CCB201 Australian Media
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | CCB201 |
|---|---|
| Prerequisite(s): | Completion of 48 credit points of study |
| Equivalent(s): | KCB104 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $2,040 |
| Pre-2021 CSP student contribution | $957 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $4,104 |
| International unit fee | $4,320 |
Unit Outline: Semester 2 2024, Kelvin Grove, Internal
| Unit code: | CCB201 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | Completion of 48 credit points of study |
| Equivalent: | KCB104 |
| Coordinator: | Anna Potter | anna.potter@qut.edu.au |
Overview
This unit critically evaluates the industrial and cultural logics of Australian media. You will develop an understanding of contemporary debates and developments in Australian media, and will learn about how national and local media (including the Indigenous Australian media sector) are shaped by a range of factors including globalising media markets amidst concerns of local content, questions of national culture and identity, and digital disruption. This unit introduces the theories and policies that seek to improve media industry visibility, its consumption, and its social and economic importance. Understanding the technological, economic, and political drivers/impediments for industrial change will help you to form ethical media choices and professional communication practices.
Learning Outcomes
On successful completion of this unit you will be able to:
- Identify and understand the business models of Australian media sector(s)
- Evaluate the social, economic, and political factors (including schemes of industry and governmental support and regulation) that shape the contexts in which Australian media industries operate and are consumed.
- Demonstrate effective critical research skills including the ability to identify, synthesise, and evaluate relevant industry and/or academic documents
- Demonstrate persuasive and professional written and/or oral communication skills
Content
This unit may include:
- The business models (commercial, public service, community) of the Australian media
- Policy and regulatory considerations of Australian media sector(s)
- The Indigenous Australian media sector and/or media ethics
- Theories of (Australian) media industries
Learning Approaches
You will learn through lectures, tutorials and self-study. Lectures will provide an overview of key concepts, theoretical approaches, and relevant industrial processes. Tutorials will provide the opportunity for you to synthesise insights from unit materials in small group discussions and group exercises, as well as apply key concepts to your understanding of the Australian media and other real world examples. Any reading/other preparation activities will be made available on Canvas, and must be completed prior to tutorials. Assessment will help you to demonstrate your critical understanding of Australian media, and to pursue your own interest in a variety of topics related to contemporary issues in Australian media.
Feedback on Learning and Assessment
You will receive formative feedback on your progress in this unit during tutorials and discussions throughout the semester. Feedback on your assessment will be useful for your final assessment item.
Assessment
Overview
There are three assessments for this unit. The Indigenous Australian Media audit requires you to demonstrate your understanding of the social and/or political context of this sector of the Australian media industries. The Industry Case Study Analysis is a group presentation that engages with critical issues affecting a real-world example from the Australian media industries. The third task is a research essay, where you will demonstrate your ability to think critically and present an academic argument on a topic relating to Australian media.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Indigenous Media Audit
You will conduct industry and scholarly research on the Australian Indigenous media sector to prepare a report that evaluates the economic, social, and/or political context of Australian Indigenous media content and/or audiences.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Industry Case Study Analysis
You will work in teams to develop a persuasive presentation that analyses an aspect of the Australian media industries (further details will be available on Canvas).
Assessment: Research Essay
You will conduct academic and industry research to develop a scholarly, argumentative research essay. The research essay questions will be available on the unit’s Canvas site during the semester.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
All students are requested to visit and review the Health and Safety information on the HiQ web pages.
You will be advised if a unit requires additional mandatory health and safety inductions.
Resources
Unit materials will be made available online via the unit's Canvas site.
Resource Materials
Prescribed text(s)
Cunningham, S. and Turner, S. (eds.) (2014) The Media and Communications in Australia, Allen & Unwin: Sydney, 4th Edition.
Other
To enable your full participation in units that utilise virtual learning environments, for example participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.
Risk Assessment Statement
For risks associated with using campus buildings or QUT facilities, refer to the HiQ Health and Safety information.
You are advised to take regular rest breaks when engaging in prolonged computer-based work and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
Please be advised that this unit may include the presentation and scholarly analysis of material and subject matters that may be considered confronting, such as certain representations of race, class, gender and violence. QUT counselling support is available should you feel the need to avail yourself of these services.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC40 Bachelor of Communication
- Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, entertainment, communication, and news industries.
Relates to: ULO1, Indigenous Media Audit, Industry Case Study Analysis, Research Essay - Demonstrate capacity to engage with and apply specialised knowledge of one or more areas of digital media, entertainment, communication, and news industries, including the relationship between disciplinary theory, research methodologies, and professional practice.
