BSB131 Applied Business Analytics
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | BSB131 |
|---|---|
| Equivalent(s): | BSB123, BSD131 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $2,124 |
| Pre-2021 CSP student contribution | $1,663 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $3,204 |
| International unit fee | $4,512 |
Unit Outline: Semester 1 2025, Gardens Point, Internal
| Unit code: | BSB131 |
|---|---|
| Credit points: | 12 |
| Equivalent: | BSD131 |
| Equivalent: | BSB123 Data Analysis |
| Coordinators: | Jason Hay | jm.hay@qut.edu.au Andrew Paltridge | a.paltridge@qut.edu.au |
Overview
Organisations use business analytics to understand and solve business problems, increase efficiency, leverage productivity, and ultimately enhance the business performance of organisations. This business core option unit introduces you to a practical framework for data collection, aggregation, processing, and modelling to transform data into business insights. You will gain knowledge of key business analytics methods and approaches, and build skills in using Excel to manage and analyse data sets — valuable competencies that will help you to improve decision-making in contemporary business environments across all business disciplines.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply a selection of methods to collect, aggregate and process business data from multiple sources. [KS 1.1, KS 1.2, HO 2.1]
- Present data and analysis results in effective forms to assist business decision making in a variety of industrial and organisational contexts. [KS 1.2, PC 3.1]
- Critically analyse data using a variety of methods and approaches to generate business insights and inform business decision making. [KS 1.2, HO 2.1, HO 2.2]
- Apply key principles and processes of business analytics for the creation of value from data. [HO 2.1, HO 2.2, SE 5.1]
Content
This unit cover two interrelated components of applied business analytics:
- Descriptive analytics; and
- Predictive analytics
Descriptive analytics covers topics related to data collection and data aggregation to aggregate and describe past and current trends of business. This part will introduce descriptive techniques and methods of presenting data to inform decision making.
Predictive analytics utilises theories of probability, likelihood, and the distribution of outcomes to understand factors that explain business patterns observed in past data and then build statistical models to predict and forecast future events, business outcomes and performance.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
In this unit, you will learn by engaging in problem- and case-based activities designed to introduce you to key knowledge and skills that are relevant to different aspects and types of applied business analytics. You will explore how applied business analytics can be used to solve contemporary business problems to a variety of business careers.
This unit has a formal lecture (two hours) and computing tutorials (one and a half hours). Computing tutorials will involve Excel-based activities.
You will be expected to attend and contribute regularly to lecture and tutorials, and work through content and self-directed formative learning activities presented on the unit Canvas site before and after class to supplement your learning.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment tasks in this unit provide you with opportunities to:
- demonstrate your understanding of the key concepts, models, techniques, and principles of applied business analytics;
- develop higher order thinking skills in analysing business problems;
- practice problem solving skills; and
- enhance Excel usage skills.
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Problem Solving Tasks
Problem-solving exercises requiring the application of knowledge and problem-solving skills. Submissions will be from week 3 to week 8.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1; 1.2), HO (2.1)
This is an assignment for the purposes of an extension.
Assessment: Simulated Case Study
Write a research plan of business analytics. You need to synthesize your understanding of differing methods and models used in business analytics and apply your knowledge in a simulated consulting project, involving the identification of problems and articulate analytical approaches and methods of data collection and analysis to provide potential solutions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1)
This is an assignment for the purposes of an extension.
Assessment: Research Report
Write a research report involving:
- identifying business problems;
- collecting and aggregating data from different sources;
- analysing collected data;
- articulating proposed solutions to the business problems; and
- presenting research findings in a professional manner.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1, 2.2), PC (3.1), SE (5.1)
This is an assignment for the purposes of an extension.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
Access to a laptop/computer and Microsoft Excel.
Resources
Resource Materials
Recommended text(s)
Evans, J.R., 2020. Business Analytics, Global Edition. Pearson Education Limited, Harlow, United Kingdom.
