CWB102 Influence and Persuasion
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | CWB102 |
|---|---|
| Equivalent(s): | KWB115 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $2,040 |
| Pre-2021 CSP student contribution | $957 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $4,104 |
| International unit fee | $4,320 |
Unit Outline: Semester 1 2024, Kelvin Grove, Internal
| Unit code: | CWB102 |
|---|---|
| Credit points: | 12 |
| Equivalent: | KWB115 |
| Coordinator: | Lesley Hawkes | l.hawkes@qut.edu.au |
Overview
This foundational unit provides you with the theories, techniques and practices of analysing and creating persuasive texts. It introduces the theory and practice of persuasive communication across a number of genres to enhance your writing and communication skills. Persuasion and persuasive appeals are an integral (if often unconscious) element of professional communication. Advances in technology have made persuasion a pervasive element of contemporary communication, both personal and professional. Therefore, as a professional communication practitioner, you should be able to understand the principles of persuasion, use the vocabulary of persuasion, and evaluate the efficacy of different persuasive strategies.
Learning Outcomes
On successful completion of this unit you will be able to:
- Recognise persuasive appeals.
- Analyse persuasive texts using a vocabulary derived from theories of persuasion.
- Create persuasive texts that are suitable for their audience, purpose, and context.
- Evaluate the effectiveness of persuasive texts.
Content
The units content covers:
- classical theories of persuasion
- classical rhetoric
- persuasion and humour
- case studies of persuasion in action in politics, advertising, and public information campaigns
- grant writing.
Learning Approaches
Each week we will introduce a new topic, discuss the principles of persuasion to be considered with respect to that topic, and describe and explain the theories that underpin the principles discussed. Tutors will facilitate learning activities that combine analysis of set readings and writing exercises to allow you to understand and recognise how persuasive communication works, as well as to give you practice at writing persuasively in a number of different situations and genres. Some material will be delivered online to allow for flexible learning environments and situations.
You are expected to participate in all of the scheduled classes and activities. If you are experiencing difficulties with the unit or the unit content, you should discuss these with your tutor or the unit coordinator as soon as possible.
Feedback on Learning and Assessment
Feedback on your performance in this unit will be provided to you in various ways, including:
- Feedback on formative tasks completed in tutorials
- Advice delivered through Canvas communications
- Feedback and support from peers in your tutorial
- Criteria sheets and additional comments on summative assessment tasks.
Assessment
Overview
There are two individual assessment items for this unit. The first one requires you to analyse texts for their persuasive appeals. The texts could be chosen from either the weekly readings or external sources. For the second assignment, you are required to generate your own persuasive work (e.g. articles, grant proposals) demonstrating your awareness of audience, and your practical ability to influence and persuade others.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Critical report
You will summarise and identify the persuasive appeals present in two of the set weekly readings or the two materials you located from external sources based on the theories learned from the first six weeks of semester.
This is an assignment for the purposes of an extension.
Assessment: Creative Work
You will create a persuasive text of your own devising that relates to an issue or problem in which you are invested. You will also reflect upon and evaluate your ability to persuade your audience/readership as demonstrated in your creative work.
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
All students and staff who access campus buildings and facilities are required to complete the Tier 1 General Health and Safety Induction. This must be completed online.
Resources
Resource materials and set readings will be provided on the Canvas site for this unit.
Resource Materials
Other
To enable your full participation in the virtual learning environment, for example, participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.
Risk Assessment Statement
For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction.
Where substantial computer-based work is required, particularly in the case of fully online students, you are recommended to take regular rest breaks when engaging in prolonged computer-based work, and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
There are no out of the ordinary risks associated with this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
Engineers Australia Stage 1 Competency Standard for Professional Engineer
3: Professional and Personal Attributes
Relates to: Critical report, Creative Work
Relates to: Critical report, Creative Work
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC40 Bachelor of Communication
- Demonstrate specialised knowledge of the foundational principles in your study area and the complex relationships of evolving communication platforms.
Relates to: ULO2, Critical report - Critically analyse complex forms of information to synthesise and produce clear and coherent content for diverse audiences.
Relates to: ULO1, ULO2, ULO4, Critical report, Creative Work - Communicate and apply specialised knowledge of the policies and practices that shape contemporary societies and cultures in the local and global communications sector.
Relates to: ULO3, Creative Work - Demonstrate facility with the diverse technologies of the communications industries.
Relates to: ULO3, Creative Work - Apply socially responsible and ethical judgements to industry, community and professional practices in the communication industries.
Relates to: ULO4, Creative Work
KK43 Bachelor of Creative Industries
- Demonstrate broad and coherent theoretical and practical knowledge required for creative enterprise, career development and interdisciplinary collaborations, supported by depth in at least one creative disciplinary area.
Relates to: ULO2 - Demonstrate well-developed cognitive and ideation skills to identify, analyse and evaluate opportunities to address authentic complex problems.
Relates to: ULO1, ULO2, ULO4 - Demonstrate technical expertise to support skills and knowledge within the Creative Industries.
Relates to: ULO3 - Communicate effectively in a range of forms across multiple media modes, for sharing and disseminating knowledge, skills and ideas, and collaborative practice and navigation of social networks.