Relates to: ULO1, Indigenous Media Audit, Industry Case Study Analysis, Research Essay - Demonstrate capacity to engage with and apply diverse ways of knowing the world in local and global contexts, including Indigenous Knowledge and Perspectives.
Relates to: ULO2, Indigenous Media Audit, Industry Case Study Analysis, Research Essay - Demonstrate effective communication skills with the ability to adapt strategies across different media and professional settings and for diverse audiences.
Relates to: ULO4, Indigenous Media Audit, Industry Case Study Analysis, Research Essay - Critically analyse, evaluate and synthesise complex forms of information and evidence to inform decision-making, problem solving and argumentation.
Relates to: ULO3, ULO4, Indigenous Media Audit, Industry Case Study Analysis, Research Essay - Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
Relates to: ULO1, ULO2, Indigenous Media Audit, Industry Case Study Analysis, Research Essay - Demonstrate critical digital literacy skills across diverse platforms and technologies, including familiarity with analytic tools to effectively and responsibly interpret data in the media, communication, and news industries.
Relates to: ULO3, Indigenous Media Audit, Industry Case Study Analysis, Research Essay - Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
Relates to: ULO4, Indigenous Media Audit, Industry Case Study Analysis, Research Essay - Identify, develop, and sustain effective and responsible leadership strategies and teamwork skills that generate value for yourself and others.
Relates to: ULO4, Indigenous Media Audit, Industry Case Study Analysis, Research Essay
KK43 Bachelor of Creative Industries
- Demonstrate broad and coherent theoretical and practical knowledge required for creative enterprise, career development and interdisciplinary collaborations, supported by depth in at least one creative disciplinary area.
Relates to: ULO1, ULO3 - Demonstrate well-developed cognitive and ideation skills to identify, analyse and evaluate opportunities to address authentic complex problems.
Relates to: ULO3 - Demonstrate technical expertise to support skills and knowledge within the Creative Industries.
Relates to: ULO2, ULO3 - Apply and adapt creative disciplinary knowledge and skills with agility in a range of industry, community and intercultural contexts.
Relates to: ULO4 - Embody social and ethical responsibilities and exhibit well-developed judgement with resilience, integrity, curiosity and responsibility.
Relates to: ULO2, ULO4 - Practise self-management of career and learning with enterprise and an entrepreneurial outlook, including the building of personal and professional relationships and partnerships.
Relates to: ULO4
Unit Outline: Semester 2 2024, Online
| Unit code: | CCB201 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | Completion of 48 credit points of study |
| Equivalent: | KCB104 |
Overview
This unit critically evaluates the industrial and cultural logics of Australian media. You will develop an understanding of contemporary debates and developments in Australian media, and will learn about how national and local media (including the Indigenous Australian media sector) are shaped by a range of factors including globalising media markets amidst concerns of local content, questions of national culture and identity, and digital disruption. This unit introduces the theories and policies that seek to improve media industry visibility, its consumption, and its social and economic importance. Understanding the technological, economic, and political drivers/impediments for industrial change will help you to form ethical media choices and professional communication practices.
Learning Outcomes
On successful completion of this unit you will be able to:
- Identify and understand the business models of Australian media sector(s)
- Evaluate the social, economic, and political factors (including schemes of industry and governmental support and regulation) that shape the contexts in which Australian media industries operate and are consumed.
- Demonstrate effective critical research skills including the ability to identify, synthesise, and evaluate relevant industry and/or academic documents
- Demonstrate persuasive and professional written and/or oral communication skills
Content
This unit may include:
- The business models (commercial, public service, community) of the Australian media
- Policy and regulatory considerations of Australian media sector(s)
- The Indigenous Australian media sector and/or media ethics
- Theories of (Australian) media industries
Learning Approaches
You will learn through lectures, tutorials and self-study. Lectures will provide an overview of key concepts, theoretical approaches, and relevant industrial processes. Tutorials will provide the opportunity for you to synthesise insights from unit materials in small group discussions and group exercises, as well as apply key concepts to your understanding of the Australian media and other real world examples. Any reading/other preparation activities will be made available on Canvas, and must be completed prior to tutorials. Assessment will help you to demonstrate your critical understanding of Australian media, and to pursue your own interest in a variety of topics related to contemporary issues in Australian media.
Feedback on Learning and Assessment
You will receive formative feedback on your progress in this unit during tutorials and discussions throughout the semester. Feedback on your assessment will be useful for your final assessment item.