Other
Computer software - Microsoft Excel
Risk Assessment Statement
There are no out-of-the ordinary risks associated with this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
Engineers Australia Stage 1 Competency Standard for Professional Engineer
1: Knowledge and Skill Base
Relates to: Problem Solving Tasks
2: Engineering Application Ability
Relates to: Simulated Case Study
3: Professional and Personal Attributes
Relates to: Simulated Case Study, Research Report
Relates to: Research Report
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report
HO (2.2): Independent Judgement and Decision-Making
Relates to: Simulated Case Study, Research Report
KS (1.1): Discipline Knowledge
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report
KS (1.2): Technical and Technological Skills
Relates to: Problem Solving Tasks
PC (3.1): Professional Communication (Written)
Relates to: Simulated Case Study, Research Report
SE (5.1): Ethical and Legal Understanding
Relates to: Research Report
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: Problem Solving Tasks, Simulated Case Study - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: Problem Solving Tasks, Research Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Simulated Case Study, Research Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: Simulated Case Study, Research Report - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Research Report
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: Problem Solving Tasks, Simulated Case Study - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: Problem Solving Tasks, Research Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Simulated Case Study, Research Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: Simulated Case Study, Research Report - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Research Report
PU51 Bachelor of Health Information Management
- Critically evaluate and apply theoretical and technical perspectives on health information management (HIM), applicable to professional practice to solve routine and emergent problems. [Knowledge, Practice]
Relates to: Problem Solving Tasks - Initiate effective approaches for engaging in critical thinking, decision making and problem solving that reflect diverse perspectives and culturally safe and responsive practice, encompassing evidence-based HIM solutions. [Practice, Values/Disposition
Relates to: Problem Solving Tasks - Employ digital capabilities in accessing, evaluating, utilising and communicating digital health information across a range of stakeholders, and intra- and inter-professional contexts that demonstrate independence, accountability, creativity and initiative as a HIM professional. [Practice, Values/Disposition]
Relates to: Problem Solving Tasks
Unit Outline: Semester 1 2025, Online
| Unit code: | BSB131 |
|---|---|
| Credit points: | 12 |
| Equivalent: | BSD131 |
| Equivalent: | BSB123 Data Analysis |
Overview
Organisations use business analytics to understand and solve business problems, increase efficiency, leverage productivity, and ultimately enhance the business performance of organisations. This business core option unit introduces you to a practical framework for data collection, aggregation, processing, and modelling to transform data into business insights. You will gain knowledge of key business analytics methods and approaches, and build skills in using Excel to manage and analyse data sets — valuable competencies that will help you to improve decision-making in contemporary business environments across all business disciplines.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply a selection of methods to collect, aggregate and process business data from multiple sources. [KS 1.1, KS 1.2, HO 2.1]
- Present data and analysis results in effective forms to assist business decision making in a variety of industrial and organisational contexts. [KS 1.2, PC 3.1]
- Critically analyse data using a variety of methods and approaches to generate business insights and inform business decision making. [KS 1.2, HO 2.1, HO 2.2]
- Apply key principles and processes of business analytics for the creation of value from data. [HO 2.1, HO 2.2, SE 5.1]
Content
This unit cover two interrelated components of applied business analytics:
- Descriptive analytics; and
- Predictive analytics
Descriptive analytics covers topics related to data collection and data aggregation to aggregate and describe past and current trends of business. This part will introduce descriptive techniques and methods of presenting data to inform decision making.
Predictive analytics utilises theories of probability, likelihood, and the distribution of outcomes to understand factors that explain business patterns observed in past data and then build statistical models to predict and forecast future events, business outcomes and performance.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
In this unit, you will learn by engaging in problem- and case-based activities designed to introduce you to key knowledge and skills that are relevant to different aspects and types of applied business analytics. You will explore how applied business analytics can be used to solve contemporary business problems to a variety of business careers.
This unit has a formal lecture (two hours) and computing tutorials (one and a half hours). Computing tutorials will involve Excel-based activities.
You will be expected to attend and contribute regularly to lecture and tutorials, and work through content and self-directed formative learning activities presented on the unit Canvas site before and after class to supplement your learning.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment tasks in this unit provide you with opportunities to:
- demonstrate your understanding of the key concepts, models, techniques, and principles of applied business analytics;
- develop higher order thinking skills in analysing business problems;
- practice problem solving skills; and
- enhance Excel usage skills.
