CCB206 Global Media and Culture


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Unit Outline: Semester 2 2024, Kelvin Grove, Internal

Unit code:CCB206
Credit points:12
Equivalent:CYB106
Coordinator:Godwin Iretomiwa Simon | g2.simon@qut.edu.au
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.

Overview

This unit provides students with a critical understanding of the economic, political, and cultural dimensions of global media industries. It introduces key disciplinary theories and debates about the creation, circulation and consumption of media content as it circulates across different locations and cultures. The unit also enables students to develop skills and knowledge necessary for living and working in globally diverse communities and professional contexts. The unit may survey a range of media industries and cultural forms and/or focus on a single site of global activity as it explores the inherently transnational nature of the content we consume.

Learning Outcomes

On successful completion of this unit you will be able to:

  1. Explain and apply key theories and debates about global media and culture
  2. Analyze and evaluate the political and cultural consequences of the international flow of global entertainment forms
  3. Appraise and reflect on the different business practices, policy dynamics, and cultural norms of different markets

Content

This unit may address content such as:

  • Key theories of global media and culture
  • Different media industries, entertainment forms, and sites of global activities
  • Political and cultural issues generated by the global circulation of video content
  • Different business practices, policy dynamics, and cultural norms of different markets

Learning Approaches

In this unit, you will learn by engaging in lectures, tutorials and self-study. In lectures, you will learn foundational knowledge of, and critical perspectives on, global video cultures. In tutorials you will apply your understanding in activities and discussions. You must prepare for tutorials by engaging with the lecture material and completing any prescribed reading in advance.

Feedback on Learning and Assessment

Feedback in this unit is provided in any of the following ways:

  • through a range of formative exercises
  • feedback from peers, and as you do teamwork
  • generic comments communicated back to the class via the unit Blackboard website
  • comments on your assessment, in addition to marked criteria sheets.

Assessment

Overview

There are three assessments for this unit: two individual assignments and a team task. The essay and the workbook will help you develop your specialised understanding of the subject matter, and strengthen your communication skills. The team task is an opportunity to apply conceptual knowledge to a practical task, and strengthen your leadership capacity and teamwork skills.

Unit Grading Scheme

7- point scale

Assessment Tasks

Assessment: Workbook

Your workbook should contain a series of entries that show the development of your conceptual understanding of issues over the semester.

This assignment is eligible for the 48-hour late submission period and assignment extensions.

Weight: 20
Length: 250 words per entry
Individual/Group: Individual
Due (indicative): Progressive throughout semester
Related Unit learning outcomes: 1, 2, 3

Assessment: Essay

You will apply a key issue or concept from the unit to an original case study in a fully referenced critical essay.

This assignment is eligible for the 48-hour late submission period and assignment extensions.

Weight: 30
Length: 2000 words
Individual/Group: Individual
Due (indicative): Week 7
Related Unit learning outcomes: 1, 2

Assessment: Proposal

You will work in a team to profile the diverse business, policy, and cultural contexts of a global entertainment form.

This assignment is eligible for the 48-hour late submission period and assignment extensions.

Weight: 50
Length: 2500 words
Individual/Group: Group
Due (indicative): Week 13
Related Unit learning outcomes: 3

Academic Integrity

Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.

Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.

You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.

Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.

Requirements to Study

Requirements

All students are requested to visit and review the Health and Safety information on the HiQ web pages.

You will be advised if a unit requires additional mandatory health and safety inductions. 

Resources

This unit has required readings. All readings and other learning resources will be posted to the unit’s Canvas page.

Resource Materials

Other

To enable your full participation in units that utilise virtual learning environments, for example participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required. 

Risk Assessment Statement

For risks associated with using campus buildings or QUT facilities, refer to the HiQ Health and Safety information.

You are advised to take regular rest breaks when engaging in prolonged computer-based work and ensure that your workstation is set up for optimal comfort to prevent strain or injury.

Please be advised that this unit may include the presentation and scholarly analysis of material and subject matters that may be considered confronting, such as certain representations of race, class, gender and violence. QUT counselling support is available should you feel the need to avail yourself of these services.

Course Learning Outcomes

This unit is designed to support your development of the following course/study area learning outcomes.

KC40 Bachelor of Communication

  1. Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, entertainment, communication, and news industries.
    Relates to: ULO1, Workbook, Essay
  2. Demonstrate capacity to engage with and apply specialised knowledge of one or more areas of digital media, entertainment, communication, and news industries, including the relationship between disciplinary theory, research methodologies, and professional practice.
    Relates to: ULO1, Workbook, Essay
  3. Demonstrate capacity to engage with and apply diverse ways of knowing the world in local and global contexts, including Indigenous Knowledge and Perspectives.
    Relates to: ULO2, Workbook, Essay
  4. Demonstrate effective communication skills with the ability to adapt strategies across different media and professional settings and for diverse audiences.
    Relates to: ULO3, Workbook, Proposal
  5. Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
    Relates to: ULO2, Workbook, Essay
  6. Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
    Relates to: ULO3, Workbook, Proposal
  7. Identify, develop, and sustain effective and responsible leadership strategies and teamwork skills that generate value for yourself and others.
    Relates to: ULO3, Workbook, Proposal