MGB349 Creating Strategic Solutions for Sustainable Business Growth
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | MGB349 |
|---|---|
| Prerequisite(s): | MGB133 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
Unit Outline: Semester 1 2027, Gardens Point, Internal
| Unit code: | MGB349 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | MGB133 |
| Coordinator: | Michael Booth | michael.booth@qut.edu.au |
Overview
This unit focuses on analysing existing organisational operations and dynamic capabilities so you can identify opportunities for rapid and financially sustainable business growth. You will develop a business plan that leverages these opportunities through intrapreneurship, technology-based solutions, and domain model transformation. In creating solutions that address the complex strategic, financial, and operational tensions involved in sustainable growth, you will demonstrate your ability to think beyond immediate tasks and add meaningful value to organisational decision-making.
Learning Outcomes
On successful completion of this unit you will be able to:
- Synthesise a broad array of management theories, processes and contextual data, applying it to identify opportunities for business improvement. [KS 1.1, HO 2.1]
- Apply theories, models and concepts to analyse critical issues related to the expansion of business organisations and formulate evidence-based recommendations to improve growth outcomes. [HO 2.1, 2.2]
- Develop a business plan that incorporates related issues and concepts in real world contexts and presents both in written and oral forms the views in a persuasive manner. [HO 2.2, PC 3.1, 3.2]
Content
This unit equips you with the frameworks, strategies, and analytical capabilities needed to understand and drive financially sustainable business growth in contemporary organisations:
- The Environmental Interaction Framework
- Contemporary drivers of intrapreneurship
- Business growth strategies
- Organising for business growth
- Business growth risk
- Financing and extrapolating business growth
- Communicating Business Plans
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
This unit uses a student-centred learning approach in which your passions and interests guide how you engage with the theoretical frameworks and tasks. The aim is to support your self-directed learning by helping you channel your curiosity, passion, and energy into applying theory to real-life opportunity exploration and evaluation.
To achieve this, the unit incorporates contemporary, entrepreneurship-specific learning methodologies that promote authentic, meaningful, and deep learning. The goal is for you to develop the confidence and capability to take self-directed entrepreneurial action. You will engage in a series of learning activities that provide a platform for you to be assessed as an individual as you develop and articulate an effective business plan that harnesses the dynamic capabilities of an organisation.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment regime for this unit provides a logical workflow from opportunity identification to scoping an initial business plan, and finally to a fully developed business plan. Each task builds on the last to support student learning and provide ongoing feedback on the development of their intrapreneurial idea.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Opportunity Analysis
The aim of this assessment activity is to identify and argue the relevance of a viable opportunity for business growth for a case organisation. There are two parts to this assessment item. Part 1 is a 10-minute recording of an opportunity analysis presentation in which you present an analyse of a case organisation’s operations and dynamic capabilities to identify opportunities, and present your findings for potential business growth.
Part 2 is a one-page business plan for your proposed intrapreneurial initiative. The plan will outline the value proposition of the initiative, the problem you are solving, a summary of the tactical environment, financial considerations, key milestones, dynamic capabilities, and required resources.
The aim of this task is to obtain feedback for the development of your extended business plan due at the end of semester. Your presentation and one-page business plan should, at a minimum, include details for the aims, funding model, milestones, and dynamic capabilities that enable success.
Both part 1 and 2 are due at the same time and the following statements about use of generative AI use an eligibility of 48-hour late submission period apply to both part 1 and part 2.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), PC (3.1, 3.2)
Assessment: Extended Business Plan
You should incorporate and expand on the feedback from your opportunity analysis and one-page business plan from Assessment 1 to create a robust and persuasive intrapreneurial business plan. Your plan should identify the contextual, strategic, financial, technological, and ethical issues that need to be considered for successful implementation. You should place particular emphasis on the milestones, risks, stakeholder needs, and dynamic capabilities that are central to the success of your proposal, and clearly articulate the social, technical, and financial value your growth solution provides to the case organisation.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
There is no prescribed text, however any required reading and materials will be made available to you on Canvas.