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Problem Solving Tasks
Problem-solving exercises requiring the application of knowledge and problem-solving skills. Submissions will be from week 3 to week 8.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1; 1.2), HO (2.1)
This is an assignment for the purposes of an extension.
Assessment: Simulated Case Study
Write a research plan of business analytics. You need to synthesize your understanding of differing methods and models used in business analytics and apply your knowledge in a simulated consulting project, involving the identification of problems and articulate analytical approaches and methods of data collection and analysis to provide potential solutions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1)
This is an assignment for the purposes of an extension.
Assessment: Research Report
Write a research report involving:
- identifying business problems;
- collecting and aggregating data from different sources;
- analysing collected data;
- articulating proposed solutions to the business problems; and
- presenting research findings in a professional manner.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1, 2.2), PC (3.1), SE (5.1)
This is an assignment for the purposes of an extension.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
Access to a laptop/computer and Microsoft Excel.
Resources
Resource Materials
Recommended text(s)
Evans, J.R., 2020. Business Analytics, Global Edition. Pearson Education Limited, Harlow, United Kingdom.
Other
Computer software - Microsoft Excel
Risk Assessment Statement
There are no out-of-the ordinary risks associated with this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
Engineers Australia Stage 1 Competency Standard for Professional Engineer
1: Knowledge and Skill Base
Relates to: Problem Solving Tasks
2: Engineering Application Ability
Relates to: Simulated Case Study
3: Professional and Personal Attributes
Relates to: Simulated Case Study, Research Report
Relates to: Research Report
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report
HO (2.2): Independent Judgement and Decision-Making
Relates to: Simulated Case Study, Research Report
KS (1.1): Discipline Knowledge
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report
KS (1.2): Technical and Technological Skills
Relates to: Problem Solving Tasks
PC (3.1): Professional Communication (Written)
Relates to: Simulated Case Study, Research Report
SE (5.1): Ethical and Legal Understanding
Relates to: Research Report
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: Problem Solving Tasks, Simulated Case Study - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: Problem Solving Tasks, Research Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Simulated Case Study, Research Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: Simulated Case Study, Research Report - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Research Report
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: Problem Solving Tasks, Simulated Case Study - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: Problem Solving Tasks, Research Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Simulated Case Study, Research Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: Simulated Case Study, Research Report - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Research Report
PU51 Bachelor of Health Information Management
- Critically evaluate and apply theoretical and technical perspectives on health information management (HIM), applicable to professional practice to solve routine and emergent problems. [Knowledge, Practice]
Relates to: Problem Solving Tasks - Initiate effective approaches for engaging in critical thinking, decision making and problem solving that reflect diverse perspectives and culturally safe and responsive practice, encompassing evidence-based HIM solutions. [Practice, Values/Disposition
Relates to: Problem Solving Tasks - Employ digital capabilities in accessing, evaluating, utilising and communicating digital health information across a range of stakeholders, and intra- and inter-professional contexts that demonstrate independence, accountability, creativity and initiative as a HIM professional. [Practice, Values/Disposition]
Relates to: Problem Solving Tasks
Unit Outline: Semester 2 2025, Gardens Point, Internal
| Unit code: | BSB131 |
|---|---|
| Credit points: | 12 |
| Equivalent: | BSD131 |
| Equivalent: | BSB123 Data Analysis |
| Coordinators: | Viet Ngu Hoang | vincent.hoang@qut.edu.au |
Overview
Organisations use business analytics to understand and solve business problems, increase efficiency, leverage productivity, and ultimately enhance the business performance of organisations. This business core option unit introduces you to a practical framework for data collection, aggregation, processing, and modelling to transform data into business insights. You will gain knowledge of key business analytics methods and approaches, and build skills in using Excel to manage and analyse data sets — valuable competencies that will help you to improve decision-making in contemporary business environments across all business disciplines.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply a selection of methods to collect, aggregate and process business data from multiple sources. [KS 1.1, KS 1.2, HO 2.1]
- Present data and analysis results in effective forms to assist business decision making in a variety of industrial and organisational contexts. [KS 1.2, PC 3.1]
- Critically analyse data using a variety of methods and approaches to generate business insights and inform business decision making. [KS 1.2, HO 2.1, HO 2.2]
- Apply key principles and processes of business analytics for the creation of value from data. [HO 2.1, HO 2.2, SE 5.1]
Content
This unit cover two interrelated components of applied business analytics:
- Descriptive analytics; and
- Predictive analytics
Descriptive analytics covers topics related to data collection and data aggregation to aggregate and describe past and current trends of business. This part will introduce descriptive techniques and methods of presenting data to inform decision making.
