposal, Portfolio - Communicate and apply specialised knowledge of the policies and practices that shape contemporary societies and cultures in the local and global communications sector.
Relates to: ULO2, Proposal, Portfolio - Demonstrate facility with the diverse technologies of the communications industries.
Relates to: ULO2, Proposal, Portfolio - Apply the theoretical, conceptual, professional and creative skills of the communication industries knowledges in transdisciplinary and multimodal media contexts.
Relates to: ULO1, ULO4, Proposal, Portfolio, Critique/report - Apply socially responsible and ethical judgements to industry, community and professional practices in the communication industries.
Relates to: ULO3, ULO4, Proposal, Portfolio, Critique/report - Identify and develop effective professional networks that exemplify independence, leadership and collaboration in the communication industries.
Relates to: ULO4, Critique/report
KK43 Bachelor of Creative Industries
- Demonstrate broad and coherent theoretical and practical knowledge required for creative enterprise, career development and interdisciplinary collaborations, supported by depth in at least one creative disciplinary area.
Relates to: ULO1, ULO3 - Demonstrate technical expertise to support skills and knowledge within the Creative Industries.
Relates to: ULO2 - Communicate effectively in a range of forms across multiple media modes, for sharing and disseminating knowledge, skills and ideas, and collaborative practice and navigation of social networks.
Relates to: ULO2 - Apply and adapt creative disciplinary knowledge and skills with agility in a range of industry, community and intercultural contexts.
Relates to: ULO1, ULO4 - Embody social and ethical responsibilities and exhibit well-developed judgement with resilience, integrity, curiosity and responsibility.
Relates to: ULO3, ULO4 - Practise self-management of career and learning with enterprise and an entrepreneurial outlook, including the building of personal and professional relationships and partnerships.
Relates to: ULO4
Unit Outline: Semester 1 2024, Online
| Unit code: | CWB303 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | Completion of 168 credit points of study |
| Equivalent: | KCB303, KCB307 |
| Assumed Knowledge: | This is an advanced-level unit to be completed in the final year of your course. |
Overview
Learning Outcomes
On successful completion of this unit you will be able to:
- Understand and create strategies for engaging with target audiences online.
- Produce sustained writing for an online resource, and understand basic principles of web publishing.
- Apply existing disciplinary knowledge and professional skills to produce a publicly available resource.
- Apply an understanding of effective professional, ethical, and socially-responsible communication conduct and practice.
Content
This unit is based around websites on which you will work throughout the course of the semester. You will be expected to work collaboratively to: produce content for these sites, provide professional feedback and critique of content, manage scheduling and uploading, broker agreements, and apply your knowledge of audiences, analytics, communication, and media.
Learning Approaches
This is a blended unit. Contact time occurs in online and in-person editorial meetings. Students will develop strategies for increasing the website’s readership, ‘pitch’ ideas for content, provide peer feedback on the work of other students, and collaborate on editorial matters.
Feedback on Learning and Assessment
Feedback in this unit is provided to you in the following ways:
- formative feedback from peers and your instructor in online and in-person meetings
- summative feedback on assessment work in addition to criteria sheets
Assessment
Overview
An authentic approach to assessment is taken and assessment is linked to the courses' content and outcomes. Assessment outcomes demonstrate applied and critical understanding of the key content. The assessment is designed to be challenging, realistic and meaningful.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Proposal
You will write a proposal for your participation in the project for the semester that builds on your contributed unit reflections covering communication objectives, research on intended audiences, recommendations for website content, a content production schedule, evaluation methods, and how your existing skills may be best deployed and applied within the project team.
This is an assignment for the purposes of an extension.
Assessment: Portfolio
This is a collection of the work that you have contributed to the website over the course of the semester.
This is an assignment for the purposes of an extension.
Assessment: Critique/report
Write a critique/report discussing the challenges and opportunities you encountered while working individually and with your peers on this project and how this relates to your future career in the communication industries.
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
All unit materials will be made available online via the unit site.
Risk Assessment Statement
All students and staff are required to complete the Tier 1 CIF General Health and Safety Induction for access to campus buildings and facilities. This must be completed online.
There are no out of the ordinary risks associated with this unit.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC40 Bachelor of Communication
- Demonstrate a broad knowledge of the complex relationships among history, economics, politics, technology and culture in communication industries, including the contribution of Aboriginal and Torres Strait Islander cultures.
Relates to: ULO1, Proposal, Portfolio - Demonstrate specialised knowledge of the foundational principles in your study area and the complex relationships of evolving communication platforms.
Relates to: ULO3, Proposal, Portfolio, Critique/report - Evaluate the technical requirements that inform planning, problem solving, decision making, and production processes in global and local communication industries.
Relates to: ULO2, Proposal, Portfolio - Communicate and apply specialised knowledge of the policies and practices that shape contemporary societies and cultures in the local and global communications sector.
Relates to: ULO2, Proposal, Portfolio - Demonstrate facility with the diverse technologies of the communications industries.
Relates to: ULO2, Proposal, Portfolio - Apply the theoretical, conceptual, professional and creative skills of the communication industries knowledges in transdisciplinary and multimodal media contexts.
Relates to: ULO1, ULO4, Proposal, Portfolio, Critique/report - Apply socially responsible and ethical judgements to industry, community and professional practices in the communication industries.
Relates to: ULO3, ULO4, Proposal, Portfolio, Critique/report - Identify and develop effective professional networks that exemplify independence, leadership and collaboration in the communication industries.
Relates to: ULO4, Critique/report
KK43 Bachelor of Creative Industries
- Demonstrate broad and coherent theoretical and practical knowledge required for creative enterprise, career development and interdisciplinary collaborations, supported by depth in at least one creative disciplinary area.
Relates to: ULO1, ULO3 - Demonstrate technical expertise to support skills and knowledge within the Creative Industries.
Relates to: ULO2 - Communicate effectively in a range of forms across multiple media modes, for sharing and disseminating knowledge, skills and ideas, and collaborative practice and navigation of social networks.
Relates to: ULO2 - Apply and adapt creative disciplinary knowledge and skills with agility in a range of industry, community and intercultural contexts.
Relates to: ULO1, ULO4 - Embody social and ethical responsibilities and exhibit well-developed judgement with resilience, integrity, curiosity and responsibility.
Relates to: ULO3, ULO4 - Practise self-management of career and learning with enterprise and an entrepreneurial outlook, including the building of personal and professional relationships and partnerships.
Relates to: ULO4