AMB200 Consumer Psychology
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | AMB200 |
|---|---|
| Prerequisite(s): | 48 credit points of completed studies |
| Equivalent(s): | AMX200, CTB200 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $2,174 |
| Pre-2021 CSP student contribution | $1,703 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $3,456 |
| International unit fee | $5,640 |
Unit Outline: Semester 1 2026, Gardens Point, Internal
| Unit code: | AMB200 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 48 credit points of completed studies |
| Equivalent: | AMX200 |
Overview
A fundamental component of effective and successful marketing activity is an understanding of consumers, their needs and behaviours. Studying the behaviour of consumers in a wide range of situations and circumstances provides marketers with clear guidelines for the development of marketing strategy. This unit provides you with the foundation theories for the marketing major.
Learning Outcomes
On successful completion of this unit you will be able to:
- Explain and analyse consumer behaviour theories. [KS 1.1, HO 2.1]
- Apply theoretical and practical knowledge to investigate real world consumer behaviour problems and to recommend strategies and tactics that address the complexity and variability of consumer behaviour. [HO 2.1, 2.2, PC 3.1]
- Demonstrate and apply knowledge of socially responsible behaviour in relation to consumer behaviour issues. [KS 1.1, SE 5.2]
- Communicate thoughts and opinions in written form effectively and to a professional standard. [PC 3.1]Relates to: UG Business Capabilities: PC (3.1)
Content
This unit covers the purchasing process of consumers by examining both the internal and external influences on the consumer.
Internal influences refers to:
- perception
- learning
- memory
- personality
- motivation
- emotion
- attitudes
- culture
- situational factors
- groups
- demographics
External influences refers to:
You will use philosophical paradigms to also examine the ethics of marketing to consumers in terms of the level of freewill and choice they are able to exercise. The generic capabilities this unit develops are knowledge of the topic area, communication skills, problem-solving skills and critical thinking.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
This unit adopts teaching and learning methodologies that include the presentation of the main consumer behaviour theories and models. You will gain knowledge of the key theoretical concepts (objective 1) as well as have opportunities to practice these theories through the use of experiential activities, allowing you to link theory to practical marketing and business environments (objective 2). You will also be taught communication skills using expert guest speakers (objective 3). This balance between theory and practice is also reflected in the assessment.
This approach is designed to foster critical enquiry and intellectual debate of consumer behaviour theories, as well as creativity to solve marketing problems.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Consumer Behaviour Portfolio
You will undertake activities in the tutorials that require an insightful understanding of your own consumer behaviour. You will select three activities to compile into a portfolio. You are required to bring a laptop to class to complete this assessment item.
This assessment item requires your attendance at your scheduled class.
The late submission period does not apply, and no assignment extensions are available as the assessment is completed and submitted in your scheduled tutorial.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assessment item is Verified Identity Assessment. Requirements are provided on the Unit Canvas site.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), PC (3.1)
Assessment: Consumer Behaviour Report
You are required to select from a list of consumer behaviour problems currently being experienced by real organisations, and generate marketing recommendations based on consumer behaviour theory.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1), SE (5.2)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
Solomon M. R., Russell-Bennett, R. & Previte, J. (2023). Consumer Behaviour: Buying, Having, Being (5th edn.). Pearson: Australia.
Students are required to have their own copy.
Other resources
Additional Readings will be available on the Unit Canvas site.
Other
Laptop Requirement: To support interactive learning and in-class activities, students are expected to bring a fully charged laptop (or compatible device) to each scheduled class. This ensures you can participate in digital exercises, access online resources, and collaborate effectively with peers.
