AMN403 Developing Market Intelligence Skills for Decision Making
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | AMN403 |
|---|---|
| Antirequisite(s): | MIN413 |
| Equivalent(s): | AMX403 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| Domestic tuition unit fee | $4,092 |
| International unit fee | $4,584 |
Unit Outline: Semester 1 2024, Gardens Point, Internal
| Unit code: | AMN403 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX403 |
| Anti-requisite: | MIN413 |
| Coordinator: | Steve Pike | sd.pike@qut.edu.au |
Overview
Examine how market research is used to enhance management decision making. The key to an organisation achieving business goals necessitates being more effective than competitors in creating, communicating and delivering value to customers. This means market decisions must be made with stakeholders in mind. Therefore managers are reliant on information about customers, non-customers, competitors and the operating environment. Learn how to develop a research design that would enable data collection and analysis to address real world management decision problems.
Learning Outcomes
On successful completion of this unit you will be able to:
- Develop basic survey research to support information needs related to such problems as consumer and stakeholder attitudes and opinions about organisational products, issues, and promotions;
- Understand issues related to the design, management, and evaluation of research to support organisational/client information needs;
- Design and undertake some statistical analyses
- Evaluate research studies.
Content
The content of the unit has been designed to follow the stages of the market research process, which are problem identification, formulation of research objectives, research design, fieldwork/data collection, and data analysis.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
Teaching and learning strategies in this unit facilitate an understanding of challenges associated with the development, management, and evaluation of marketing research projects to support management decision making in advertising, marketing, public relations and integrated marketing communication. Lectures will be supplemented by problem and case-based workshops that explore and apply the lecture concepts.
COVID-19 restrictions may require changes to the planned Learning Approaches described here. Students should refer to the unit Canvas site for the latest information.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
Students please note: Assessment in this unit is offered in internal and external modes based on your course attendance mode.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Case Analysis
Students will analyse a case study and identify the research problem, specify the concepts that should be investigated and outline appropriate qualitative research design options for addressing the problem.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), PC (3.1), TS (4.2)
This is an assignment for the purposes of an extension.
Assessment: Final Research Project Report
Students will produce a mixed methods research design to address a case-based management decision problem. The research design will identify the research question and objectives, sampling plan and data analyses.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.1), PC (3.1)
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
Burns, A.C., & Veeck, A. (2020). Marketing Research. (9th Edition). Harlow, Essex: Pearson Education Ltd.
Risk Assessment Statement
This unit requires you to work with your team to complete Assessment 1. Accordingly, students enrolling in this unit are expected to consistently engage with team discussions and equitably contribute to the work produced by the team. If you know that you will be absent from classes and/or be unavailable to liaise (digitally) with your team for a prolonged period of the semester (i.e. due to work commitments, travel plans, etc.), please consider taking this unit in a semester that you can more equitably commit your time to working with others for completing assessment.
Beyond the above consideration for the team-based nature of the unit, there are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Unit Outline: Semester 1 2024, Online
| Unit code: | AMN403 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX403 |
| Anti-requisite: | MIN413 |
Overview
Examine how market research is used to enhance management decision making. The key to an organisation achieving business goals necessitates being more effective than competitors in creating, communicating and delivering value to customers. This means market decisions must be made with stakeholders in mind. Therefore managers are reliant on information about customers, non-customers, competitors and the operating environment. Learn how to develop a research design that would enable data collection and analysis to address real world management decision problems.
Learning Outcomes
On successful completion of this unit you will be able to:
- Develop basic survey research to support information needs related to such problems as consumer and stakeholder attitudes and opinions about organisational products, issues, and promotions;
- Understand issues related to the design, management, and evaluation of research to support organisational/client information needs;
- Design and undertake some statistical analyses
- Evaluate research studies.
Content
The content of the unit has been designed to follow the stages of the market research process, which are problem identification, formulation of research objectives, research design, fieldwork/data collection, and data analysis.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
Teaching and learning strategies in this unit facilitate an understanding of challenges associated with the development, management, and evaluation of marketing research projects to support management decision making in advertising, marketing, public relations and integrated marketing communication. Lectures will be supplemented by problem and case-based workshops that explore and apply the lecture concepts.
COVID-19 restrictions may require changes to the planned Learning Approaches described here. Students should refer to the unit Canvas site for the latest information.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
Students please note: Assessment in this unit is offered in internal and external modes based on your course attendance mode.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Case Analysis
Students will analyse a case study and identify the research problem, specify the concepts that should be investigated and outline appropriate qualitative research design options for addressing the problem.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), PC (3.1), TS (4.2)
This is an assignment for the purposes of an extension.
Assessment: Final Research Project Report
Students will produce a mixed methods research design to address a case-based management decision problem. The research design will identify the research question and objectives, sampling plan and data analyses.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.1), PC (3.1)
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
Burns, A.C., & Veeck, A. (2020). Marketing Research. (9th Edition). Harlow, Essex: Pearson Education Ltd.
Risk Assessment Statement
This unit requires you to work with your team to complete Assessment 1. Accordingly, students enrolling in this unit are expected to consistently engage with team discussions and equitably contribute to the work produced by the team. If you know that you will be absent from classes and/or be unavailable to liaise (digitally) with your team for a prolonged period of the semester (i.e. due to work commitments, travel plans, etc.), please consider taking this unit in a semester that you can more equitably commit your time to working with others for completing assessment.
