DVB102 Image Design and Production
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | DVB102 |
|---|---|
| Equivalent(s): | DXB202, KIB120, KVB204 |
| Assumed Knowledge: | Basic visual communication skills, basic Photoshop and Illustrator skills are assumed knowledge |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $1,118 |
| Pre-2021 CSP student contribution | $957 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $4,104 |
| International unit fee | $4,320 |
Unit Outline: Semester 2 2024, Kelvin Grove, Internal
| Unit code: | DVB102 |
|---|---|
| Credit points: | 12 |
| Equivalent: | DXB202, KIB120, KVB204 |
| Assumed Knowledge: | Basic visual communication skills, basic Photoshop and Illustrator skills are assumed knowledge |
| Coordinator: | Nicole Vickery | n1.mcmahon@qut.edu.au |
Overview
This unit provides skills and knowledge for image creation and production across different contexts, styles and media. It also deals with issues of originality, creativity and suitability of images used in professional visual design, while increasing your skills and creative approaches to areas of illustration, information design, photography, and photo media design. It advances knowledge on aesthetic and formal qualities of new areas of image design and a growing technical skill set which will be built upon in further Visual Communication Design specialisation subjects. In a world of easily reproduced digital imagery, the ability to create your own original illustrations, photos, textures and patterns can be highly competitive. Along with developing practical skills to generate original imagery for your design work, the unit further develops your capacity to critique and reflect upon practice.
Learning Outcomes
On successful completion of this unit you will be able to:
- Articulate coherent knowledge of the forms, practices and principles of the use, creation and production of original imagery.
- Critically review and assess the quality / success of image in visual and interactive material.
- Explore personal styles through experimentation with multiple techniques of image generation and production.
- Apply technical skills required to ideate, conceptualise, plan, produce and apply original images to a design brief.
Content
In this unit you will be introduced to a variety of contemporary and emerging practices in image creation, which range from illustration styles to infographic design to photo-image creation and manipulation. Through studio workshops you will be encouraged and supported to explore these multiple visual approaches, applying both the theoretical principles and techniques presented throughout the lecture series.
In the course of the subject you will come to further understand the pivotal role images play in contemporary society and culture, the consequences of images and visual communication, and therein your responsibilities as a visual communicator. A historical and contemporary overview of design practice will be delivered ranging from editorial illustration to campaign design, with a focus on design exemplars and case studies, alongside a discussion of fundamental principles and theoretical perspectives and technical approaches in each area of image design. Along with traditional illustration approaches being explored in this unit, emphasis will also be placed on the development of abstract image-making and digital post production skills. The unit will emphasise image interpretation and meaning-making and through studio-based discussions you will master how to analyse an image’s formal properties and learn how they relate to image construction and effect.
Learning Approaches
This unit engages you in learning through practice with a multi-modal approach that combines case studies, open-briefs and problem-solving activities. This unit will be delivered through a combination of lectures, seminars and studio sessions. During semester you may engage in field observations outside the campus and in experimentation in different workshops across campuses.
The unit is coordinated from the Canvas website where a range of support materials is supplied to students. Additional resources and activities are provided online to support your learning and help you engage with topic areas.
In the online mode of this unit, you will learn through engaging in a variety of online activities, online self-directed learning, and weekly research and readings that are designed to support your learning experience. The recorded lectures will examine conceptual and theoretical principles and issues across a variety of design areas, with a focus on contemporary case studies. Throughout the online delivery of this unit, you will receive support from your instructors and peers. You will have access to online resources and materials, and you will be able to communicate with your instructors and peers via various online platforms. A variety of support materials will be published on the Canvas website to coordinate the unit.
Feedback on Learning and Assessment
Feedback in this unit is provided to you in following ways:
- in-class formative exercises
- online criteria sheets
- Canvas general comments to cohort group
- collaborative peer feedback.