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO1, ULO2, Consumer Behaviour Portfolio, Consumer Behaviour Report
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, Consumer Behaviour Report
KS (1.1): Discipline Knowledge
Relates to: ULO1, ULO3, Consumer Behaviour Portfolio, Consumer Behaviour Report
PC (3.1): Professional Communication (Written)
Relates to: ULO2, ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report
SE (5.2): Global Social Responsibility
Relates to: ULO3, Consumer Behaviour Report
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO3, Consumer Behaviour Portfolio, Consumer Behaviour Report - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3, Consumer Behaviour Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, ULO2, Consumer Behaviour Portfolio, Consumer Behaviour Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Consumer Behaviour Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO3, Consumer Behaviour Portfolio, Consumer Behaviour Report - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3, Consumer Behaviour Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, ULO2, Consumer Behaviour Portfolio, Consumer Behaviour Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Consumer Behaviour Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report
BS08 Bachelor of Business - International
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO3, Consumer Behaviour Portfolio, Consumer Behaviour Report - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3, Consumer Behaviour Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, ULO2, Consumer Behaviour Portfolio, Consumer Behaviour Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Consumer Behaviour Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report
KC40 Bachelor of Communication
- Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, entertainment, communication, and news industries.
Relates to: ULO1, Consumer Behaviour Portfolio, Consumer Behaviour Report - Demonstrate effective communication skills with the ability to adapt strategies across different media and professional settings and for diverse audiences.
Relates to: ULO2, ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report - Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
Relates to: ULO3, Consumer Behaviour Report - Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
Relates to: ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report
Unit Outline: Semester 1 2026, Online
| Unit code: | AMB200 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 48 credit points of completed studies |
| Equivalent: | AMX200 |
Overview
A fundamental component of effective and successful marketing activity is an understanding of consumers, their needs and behaviours. Studying the behaviour of consumers in a wide range of situations and circumstances provides marketers with clear guidelines for the development of marketing strategy. This unit provides you with the foundation theories for the marketing major.
Learning Outcomes
On successful completion of this unit you will be able to:
- Explain and analyse consumer behaviour theories. [KS 1.1, HO 2.1]
- Apply theoretical and practical knowledge to investigate real world consumer behaviour problems and to recommend strategies and tactics that address the complexity and variability of consumer behaviour. [HO 2.1, 2.2, PC 3.1]
- Demonstrate and apply knowledge of socially responsible behaviour in relation to consumer behaviour issues. [KS 1.1, SE 5.2]
- Communicate thoughts and opinions in written form effectively and to a professional standard. [PC 3.1]Relates to: UG Business Capabilities: PC (3.1)
Content
This unit covers the purchasing process of consumers by examining both the internal and external influences on the consumer.
Internal influences refers to:
- perception
- learning
- memory
- personality
- motivation
- emotion
- attitudes
- culture
- situational factors
- groups
- demographics
External influences refers to:
You will use philosophical paradigms to also examine the ethics of marketing to consumers in terms of the level of freewill and choice they are able to exercise. The generic capabilities this unit develops are knowledge of the topic area, communication skills, problem-solving skills and critical thinking.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
This unit adopts teaching and learning methodologies that include the presentation of the main consumer behaviour theories and models. You will gain knowledge of the key theoretical concepts (objective 1) as well as have opportunities to practice these theories through the use of experiential activities, allowing you to link theory to practical marketing and business environments (objective 2). You will also be taught communication skills using expert guest speakers (objective 3). This balance between theory and practice is also reflected in the assessment.
This approach is designed to foster critical enquiry and intellectual debate of consumer behaviour theories, as well as creativity to solve marketing problems.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Consumer Behaviour Portfolio
You will undertake activities in the tutorials that require an insightful understanding of your own consumer behaviour. You will select three activities to compile into a portfolio. You are required to bring a laptop to class to complete this assessment item.
This assessment item requires your attendance at your scheduled class.
The late submission period does not apply, and no assignment extensions are available as the assessment is completed and submitted in your scheduled tutorial.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assessment item is Verified Identity Assessment. Requirements are provided on the Unit Canvas site.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), PC (3.1)
Assessment: Consumer Behaviour Report
You are required to select from a list of consumer behaviour problems currently being experienced by real organisations, and generate marketing recommendations based on consumer behaviour theory.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1), SE (5.2)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
Solomon M. R., Russell-Bennett, R. & Previte, J. (2023). Consumer Behaviour: Buying, Having, Being (5th edn.). Pearson: Australia.
