AMN425 Digital Strategy and Analytics


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Unit code:AMN425
Prerequisite(s):(24 credit points of completed Postgraduate study) or (192cps in SV03 or IV04 or MV05 or BV06 or EV08)
Equivalent(s):AMX425
Credit points:12
TimetableDetails in HiQ, if available
Availabilities  
Online
Semester 1, Semester 2
Gardens Point
Semester 1, Semester 2
CSP student contribution  $2,040
Pre-2021 CSP student contribution  $1,597

The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page.

Domestic tuition unit fee  $4,092
International unit fee  $4,584
This course spans all the marketing communication disciplines and the practice of advertising, public relations and marketing to deliver a holistic approach to digital strategy. It introduces students to new digital skills that reflect the cutting edge of industry practice and important analytic understanding for decision-making. This unit satisfies the growing demand from industry for strategic thinking and planning, and the expectation of strong digital skills and a desire for evidence based solutions.