Assessment
Overview
There are three assessments for this unit. The Indigenous Australian Media audit requires you to demonstrate your understanding of the social and/or political context of this sector of the Australian media industries. The Industry Case Study Analysis is a group presentation that engages with critical issues affecting a real-world example from the Australian media industries. The third task is a research essay, where you will demonstrate your ability to think critically and present an academic argument on a topic relating to Australian media.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Indigenous Media Audit
You will conduct industry and scholarly research on the Australian Indigenous media sector to prepare a report that evaluates the economic, social, and/or political context of Australian Indigenous media content and/or audiences.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Industry Case Study Analysis
You will work in teams to develop a persuasive presentation that analyses an aspect of the Australian media industries (further details will be available on Canvas).
Assessment: Research Essay
You will conduct academic and industry research to develop a scholarly, argumentative research essay. The research essay questions will be available on the unit’s Canvas site during the semester.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
All students are requested to visit and review the Health and Safety information on the HiQ web pages.
You will be advised if a unit requires additional mandatory health and safety inductions.
Resources
Unit materials will be made available online via the unit's Canvas site.
Resource Materials
Prescribed text(s)
Cunningham, S. and Turner, S. (eds.) (2014) The Media and Communications in Australia, Allen & Unwin: Sydney, 4th Edition.
Other
To enable your full participation in units that utilise virtual learning environments, for example participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.
Risk Assessment Statement
For risks associated with using campus buildings or QUT facilities, refer to the HiQ Health and Safety information.
You are advised to take regular rest breaks when engaging in prolonged computer-based work and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
Please be advised that this unit may include the presentation and scholarly analysis of material and subject matters that may be considered confronting, such as certain representations of race, class, gender and violence. QUT counselling support is available should you feel the need to avail yourself of these services.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC40 Bachelor of Communication
- Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, entertainment, communication, and news industries.
Relates to: ULO1, Indigenous Media Audit, Industry Case Study Analysis, Research Essay - Demonstrate capacity to engage with and apply specialised knowledge of one or more areas of digital media, entertainment, communication, and news industries, including the relationship between disciplinary theory, research methodologies, and professional practice.
Relates to: ULO1, Indigenous Media Audit, Industry Case Study Analysis, Research Essay - Demonstrate capacity to engage with and apply diverse ways of knowing the world in local and global contexts, including Indigenous Knowledge and Perspectives.
Relates to: ULO2, Indigenous Media Audit, Industry Case Study Analysis, Research Essay - Demonstrate effective communication skills with the ability to adapt strategies across different media and professional settings and for diverse audiences.
Relates to: ULO4, Indigenous Media Audit, Industry Case Study Analysis, Research Essay - Critically analyse, evaluate and synthesise complex forms of information and evidence to inform decision-making, problem solving and argumentation.
Relates to: ULO3, ULO4, Indigenous Media Audit, Industry Case Study Analysis, Research Essay - Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
Relates to: ULO1, ULO2, Indigenous Media Audit, Industry Case Study Analysis, Research Essay - Demonstrate critical digital literacy skills across diverse platforms and technologies, including familiarity with analytic tools to effectively and responsibly interpret data in the media, communication, and news industries.
Relates to: ULO3, Indigenous Media Audit, Industry Case Study Analysis, Research Essay - Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
Relates to: ULO4, Indigenous Media Audit, Industry Case Study Analysis, Research Essay - Identify, develop, and sustain effective and responsible leadership strategies and teamwork skills that generate value for yourself and others.
Relates to: ULO4, Indigenous Media Audit, Industry Case Study Analysis, Research Essay
KK43 Bachelor of Creative Industries
- Demonstrate broad and coherent theoretical and practical knowledge required for creative enterprise, career development and interdisciplinary collaborations, supported by depth in at least one creative disciplinary area.
Relates to: ULO1, ULO3 - Demonstrate well-developed cognitive and ideation skills to identify, analyse and evaluate opportunities to address authentic complex problems.
Relates to: ULO3 - Demonstrate technical expertise to support skills and knowledge within the Creative Industries.
Relates to: ULO2, ULO3 - Apply and adapt creative disciplinary knowledge and skills with agility in a range of industry, community and intercultural contexts.
Relates to: ULO4 - Embody social and ethical responsibilities and exhibit well-developed judgement with resilience, integrity, curiosity and responsibility.
Relates to: ULO2, ULO4 - Practise self-management of career and learning with enterprise and an entrepreneurial outlook, including the building of personal and professional relationships and partnerships.
Relates to: ULO4