Students are required to have their own copy.
Other resources
Additional Readings will be available on the Unit Canvas site.
Other
Laptop Requirement: To support interactive learning and in-class activities, students are expected to bring a fully charged laptop (or compatible device) to each scheduled class. This ensures you can participate in digital exercises, access online resources, and collaborate effectively with peers.
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO1, ULO2, Consumer Behaviour Portfolio, Consumer Behaviour Report
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, Consumer Behaviour Report
KS (1.1): Discipline Knowledge
Relates to: ULO1, ULO3, Consumer Behaviour Portfolio, Consumer Behaviour Report
PC (3.1): Professional Communication (Written)
Relates to: ULO2, ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report
SE (5.2): Global Social Responsibility
Relates to: ULO3, Consumer Behaviour Report
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO3, Consumer Behaviour Portfolio, Consumer Behaviour Report - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3, Consumer Behaviour Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, ULO2, Consumer Behaviour Portfolio, Consumer Behaviour Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Consumer Behaviour Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO3, Consumer Behaviour Portfolio, Consumer Behaviour Report - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3, Consumer Behaviour Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, ULO2, Consumer Behaviour Portfolio, Consumer Behaviour Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Consumer Behaviour Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report
BS08 Bachelor of Business - International
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO3, Consumer Behaviour Portfolio, Consumer Behaviour Report - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3, Consumer Behaviour Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, ULO2, Consumer Behaviour Portfolio, Consumer Behaviour Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Consumer Behaviour Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report
KC40 Bachelor of Communication
- Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, entertainment, communication, and news industries.
Relates to: ULO1, Consumer Behaviour Portfolio, Consumer Behaviour Report - Demonstrate effective communication skills with the ability to adapt strategies across different media and professional settings and for diverse audiences.
Relates to: ULO2, ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report - Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
Relates to: ULO3, Consumer Behaviour Report - Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
Relates to: ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report
Unit Outline: Semester 2 2026, Gardens Point, Internal
| Unit code: | AMB200 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 48 credit points of completed studies |
| Equivalent: | AMX200 |
| Coordinator: | HS Jin | hs.jin@qut.edu.au |
Overview
A fundamental component of effective and successful marketing activity is an understanding of consumers, their needs and behaviours. Studying the behaviour of consumers in a wide range of situations and circumstances provides marketers with clear guidelines for the development of marketing strategy. This unit provides you with the foundation theories for the marketing major.
Learning Outcomes
On successful completion of this unit you will be able to:
- Explain and analyse consumer behaviour theories. [KS 1.1, HO 2.1]
- Apply theoretical and practical knowledge to investigate real world consumer behaviour problems and to recommend strategies and tactics that address the complexity and variability of consumer behaviour. [HO 2.1, 2.2, PC 3.1]
- Demonstrate and apply knowledge of socially responsible behaviour in relation to consumer behaviour issues. [KS 1.1, SE 5.2]
- Communicate thoughts and opinions in written form effectively and to a professional standard. [PC 3.1]Relates to: UG Business Capabilities: PC (3.1)
Content
This unit covers the purchasing process of consumers by examining both the internal and external influences on the consumer.
Internal influences refers to:
- perception
- learning
- memory
- personality
- motivation
- emotion
- attitudes
- culture
- situational factors
- groups
- demographics
External influences refers to:
You will use philosophical paradigms to also examine the ethics of marketing to consumers in terms of the level of freewill and choice they are able to exercise. The generic capabilities this unit develops are knowledge of the topic area, communication skills, problem-solving skills and critical thinking.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
This unit adopts teaching and learning methodologies that include the presentation of the main consumer behaviour theories and models. You will gain knowledge of the key theoretical concepts (objective 1) as well as have opportunities to practice these theories through the use of experiential activities, allowing you to link theory to practical marketing and business environments (objective 2). You will also be taught communication skills using expert guest speakers (objective 3). This balance between theory and practice is also reflected in the assessment.
