CCB105 Digital Platforms


To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.


Unit Outline: Semester 1 2024, Kelvin Grove, Internal

Unit code:CCB105
Credit points:12
Equivalent:CCB200
Coordinator:Benjamin Nicoll | b2.nicoll@qut.edu.au
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.

Overview

It is critical for communication professionals to understand the cultural, economic, and technical contexts from which contemporary digital platforms have emerged and in which they are continuing to evolve. This unit focuses on the technological developments, business logics, and socio-economic shifts that have shaped the brief history of digital platforms, focusing on what differentiates digital platforms from other media forms. It develops students’ contextual understanding of digital platforms by exploring how key concepts in digital media studies map onto specific platforms and their audience and user cultures. 

Learning Outcomes

On successful completion of this unit you will be able to:

  1. Identify, explain, and apply core concepts from digital media scholarship
  2. Carry out analysis of digital platforms in their social and technological contexts
  3. Extract information from secondary sources and utilise them in a coherent piece of discursive writing
  4. Use evidence to construct informed arguments about digital media

Content

This unit may address: 

  • various ways of thinking about digitisation, digital media, and digital platforms 
  • The relationship between digital platforms, participation, and creation 
  • The relationship between digital platforms, affordances, and governance

Learning Approaches

You will learn through lectures, tutorials and self-study. Tutorials will give you the opportunity to demonstrate your understanding of foundational knowledges and conceptual/theoretical approaches in discussions and other collaborative activities. You are required to prepare for tutorials by engaging with the lecture content and completing any prescribed reading/materials before class. 

Feedback on Learning and Assessment

You will receive feedback on your progress across learning activities and assessment items. You will be given regular feedback on your developing knowledge by both academics and peers in tutorial discussions and activities. 

Assessment

Overview

In this unit, you will evaluate core concepts, debates, and theories by applying them to real world examples and case studies. You will be required to complete three core assessment tasks for this unit. The first is a short-answer test testing your knowledge of key concepts and ideas in Digital Media scholarship. The platform biography has been designed to provide you with the opportunity to demonstrate your ability to apply key concepts in the critical examination of the cultural and technical specificity of a platform. A third assessment piece will be the submission of quizzes and other related exercises, which will help you to gauge your progress throughout semester. 

Unit Grading Scheme

7- point scale

Assessment Tasks

Assessment: Short-answer test

You will complete a short-answer test testing your knowledge of key concepts and ideas in digital media scholarship.

Weight: 30
Length: 1000 words
Individual/Group: Individual
Due (indicative): Week 7
Related Unit learning outcomes: 1, 4

Assessment: Platform Biography

You will conduct a platform biography on a contemporary digital platform of your choice. The platform biography will critically examine the cultural and technical specificity of you chosen platform and demonstrate your ability to use core digital media concepts correctly. 

This assignment is eligible for the 48-hour late submission period and assignment extensions.

Weight: 50
Length: 2000 words
Individual/Group: Individual
Due (indicative): Week 13
Related Unit learning outcomes: 1, 2, 3, 4

Assessment: Quizzes

Throughout semester you will complete regular quizzes that will demonstrate your progressive development of unit knowledge.

Weight: 20
Individual/Group: Individual
Due (indicative): Progressive
Related Unit learning outcomes: 1, 2

Academic Integrity

Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.

Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.

You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.

Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.

Requirements to Study

Requirements

All students are requested to visit and review the Health and Safety information on the HiQ web pages.

You will be advised if a unit requires additional mandatory health and safety inductions.  

Resources

Students will be given online access to all essential unit materials, including essential readings.

Resource Materials

Other

To enable your full participation in units that utilise virtual learning environments, for example participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required. 

Risk Assessment Statement

For risks associated with using campus buildings or QUT facilities, refer to the HiQ Health and Safety information.

You are advised to take regular rest breaks when engaging in prolonged computer-based work and ensure that your workstation is set up for optimal comfort to prevent strain or injury.

Please be advised that this unit may include the presentation and scholarly analysis of material and subject matters that may be considered confronting, such as certain representations of race, class, gender and violence. QUT counselling support is available should you feel the need to avail yourself of these services.

Course Learning Outcomes

This unit is designed to support your development of the following course/study area learning outcomes.

KC40 Bachelor of Communication

  1. Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, entertainment, communication, and news industries.
    Relates to: ULO2, Platform Biography, Quizzes
  2. Demonstrate capacity to engage with and apply specialised knowledge of one or more areas of digital media, entertainment, communication, and news industries, including the relationship between disciplinary theory, research methodologies, and professional practice.
    Relates to: ULO1, Short-answer test, Platform Biography, Quizzes
  3. Demonstrate capacity to engage with and apply diverse ways of knowing the world in local and global contexts, including Indigenous Knowledge and Perspectives.
    Relates to: ULO1, Short-answer test, Platform Biography, Quizzes
  4. Critically analyse, evaluate and synthesise complex forms of information and evidence to inform decision-making, problem solving and argumentation.
    Relates to: ULO3, ULO4, Short-answer test, Platform Biography
  5. Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
    Relates to: ULO3, Platform Biography