CDB201 Entertainment Strategy
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | CDB201 |
|---|---|
| Prerequisite(s): | (CDB101 and CYB105) or completion of 48 credit points of study |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $1,118 |
| Pre-2021 CSP student contribution | $957 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $4,104 |
| International unit fee | $4,320 |
Unit Outline: Semester 1 2024, Kelvin Grove, Internal
| Unit code: | CDB201 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | (CDB101 and CYB105) or completion of 48 credit points of study |
| Coordinator: | Godwin Iretomiwa Simon | g2.simon@qut.edu.au |
Overview
This unit develops an advanced, critical, in-depth understanding of economic and labour aspects of the media and entertainment industries. It examines key strategies and trends of entertainment management and work across media platforms, locations and audiences. This unit will give you a broad overview of the financial and commercial elements behind how a wide variety of entertainment products are made, circulated, and consumed. You will learn about emerging business models, changing labour conditions, the tensions of creativity and commercialisation, the role of fans, and dealing with the day-to-day commercial requirements of a creative venture. You will learn the core strategies entertainment producers use to bring creative ideas to life as they strive for a sustainable outcome.
Learning Outcomes
On successful completion of this unit you will be able to:
- Identify, understand and evaluate a range of financial and commercial strategies around the financial support and management of entertainment across different media platforms, locations and audiences.
- Formulate specific methods and techniques through analysis of commercial entertainment finance across different locations and cultures.
- Apply new knowledge about commercial entertainment finance to professional practice and other real world scenarios.
Content
This unit may address such questions as:
- Where are principle financial strategies in the entertainment industries?
- What are the most widely used sources of funding?
- How do entertainment ventures achieve and maintain financial success?
- How have commercial interests adapted to changes in funding models?
- How do audiences contribute to financial considerations for entertainment producers?
- What financial opportunities and challenges are present for entertainment entrepreneurs?
Learning Approaches
Teaching and learning approaches in this unit may include: lectures, workshops and seminars. Content and learning activities may also be provided online to supplement and support face-to-face learning (e.g., blended approaches). Each week you will interact with real-world case studies, completing scenario-based tasks and working in small teams to solve a variety of financial and commercial challenges.
Feedback on Learning and Assessment
You will receive feedback on your learning as the unit progresses. This may be formal or informal, in some or all of the following ways:
- through a range of individual and collaborative formative exercises carried out in class or online
- consultation with tutors about concepts and problems as you complete class activities and prepare assessments
- peer-to-peer exchanges as the unit progresses, and as you undertake group projects
- communications to all students via the unit Canvas website
- individually, on assessment grading forms.
Assessment
Overview
The three assessments for this unit include group and individual work. You are required to contribute to online discussions and tasks, undertake a research essay on a critical topic relevant to work and finance in the entertainment industries, and develop a research report that assesses the current status of an entertainment industry in your local context.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Weekly scenario submissions
You will engage with real world tasks, contributing to online discussions and activities.
This is an assignment for the purposes of an extension.
Assessment: Research essay
You will address a key strategy from the unit in a fully referenced critical essay. The essay will identify and evaluate a specific strategy and how it contributes to specific methods and techniques through analysis of commercial entertainment across different locations and cultures.
This is an assignment for the purposes of an extension.
Assessment: Project
You will work in teams to develop a report on the status of a specific entertainment industry. The new knowledge about commercial entertainment finance will inform professional practice in a specific real world scenario.
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
All students and staff who access campus buildings and facilities are required to complete the Tier 1 General Health and Safety Induction. This must be completed online.
Resources
This unit has required readings. All readings and other learning resources will be posted to the unit’s Canvas page.
Resource Materials
Other
To enable your full participation in the virtual learning environment, for example, participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.
Risk Assessment Statement
Please be advised that this unit may include the presentation and scholarly analysis of material and subject matters that may be considered confronting, such as certain representations of race, class and gender. Your lecturer / tutor will inform students prior to the presentation of class material each week about the nature of unit content. QUT counselling support is available should you feel the need to avail yourself of these services.
For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction.
Where substantial computer-based work is required, particularly in the case of fully online students, you are recommended to take regular rest breaks when engaging in prolonged computer-based work, and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC40 Bachelor of Communication
- Demonstrate specialised knowledge of the foundational principles in your study area and the complex relationships of evolving communication platforms.
Relates to: ULO1, Weekly scenario submissions, Research essay - Critically analyse complex forms of information to synthesise and produce clear and coherent content for diverse audiences.
Relates to: ULO2, Research essay, Project - Evaluate the technical requirements that inform planning, problem solving, decision making, and production processes in global and local communication industries.
Relates to: ULO1, ULO2, Weekly scenario submissions, Research essay, Project - Apply the theoretical, conceptual, professional and creative skills of the communication industries knowledges in transdisciplinary and multimodal media contexts.
Relates to: ULO3, Weekly scenario submissions, Project - Apply socially responsible and ethical judgements to industry, community and professional practices in the communication industries.
Relates to: ULO2, ULO3, Weekly scenario submissions, Research essay, Project
KK43 Bachelor of Creative Industries
- Demonstrate broad and coherent theoretical and practical knowledge required for creative enterprise, career development and interdisciplinary collaborations, supported by depth in at least one creative disciplinary area.
Relates to: ULO1 - Demonstrate well-developed cognitive and ideation skills to identify, analyse and evaluate opportunities to address authentic complex problems.
Relates to: ULO2 - Demonstrate technical expertise to support skills and knowledge within the Creative Industries.
Relates to: ULO1, ULO2 - Apply and adapt creative disciplinary knowledge and skills with agility in a range of industry, community and intercultural contexts.
Relates to: ULO2, ULO3 - Embody social and ethical responsibilities and exhibit well-developed judgement with resilience, integrity, curiosity and responsibility.