Assessment
Overview
There are two key assessment items for this subject. The first entails a compilation of specific design exercises which explore a variety of different image-making processes. The second is a design project wherein you will create a series of images in response to a professional design brief.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Portfolio of Images
You will present a collection of images. For each image you will include a rationale describing the concept and inspiration, as well as outlining the design process software, techniques and materials used. The portfolio will also include a general critical reflection of your practice.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Image Design Project
You will create and produce a visual design project that features original images in response to a set brief. Your submission will include a design statement, concept description, process documentation and critical reflection.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
All students and staff who access campus buildings and facilities are required to complete the Tier 1 General Health and Safety Induction. This must be completed online.
Resources
A list of resource materials for this subject will be provided on the subject’s Canvas site.
Resource Materials
Other
To enable your full participation in the virtual learning environment, for example, participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.
Risk Assessment Statement
For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction.
Where substantial computer-based work is required, particularly in the case of fully online students, you are recommended to take regular rest breaks when engaging in prolonged computer-based work, and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.DE43 Bachelor of Design
- Demonstrate theoretical and technical design knowledge, synthesising methods and theories of design in dynamic and evolving contexts.
Relates to: ULO1, Portfolio of Images, Image Design Project - Recognise the consequences of design and its impact on the world, with respect to open, ethical and inclusive core design values acknowledging global, cultural and / or indigenous contexts.
Relates to: ULO1, Portfolio of Images, Image Design Project - Evaluate and translate conceptual and critical design methodologies and tools and transfer to new and complex challenges.
Relates to: ULO2, ULO3, Portfolio of Images, Image Design Project - Demonstrate technical proficiencies to undertake rigorous and iterative design experimentation that considers participatory and co-creation design processes.
Relates to: ULO1, ULO3, ULO4, Portfolio of Images, Image Design Project - Communicate coherently, independently and/or collaboratively using a range of media to convey and share design knowledge and ideas to diverse audiences in a range of contexts.
Relates to: ULO3, Portfolio of Images - Employ iterative approaches for open, collaborative and experimental design solutions using an entrepreneurial mindset.
Relates to: ULO4, Image Design Project - Exercise self reflection, resilience, adaptability and self-direction and leverage failure in order to unlock new ideas, approaches, and ways of doing and knowing.
Relates to: ULO2, ULO3, ULO4, Portfolio of Images, Image Design Project
DE45 Bachelor of Design - International
- Demonstrate theoretical and technical design knowledge, synthesising methods and theories of design in dynamic and evolving contexts.
Relates to: ULO1, Portfolio of Images, Image Design Project - Recognise the consequences of design and its impact on the world, with respect to open, ethical and inclusive core design values acknowledging global, cultural and / or indigenous contexts.
Relates to: ULO1, Portfolio of Images, Image Design Project - Evaluate and translate conceptual and critical design methodologies and tools and transfer to new and complex challenges.
Relates to: ULO2, ULO3, Portfolio of Images, Image Design Project - Demonstrate technical proficiencies to undertake rigorous and iterative design experimentation that considers participatory and co-creation design processes.
Relates to: ULO1, ULO3, ULO4, Portfolio of Images, Image Design Project - Communicate coherently, independently and/or collaboratively using a range of media to convey and share design knowledge and ideas to diverse audiences in a range of contexts.
Relates to: ULO3, Portfolio of Images - Employ iterative approaches for open, collaborative and experimental design solutions using an entrepreneurial mindset.
Relates to: ULO4, Image Design Project - Exercise self reflection, resilience, adaptability and self-direction and leverage failure in order to unlock new ideas, approaches, and ways of doing and knowing.
Relates to: ULO2, ULO3, ULO4, Portfolio of Images, Image Design Project
KK43 Bachelor of Creative Industries
- Demonstrate broad and coherent theoretical and practical knowledge required for creative enterprise, career development and interdisciplinary collaborations, supported by depth in at least one creative disciplinary area.
Relates to: ULO1 - Demonstrate well-developed cognitive and ideation skills to identify, analyse and evaluate opportunities to address authentic complex problems.
Relates to: ULO2, ULO3 - Demonstrate technical expertise to support skills and knowledge within the Creative Industries.
Relates to: ULO1, ULO3, ULO4 - Communicate effectively in a range of forms across multiple media modes, for sharing and disseminating knowledge, skills and ideas, and collaborative practice and navigation of social networks.
