DNH704 New Product Development
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | DNH704 |
|---|---|
| Prerequisite(s): | DNH603 or DNB311 |
| Equivalent(s): | ADB235, DNB602, DNB704 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $1,118 |
| Domestic tuition unit fee | $4,680 |
| International unit fee | $5,784 |
Unit Outline: Semester 1 2024, Kelvin Grove, Internal
| Unit code: | DNH704 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | DNH603 or DNB311 |
| Equivalent: | ADB235, DNB602, DNB704 |
Overview
This unit focuses on the introduction of new products into the market. It provides an overview of the relationship between product design and commercialisation. It introduces strategy development which aims to meet consumer expectations whilst achieving corporate objectives. It covers: new product development process; idea generation; strategic planning; introduction to marketing; product screening and evaluation; and commercialisation and post-launch review. The unit will provide you with background knowledge of management, financial and marketing parameters surrounding the development and commercialisation of consumer products. Launching new products into the market requires a sound understanding of product development tools and methods. Therefore this unit will draw on your understanding of design process and complement this with an understanding of the issues surrounding the translation of a concept into a marketable product or service.
Learning Outcomes
On successful completion of this unit you will be able to:
- Knowledge of business strategies applied to new product development
- Advanced analysis of the key commercial, legal and ethical issues surrounding the introduction of products to the marketplace
- Ability to visually, verbally and in writing communicate new product development business plans
- At an advanced level investigate new product development propositions and business plan impacts on design
- A methodical and effectively planned entrepreneurial approach
Content
You will respond to a nominated theme (provided in class in Week 1) to develop a design concept, and apply business strategies relevant to new product development.
Learning Approaches
The unit will consist of design studio, lectures, workshops and discussions. The focus is on problem-based learning in the design studio setting where your work will be supported by lectures, group activities and feedback sessions. In groups of two or three you will be required to develop a case study for the launch of a new product.
Feedback on Learning and Assessment
Mode of feedback: formative and summative. Formative feedback is given during semester on a weekly basis during tutorials.
Assessment
Overview
The assessment will comprise formative (to find out how your work is progressing) and summative assessment (to grade your work against expected outcome). The unit is assessed by applying criterion referenced assessment relevant to each assessment task.
LATE ASSIGNMENTS
An assignment submitted after the due date without an approved extension will not be marked. If you are unable to complete your assignment on time, you should submit on time whatever work you have done.
Faculty Assessment Information
To access the Faculty's Assessment Information please refer to the Canvas site for this unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Rapid Pitch
Rapid pitch presentation (and supporting documentation) to pitch the initial design concept, user and market research.
Assessment: Business plan development
Business plan development, draft documentation of business plan submitted for review.
Only the submission of documentation (Business plan documentation) is an assignment for the purposes of an extension.
Assessment: New product launch
New product development business case submission. Includes business plan, final design and pitch presentation.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
No Set text
Where possible, electronic copies of notes will be provided on the unit's Canvas site.
Resource Materials
Other
SolidWorks, Fusion 360 and Adobe Creative Cloud (InDesign, Photoshop, Illustrator).
Please note, software requirements may vary depending on the group projects.
Risk Assessment Statement
J Block Workshop induction is required if workshop access is required for prototyping. Further information on this will be made available early in the semester.
All students and staff are required to complete the Tier 1 General Health and Safety Induction for access to campus buildings and facilities. This must be completed online.
You will undertake lectures and tutorials in studios and lecture rooms. There are no extraordinary workplace health and safety issues associated with this component.