Resource Materials
Other
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate) 2027
HO (2.1): Critical Analysis
HO (2.2): Independent Judgement and Decision-Making
KS (1.1): Discipline Knowledge
Relates to: ULO1
PC (3.1): Professional Communication (Written)
Relates to: ULO3
PC (3.2): Professional Communication (Oral)
Relates to: ULO3
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
Relates to: ULO1, Opportunity Analysis, Extended Business Plan - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO1, ULO2, Opportunity Analysis, Extended Business Plan - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO2, ULO3, Extended Business Plan - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO3, Opportunity Analysis, Extended Business Plan - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO3, Opportunity Analysis
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Opportunity Analysis, Extended Business Plan - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, ULO2, Opportunity Analysis, Extended Business Plan - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, ULO3, Extended Business Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO3, Extended Business Plan - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO3, Opportunity Analysis
BS08 Bachelor of Business - International
- Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
Relates to: ULO1, Opportunity Analysis, Extended Business Plan - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO1, ULO2, Opportunity Analysis, Extended Business Plan - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO2, ULO3, Extended Business Plan - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO3, Opportunity Analysis, Extended Business Plan - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO3, Opportunity Analysis
Unit Outline: Semester 1 2027, Online
| Unit code: | MGB349 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | MGB133 |
Overview
This unit focuses on analysing existing organisational operations and dynamic capabilities so you can identify opportunities for rapid and financially sustainable business growth. You will develop a business plan that leverages these opportunities through intrapreneurship, technology-based solutions, and domain model transformation. In creating solutions that address the complex strategic, financial, and operational tensions involved in sustainable growth, you will demonstrate your ability to think beyond immediate tasks and add meaningful value to organisational decision-making.
Learning Outcomes
On successful completion of this unit you will be able to:
- Synthesise a broad array of management theories, processes and contextual data, applying it to identify opportunities for business improvement. [KS 1.1, HO 2.1]
- Apply theories, models and concepts to analyse critical issues related to the expansion of business organisations and formulate evidence-based recommendations to improve growth outcomes. [HO 2.1, 2.2]
- Develop a business plan that incorporates related issues and concepts in real world contexts and presents both in written and oral forms the views in a persuasive manner. [HO 2.2, PC 3.1, 3.2]
Content
This unit equips you with the frameworks, strategies, and analytical capabilities needed to understand and drive financially sustainable business growth in contemporary organisations:
- The Environmental Interaction Framework
- Contemporary drivers of intrapreneurship
- Business growth strategies
- Organising for business growth
- Business growth risk
- Financing and extrapolating business growth
- Communicating Business Plans
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
This unit uses a student-centred learning approach in which your passions and interests guide how you engage with the theoretical frameworks and tasks. The aim is to support your self-directed learning by helping you channel your curiosity, passion, and energy into applying theory to real-life opportunity exploration and evaluation.
To achieve this, the unit incorporates contemporary, entrepreneurship-specific learning methodologies that promote authentic, meaningful, and deep learning. The goal is for you to develop the confidence and capability to take self-directed entrepreneurial action. You will engage in a series of learning activities that provide a platform for you to be assessed as an individual as you develop and articulate an effective business plan that harnesses the dynamic capabilities of an organisation.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment regime for this unit provides a logical workflow from opportunity identification to scoping an initial business plan, and finally to a fully developed business plan. Each task builds on the last to support student learning and provide ongoing feedback on the development of their intrapreneurial idea.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Opportunity Analysis
The aim of this assessment activity is to identify and argue the relevance of a viable opportunity for business growth for a case organisation. There are two parts to this assessment item. Part 1 is a 10-minute recording of an opportunity analysis presentation in which you present an analyse of a case organisation’s operations and dynamic capabilities to identify opportunities, and present your findings for potential business growth.
Part 2 is a one-page business plan for your proposed intrapreneurial initiative. The plan will outline the value proposition of the initiative, the problem you are solving, a summary of the tactical environment, financial considerations, key milestones, dynamic capabilities, and required resources.
