AMN461 Media Relations for Managers
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| Unit code: | AMN461 |
|---|---|
| Antirequisite(s): | CON424 |
| Equivalent(s): | AMX461 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Domestic tuition unit fee | $4,416 |
| International unit fee | $4,944 |
This unit looks at how organisations use owned, shared, and earned content developed for distribution via traditional (legacy) and social media. You will learn how traditional and social media play an important role in responding to, and influencing, public opinion surrounding organisations, their issues, and reputations. You will develop a media strategy and portfolio of material to respond to the needs of a real-world organisation. There is a strong focus on media writing.
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