CCB201 Australian Media
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | CCB201 |
|---|---|
| Prerequisite(s): | Completion of 48 credit points of study |
| Equivalent(s): | KCB104 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $2,124 |
| Pre-2021 CSP student contribution | $996 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $4,356 |
| International unit fee | $4,668 |
Unit Outline: Semester 2 2025, Kelvin Grove, Internal
| Unit code: | CCB201 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | Completion of 48 credit points of study |
| Equivalent: | KCB104 |
| Coordinator: | Anna Potter | anna.potter@qut.edu.au |
Overview
This unit evaluates the industrial and cultural logics of Australian media. You will develop an understanding of contemporary debates, issues and developments and will learn about how the media in Australia are shaped by a range of factors including digital distribution technologies, ownership structures and cultural policy. The unit engages with questions of national culture and identity, amid the intense internationalising forces impacting Australian media industries. Understanding the technological, economic, and policy contexts within which Australian media operate will help you to form ethical media choices and professional communication practices.
Learning Outcomes
On successful completion of this unit you will be able to:
- Identify and understand the business models of Australian media sector(s)
- Evaluate the social, economic, and political factors (including schemes of industry and governmental support and regulation) that shape the contexts in which Australian media industries operate and are consumed.
- Demonstrate effective critical research skills including the ability to identify, synthesise, and evaluate relevant industry and/or academic documents
- Demonstrate persuasive and professional written and/or oral communication skills
Content
This unit may include:
- The business models (commercial, public service, community) of the Australian media
- Policy and regulatory considerations of Australian media sector(s)
- The Indigenous Australian media sector and/or media ethics
- Theories of (Australian) media industries
Learning Approaches
You will learn through lectures, tutorials and self-study. Lectures will provide an overview of key concepts, theoretical approaches, and relevant industrial processes. Tutorials will provide the opportunity for you to synthesise insights from unit materials in small group discussions and group exercises, as well as apply key concepts to your understanding of the Australian media and other real world examples. Any reading/other preparation activities will be made available on Canvas, and must be completed prior to tutorials. Assessment will help you to demonstrate your critical understanding of Australian media, and to pursue your own interest in a variety of topics related to contemporary issues in Australian media.
Feedback on Learning and Assessment
You will receive formative feedback on your progress in this unit during tutorials and discussions throughout the semester. Feedback on your assessment will be useful for your final assessment item.
Assessment
Overview
There are three assessments for this unit. The Short Report requires you to demonstrate your understanding of the social, economic and political contexts of a sector of the Australian media industries. The Industry Case Study Analysis is a group presentation that engages with critical issues affecting real-world examples from Australian media. The third task is a centrally scheduled Examination where you will demonstrate your conceptual understanding and knowledge of the role of media in Australian society, ability to critique industry practices using scholarly perspectives and communicate clearly and coherently about complex ideas.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Short Report
You will conduct industry and scholarly research to prepare a report that evaluates the economic, social, and/or political context of production, distribution and consumption of Australian media.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Industry Case Study Analysis
You will work in teams to develop a persuasive presentation that analyses Australian media texts using a relevant theoretical framework (further details will be available on Canvas).
This assignment is not elegible for the 48-hour extension.
Assessment: Examination
A centrally scheduled examination that will test your understanding, knowledge and application of key terminology and ideas from the unit. Material for the examination will be drawn from lectures, readings, and tutorial activities.
This assignment is not elegible for the 48-hour extension.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
All students are requested to visit and review the Health and Safety information on the HiQ web pages.
You will be advised if a unit requires additional mandatory health and safety inductions.
Resources
Unit materials will be made available online via the unit's Canvas site.
Resource Materials
Prescribed text(s)
The Media and Communications in Australia, 5th edn, 2024, eds Griffin-Foley, Bridget and Sue Turnbull, Routledge.
Other
To enable your full participation in units that utilise virtual learning environments, for example participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.
Risk Assessment Statement
For risks associated with using campus buildings or QUT facilities, refer to the HiQ Health and Safety information.
You are advised to take regular rest breaks when engaging in prolonged computer-based work and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
Please be advised that this unit may include the presentation and scholarly analysis of material and subject matters that may be considered confronting, such as certain representations of race, class, gender and violence. QUT counselling support is available should you feel the need to avail yourself of these services.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC40 Bachelor of Communication
- Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, entertainment, communication, and news industries.