Relates to: ULO3 - Apply and adapt creative disciplinary knowledge and skills with agility in a range of industry, community and intercultural contexts.
Relates to: ULO4 - Practise self-management of career and learning with enterprise and an entrepreneurial outlook, including the building of personal and professional relationships and partnerships.
Relates to: ULO4
Unit Outline: Semester 2 2024, Online
| Unit code: | DVB102 |
|---|---|
| Credit points: | 12 |
| Equivalent: | DXB202, KIB120, KVB204 |
| Assumed Knowledge: | Basic visual communication skills, basic Photoshop and Illustrator skills are assumed knowledge |
Overview
This unit provides skills and knowledge for image creation and production across different contexts, styles and media. It also deals with issues of originality, creativity and suitability of images used in professional visual design, while increasing your skills and creative approaches to areas of illustration, information design, photography, and photo media design. It advances knowledge on aesthetic and formal qualities of new areas of image design and a growing technical skill set which will be built upon in further Visual Communication Design specialisation subjects. In a world of easily reproduced digital imagery, the ability to create your own original illustrations, photos, textures and patterns can be highly competitive. Along with developing practical skills to generate original imagery for your design work, the unit further develops your capacity to critique and reflect upon practice.
Learning Outcomes
On successful completion of this unit you will be able to:
- Articulate coherent knowledge of the forms, practices and principles of the use, creation and production of original imagery.
- Critically review and assess the quality / success of image in visual and interactive material.
- Explore personal styles through experimentation with multiple techniques of image generation and production.
- Apply technical skills required to ideate, conceptualise, plan, produce and apply original images to a design brief.
Content
In this unit you will be introduced to a variety of contemporary and emerging practices in image creation, which range from illustration styles to infographic design to photo-image creation and manipulation. Through studio workshops you will be encouraged and supported to explore these multiple visual approaches, applying both the theoretical principles and techniques presented throughout the lecture series.
In the course of the subject you will come to further understand the pivotal role images play in contemporary society and culture, the consequences of images and visual communication, and therein your responsibilities as a visual communicator. A historical and contemporary overview of design practice will be delivered ranging from editorial illustration to campaign design, with a focus on design exemplars and case studies, alongside a discussion of fundamental principles and theoretical perspectives and technical approaches in each area of image design. Along with traditional illustration approaches being explored in this unit, emphasis will also be placed on the development of abstract image-making and digital post production skills. The unit will emphasise image interpretation and meaning-making and through studio-based discussions you will master how to analyse an image’s formal properties and learn how they relate to image construction and effect.
Learning Approaches
This unit engages you in learning through practice with a multi-modal approach that combines case studies, open-briefs and problem-solving activities. This unit will be delivered through a combination of lectures, seminars and studio sessions. During semester you may engage in field observations outside the campus and in experimentation in different workshops across campuses.
The unit is coordinated from the Canvas website where a range of support materials is supplied to students. Additional resources and activities are provided online to support your learning and help you engage with topic areas.
In the online mode of this unit, you will learn through engaging in a variety of online activities, online self-directed learning, and weekly research and readings that are designed to support your learning experience. The recorded lectures will examine conceptual and theoretical principles and issues across a variety of design areas, with a focus on contemporary case studies. Throughout the online delivery of this unit, you will receive support from your instructors and peers. You will have access to online resources and materials, and you will be able to communicate with your instructors and peers via various online platforms. A variety of support materials will be published on the Canvas website to coordinate the unit.
Feedback on Learning and Assessment
Feedback in this unit is provided to you in following ways:
- in-class formative exercises
- online criteria sheets
- Canvas general comments to cohort group
- collaborative peer feedback.
Assessment
Overview
There are two key assessment items for this subject. The first entails a compilation of specific design exercises which explore a variety of different image-making processes. The second is a design project wherein you will create a series of images in response to a professional design brief.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Portfolio of Images
You will present a collection of images. For each image you will include a rationale describing the concept and inspiration, as well as outlining the design process software, techniques and materials used. The portfolio will also include a general critical reflection of your practice.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Image Design Project
You will create and produce a visual design project that features original images in response to a set brief. Your submission will include a design statement, concept description, process documentation and critical reflection.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
All students and staff who access campus buildings and facilities are required to complete the Tier 1 General Health and Safety Induction. This must be completed online.
