USB240 Market Analysis
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | USB240 |
|---|---|
| Prerequisite(s): | BSB113 or UDB104 or EFB231 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $2,124 |
| Pre-2021 CSP student contribution | $1,663 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $3,204 |
| International unit fee | $4,512 |
Unit Outline: Semester 1 2025, Gardens Point, Internal
| Unit code: | USB240 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | BSB113 or UDB104 or EFB231 |
| Coordinator: | Clevo Wilson | clevo.wilson@qut.edu.au |
Overview
Market Analysis builds on the knowledge and technical skills developed in the foundation property and valuation units (USB142 and USB144). You will apply demographic, economic and key urban economic theories and policies in the property market environment. Understanding property markets will assist in the creation of marketing and investment strategies to meet targeted consumer supply and demand. You will give consideration to Indigenous perspectives, other diverse perspectives and inclusivity in site and market analyses. You will gain knowledge and skills on how to conduct property market research, collect and analyse property data to support creative solutions and interpret the findings from a range of research publications. The knowledge of this unit will be further developed in USB245 Property Investment Analysis, USB300 Development Process and USB344 Property Project.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply urban economics theory to analyse markets and provide recommendations for investment.
- Collect, analyse and evaluate property data to identify creative solutions.
- Communicate applied urban economic theory, both orally and in written forms to a range of audiences in a team environment.
- Evaluate the impact of development, business ethics and cultural and historical influences on property market analysis activities, applying cultural awareness and community and professional responsibility.
Content
Learning outcomes will be achieved through coverage of the following topics:
Urban economic theories
- Property economic fundamentals and property cycles
- Property cycles and demographic analysis
- Property industry qualitative and quantitative data
- Property market indicators/ drivers
- Historical site analysis with emphasis on Indigenous perspectives and culture heritage
Learning Approaches
The unit engages you in your learning through theory-to-application approach. You will be given opportunities to analyse the industry data and reports to apply the key urban economic theories and property economic fundamentals. The unit adopts a blended learning approach which includes two (2) hour lecture, one (1) hour tutorial and outside class activities where you will be involved on online activities or reviewing online materials. The lectures, tutorials and outside class activities will engage in collaborative activity with peers, tutors and lecturers. You will work with experts and peers to develop effective methods/approaches for communicating, retrieving, evaluating and presenting information based on professional standards.
Your participation in the unit will include:
- Engagement in weekly lectures to introduce new concepts
- Independent review of online resources and completion of online learning activities to deepen your understanding of key concepts
- Weekly tutorials to provide the opportunity to complete practice exercises to apply urban economics theories in property sectors
The unit includes embedded student success resources for presentation and professional report writing skills and online training modules to build skills in MS Excel.
Feedback on Learning and Assessment
Feedback in this unit is provided to you in the following ways:
- Marking rubrics will be provided to show the expectations for each assessment item.
- Marking rubrics with comments will be returned to you via the online submission portal.
- Lecture / tutorial sessions are available for group and individual feedback prior to the completion of assessments.
- Generic comments will be provided via QUT Canvas and in class.
- Self-Feedback - Reflect on skills and identify what support and resources are needed.
- Peer feedback - Group work and group peer assessment feedback on participation and quality of contribution.
- Adaptive feedback [ie online quizzes] - Online quizzes weekly.
- Expert feedback - Guest lecturer, information session, finalists presentation.
- Teacher feedback - Oral presentation summative feedback to improve the contents of their market analysis report.
Assessment
Overview
The assessment in this unit aims to support your achievement of the learning outcomes and has been designed to provide the opportunity for you to perform real world tasks and develop skills in working with professional teams. The assessment has been designed in order to allow you to:
- receive feedback on your learning as you progress toward the development of knowledge, understanding, skills and attitudes (formative assessment);
- demonstrate your learning in order to achieve a final grade (summative assessment).
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Group Presentation
Acting as a team of property market analysts, you will review property sectors to be checked for their suitability for the given area. Your team presentation may include analysis of the site, demographics and the economic indicators to support the supply and demand analysis of selected property sector. The market analysis will be used to make recommendations in the market analysis report for the most suitable use for the given property site.