The aim of this task is to obtain feedback for the development of your extended business plan due at the end of semester. Your presentation and one-page business plan should, at a minimum, include details for the aims, funding model, milestones, and dynamic capabilities that enable success.
Both part 1 and 2 are due at the same time and the following statements about use of generative AI use an eligibility of 48-hour late submission period apply to both part 1 and part 2.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), PC (3.1, 3.2)
Assessment: Extended Business Plan
You should incorporate and expand on the feedback from your opportunity analysis and one-page business plan from Assessment 1 to create a robust and persuasive intrapreneurial business plan. Your plan should identify the contextual, strategic, financial, technological, and ethical issues that need to be considered for successful implementation. You should place particular emphasis on the milestones, risks, stakeholder needs, and dynamic capabilities that are central to the success of your proposal, and clearly articulate the social, technical, and financial value your growth solution provides to the case organisation.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
There is no prescribed text, however any required reading and materials will be made available to you on Canvas.
Resource Materials
Other
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate) 2027
HO (2.1): Critical Analysis
HO (2.2): Independent Judgement and Decision-Making
KS (1.1): Discipline Knowledge
Relates to: ULO1
PC (3.1): Professional Communication (Written)
Relates to: ULO3
PC (3.2): Professional Communication (Oral)
Relates to: ULO3
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
Relates to: ULO1, Opportunity Analysis, Extended Business Plan - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO1, ULO2, Opportunity Analysis, Extended Business Plan - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO2, ULO3, Extended Business Plan - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO3, Opportunity Analysis, Extended Business Plan - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO3, Opportunity Analysis
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Opportunity Analysis, Extended Business Plan - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, ULO2, Opportunity Analysis, Extended Business Plan - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, ULO3, Extended Business Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO3, Extended Business Plan - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO3, Opportunity Analysis
BS08 Bachelor of Business - International
- Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
Relates to: ULO1, Opportunity Analysis, Extended Business Plan - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO1, ULO2, Opportunity Analysis, Extended Business Plan - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO2, ULO3, Extended Business Plan - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO3, Opportunity Analysis, Extended Business Plan - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO3, Opportunity Analysis
Unit Outline: Semester 2 2027, Gardens Point, Internal
| Unit code: | MGB349 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | MGB133 |
| Coordinator: | Michael Booth | michael.booth@qut.edu.au |
Overview
This unit focuses on analysing existing organisational operations and dynamic capabilities so you can identify opportunities for rapid and financially sustainable business growth. You will develop a business plan that leverages these opportunities through intrapreneurship, technology-based solutions, and domain model transformation. In creating solutions that address the complex strategic, financial, and operational tensions involved in sustainable growth, you will demonstrate your ability to think beyond immediate tasks and add meaningful value to organisational decision-making.
Learning Outcomes
On successful completion of this unit you will be able to:
- Synthesise a broad array of management theories, processes and contextual data, applying it to identify opportunities for business improvement. [KS 1.1, HO 2.1]
- Apply theories, models and concepts to analyse critical issues related to the expansion of business organisations and formulate evidence-based recommendations to improve growth outcomes. [HO 2.1, 2.2]
- Develop a business plan that incorporates related issues and concepts in real world contexts and presents both in written and oral forms the views in a persuasive manner. [HO 2.2, PC 3.1, 3.2]
Content
This unit equips you with the frameworks, strategies, and analytical capabilities needed to understand and drive financially sustainable business growth in contemporary organisations:
- The Environmental Interaction Framework
- Contemporary drivers of intrapreneurship
- Business growth strategies
- Organising for business growth
- Business growth risk
- Financing and extrapolating business growth
- Communicating Business Plans
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
This unit uses a student-centred learning approach in which your passions and interests guide how you engage with the theoretical frameworks and tasks. The aim is to support your self-directed learning by helping you channel your curiosity, passion, and energy into applying theory to real-life opportunity exploration and evaluation.