This approach is designed to foster critical enquiry and intellectual debate of consumer behaviour theories, as well as creativity to solve marketing problems.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Consumer Behaviour Portfolio
You will undertake activities in the tutorials that require an insightful understanding of your own consumer behaviour. You will select three activities to compile into a portfolio. You are required to bring a laptop to class to complete this assessment item.
This assessment item requires your attendance at your scheduled class.
The late submission period does not apply, and no assignment extensions are available as the assessment is completed and submitted in your scheduled tutorial.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assessment item is Verified Identity Assessment. Requirements are provided on the Unit Canvas site.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), PC (3.1)
Assessment: Consumer Behaviour Report
You are required to select from a list of consumer behaviour problems currently being experienced by real organisations, and generate marketing recommendations based on consumer behaviour theory.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1), SE (5.2)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
Solomon M. R., Russell-Bennett, R. & Previte, J. (2023). Consumer Behaviour: Buying, Having, Being (5th edn.). Pearson: Australia.
Students are required to have their own copy.
Other resources
Additional Readings will be available on the Unit Canvas site.
Other
Laptop Requirement: To support interactive learning and in-class activities, students are expected to bring a fully charged laptop (or compatible device) to each scheduled class. This ensures you can participate in digital exercises, access online resources, and collaborate effectively with peers.
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO1, ULO2, Consumer Behaviour Portfolio, Consumer Behaviour Report
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, Consumer Behaviour Report
KS (1.1): Discipline Knowledge
Relates to: ULO1, ULO3, Consumer Behaviour Portfolio, Consumer Behaviour Report
PC (3.1): Professional Communication (Written)
Relates to: ULO2, ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report
SE (5.2): Global Social Responsibility
Relates to: ULO3, Consumer Behaviour Report
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO3, Consumer Behaviour Portfolio, Consumer Behaviour Report - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3, Consumer Behaviour Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, ULO2, Consumer Behaviour Portfolio, Consumer Behaviour Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Consumer Behaviour Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO3, Consumer Behaviour Portfolio, Consumer Behaviour Report - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3, Consumer Behaviour Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, ULO2, Consumer Behaviour Portfolio, Consumer Behaviour Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Consumer Behaviour Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report
BS08 Bachelor of Business - International
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO3, Consumer Behaviour Portfolio, Consumer Behaviour Report - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3, Consumer Behaviour Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, ULO2, Consumer Behaviour Portfolio, Consumer Behaviour Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Consumer Behaviour Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report
KC40 Bachelor of Communication
- Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, entertainment, communication, and news industries.
Relates to: ULO1, Consumer Behaviour Portfolio, Consumer Behaviour Report - Demonstrate effective communication skills with the ability to adapt strategies across different media and professional settings and for diverse audiences.
Relates to: ULO2, ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report - Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
Relates to: ULO3, Consumer Behaviour Report - Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
Relates to: ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report
Unit Outline: Semester 2 2026, Online
| Unit code: | AMB200 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 48 credit points of completed studies |
| Equivalent: | AMX200 |
Overview
A fundamental component of effective and successful marketing activity is an understanding of consumers, their needs and behaviours. Studying the behaviour of consumers in a wide range of situations and circumstances provides marketers with clear guidelines for the development of marketing strategy. This unit provides you with the foundation theories for the marketing major.
Learning Outcomes
On successful completion of this unit you will be able to:
- Explain and analyse consumer behaviour theories. [KS 1.1, HO 2.1]
- Apply theoretical and practical knowledge to investigate real world consumer behaviour problems and to recommend strategies and tactics that address the complexity and variability of consumer behaviour. [HO 2.1, 2.2, PC 3.1]
- Demonstrate and apply knowledge of socially responsible behaviour in relation to consumer behaviour issues. [KS 1.1, SE 5.2]
- Communicate thoughts and opinions in written form effectively and to a professional standard. [PC 3.1]Relates to: UG Business Capabilities: PC (3.1)
Content
This unit covers the purchasing process of consumers by examining both the internal and external influences on the consumer.
