CCN110 Digital Storytelling and Visual Culture
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | CCN110 |
|---|---|
| Equivalent(s): | CCQ110 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| Domestic tuition unit fee | $2,976 |
| International unit fee | $4,044 |
Unit Outline: Flexible Period - 04A 2024, Kelvin Grove, Internal (Start Date: 26 Feb 2024)
| Unit code: | CCN110 |
|---|---|
| Credit points: | 12 |
| Equivalent: | CCQ110 |
| Coordinators: | Jenny Hou | jenny.hou@qut.edu.au Bernadette Hyland-Wood | b.hylandwood@qut.edu.au |
Overview
Effective communication has always been about telling compelling stories. Digital communication specialists must select relevant visuals and suitable content to craft effective narratives to reach and engage target audiences on various platforms. This unit is included early in the program to provide fundamental skills and perspectives on digital storytelling and consider culturally and linguistically diverse perspectives.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply fundamental concepts, frameworks and techniques for effective transmedia storytelling via social media platforms.
- Analyse the effectiveness of messaging to reach and engage diverse audiences on social media, including First Nations communities.
- Analyse and critique visual information designs.
- Develop culturally appropriate digital narratives and ethical visual strategies to align with industry practice
Content
This unit will cover the following:
- fundamental concepts, frameworks and techniques for effective storytelling using various social media platforms
- techniques for crafting messages as engaging social media stories
- culturally appropriate storytelling, including Indigenous perspectives
- theory and principles of visual communication and information design
- the use of industry-standard applications for digital content creation
Learning Approaches
This unit is taught via a blended approach that combines elements of online delivery and face-to-face.
Learning experiences in this unit include:
- participating in class/online tutorials
- attending lectures
- engaging with online learning materials
- reading book chapters, scholarly and industry articles
- panel sessions with industry experts
- identifying examples of transmedia storytelling
- appreciating cultural implications of visual representation
Feedback on Learning and Assessment
You will receive feedback on your learning in a variety of ways, including:
- Informal formative feedback in tutorials,
- Self-assessment tools,
- Peer feedback,
- Formal written or recorded feedback on both formative and summative assessment tasks in addition to the grade on the Criterion Reference Assessment sheet.
Assessment
Overview
In this assessment you will complete two tasks:
1. Case Study Critique - This task draws on transmedia storytelling frameworks and principles to analyse a storytelling example that has unfolded across multiple social, digital or mass media platforms.
2. Storytelling pitch proposal - This task requires pitching a fit-for-purpose storytelling proposal for a target industry client. The proposal will include storytelling narratives, visual strategies, platform analysis and effective messaging, with a proper cultural understanding of engaging diverse audiences. You will be required to submit a written proposal and to pitch your idea in a visual presentation.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Case Study Critique
You will analyse a story that has unfolded across different social media platforms. Drawing upon the social media storytelling concepts, frameworks and principles introduced in this unit, you will analyse and critique social media messages and visuals used in the case study. Consider the effectiveness of the social media messaging and visuals for culturally and linguistically diverse audiences. Based on your critical analysis, provide recommendations to improve the effectiveness of transmedia storytelling.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Storytelling pitch proposal
You will develop and pitch a fit-for-purpose storytelling proposal for a target/chosen industry client. The proposal will include storytelling narratives, visual strategies, platform analysis and effective messaging, with a proper cultural understanding of engaging diverse audiences in an ethically and effective manner. You will be required to submit a written proposal and to pitch your idea in a visual presentation.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Risk Assessment Statement
For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction.
You are advised to back-up your digital files on a regular basis to ensure work is not lost if there is a hardware failure. Information about the free file storage provided by QUT for students is available on the Storing your files page.
QUT’s required risk assessment process will need to be undertaken for all projects. Your project will not be approved until the required risk assessments, including ethical clearance requirements, are completed and approved. Different projects may have different risks associated with them and therefore it is mandatory that a project risk assessment is completed and approved.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC86 Graduate Certificate in Digital Communication
- Critique scholarly research in digital communication.
Relates to: Storytelling pitch proposal - Analyse data using industry standard tools and platforms
Relates to: Storytelling pitch proposal - Analyse critical issues in media and communication industries.
Relates to: ULO3, Storytelling pitch proposal - Tailor culturally appropriate communication strategies and content for a variety of audiences and formats.
Relates to: ULO1, ULO2, Case Study Critique
KC87 Graduate Diploma in Digital Communication
- Critique scholarly research in specialised and contemporary digital communication areas.
Relates to: Storytelling pitch proposal - Analyse data using industry standard tools and platforms leveraging advanced capabilities
Relates to: Storytelling pitch proposal - Analyse critical issues in media and communication industries with consideration for diversity.
Relates to: ULO3, Storytelling pitch proposal - Tailor culturally appropriate communication strategies and content for a variety of audiences and formats.
Relates to: ULO1, ULO2, Case Study Critique
KC88 Master of Digital Communication
- Critique and engage in scholarly research in specialised and contemporary digital communication areas.
Relates to: Storytelling pitch proposal - Analyse data using industry standard tools and platforms leveraging advanced capabilities to address industry and research problems
Relates to: Storytelling pitch proposal - Evaluate critical issues in media and communication industries.