Relates to: ULO3 - Embody social and ethical responsibilities and exhibit well-developed judgement with resilience, integrity, curiosity and responsibility.
Relates to: ULO4
Unit Outline: Semester 1 2024, Online
| Unit code: | CWB102 |
|---|---|
| Credit points: | 12 |
| Equivalent: | KWB115 |
Overview
This foundational unit provides you with the theories, techniques and practices of analysing and creating persuasive texts. It introduces the theory and practice of persuasive communication across a number of genres to enhance your writing and communication skills. Persuasion and persuasive appeals are an integral (if often unconscious) element of professional communication. Advances in technology have made persuasion a pervasive element of contemporary communication, both personal and professional. Therefore, as a professional communication practitioner, you should be able to understand the principles of persuasion, use the vocabulary of persuasion, and evaluate the efficacy of different persuasive strategies.
Learning Outcomes
On successful completion of this unit you will be able to:
- Recognise persuasive appeals.
- Analyse persuasive texts using a vocabulary derived from theories of persuasion.
- Create persuasive texts that are suitable for their audience, purpose, and context.
- Evaluate the effectiveness of persuasive texts.
Content
The units content covers:
- classical theories of persuasion
- classical rhetoric
- persuasion and humour
- case studies of persuasion in action in politics, advertising, and public information campaigns
- grant writing.
Learning Approaches
Each week we will introduce a new topic, discuss the principles of persuasion to be considered with respect to that topic, and describe and explain the theories that underpin the principles discussed. Tutors will facilitate learning activities that combine analysis of set readings and writing exercises to allow you to understand and recognise how persuasive communication works, as well as to give you practice at writing persuasively in a number of different situations and genres. Some material will be delivered online to allow for flexible learning environments and situations.
You are expected to participate in all of the scheduled classes and activities. If you are experiencing difficulties with the unit or the unit content, you should discuss these with your tutor or the unit coordinator as soon as possible.
Feedback on Learning and Assessment
Feedback on your performance in this unit will be provided to you in various ways, including:
- Feedback on formative tasks completed in tutorials
- Advice delivered through Canvas communications
- Feedback and support from peers in your tutorial
- Criteria sheets and additional comments on summative assessment tasks.
Assessment
Overview
There are two individual assessment items for this unit. The first one requires you to analyse texts for their persuasive appeals. The texts could be chosen from either the weekly readings or external sources. For the second assignment, you are required to generate your own persuasive work (e.g. articles, grant proposals) demonstrating your awareness of audience, and your practical ability to influence and persuade others.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Critical report
You will summarise and identify the persuasive appeals present in two of the set weekly readings or the two materials you located from external sources based on the theories learned from the first six weeks of semester.
This is an assignment for the purposes of an extension.
Assessment: Creative Work
You will create a persuasive text of your own devising that relates to an issue or problem in which you are invested. You will also reflect upon and evaluate your ability to persuade your audience/readership as demonstrated in your creative work.
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
All students and staff who access campus buildings and facilities are required to complete the Tier 1 General Health and Safety Induction. This must be completed online.
Resources
Resource materials and set readings will be provided on the Canvas site for this unit.
Resource Materials
Other
To enable your full participation in the virtual learning environment, for example, participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.
Risk Assessment Statement
For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction.
Where substantial computer-based work is required, particularly in the case of fully online students, you are recommended to take regular rest breaks when engaging in prolonged computer-based work, and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
There are no out of the ordinary risks associated with this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
Engineers Australia Stage 1 Competency Standard for Professional Engineer
3: Professional and Personal Attributes
Relates to: Critical report, Creative Work
Relates to: Critical report, Creative Work
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC40 Bachelor of Communication
- Demonstrate specialised knowledge of the foundational principles in your study area and the complex relationships of evolving communication platforms.
Relates to: ULO2, Critical report - Critically analyse complex forms of information to synthesise and produce clear and coherent content for diverse audiences.
Relates to: ULO1, ULO2, ULO4, Critical report, Creative Work - Communicate and apply specialised knowledge of the policies and practices that shape contemporary societies and cultures in the local and global communications sector.
Relates to: ULO3, Creative Work - Demonstrate facility with the diverse technologies of the communications industries.
Relates to: ULO3, Creative Work - Apply socially responsible and ethical judgements to industry, community and professional practices in the communication industries.
Relates to: ULO4, Creative Work
KK43 Bachelor of Creative Industries
- Demonstrate broad and coherent theoretical and practical knowledge required for creative enterprise, career development and interdisciplinary collaborations, supported by depth in at least one creative disciplinary area.
Relates to: ULO2 - Demonstrate well-developed cognitive and ideation skills to identify, analyse and evaluate opportunities to address authentic complex problems.
Relates to: ULO1, ULO2, ULO4 - Demonstrate technical expertise to support skills and knowledge within the Creative Industries.
Relates to: ULO3 - Communicate effectively in a range of forms across multiple media modes, for sharing and disseminating knowledge, skills and ideas, and collaborative practice and navigation of social networks.
Relates to: ULO3 - Embody social and ethical responsibilities and exhibit well-developed judgement with resilience, integrity, curiosity and responsibility.
Relates to: ULO4