Predictive analytics utilises theories of probability, likelihood, and the distribution of outcomes to understand factors that explain business patterns observed in past data and then build statistical models to predict and forecast future events, business outcomes and performance.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
In this unit, you will learn by engaging in problem- and case-based activities designed to introduce you to key knowledge and skills that are relevant to different aspects and types of applied business analytics. You will explore how applied business analytics can be used to solve contemporary business problems to a variety of business careers.
This unit has a formal lecture (two hours) and computing tutorials (one and a half hours). Computing tutorials will involve Excel-based activities.
You will be expected to attend and contribute regularly to lecture and tutorials, and work through content and self-directed formative learning activities presented on the unit Canvas site before and after class to supplement your learning.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment tasks in this unit provide you with opportunities to:
- demonstrate your understanding of the key concepts, models, techniques, and principles of applied business analytics;
- develop higher order thinking skills in analysing business problems;
- practice problem solving skills; and
- enhance Excel usage skills.
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Problem Solving Tasks
Problem-solving exercises requiring the application of knowledge and problem-solving skills. Submissions will be from week 3 to week 8.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1; 1.2), HO (2.1)
This is an assignment for the purposes of an extension.
Assessment: Simulated Case Study
Write a research plan of business analytics. You need to synthesize your understanding of differing methods and models used in business analytics and apply your knowledge in a simulated consulting project, involving the identification of problems and articulate analytical approaches and methods of data collection and analysis to provide potential solutions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1)
This is an assignment for the purposes of an extension.
Assessment: Research Report
Write a research report involving:
- identifying business problems;
- collecting and aggregating data from different sources;
- analysing collected data;
- articulating proposed solutions to the business problems; and
- presenting research findings in a professional manner.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1, 2.2), PC (3.1), SE (5.1)
This is an assignment for the purposes of an extension.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
Access to a laptop/computer and Microsoft Excel.
Resources
Resource Materials
Recommended text(s)
Evans, J.R., 2020. Business Analytics, Global Edition. Pearson Education Limited, Harlow, United Kingdom.
Other
Computer software - Microsoft Excel
Risk Assessment Statement
There are no out-of-the ordinary risks associated with this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
Engineers Australia Stage 1 Competency Standard for Professional Engineer
1: Knowledge and Skill Base
Relates to: Problem Solving Tasks
2: Engineering Application Ability
Relates to: Simulated Case Study
3: Professional and Personal Attributes
Relates to: Simulated Case Study, Research Report
Relates to: Research Report
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report
HO (2.2): Independent Judgement and Decision-Making
Relates to: Simulated Case Study, Research Report
KS (1.1): Discipline Knowledge
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report
KS (1.2): Technical and Technological Skills
Relates to: Problem Solving Tasks
PC (3.1): Professional Communication (Written)
Relates to: Simulated Case Study, Research Report
SE (5.1): Ethical and Legal Understanding
Relates to: Research Report
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: Problem Solving Tasks, Simulated Case Study - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: Problem Solving Tasks, Research Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Simulated Case Study, Research Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: Simulated Case Study, Research Report - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Research Report
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: Problem Solving Tasks, Simulated Case Study - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: Problem Solving Tasks, Research Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Simulated Case Study, Research Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: Simulated Case Study, Research Report - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Research Report
PU51 Bachelor of Health Information Management
- Critically evaluate and apply theoretical and technical perspectives on health information management (HIM), applicable to professional practice to solve routine and emergent problems. [Knowledge, Practice]
Relates to: Problem Solving Tasks - Initiate effective approaches for engaging in critical thinking, decision making and problem solving that reflect diverse perspectives and culturally safe and responsive practice, encompassing evidence-based HIM solutions. [Practice, Values/Disposition