Relates to: ULO1, Short Report, Industry Case Study Analysis, Examination - Demonstrate capacity to engage with and apply specialised knowledge of one or more areas of digital media, entertainment, communication, and news industries, including the relationship between disciplinary theory, research methodologies, and professional practice.
Relates to: ULO1, Short Report, Industry Case Study Analysis, Examination - Demonstrate capacity to engage with and apply diverse ways of knowing the world in local and global contexts, including Indigenous Knowledge and Perspectives.
Relates to: ULO2, Short Report, Industry Case Study Analysis, Examination - Demonstrate effective communication skills with the ability to adapt strategies across different media and professional settings and for diverse audiences.
Relates to: ULO4, Short Report, Industry Case Study Analysis, Examination - Critically analyse, evaluate and synthesise complex forms of information and evidence to inform decision-making, problem solving and argumentation.
Relates to: ULO3, ULO4, Short Report, Industry Case Study Analysis, Examination - Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
Relates to: ULO1, ULO2, Short Report, Industry Case Study Analysis, Examination - Demonstrate critical digital literacy skills across diverse platforms and technologies, including familiarity with analytic tools to effectively and responsibly interpret data in the media, communication, and news industries.
Relates to: ULO3, Short Report, Industry Case Study Analysis, Examination - Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
Relates to: ULO4, Short Report, Industry Case Study Analysis, Examination - Identify, develop, and sustain effective and responsible leadership strategies and teamwork skills that generate value for yourself and others.
Relates to: ULO4, Short Report, Industry Case Study Analysis, Examination
KK43 Bachelor of Creative Industries
- Demonstrate broad and coherent theoretical and practical knowledge required for creative enterprise, career development and interdisciplinary collaborations, supported by depth in at least one creative disciplinary area.
Relates to: ULO1, ULO3 - Demonstrate well-developed cognitive and ideation skills to identify, analyse and evaluate opportunities to address authentic complex problems.
Relates to: ULO3 - Demonstrate technical expertise to support skills and knowledge within the Creative Industries.
Relates to: ULO2, ULO3 - Apply and adapt creative disciplinary knowledge and skills with agility in a range of industry, community and intercultural contexts.
Relates to: ULO4 - Embody social and ethical responsibilities and exhibit well-developed judgement with resilience, integrity, curiosity and responsibility.
Relates to: ULO2, ULO4 - Practise self-management of career and learning with enterprise and an entrepreneurial outlook, including the building of personal and professional relationships and partnerships.
Relates to: ULO4
Unit Outline: Semester 2 2025, Online
| Unit code: | CCB201 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | Completion of 48 credit points of study |
| Equivalent: | KCB104 |
Overview
This unit evaluates the industrial and cultural logics of Australian media. You will develop an understanding of contemporary debates, issues and developments and will learn about how the media in Australia are shaped by a range of factors including digital distribution technologies, ownership structures and cultural policy. The unit engages with questions of national culture and identity, amid the intense internationalising forces impacting Australian media industries. Understanding the technological, economic, and policy contexts within which Australian media operate will help you to form ethical media choices and professional communication practices.
Learning Outcomes
On successful completion of this unit you will be able to:
- Identify and understand the business models of Australian media sector(s)
- Evaluate the social, economic, and political factors (including schemes of industry and governmental support and regulation) that shape the contexts in which Australian media industries operate and are consumed.
- Demonstrate effective critical research skills including the ability to identify, synthesise, and evaluate relevant industry and/or academic documents
- Demonstrate persuasive and professional written and/or oral communication skills
Content
This unit may include:
- The business models (commercial, public service, community) of the Australian media
- Policy and regulatory considerations of Australian media sector(s)
- The Indigenous Australian media sector and/or media ethics
- Theories of (Australian) media industries
Learning Approaches
You will learn through lectures, tutorials and self-study. Lectures will provide an overview of key concepts, theoretical approaches, and relevant industrial processes. Tutorials will provide the opportunity for you to synthesise insights from unit materials in small group discussions and group exercises, as well as apply key concepts to your understanding of the Australian media and other real world examples. Any reading/other preparation activities will be made available on Canvas, and must be completed prior to tutorials. Assessment will help you to demonstrate your critical understanding of Australian media, and to pursue your own interest in a variety of topics related to contemporary issues in Australian media.
Feedback on Learning and Assessment
You will receive formative feedback on your progress in this unit during tutorials and discussions throughout the semester. Feedback on your assessment will be useful for your final assessment item.