Relates to: ULO2 - Practise self-management of career and learning with enterprise and an entrepreneurial outlook, including the building of personal and professional relationships and partnerships.
Relates to: ULO3
Unit Outline: Semester 1 2024, Online
| Unit code: | CDB201 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | (CDB101 and CYB105) or completion of 48 credit points of study |
Overview
This unit develops an advanced, critical, in-depth understanding of economic and labour aspects of the media and entertainment industries. It examines key strategies and trends of entertainment management and work across media platforms, locations and audiences. This unit will give you a broad overview of the financial and commercial elements behind how a wide variety of entertainment products are made, circulated, and consumed. You will learn about emerging business models, changing labour conditions, the tensions of creativity and commercialisation, the role of fans, and dealing with the day-to-day commercial requirements of a creative venture. You will learn the core strategies entertainment producers use to bring creative ideas to life as they strive for a sustainable outcome.
Learning Outcomes
On successful completion of this unit you will be able to:
- Identify, understand and evaluate a range of financial and commercial strategies around the financial support and management of entertainment across different media platforms, locations and audiences.
- Formulate specific methods and techniques through analysis of commercial entertainment finance across different locations and cultures.
- Apply new knowledge about commercial entertainment finance to professional practice and other real world scenarios.
Content
This unit may address such questions as:
- Where are principle financial strategies in the entertainment industries?
- What are the most widely used sources of funding?
- How do entertainment ventures achieve and maintain financial success?
- How have commercial interests adapted to changes in funding models?
- How do audiences contribute to financial considerations for entertainment producers?
- What financial opportunities and challenges are present for entertainment entrepreneurs?
Learning Approaches
Teaching and learning approaches in this unit may include: lectures, workshops and seminars. Content and learning activities may also be provided online to supplement and support face-to-face learning (e.g., blended approaches). Each week you will interact with real-world case studies, completing scenario-based tasks and working in small teams to solve a variety of financial and commercial challenges.
Feedback on Learning and Assessment
You will receive feedback on your learning as the unit progresses. This may be formal or informal, in some or all of the following ways:
- through a range of individual and collaborative formative exercises carried out in class or online
- consultation with tutors about concepts and problems as you complete class activities and prepare assessments
- peer-to-peer exchanges as the unit progresses, and as you undertake group projects
- communications to all students via the unit Canvas website
- individually, on assessment grading forms.
Assessment
Overview
The three assessments for this unit include group and individual work. You are required to contribute to online discussions and tasks, undertake a research essay on a critical topic relevant to work and finance in the entertainment industries, and develop a research report that assesses the current status of an entertainment industry in your local context.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Weekly scenario submissions
You will engage with real world tasks, contributing to online discussions and activities.
This is an assignment for the purposes of an extension.
Assessment: Research essay
You will address a key strategy from the unit in a fully referenced critical essay. The essay will identify and evaluate a specific strategy and how it contributes to specific methods and techniques through analysis of commercial entertainment across different locations and cultures.
This is an assignment for the purposes of an extension.
Assessment: Project
You will work in teams to develop a report on the status of a specific entertainment industry. The new knowledge about commercial entertainment finance will inform professional practice in a specific real world scenario.
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
All students and staff who access campus buildings and facilities are required to complete the Tier 1 General Health and Safety Induction. This must be completed online.
Resources
This unit has required readings. All readings and other learning resources will be posted to the unit’s Canvas page.
Resource Materials
Other
To enable your full participation in the virtual learning environment, for example, participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.
Risk Assessment Statement
Please be advised that this unit may include the presentation and scholarly analysis of material and subject matters that may be considered confronting, such as certain representations of race, class and gender. Your lecturer / tutor will inform students prior to the presentation of class material each week about the nature of unit content. QUT counselling support is available should you feel the need to avail yourself of these services.
For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction.
Where substantial computer-based work is required, particularly in the case of fully online students, you are recommended to take regular rest breaks when engaging in prolonged computer-based work, and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC40 Bachelor of Communication
- Demonstrate specialised knowledge of the foundational principles in your study area and the complex relationships of evolving communication platforms.
Relates to: ULO1, Weekly scenario submissions, Research essay - Critically analyse complex forms of information to synthesise and produce clear and coherent content for diverse audiences.
Relates to: ULO2, Research essay, Project - Evaluate the technical requirements that inform planning, problem solving, decision making, and production processes in global and local communication industries.
Relates to: ULO1, ULO2, Weekly scenario submissions, Research essay, Project - Apply the theoretical, conceptual, professional and creative skills of the communication industries knowledges in transdisciplinary and multimodal media contexts.
Relates to: ULO3, Weekly scenario submissions, Project - Apply socially responsible and ethical judgements to industry, community and professional practices in the communication industries.
Relates to: ULO2, ULO3, Weekly scenario submissions, Research essay, Project
KK43 Bachelor of Creative Industries
- Demonstrate broad and coherent theoretical and practical knowledge required for creative enterprise, career development and interdisciplinary collaborations, supported by depth in at least one creative disciplinary area.
Relates to: ULO1 - Demonstrate well-developed cognitive and ideation skills to identify, analyse and evaluate opportunities to address authentic complex problems.
Relates to: ULO2 - Demonstrate technical expertise to support skills and knowledge within the Creative Industries.
Relates to: ULO1, ULO2 - Apply and adapt creative disciplinary knowledge and skills with agility in a range of industry, community and intercultural contexts.
Relates to: ULO2, ULO3 - Embody social and ethical responsibilities and exhibit well-developed judgement with resilience, integrity, curiosity and responsibility.
Relates to: ULO2 - Practise self-management of career and learning with enterprise and an entrepreneurial outlook, including the building of personal and professional relationships and partnerships.
Relates to: ULO3