Relates to: Problem Solving Tasks - Employ digital capabilities in accessing, evaluating, utilising and communicating digital health information across a range of stakeholders, and intra- and inter-professional contexts that demonstrate independence, accountability, creativity and initiative as a HIM professional. [Practice, Values/Disposition]
Relates to: Problem Solving Tasks
Unit Outline: Semester 2 2025, Online
| Unit code: | BSB131 |
|---|---|
| Credit points: | 12 |
| Equivalent: | BSD131 |
| Equivalent: | BSB123 Data Analysis |
Overview
Organisations use business analytics to understand and solve business problems, increase efficiency, leverage productivity, and ultimately enhance the business performance of organisations. This business core option unit introduces you to a practical framework for data collection, aggregation, processing, and modelling to transform data into business insights. You will gain knowledge of key business analytics methods and approaches, and build skills in using Excel to manage and analyse data sets — valuable competencies that will help you to improve decision-making in contemporary business environments across all business disciplines.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply a selection of methods to collect, aggregate and process business data from multiple sources. [KS 1.1, KS 1.2, HO 2.1]
- Present data and analysis results in effective forms to assist business decision making in a variety of industrial and organisational contexts. [KS 1.2, PC 3.1]
- Critically analyse data using a variety of methods and approaches to generate business insights and inform business decision making. [KS 1.2, HO 2.1, HO 2.2]
- Apply key principles and processes of business analytics for the creation of value from data. [HO 2.1, HO 2.2, SE 5.1]
Content
This unit cover two interrelated components of applied business analytics:
- Descriptive analytics; and
- Predictive analytics
Descriptive analytics covers topics related to data collection and data aggregation to aggregate and describe past and current trends of business. This part will introduce descriptive techniques and methods of presenting data to inform decision making.
Predictive analytics utilises theories of probability, likelihood, and the distribution of outcomes to understand factors that explain business patterns observed in past data and then build statistical models to predict and forecast future events, business outcomes and performance.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
In this unit, you will learn by engaging in problem- and case-based activities designed to introduce you to key knowledge and skills that are relevant to different aspects and types of applied business analytics. You will explore how applied business analytics can be used to solve contemporary business problems to a variety of business careers.
This unit has a formal lecture (two hours) and computing tutorials (one and a half hours). Computing tutorials will involve Excel-based activities.
You will be expected to attend and contribute regularly to lecture and tutorials, and work through content and self-directed formative learning activities presented on the unit Canvas site before and after class to supplement your learning.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment tasks in this unit provide you with opportunities to:
- demonstrate your understanding of the key concepts, models, techniques, and principles of applied business analytics;
- develop higher order thinking skills in analysing business problems;
- practice problem solving skills; and
- enhance Excel usage skills.
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Problem Solving Tasks
Problem-solving exercises requiring the application of knowledge and problem-solving skills. Submissions will be from week 3 to week 8.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1; 1.2), HO (2.1)
This is an assignment for the purposes of an extension.
Assessment: Simulated Case Study
Write a research plan of business analytics. You need to synthesize your understanding of differing methods and models used in business analytics and apply your knowledge in a simulated consulting project, involving the identification of problems and articulate analytical approaches and methods of data collection and analysis to provide potential solutions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1)
This is an assignment for the purposes of an extension.
Assessment: Research Report
Write a research report involving:
- identifying business problems;
- collecting and aggregating data from different sources;
- analysing collected data;
- articulating proposed solutions to the business problems; and
- presenting research findings in a professional manner.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1, 2.2), PC (3.1), SE (5.1)
This is an assignment for the purposes of an extension.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
Access to a laptop/computer and Microsoft Excel.
Resources
Resource Materials
Recommended text(s)
Evans, J.R., 2020. Business Analytics, Global Edition. Pearson Education Limited, Harlow, United Kingdom.