Assessment: Report
Continuing with your team of property market analysts, you will submit a professional report that incorporates the feedback you received on your team presentation. Your report will recommend the most suitable use for a given property site to for QUT and an industry partner. Your market analysis report may include analysis of macro and micro economic indicators and demand and supply analysis for the selected property sector. Three finalists will be selected to present their market analysis in front of the industry partner.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Final exam
In the end of semester exam, you will act as a property market analyst and analyse information to provide recommendations for investment decisions. The exam evaluates the application of urban economic theories and use of data to support arguments. You will also demonstrate your knowledge of all the material covered during the semester. The exam is based on your lectures, tutorial and outside class activities up to end of semester.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
The resources in this unit include recommended texts and additional resource added to the Canvas site.
Resource Materials
Recommended text(s)
Brett, D. (2019). Real estate market analysis : trends, methods, and information sources (Third edition.). Urban Land Institute.
Mourouzi-Sivitanidou, R. & Sivitanides, P. (2021). Market analysis for real estate ([First Edition].). Abingdon, Oxon ; New York, NY : Routledge
Parkin, M., Bade, R. 2020. Microeconomics and Macroeconomics, 2nd edition. Pearson, Melbourne.
QUT cite|write - a set of resources to assist the development of citing, referencing and academic writing skills. This free online resource is located on website http://www.citewrite.qut.edu.au/ .
Recommended Texts:
There is no set, required text for this subject; however reference will be made to the following:
Squires, G. 2022. The economics of property and planning : valuing future development. Abingdon, Oxon ; New York, NY : Routledge
Risk Assessment Statement
There are no extraordinary risks associated with the classroom/lecture activities in this unit.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.UD05 Bachelor of Property Economics
- Apply theoretical knowledge and technical skills, including fundamentals of building construction and knowledge of legal, social, cultural, and technological contexts, required to manage property assets and investment portfolios; analyse property markets, the drivers of property value and the feasibility of development; and identify future funding and transaction processes.
Relates to: ULO1, Group Presentation, Report, Final exam - Think critically and innovatively to solve problems by applying methodologies and calculations to identify innovative solutions and sustainability strategies and evaluate the feasibility of property development and investment opportunities.
Relates to: ULO1, ULO4, Group Presentation, Report, Final exam - Analyse data using current proprietary software and strategies to evaluate financial and property market trends to inform current and future property decisions.
Relates to: ULO2, Group Presentation, Report, Final exam - Communicate and collaborate strategically in professional contexts with diverse stakeholders
Relates to: ULO3, Group Presentation, Report, Final exam - Display professional, ethical judgment and initiative, adapt to social, economic, technological and environmental challenges, and lead and manage people with consideration for different cultural perspectives and priorities.
Relates to: ULO4, Group Presentation, Report, Final exam
Unit Outline: Semester 1 2025, Online
| Unit code: | USB240 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | BSB113 or UDB104 or EFB231 |
Overview
Market Analysis builds on the knowledge and technical skills developed in the foundation property and valuation units (USB142 and USB144). You will apply demographic, economic and key urban economic theories and policies in the property market environment. Understanding property markets will assist in the creation of marketing and investment strategies to meet targeted consumer supply and demand. You will give consideration to Indigenous perspectives, other diverse perspectives and inclusivity in site and market analyses. You will gain knowledge and skills on how to conduct property market research, collect and analyse property data to support creative solutions and interpret the findings from a range of research publications. The knowledge of this unit will be further developed in USB245 Property Investment Analysis, USB300 Development Process and USB344 Property Project.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply urban economics theory to analyse markets and provide recommendations for investment.
- Collect, analyse and evaluate property data to identify creative solutions.
- Communicate applied urban economic theory, both orally and in written forms to a range of audiences in a team environment.
- Evaluate the impact of development, business ethics and cultural and historical influences on property market analysis activities, applying cultural awareness and community and professional responsibility.
Content
Learning outcomes will be achieved through coverage of the following topics:
Urban economic theories
- Property economic fundamentals and property cycles
- Property cycles and demographic analysis
- Property industry qualitative and quantitative data
- Property market indicators/ drivers
- Historical site analysis with emphasis on Indigenous perspectives and culture heritage
Learning Approaches
The unit engages you in your learning through theory-to-application approach. You will be given opportunities to analyse the industry data and reports to apply the key urban economic theories and property economic fundamentals. The unit adopts a blended learning approach which includes two (2) hour lecture, one (1) hour tutorial and outside class activities where you will be involved on online activities or reviewing online materials. The lectures, tutorials and outside class activities will engage in collaborative activity with peers, tutors and lecturers. You will work with experts and peers to develop effective methods/approaches for communicating, retrieving, evaluating and presenting information based on professional standards.
