AMN445 Meaningful Marketing: Value Creation and Customer Engagement
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | AMN445 |
|---|---|
| Antirequisite(s): | AMN442, AMX442, MIN425 |
| Equivalent(s): | AMX445 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $2,124 |
| Pre-2021 CSP student contribution | $1,663 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $4,416 |
| International unit fee | $4,944 |
Unit Outline: Semester 1 2025, Gardens Point, Internal
| Unit code: | AMN445 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX445 |
| Anti-requisite: | MIN425, AMN442, AMX442 |
| Coordinator: | Gary Mortimer | gary.mortimer@qut.edu.au |
Overview
This unit provides an introduction to basic concepts, principles and activities of customer-driven marketing at post-graduate level. Some of the principal topics include value-based marketing, strategic marketing planning, consumer behaviour, segmenting and targeting markets, and marketing mix decisions. The overall objective of this unit is to provide each student with a working knowledge of the marketing function, its strategic importance for value creation, its relationship to other internal and external functions, its role in business plans, and its execution.
Learning Outcomes
On successful completion of this unit you will be able to:
- Know and understand the fundamental concepts and theories involved in marketing and the value creation process.
- Understand and apply marketing theory relevant to guide the development of marketing strategies and plans.
- Have the technical and analytical skills to make sound marketing-related decisions
- Be able to work independently and be able to communicate effectively.
Content
This unit is designed to provide students with a foundation of fundamental concepts, theories, and frameworks of marketing and how to manage an organisation’s marketing effort. Students will learn how to effectively develop marketing strategies and tactics and how the marketing process is used for creating, communicating, delivering, and sustaining exchanges of value with target markets and other key stakeholders.
The combination of readings, lectures, and blended online learning used throughout the unit is geared toward making sure that students will (1) understand the importance of marketing for the entire organisation, (2) understand how to analyse the organisation’s environment pertinent to the organisation, its markets, and its competitors, (3) critically evaluate strategic marketing theory and practices and to apply strategic marketing to contemporary organisations, (4) have the technical and analytical skills to make sound marketing-related decisions.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
This unit will adopt a teaching and learning methodology building on many of the basic theories and ideas introduced in undergraduate studies. Teaching and learning strategies include lectures, class tutorials and online discussion forums, literature research and case analyses, and seminar research and presentation. The learning approach may also include hands-on computer use including simulations, visits to organisations, guest lectures, practical exercises and projects.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Case Study
Students will be provided with a case study of an existing business. Students will be required to undertake research and critically analyse emerging micro/macro-environmental factors impacting the business’ current strategy, tactics, and their market performance.
Additional details will be provided on Canvas.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), (2.2), PC (3.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Marketing Plan Report
In this assignment, students will construct a comprehensive Marketing Plan for a business of their choice. Building upon knowledge and feedback from Assessment 1, students will undertake independent research and apply evidence-based decision-making to determine appropriate strategic segmentation and targeting approaches, and supporting tactics, to clearly articulate the business' value propositions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1), (2.2), PC (3.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
Other
Please refer to the course Canvas site for details of additional recommended resources.
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Unit Outline: Semester 1 2025, Online
| Unit code: | AMN445 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX445 |
| Anti-requisite: | MIN425, AMN442, AMX442 |
Overview
This unit provides an introduction to basic concepts, principles and activities of customer-driven marketing at post-graduate level. Some of the principal topics include value-based marketing, strategic marketing planning, consumer behaviour, segmenting and targeting markets, and marketing mix decisions. The overall objective of this unit is to provide each student with a working knowledge of the marketing function, its strategic importance for value creation, its relationship to other internal and external functions, its role in business plans, and its execution.
Learning Outcomes
On successful completion of this unit you will be able to:
- Know and understand the fundamental concepts and theories involved in marketing and the value creation process.
- Understand and apply marketing theory relevant to guide the development of marketing strategies and plans.
- Have the technical and analytical skills to make sound marketing-related decisions
- Be able to work independently and be able to communicate effectively.
Content
This unit is designed to provide students with a foundation of fundamental concepts, theories, and frameworks of marketing and how to manage an organisation’s marketing effort. Students will learn how to effectively develop marketing strategies and tactics and how the marketing process is used for creating, communicating, delivering, and sustaining exchanges of value with target markets and other key stakeholders.
The combination of readings, lectures, and blended online learning used throughout the unit is geared toward making sure that students will (1) understand the importance of marketing for the entire organisation, (2) understand how to analyse the organisation’s environment pertinent to the organisation, its markets, and its competitors, (3) critically evaluate strategic marketing theory and practices and to apply strategic marketing to contemporary organisations, (4) have the technical and analytical skills to make sound marketing-related decisions.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
This unit will adopt a teaching and learning methodology building on many of the basic theories and ideas introduced in undergraduate studies. Teaching and learning strategies include lectures, class tutorials and online discussion forums, literature research and case analyses, and seminar research and presentation. The learning approach may also include hands-on computer use including simulations, visits to organisations, guest lectures, practical exercises and projects.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Case Study
Students will be provided with a case study of an existing business. Students will be required to undertake research and critically analyse emerging micro/macro-environmental factors impacting the business’ current strategy, tactics, and their market performance.
Additional details will be provided on Canvas.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), (2.2), PC (3.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Marketing Plan Report
In this assignment, students will construct a comprehensive Marketing Plan for a business of their choice. Building upon knowledge and feedback from Assessment 1, students will undertake independent research and apply evidence-based decision-making to determine appropriate strategic segmentation and targeting approaches, and supporting tactics, to clearly articulate the business' value propositions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1), (2.2), PC (3.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
Other
Please refer to the course Canvas site for details of additional recommended resources.