Relates to: ULO3, Storytelling pitch proposal - Tailor and implement culturally appropriate communication strategies and content for a variety of audiences and formats.
Relates to: ULO1, ULO2, Case Study Critique
Unit Outline: Flexible Period - 08A 2024, Kelvin Grove, Internal (Start Date: 22 Jul 2024)
| Unit code: | CCN110 |
|---|---|
| Credit points: | 12 |
| Equivalent: | CCQ110 |
| Coordinators: | Jenny Hou | jenny.hou@qut.edu.au |
Overview
Effective communication has always been about telling compelling stories. Digital communication specialists must select relevant visuals and suitable content to craft effective narratives to reach and engage target audiences on various platforms. This unit is included early in the program to provide fundamental skills and perspectives on digital storytelling and consider culturally and linguistically diverse perspectives.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply fundamental concepts, frameworks and techniques for effective transmedia storytelling via social media platforms.
- Analyse the effectiveness of messaging to reach and engage diverse audiences on social media, including First Nations communities.
- Analyse and critique visual information designs.
- Develop culturally appropriate digital narratives and ethical visual strategies to align with industry practice
Content
This unit will cover the following:
- fundamental concepts, frameworks and techniques for effective storytelling using various social media platforms
- techniques for crafting messages as engaging social media stories
- culturally appropriate storytelling, including Indigenous perspectives
- theory and principles of visual communication and information design
- the use of industry-standard applications for digital content creation
Learning Approaches
This unit is taught via a blended approach that combines elements of online delivery and face-to-face.
Learning experiences in this unit include:
- participating in class/online tutorials
- attending lectures
- engaging with online learning materials
- reading book chapters, scholarly and industry articles
- panel sessions with industry experts
- identifying examples of transmedia storytelling
- appreciating cultural implications of visual representation
Feedback on Learning and Assessment
You will receive feedback on your learning in a variety of ways, including:
- Informal formative feedback in tutorials,
- Self-assessment tools,
- Peer feedback,
- Formal written or recorded feedback on both formative and summative assessment tasks in addition to the grade on the Criterion Reference Assessment sheet.
Assessment
Overview
In this assessment you will complete two tasks:
1. Case Study Critique - This task draws on transmedia storytelling frameworks and principles to analyse a storytelling example that has unfolded across multiple social, digital or mass media platforms.
2. Storytelling pitch proposal - This task requires pitching a fit-for-purpose storytelling proposal for a target industry client. The proposal will include storytelling narratives, visual strategies, platform analysis and effective messaging, with a proper cultural understanding of engaging diverse audiences. You will be required to submit a written proposal and to pitch your idea in a visual presentation.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Case Study Critique
You will analyse a story that has unfolded across different social media platforms. Drawing upon the social media storytelling concepts, frameworks and principles introduced in this unit, you will analyse and critique social media messages and visuals used in the case study. Consider the effectiveness of the social media messaging and visuals for culturally and linguistically diverse audiences. Based on your critical analysis, provide recommendations to improve the effectiveness of transmedia storytelling.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Storytelling pitch proposal
You will develop and pitch a fit-for-purpose storytelling proposal for a target/chosen industry client. The proposal will include storytelling narratives, visual strategies, platform analysis and effective messaging, with a proper cultural understanding of engaging diverse audiences in an ethically and effective manner. You will be required to submit a written proposal and to pitch your idea in a visual presentation.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Risk Assessment Statement
For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction.
You are advised to back-up your digital files on a regular basis to ensure work is not lost if there is a hardware failure. Information about the free file storage provided by QUT for students is available on the Storing your files page.
QUT’s required risk assessment process will need to be undertaken for all projects. Your project will not be approved until the required risk assessments, including ethical clearance requirements, are completed and approved. Different projects may have different risks associated with them and therefore it is mandatory that a project risk assessment is completed and approved.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC86 Graduate Certificate in Digital Communication
- Critique scholarly research in digital communication.
Relates to: Storytelling pitch proposal - Analyse data using industry standard tools and platforms
Relates to: Storytelling pitch proposal - Analyse critical issues in media and communication industries.
Relates to: ULO3, Storytelling pitch proposal - Tailor culturally appropriate communication strategies and content for a variety of audiences and formats.
Relates to: ULO1, ULO2, Case Study Critique
KC87 Graduate Diploma in Digital Communication
- Critique scholarly research in specialised and contemporary digital communication areas.
Relates to: Storytelling pitch proposal - Analyse data using industry standard tools and platforms leveraging advanced capabilities
Relates to: Storytelling pitch proposal - Analyse critical issues in media and communication industries with consideration for diversity.
Relates to: ULO3, Storytelling pitch proposal - Tailor culturally appropriate communication strategies and content for a variety of audiences and formats.
Relates to: ULO1, ULO2, Case Study Critique
KC88 Master of Digital Communication
- Critique and engage in scholarly research in specialised and contemporary digital communication areas.
Relates to: Storytelling pitch proposal - Analyse data using industry standard tools and platforms leveraging advanced capabilities to address industry and research problems
Relates to: Storytelling pitch proposal - Evaluate critical issues in media and communication industries.
Relates to: ULO3, Storytelling pitch proposal - Tailor and implement culturally appropriate communication strategies and content for a variety of audiences and formats.
Relates to: ULO1, ULO2, Case Study Critique