To achieve this, the unit incorporates contemporary, entrepreneurship-specific learning methodologies that promote authentic, meaningful, and deep learning. The goal is for you to develop the confidence and capability to take self-directed entrepreneurial action. You will engage in a series of learning activities that provide a platform for you to be assessed as an individual as you develop and articulate an effective business plan that harnesses the dynamic capabilities of an organisation.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment regime for this unit provides a logical workflow from opportunity identification to scoping an initial business plan, and finally to a fully developed business plan. Each task builds on the last to support student learning and provide ongoing feedback on the development of their intrapreneurial idea.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Opportunity Analysis
The aim of this assessment activity is to identify and argue the relevance of a viable opportunity for business growth for a case organisation. There are two parts to this assessment item. Part 1 is a 10-minute recording of an opportunity analysis presentation in which you present an analyse of a case organisation’s operations and dynamic capabilities to identify opportunities, and present your findings for potential business growth.
Part 2 is a one-page business plan for your proposed intrapreneurial initiative. The plan will outline the value proposition of the initiative, the problem you are solving, a summary of the tactical environment, financial considerations, key milestones, dynamic capabilities, and required resources.
The aim of this task is to obtain feedback for the development of your extended business plan due at the end of semester. Your presentation and one-page business plan should, at a minimum, include details for the aims, funding model, milestones, and dynamic capabilities that enable success.
Both part 1 and 2 are due at the same time and the following statements about use of generative AI use an eligibility of 48-hour late submission period apply to both part 1 and part 2.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), PC (3.1, 3.2)
Assessment: Extended Business Plan
You should incorporate and expand on the feedback from your opportunity analysis and one-page business plan from Assessment 1 to create a robust and persuasive intrapreneurial business plan. Your plan should identify the contextual, strategic, financial, technological, and ethical issues that need to be considered for successful implementation. You should place particular emphasis on the milestones, risks, stakeholder needs, and dynamic capabilities that are central to the success of your proposal, and clearly articulate the social, technical, and financial value your growth solution provides to the case organisation.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
There is no prescribed text, however any required reading and materials will be made available to you on Canvas.
Resource Materials
Other
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate) 2027
HO (2.1): Critical Analysis
HO (2.2): Independent Judgement and Decision-Making
KS (1.1): Discipline Knowledge
Relates to: ULO1
PC (3.1): Professional Communication (Written)
Relates to: ULO3
PC (3.2): Professional Communication (Oral)
Relates to: ULO3
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
Relates to: ULO1, Opportunity Analysis, Extended Business Plan - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO1, ULO2, Opportunity Analysis, Extended Business Plan - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO2, ULO3, Extended Business Plan - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO3, Opportunity Analysis, Extended Business Plan - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO3, Opportunity Analysis
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Opportunity Analysis, Extended Business Plan - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, ULO2, Opportunity Analysis, Extended Business Plan - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, ULO3, Extended Business Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO3, Extended Business Plan - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO3, Opportunity Analysis
BS08 Bachelor of Business - International
- Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
Relates to: ULO1, Opportunity Analysis, Extended Business Plan - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO1, ULO2, Opportunity Analysis, Extended Business Plan - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO2, ULO3, Extended Business Plan - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO3, Opportunity Analysis, Extended Business Plan - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO3, Opportunity Analysis
Unit Outline: Semester 2 2027, Online
| Unit code: | MGB349 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | MGB133 |
Overview
This unit focuses on analysing existing organisational operations and dynamic capabilities so you can identify opportunities for rapid and financially sustainable business growth. You will develop a business plan that leverages these opportunities through intrapreneurship, technology-based solutions, and domain model transformation. In creating solutions that address the complex strategic, financial, and operational tensions involved in sustainable growth, you will demonstrate your ability to think beyond immediate tasks and add meaningful value to organisational decision-making.