Other
Computer software - Microsoft Excel
Risk Assessment Statement
There are no out-of-the ordinary risks associated with this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
Engineers Australia Stage 1 Competency Standard for Professional Engineer
1: Knowledge and Skill Base
Relates to: Problem Solving Tasks
2: Engineering Application Ability
Relates to: Simulated Case Study
3: Professional and Personal Attributes
Relates to: Simulated Case Study, Research Report
Relates to: Research Report
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report
HO (2.2): Independent Judgement and Decision-Making
Relates to: Simulated Case Study, Research Report
KS (1.1): Discipline Knowledge
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report
KS (1.2): Technical and Technological Skills
Relates to: Problem Solving Tasks
PC (3.1): Professional Communication (Written)
Relates to: Simulated Case Study, Research Report
SE (5.1): Ethical and Legal Understanding
Relates to: Research Report
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: Problem Solving Tasks, Simulated Case Study - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: Problem Solving Tasks, Research Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Simulated Case Study, Research Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: Simulated Case Study, Research Report - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Research Report
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: Problem Solving Tasks, Simulated Case Study - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: Problem Solving Tasks, Research Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Simulated Case Study, Research Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: Simulated Case Study, Research Report - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Research Report
PU51 Bachelor of Health Information Management
- Critically evaluate and apply theoretical and technical perspectives on health information management (HIM), applicable to professional practice to solve routine and emergent problems. [Knowledge, Practice]
Relates to: Problem Solving Tasks - Initiate effective approaches for engaging in critical thinking, decision making and problem solving that reflect diverse perspectives and culturally safe and responsive practice, encompassing evidence-based HIM solutions. [Practice, Values/Disposition
Relates to: Problem Solving Tasks - Employ digital capabilities in accessing, evaluating, utilising and communicating digital health information across a range of stakeholders, and intra- and inter-professional contexts that demonstrate independence, accountability, creativity and initiative as a HIM professional. [Practice, Values/Disposition]
Relates to: Problem Solving Tasks
Unit Outline: Summer 2025, Gardens Point, Internal
| Unit code: | BSB131 |
|---|---|
| Credit points: | 12 |
| Equivalent: | BSD131 |
| Equivalent: | BSB123 Data Analysis |
| Coordinators: | Will Connell | will.connell@qut.edu.au |
Overview
Organisations use business analytics to understand and solve business problems, increase efficiency, leverage productivity, and ultimately enhance the business performance of organisations. This business core option unit introduces you to a practical framework for data collection, aggregation, processing, and modelling to transform data into business insights. You will gain knowledge of key business analytics methods and approaches, and build skills in using Excel to manage and analyse data sets — valuable competencies that will help you to improve decision-making in contemporary business environments across all business disciplines.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply a selection of methods to collect, aggregate and process business data from multiple sources. [KS 1.1, KS 1.2, HO 2.1]
- Present data and analysis results in effective forms to assist business decision making in a variety of industrial and organisational contexts. [KS 1.2, PC 3.1]
- Critically analyse data using a variety of methods and approaches to generate business insights and inform business decision making. [KS 1.2, HO 2.1, HO 2.2]
- Apply key principles and processes of business analytics for the creation of value from data. [HO 2.1, HO 2.2, SE 5.1]
Content
This unit cover two interrelated components of applied business analytics:
- Descriptive analytics; and
- Predictive analytics
Descriptive analytics covers topics related to data collection and data aggregation to aggregate and describe past and current trends of business. This part will introduce descriptive techniques and methods of presenting data to inform decision making.
Predictive analytics utilises theories of probability, likelihood, and the distribution of outcomes to understand factors that explain business patterns observed in past data and then build statistical models to predict and forecast future events, business outcomes and performance.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
In this unit, you will learn by engaging in problem- and case-based activities designed to introduce you to key knowledge and skills that are relevant to different aspects and types of applied business analytics. You will explore how applied business analytics can be used to solve contemporary business problems to a variety of business careers.
This unit has a formal lecture (two hours) and computing tutorials (one and a half hours). Computing tutorials will involve Excel-based activities.
You will be expected to attend and contribute regularly to lecture and tutorials, and work through content and self-directed formative learning activities presented on the unit Canvas site before and after class to supplement your learning.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment tasks in this unit provide you with opportunities to:
- demonstrate your understanding of the key concepts, models, techniques, and principles of applied business analytics;
- develop higher order thinking skills in analysing business problems;
- practice problem solving skills; and
- enhance Excel usage skills.
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Problem Solving Tasks
Problem-solving exercises requiring the application of knowledge and problem-solving skills. Submissions will be from week 3 to week 8.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1; 1.2), HO (2.1)
This is an assignment for the purposes of an extension.