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Unit Outline: Semester 2 2025, Gardens Point, Internal
| Unit code: | AMN445 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX445 |
| Anti-requisite: | MIN425, AMN442, AMX442 |
| Coordinator: | Gary Mortimer | gary.mortimer@qut.edu.au |
Overview
This unit provides an introduction to basic concepts, principles and activities of customer-driven marketing at post-graduate level. Some of the principal topics include value-based marketing, strategic marketing planning, consumer behaviour, segmenting and targeting markets, and marketing mix decisions. The overall objective of this unit is to provide each student with a working knowledge of the marketing function, its strategic importance for value creation, its relationship to other internal and external functions, its role in business plans, and its execution.
Learning Outcomes
On successful completion of this unit you will be able to:
- Know and understand the fundamental concepts and theories involved in marketing and the value creation process.
- Understand and apply marketing theory relevant to guide the development of marketing strategies and plans.
- Have the technical and analytical skills to make sound marketing-related decisions
- Be able to work independently and be able to communicate effectively.
Content
This unit is designed to provide students with a foundation of fundamental concepts, theories, and frameworks of marketing and how to manage an organisation’s marketing effort. Students will learn how to effectively develop marketing strategies and tactics and how the marketing process is used for creating, communicating, delivering, and sustaining exchanges of value with target markets and other key stakeholders.
The combination of readings, lectures, and blended online learning used throughout the unit is geared toward making sure that students will (1) understand the importance of marketing for the entire organisation, (2) understand how to analyse the organisation’s environment pertinent to the organisation, its markets, and its competitors, (3) critically evaluate strategic marketing theory and practices and to apply strategic marketing to contemporary organisations, (4) have the technical and analytical skills to make sound marketing-related decisions.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
This unit will adopt a teaching and learning methodology building on many of the basic theories and ideas introduced in undergraduate studies. Teaching and learning strategies include lectures, class tutorials and online discussion forums, literature research and case analyses, and seminar research and presentation. The learning approach may also include hands-on computer use including simulations, visits to organisations, guest lectures, practical exercises and projects.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Case Study
Students will be provided with a case study of an existing business. Students will be required to undertake research and critically analyse emerging micro/macro-environmental factors impacting the business’ current strategy, tactics, and their market performance.
Additional details will be provided on Canvas.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), (2.2), PC (3.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Marketing Plan Report
In this assignment, students will construct a comprehensive Marketing Plan for a business of their choice. Building upon knowledge and feedback from Assessment 1, students will undertake independent research and apply evidence-based decision-making to determine appropriate strategic segmentation and targeting approaches, and supporting tactics, to clearly articulate the business' value propositions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1), (2.2), PC (3.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
Other
Please refer to the course Canvas site for details of additional recommended resources.
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Unit Outline: Semester 2 2025, Online
| Unit code: | AMN445 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX445 |
| Anti-requisite: | MIN425, AMN442, AMX442 |
Overview
This unit provides an introduction to basic concepts, principles and activities of customer-driven marketing at post-graduate level. Some of the principal topics include value-based marketing, strategic marketing planning, consumer behaviour, segmenting and targeting markets, and marketing mix decisions. The overall objective of this unit is to provide each student with a working knowledge of the marketing function, its strategic importance for value creation, its relationship to other internal and external functions, its role in business plans, and its execution.
Learning Outcomes
On successful completion of this unit you will be able to:
- Know and understand the fundamental concepts and theories involved in marketing and the value creation process.
- Understand and apply marketing theory relevant to guide the development of marketing strategies and plans.
- Have the technical and analytical skills to make sound marketing-related decisions
- Be able to work independently and be able to communicate effectively.
Content
This unit is designed to provide students with a foundation of fundamental concepts, theories, and frameworks of marketing and how to manage an organisation’s marketing effort. Students will learn how to effectively develop marketing strategies and tactics and how the marketing process is used for creating, communicating, delivering, and sustaining exchanges of value with target markets and other key stakeholders.
The combination of readings, lectures, and blended online learning used throughout the unit is geared toward making sure that students will (1) understand the importance of marketing for the entire organisation, (2) understand how to analyse the organisation’s environment pertinent to the organisation, its markets, and its competitors, (3) critically evaluate strategic marketing theory and practices and to apply strategic marketing to contemporary organisations, (4) have the technical and analytical skills to make sound marketing-related decisions.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
This unit will adopt a teaching and learning methodology building on many of the basic theories and ideas introduced in undergraduate studies. Teaching and learning strategies include lectures, class tutorials and online discussion forums, literature research and case analyses, and seminar research and presentation. The learning approach may also include hands-on computer use including simulations, visits to organisations, guest lectures, practical exercises and projects.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Case Study
Students will be provided with a case study of an existing business. Students will be required to undertake research and critically analyse emerging micro/macro-environmental factors impacting the business’ current strategy, tactics, and their market performance.
Additional details will be provided on Canvas.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), (2.2), PC (3.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Marketing Plan Report
In this assignment, students will construct a comprehensive Marketing Plan for a business of their choice. Building upon knowledge and feedback from Assessment 1, students will undertake independent research and apply evidence-based decision-making to determine appropriate strategic segmentation and targeting approaches, and supporting tactics, to clearly articulate the business' value propositions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1), (2.2), PC (3.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
Other
Please refer to the course Canvas site for details of additional recommended resources.
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.