Learning Outcomes
On successful completion of this unit you will be able to:
- Synthesise a broad array of management theories, processes and contextual data, applying it to identify opportunities for business improvement. [KS 1.1, HO 2.1]
- Apply theories, models and concepts to analyse critical issues related to the expansion of business organisations and formulate evidence-based recommendations to improve growth outcomes. [HO 2.1, 2.2]
- Develop a business plan that incorporates related issues and concepts in real world contexts and presents both in written and oral forms the views in a persuasive manner. [HO 2.2, PC 3.1, 3.2]
Content
This unit equips you with the frameworks, strategies, and analytical capabilities needed to understand and drive financially sustainable business growth in contemporary organisations:
- The Environmental Interaction Framework
- Contemporary drivers of intrapreneurship
- Business growth strategies
- Organising for business growth
- Business growth risk
- Financing and extrapolating business growth
- Communicating Business Plans
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
This unit uses a student-centred learning approach in which your passions and interests guide how you engage with the theoretical frameworks and tasks. The aim is to support your self-directed learning by helping you channel your curiosity, passion, and energy into applying theory to real-life opportunity exploration and evaluation.
To achieve this, the unit incorporates contemporary, entrepreneurship-specific learning methodologies that promote authentic, meaningful, and deep learning. The goal is for you to develop the confidence and capability to take self-directed entrepreneurial action. You will engage in a series of learning activities that provide a platform for you to be assessed as an individual as you develop and articulate an effective business plan that harnesses the dynamic capabilities of an organisation.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment regime for this unit provides a logical workflow from opportunity identification to scoping an initial business plan, and finally to a fully developed business plan. Each task builds on the last to support student learning and provide ongoing feedback on the development of their intrapreneurial idea.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Opportunity Analysis
The aim of this assessment activity is to identify and argue the relevance of a viable opportunity for business growth for a case organisation. There are two parts to this assessment item. Part 1 is a 10-minute recording of an opportunity analysis presentation in which you present an analyse of a case organisation’s operations and dynamic capabilities to identify opportunities, and present your findings for potential business growth.
Part 2 is a one-page business plan for your proposed intrapreneurial initiative. The plan will outline the value proposition of the initiative, the problem you are solving, a summary of the tactical environment, financial considerations, key milestones, dynamic capabilities, and required resources.
The aim of this task is to obtain feedback for the development of your extended business plan due at the end of semester. Your presentation and one-page business plan should, at a minimum, include details for the aims, funding model, milestones, and dynamic capabilities that enable success.
Both part 1 and 2 are due at the same time and the following statements about use of generative AI use an eligibility of 48-hour late submission period apply to both part 1 and part 2.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), PC (3.1, 3.2)
Assessment: Extended Business Plan
You should incorporate and expand on the feedback from your opportunity analysis and one-page business plan from Assessment 1 to create a robust and persuasive intrapreneurial business plan. Your plan should identify the contextual, strategic, financial, technological, and ethical issues that need to be considered for successful implementation. You should place particular emphasis on the milestones, risks, stakeholder needs, and dynamic capabilities that are central to the success of your proposal, and clearly articulate the social, technical, and financial value your growth solution provides to the case organisation.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
There is no prescribed text, however any required reading and materials will be made available to you on Canvas.
Resource Materials
Other
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate) 2027
HO (2.1): Critical Analysis
HO (2.2): Independent Judgement and Decision-Making
KS (1.1): Discipline Knowledge
Relates to: ULO1
PC (3.1): Professional Communication (Written)
Relates to: ULO3
PC (3.2): Professional Communication (Oral)
Relates to: ULO3
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
Relates to: ULO1, Opportunity Analysis, Extended Business Plan - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO1, ULO2, Opportunity Analysis, Extended Business Plan - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO2, ULO3, Extended Business Plan - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO3, Opportunity Analysis, Extended Business Plan - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO3, Opportunity Analysis
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Opportunity Analysis, Extended Business Plan - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, ULO2, Opportunity Analysis, Extended Business Plan - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, ULO3, Extended Business Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO3, Extended Business Plan - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO3, Opportunity Analysis
BS08 Bachelor of Business - International
- Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
Relates to: ULO1, Opportunity Analysis, Extended Business Plan - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO1, ULO2, Opportunity Analysis, Extended Business Plan - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO2, ULO3, Extended Business Plan - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO3, Opportunity Analysis, Extended Business Plan - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO3, Opportunity Analysis