Your participation in the unit will include:
- Engagement in weekly lectures to introduce new concepts
- Independent review of online resources and completion of online learning activities to deepen your understanding of key concepts
- Weekly tutorials to provide the opportunity to complete practice exercises to apply urban economics theories in property sectors
The unit includes embedded student success resources for presentation and professional report writing skills and online training modules to build skills in MS Excel.
Feedback on Learning and Assessment
Feedback in this unit is provided to you in the following ways:
- Marking rubrics will be provided to show the expectations for each assessment item.
- Marking rubrics with comments will be returned to you via the online submission portal.
- Lecture / tutorial sessions are available for group and individual feedback prior to the completion of assessments.
- Generic comments will be provided via QUT Canvas and in class.
- Self-Feedback - Reflect on skills and identify what support and resources are needed.
- Peer feedback - Group work and group peer assessment feedback on participation and quality of contribution.
- Adaptive feedback [ie online quizzes] - Online quizzes weekly.
- Expert feedback - Guest lecturer, information session, finalists presentation.
- Teacher feedback - Oral presentation summative feedback to improve the contents of their market analysis report.
Assessment
Overview
The assessment in this unit aims to support your achievement of the learning outcomes and has been designed to provide the opportunity for you to perform real world tasks and develop skills in working with professional teams. The assessment has been designed in order to allow you to:
- receive feedback on your learning as you progress toward the development of knowledge, understanding, skills and attitudes (formative assessment);
- demonstrate your learning in order to achieve a final grade (summative assessment).
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Group Presentation
Acting as a team of property market analysts, you will review property sectors to be checked for their suitability for the given area. Your team presentation may include analysis of the site, demographics and the economic indicators to support the supply and demand analysis of selected property sector. The market analysis will be used to make recommendations in the market analysis report for the most suitable use for the given property site.
Assessment: Report
Continuing with your team of property market analysts, you will submit a professional report that incorporates the feedback you received on your team presentation. Your report will recommend the most suitable use for a given property site to for QUT and an industry partner. Your market analysis report may include analysis of macro and micro economic indicators and demand and supply analysis for the selected property sector. Three finalists will be selected to present their market analysis in front of the industry partner.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Final exam
In the end of semester exam, you will act as a property market analyst and analyse information to provide recommendations for investment decisions. The exam evaluates the application of urban economic theories and use of data to support arguments. You will also demonstrate your knowledge of all the material covered during the semester. The exam is based on your lectures, tutorial and outside class activities up to end of semester.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
The resources in this unit include recommended texts and additional resource added to the Canvas site.
Resource Materials
Recommended text(s)
Brett, D. (2019). Real estate market analysis : trends, methods, and information sources (Third edition.). Urban Land Institute.
Mourouzi-Sivitanidou, R. & Sivitanides, P. (2021). Market analysis for real estate ([First Edition].). Abingdon, Oxon ; New York, NY : Routledge
Parkin, M., Bade, R. 2020. Microeconomics and Macroeconomics, 2nd edition. Pearson, Melbourne.
QUT cite|write - a set of resources to assist the development of citing, referencing and academic writing skills. This free online resource is located on website http://www.citewrite.qut.edu.au/ .
Recommended Texts:
There is no set, required text for this subject; however reference will be made to the following:
Squires, G. 2022. The economics of property and planning : valuing future development. Abingdon, Oxon ; New York, NY : Routledge
Risk Assessment Statement
There are no extraordinary risks associated with the classroom/lecture activities in this unit.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.UD05 Bachelor of Property Economics
- Apply theoretical knowledge and technical skills, including fundamentals of building construction and knowledge of legal, social, cultural, and technological contexts, required to manage property assets and investment portfolios; analyse property markets, the drivers of property value and the feasibility of development; and identify future funding and transaction processes.
Relates to: ULO1, Group Presentation, Report, Final exam - Think critically and innovatively to solve problems by applying methodologies and calculations to identify innovative solutions and sustainability strategies and evaluate the feasibility of property development and investment opportunities.
Relates to: ULO1, ULO4, Group Presentation, Report, Final exam - Analyse data using current proprietary software and strategies to evaluate financial and property market trends to inform current and future property decisions.
Relates to: ULO2, Group Presentation, Report, Final exam - Communicate and collaborate strategically in professional contexts with diverse stakeholders
Relates to: ULO3, Group Presentation, Report, Final exam - Display professional, ethical judgment and initiative, adapt to social, economic, technological and environmental challenges, and lead and manage people with consideration for different cultural perspectives and priorities.
Relates to: ULO4, Group Presentation, Report, Final exam