Beyond the above consideration for the team-based nature of the unit, there are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Unit Outline: Semester 2 2024, Gardens Point, Internal
| Unit code: | AMN403 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX403 |
| Anti-requisite: | MIN413 |
| Coordinator: | Steve Pike | sd.pike@qut.edu.au |
Overview
Examine how market research is used to enhance management decision making. The key to an organisation achieving business goals necessitates being more effective than competitors in creating, communicating and delivering value to customers. This means market decisions must be made with stakeholders in mind. Therefore managers are reliant on information about customers, non-customers, competitors and the operating environment. Learn how to develop a research design that would enable data collection and analysis to address real world management decision problems.
Learning Outcomes
On successful completion of this unit you will be able to:
- Develop basic survey research to support information needs related to such problems as consumer and stakeholder attitudes and opinions about organisational products, issues, and promotions;
- Understand issues related to the design, management, and evaluation of research to support organisational/client information needs;
- Design and undertake some statistical analyses
- Evaluate research studies.
Content
The content of the unit has been designed to follow the stages of the market research process, which are problem identification, formulation of research objectives, research design, fieldwork/data collection, and data analysis.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
Teaching and learning strategies in this unit facilitate an understanding of challenges associated with the development, management, and evaluation of marketing research projects to support management decision making in advertising, marketing, public relations and integrated marketing communication. Lectures will be supplemented by problem and case-based workshops that explore and apply the lecture concepts.
COVID-19 restrictions may require changes to the planned Learning Approaches described here. Students should refer to the unit Canvas site for the latest information.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
Students please note: Assessment in this unit is offered in internal and external modes based on your course attendance mode.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Case Analysis
Students will analyse a case study and identify the research problem, specify the concepts that should be investigated and outline appropriate qualitative research design options for addressing the problem.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), PC (3.1), TS (4.2)
This is an assignment for the purposes of an extension.
Assessment: Final Research Project Report
Students will produce a mixed methods research design to address a case-based management decision problem. The research design will identify the research question and objectives, sampling plan and data analyses.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.1), PC (3.1)
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
Burns, A.C., & Veeck, A. (2020). Marketing Research. (9th Edition). Harlow, Essex: Pearson Education Ltd.
Risk Assessment Statement
This unit requires you to work with your team to complete Assessment 1. Accordingly, students enrolling in this unit are expected to consistently engage with team discussions and equitably contribute to the work produced by the team. If you know that you will be absent from classes and/or be unavailable to liaise (digitally) with your team for a prolonged period of the semester (i.e. due to work commitments, travel plans, etc.), please consider taking this unit in a semester that you can more equitably commit your time to working with others for completing assessment.
Beyond the above consideration for the team-based nature of the unit, there are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Unit Outline: Semester 2 2024, Online
| Unit code: | AMN403 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX403 |
| Anti-requisite: | MIN413 |
Overview
Examine how market research is used to enhance management decision making. The key to an organisation achieving business goals necessitates being more effective than competitors in creating, communicating and delivering value to customers. This means market decisions must be made with stakeholders in mind. Therefore managers are reliant on information about customers, non-customers, competitors and the operating environment. Learn how to develop a research design that would enable data collection and analysis to address real world management decision problems.
Learning Outcomes
On successful completion of this unit you will be able to:
- Develop basic survey research to support information needs related to such problems as consumer and stakeholder attitudes and opinions about organisational products, issues, and promotions;
- Understand issues related to the design, management, and evaluation of research to support organisational/client information needs;
- Design and undertake some statistical analyses
- Evaluate research studies.
Content
The content of the unit has been designed to follow the stages of the market research process, which are problem identification, formulation of research objectives, research design, fieldwork/data collection, and data analysis.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
Teaching and learning strategies in this unit facilitate an understanding of challenges associated with the development, management, and evaluation of marketing research projects to support management decision making in advertising, marketing, public relations and integrated marketing communication. Lectures will be supplemented by problem and case-based workshops that explore and apply the lecture concepts.
COVID-19 restrictions may require changes to the planned Learning Approaches described here. Students should refer to the unit Canvas site for the latest information.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
Students please note: Assessment in this unit is offered in internal and external modes based on your course attendance mode.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Case Analysis
Students will analyse a case study and identify the research problem, specify the concepts that should be investigated and outline appropriate qualitative research design options for addressing the problem.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), PC (3.1), TS (4.2)
This is an assignment for the purposes of an extension.
Assessment: Final Research Project Report
Students will produce a mixed methods research design to address a case-based management decision problem. The research design will identify the research question and objectives, sampling plan and data analyses.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.1), PC (3.1)
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
Burns, A.C., & Veeck, A. (2020). Marketing Research. (9th Edition). Harlow, Essex: Pearson Education Ltd.
Risk Assessment Statement
This unit requires you to work with your team to complete Assessment 1. Accordingly, students enrolling in this unit are expected to consistently engage with team discussions and equitably contribute to the work produced by the team. If you know that you will be absent from classes and/or be unavailable to liaise (digitally) with your team for a prolonged period of the semester (i.e. due to work commitments, travel plans, etc.), please consider taking this unit in a semester that you can more equitably commit your time to working with others for completing assessment.
Beyond the above consideration for the team-based nature of the unit, there are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.