CCB206 Global Media and Culture

Unit Outline: Semester 2 2026, Kelvin Grove, Internal

Overview

This unit provides students with a critical understanding of the economic, political, and cultural dimensions of global media industries. It introduces key disciplinary theories and debates about the creation, circulation and consumption of media content as it circulates across different locations and cultures. The unit also enables students to develop skills and knowledge necessary for living and working in globally diverse communities and professional contexts. The unit may survey a range of media industries and cultural forms and/or focus on a single site of global activity as it explores the inherently transnational nature of the content we consume.

Learning Outcomes

On successful completion of this unit you will be able to:

1. Explain and apply key theories and debates about global media and culture
2. Analyze and evaluate the political and cultural consequences of the international flow of global entertainment forms
3. Appraise and reflect on the different business practices, policy dynamics, and cultural norms of different markets

Content

Learning Approaches

In this unit, you will learn by engaging in lectures, tutorials and self-study. In lectures, you will learn foundational knowledge of, and critical perspectives on, global video cultures. In tutorials you will apply your understanding in activities and discussions. You must prepare for tutorials by engaging with the lecture material and completing any prescribed reading or activities in advance.

Feedback on Learning and Assessment

Feedback in this unit is provided in any of the following ways:

• through a range of formative exercises
• feedback from peers, and as you do teamwork
• generic comments communicated back to the class via the unit Blackboard website
• comments on your assessment, in addition to marked criteria sheets.

Assessment

Overview

There are three assessments for this unit: the Workbook will help you develop your analytical skills by applying key concepts to cases in global media; the Group Pitching Project expands your knowledge of global media cultures and industries, and strengthens your communication skills; the Final Exam tests your knowledge and comprehension of critical issues and debates in global media studies.

Unit Grading Scheme

7- point scale

Assessment Tasks

Assessment: Workbook

This 3-part workbook requires you to complete a set of analytical activities related to global media industries and cultures: 1) Engage with a specific piece of provided media and prepare a written analysis up to 500 words; 2) Explain your findings and analysis in a discussion. 

The written component is due at 11.59pm on the Sunday before the tutorial. Explicit dates are available on the Assessment module of Canvas.

This assignment is eligible for the 48-hour late submission period and assignment extensions.

Assessment: Group Pitching Project

You will work in a group to profile the diverse business, policy, and cultural contexts of a global entertainment form. Your group will present its findings during tutorial and may be required to respond to follow-up questions at the end of the presentation.

Assessment: Final Exam

You will complete a final examination that will test your understanding and application of key concepts, theories, and ideas covered in the unit. The exam will draw on material from lectures, readings, and tutorial activities.

Academic Integrity

Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.

The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.

You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.

Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.

Requirements to Study

Requirements

All students are requested to visit and review the Health and Safety information on the HiQ web pages.

You will be advised if a unit requires additional mandatory health and safety inductions. 

Resources

Resource Materials

Other

To enable your full participation in units that utilise virtual learning environments, for example participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required. 

Risk Assessment Statement

For risks associated with using campus buildings or QUT facilities, refer to the HiQ Health and Safety information.

You are advised to take regular rest breaks when engaging in prolonged computer-based work and ensure that your workstation is set up for optimal comfort to prevent strain or injury.

Please be advised that this unit may include the presentation and scholarly analysis of material and subject matters that may be considered confronting, such as certain representations of race, class, gender and violence. QUT counselling support is available should you feel the need to avail yourself of these services.

Course Learning Outcomes

KC40 Bachelor of Communication

1. Demonstrate capacity to understand and critique the historical, cultural, technological, and regulatory implications of digital media, entertainment, communication, and news industries.
   Relates to: ULO1, Workbook, Final Exam
2. Demonstrate capacity to engage with and apply specialised knowledge of one or more areas of digital media, entertainment, communication, and news industries, including the relationship between disciplinary theory, research methodologies, and professional practice.
   Relates to: ULO1, Workbook, Final Exam
3. Demonstrate capacity to engage with and apply diverse ways of knowing the world in local and global contexts, including Indigenous Knowledge and Perspectives.
   Relates to: ULO2, Workbook, Final Exam
4. Demonstrate effective communication skills with the ability to adapt strategies across different media and professional settings and for diverse audiences.
   Relates to: ULO3, Workbook, Group Pitching Project
5. Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
   Relates to: ULO2, Workbook, Final Exam
6. Create authentic and professional-quality communication outputs that reflect an application of academic content, critical thinking skills, and social awareness.
   Relates to: ULO3, Workbook, Group Pitching Project
7. Identify, develop, and sustain effective and responsible leadership strategies and teamwork skills that generate value for yourself and others.
   Relates to: ULO3, Workbook, Group Pitching Project