Resources
A list of resource materials for this subject will be provided on the subject’s Canvas site.
Resource Materials
Other
To enable your full participation in the virtual learning environment, for example, participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.
Risk Assessment Statement
For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction.
Where substantial computer-based work is required, particularly in the case of fully online students, you are recommended to take regular rest breaks when engaging in prolonged computer-based work, and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.DE43 Bachelor of Design
- Demonstrate theoretical and technical design knowledge, synthesising methods and theories of design in dynamic and evolving contexts.
Relates to: ULO1, Portfolio of Images, Image Design Project - Recognise the consequences of design and its impact on the world, with respect to open, ethical and inclusive core design values acknowledging global, cultural and / or indigenous contexts.
Relates to: ULO1, Portfolio of Images, Image Design Project - Evaluate and translate conceptual and critical design methodologies and tools and transfer to new and complex challenges.
Relates to: ULO2, ULO3, Portfolio of Images, Image Design Project - Demonstrate technical proficiencies to undertake rigorous and iterative design experimentation that considers participatory and co-creation design processes.
Relates to: ULO1, ULO3, ULO4, Portfolio of Images, Image Design Project - Communicate coherently, independently and/or collaboratively using a range of media to convey and share design knowledge and ideas to diverse audiences in a range of contexts.
Relates to: ULO3, Portfolio of Images - Employ iterative approaches for open, collaborative and experimental design solutions using an entrepreneurial mindset.
Relates to: ULO4, Image Design Project - Exercise self reflection, resilience, adaptability and self-direction and leverage failure in order to unlock new ideas, approaches, and ways of doing and knowing.
Relates to: ULO2, ULO3, ULO4, Portfolio of Images, Image Design Project
DE45 Bachelor of Design - International
- Demonstrate theoretical and technical design knowledge, synthesising methods and theories of design in dynamic and evolving contexts.
Relates to: ULO1, Portfolio of Images, Image Design Project - Recognise the consequences of design and its impact on the world, with respect to open, ethical and inclusive core design values acknowledging global, cultural and / or indigenous contexts.
Relates to: ULO1, Portfolio of Images, Image Design Project - Evaluate and translate conceptual and critical design methodologies and tools and transfer to new and complex challenges.
Relates to: ULO2, ULO3, Portfolio of Images, Image Design Project - Demonstrate technical proficiencies to undertake rigorous and iterative design experimentation that considers participatory and co-creation design processes.
Relates to: ULO1, ULO3, ULO4, Portfolio of Images, Image Design Project - Communicate coherently, independently and/or collaboratively using a range of media to convey and share design knowledge and ideas to diverse audiences in a range of contexts.
Relates to: ULO3, Portfolio of Images - Employ iterative approaches for open, collaborative and experimental design solutions using an entrepreneurial mindset.
Relates to: ULO4, Image Design Project - Exercise self reflection, resilience, adaptability and self-direction and leverage failure in order to unlock new ideas, approaches, and ways of doing and knowing.
Relates to: ULO2, ULO3, ULO4, Portfolio of Images, Image Design Project
KK43 Bachelor of Creative Industries
- Demonstrate broad and coherent theoretical and practical knowledge required for creative enterprise, career development and interdisciplinary collaborations, supported by depth in at least one creative disciplinary area.
Relates to: ULO1 - Demonstrate well-developed cognitive and ideation skills to identify, analyse and evaluate opportunities to address authentic complex problems.
Relates to: ULO2, ULO3 - Demonstrate technical expertise to support skills and knowledge within the Creative Industries.
Relates to: ULO1, ULO3, ULO4 - Communicate effectively in a range of forms across multiple media modes, for sharing and disseminating knowledge, skills and ideas, and collaborative practice and navigation of social networks.
Relates to: ULO3 - Apply and adapt creative disciplinary knowledge and skills with agility in a range of industry, community and intercultural contexts.
Relates to: ULO4 - Practise self-management of career and learning with enterprise and an entrepreneurial outlook, including the building of personal and professional relationships and partnerships.
Relates to: ULO4