Assessment
Overview
There are three assessments for this unit. The Short Report requires you to demonstrate your understanding of the social, economic and political contexts of a sector of the Australian media industries. The Industry Case Study Analysis is a group presentation that engages with critical issues affecting real-world examples from Australian media. The third task is a centrally scheduled Examination where you will demonstrate your conceptual understanding and knowledge of the role of media in Australian society, ability to critique industry practices using scholarly perspectives and communicate clearly and coherently about complex ideas.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Short Report
You will conduct industry and scholarly research to prepare a report that evaluates the economic, social, and/or political context of production, distribution and consumption of Australian media.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Industry Case Study Analysis
You will work in teams to develop a persuasive presentation that analyses Australian media texts using a relevant theoretical framework (further details will be available on Canvas).
This assignment is not elegible for the 48-hour extension.
Assessment: Examination
A centrally scheduled examination that will test your understanding, knowledge and application of key terminology and ideas from the unit. Material for the examination will be drawn from lectures, readings, and tutorial activities.
This assignment is not elegible for the 48-hour extension.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
All students are requested to visit and review the Health and Safety information on the HiQ web pages.
You will be advised if a unit requires additional mandatory health and safety inductions.
Resources
Unit materials will be made available online via the unit's Canvas site.
Resource Materials
Prescribed text(s)
The Media and Communications in Australia, 5th edn, 2024, eds Griffin-Foley, Bridget and Sue Turnbull, Routledge.
Other
To enable your full participation in units that utilise virtual learning environments, for example participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.
Risk Assessment Statement
For risks associated with using campus buildings or QUT facilities, refer to the HiQ Health and Safety information.
You are advised to take regular rest breaks when engaging in prolonged computer-based work and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
Please be advised that this unit may include the presentation and scholarly analysis of material and subject matters that may be considered confronting, such as certain representations of race, class, gender and violence. QUT counselling support is available should you feel the need to avail yourself of these services.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC40 Bachelor of Communication
- Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, entertainment, communication, and news industries.
Relates to: ULO1, Short Report, Industry Case Study Analysis, Examination - Demonstrate capacity to engage with and apply specialised knowledge of one or more areas of digital media, entertainment, communication, and news industries, including the relationship between disciplinary theory, research methodologies, and professional practice.
Relates to: ULO1, Short Report, Industry Case Study Analysis, Examination - Demonstrate capacity to engage with and apply diverse ways of knowing the world in local and global contexts, including Indigenous Knowledge and Perspectives.
Relates to: ULO2, Short Report, Industry Case Study Analysis, Examination - Demonstrate effective communication skills with the ability to adapt strategies across different media and professional settings and for diverse audiences.
Relates to: ULO4, Short Report, Industry Case Study Analysis, Examination - Critically analyse, evaluate and synthesise complex forms of information and evidence to inform decision-making, problem solving and argumentation.
Relates to: ULO3, ULO4, Short Report, Industry Case Study Analysis, Examination - Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
Relates to: ULO1, ULO2, Short Report, Industry Case Study Analysis, Examination - Demonstrate critical digital literacy skills across diverse platforms and technologies, including familiarity with analytic tools to effectively and responsibly interpret data in the media, communication, and news industries.
Relates to: ULO3, Short Report, Industry Case Study Analysis, Examination - Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
Relates to: ULO4, Short Report, Industry Case Study Analysis, Examination - Identify, develop, and sustain effective and responsible leadership strategies and teamwork skills that generate value for yourself and others.
Relates to: ULO4, Short Report, Industry Case Study Analysis, Examination
KK43 Bachelor of Creative Industries
- Demonstrate broad and coherent theoretical and practical knowledge required for creative enterprise, career development and interdisciplinary collaborations, supported by depth in at least one creative disciplinary area.
Relates to: ULO1, ULO3 - Demonstrate well-developed cognitive and ideation skills to identify, analyse and evaluate opportunities to address authentic complex problems.
Relates to: ULO3 - Demonstrate technical expertise to support skills and knowledge within the Creative Industries.
Relates to: ULO2, ULO3 - Apply and adapt creative disciplinary knowledge and skills with agility in a range of industry, community and intercultural contexts.
Relates to: ULO4 - Embody social and ethical responsibilities and exhibit well-developed judgement with resilience, integrity, curiosity and responsibility.
Relates to: ULO2, ULO4 - Practise self-management of career and learning with enterprise and an entrepreneurial outlook, including the building of personal and professional relationships and partnerships.
Relates to: ULO4