Internal influences refers to:
- perception
- learning
- memory
- personality
- motivation
- emotion
- attitudes
- culture
- situational factors
- groups
- demographics
External influences refers to:
You will use philosophical paradigms to also examine the ethics of marketing to consumers in terms of the level of freewill and choice they are able to exercise. The generic capabilities this unit develops are knowledge of the topic area, communication skills, problem-solving skills and critical thinking.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
This unit adopts teaching and learning methodologies that include the presentation of the main consumer behaviour theories and models. You will gain knowledge of the key theoretical concepts (objective 1) as well as have opportunities to practice these theories through the use of experiential activities, allowing you to link theory to practical marketing and business environments (objective 2). You will also be taught communication skills using expert guest speakers (objective 3). This balance between theory and practice is also reflected in the assessment.
This approach is designed to foster critical enquiry and intellectual debate of consumer behaviour theories, as well as creativity to solve marketing problems.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Consumer Behaviour Portfolio
You will undertake activities in the tutorials that require an insightful understanding of your own consumer behaviour. You will select three activities to compile into a portfolio. You are required to bring a laptop to class to complete this assessment item.
This assessment item requires your attendance at your scheduled class.
The late submission period does not apply, and no assignment extensions are available as the assessment is completed and submitted in your scheduled tutorial.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assessment item is Verified Identity Assessment. Requirements are provided on the Unit Canvas site.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), PC (3.1)
Assessment: Consumer Behaviour Report
You are required to select from a list of consumer behaviour problems currently being experienced by real organisations, and generate marketing recommendations based on consumer behaviour theory.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1), SE (5.2)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
Solomon M. R., Russell-Bennett, R. & Previte, J. (2023). Consumer Behaviour: Buying, Having, Being (5th edn.). Pearson: Australia.
Students are required to have their own copy.
Other resources
Additional Readings will be available on the Unit Canvas site.
Other
Laptop Requirement: To support interactive learning and in-class activities, students are expected to bring a fully charged laptop (or compatible device) to each scheduled class. This ensures you can participate in digital exercises, access online resources, and collaborate effectively with peers.
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO1, ULO2, Consumer Behaviour Portfolio, Consumer Behaviour Report
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, Consumer Behaviour Report
KS (1.1): Discipline Knowledge
Relates to: ULO1, ULO3, Consumer Behaviour Portfolio, Consumer Behaviour Report
PC (3.1): Professional Communication (Written)
Relates to: ULO2, ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report
SE (5.2): Global Social Responsibility
Relates to: ULO3, Consumer Behaviour Report
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO3, Consumer Behaviour Portfolio, Consumer Behaviour Report - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3, Consumer Behaviour Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, ULO2, Consumer Behaviour Portfolio, Consumer Behaviour Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Consumer Behaviour Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO3, Consumer Behaviour Portfolio, Consumer Behaviour Report - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3, Consumer Behaviour Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, ULO2, Consumer Behaviour Portfolio, Consumer Behaviour Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Consumer Behaviour Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report
BS08 Bachelor of Business - International
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO3, Consumer Behaviour Portfolio, Consumer Behaviour Report - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3, Consumer Behaviour Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, ULO2, Consumer Behaviour Portfolio, Consumer Behaviour Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Consumer Behaviour Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report
KC40 Bachelor of Communication
- Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, entertainment, communication, and news industries.
Relates to: ULO1, Consumer Behaviour Portfolio, Consumer Behaviour Report - Demonstrate effective communication skills with the ability to adapt strategies across different media and professional settings and for diverse audiences.
Relates to: ULO2, ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report - Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
Relates to: ULO3, Consumer Behaviour Report - Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
Relates to: ULO4, Consumer Behaviour Portfolio, Consumer Behaviour Report