Assessment: Simulated Case Study
Write a research plan of business analytics. You need to synthesize your understanding of differing methods and models used in business analytics and apply your knowledge in a simulated consulting project, involving the identification of problems and articulate analytical approaches and methods of data collection and analysis to provide potential solutions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1)
This is an assignment for the purposes of an extension.
Assessment: Research Report
Write a research report involving:
- identifying business problems;
- collecting and aggregating data from different sources;
- analysing collected data;
- articulating proposed solutions to the business problems; and
- presenting research findings in a professional manner.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1, 2.2), PC (3.1), SE (5.1)
This is an assignment for the purposes of an extension.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
Access to a laptop/computer and Microsoft Excel.
Resources
Resource Materials
Recommended text(s)
Evans, J.R., 2020. Business Analytics, Global Edition. Pearson Education Limited, Harlow, United Kingdom.
Other
Computer software - Microsoft Excel
Risk Assessment Statement
There are no out-of-the ordinary risks associated with this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
Engineers Australia Stage 1 Competency Standard for Professional Engineer
1: Knowledge and Skill Base
Relates to: Problem Solving Tasks
2: Engineering Application Ability
Relates to: Simulated Case Study
3: Professional and Personal Attributes
Relates to: Simulated Case Study, Research Report
Relates to: Research Report
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report
HO (2.2): Independent Judgement and Decision-Making
Relates to: Simulated Case Study, Research Report
KS (1.1): Discipline Knowledge
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report
KS (1.2): Technical and Technological Skills
Relates to: Problem Solving Tasks
PC (3.1): Professional Communication (Written)
Relates to: Simulated Case Study, Research Report
SE (5.1): Ethical and Legal Understanding
Relates to: Research Report
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: Problem Solving Tasks, Simulated Case Study - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: Problem Solving Tasks, Research Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Simulated Case Study, Research Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: Simulated Case Study, Research Report - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Research Report
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: Problem Solving Tasks, Simulated Case Study - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: Problem Solving Tasks, Research Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Simulated Case Study, Research Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: Simulated Case Study, Research Report - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Research Report
PU51 Bachelor of Health Information Management
- Critically evaluate and apply theoretical and technical perspectives on health information management (HIM), applicable to professional practice to solve routine and emergent problems. [Knowledge, Practice]
Relates to: Problem Solving Tasks - Initiate effective approaches for engaging in critical thinking, decision making and problem solving that reflect diverse perspectives and culturally safe and responsive practice, encompassing evidence-based HIM solutions. [Practice, Values/Disposition
Relates to: Problem Solving Tasks - Employ digital capabilities in accessing, evaluating, utilising and communicating digital health information across a range of stakeholders, and intra- and inter-professional contexts that demonstrate independence, accountability, creativity and initiative as a HIM professional. [Practice, Values/Disposition]
Relates to: Problem Solving Tasks
Unit Outline: Summer 2025, Online
| Unit code: | BSB131 |
|---|---|
| Credit points: | 12 |
| Equivalent: | BSD131 |
| Equivalent: | BSB123 Data Analysis |
Overview
Organisations use business analytics to understand and solve business problems, increase efficiency, leverage productivity, and ultimately enhance the business performance of organisations. This business core option unit introduces you to a practical framework for data collection, aggregation, processing, and modelling to transform data into business insights. You will gain knowledge of key business analytics methods and approaches, and build skills in using Excel to manage and analyse data sets — valuable competencies that will help you to improve decision-making in contemporary business environments across all business disciplines.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply a selection of methods to collect, aggregate and process business data from multiple sources. [KS 1.1, KS 1.2, HO 2.1]
- Present data and analysis results in effective forms to assist business decision making in a variety of industrial and organisational contexts. [KS 1.2, PC 3.1]
- Critically analyse data using a variety of methods and approaches to generate business insights and inform business decision making. [KS 1.2, HO 2.1, HO 2.2]
- Apply key principles and processes of business analytics for the creation of value from data. [HO 2.1, HO 2.2, SE 5.1]
Content
This unit cover two interrelated components of applied business analytics:
- Descriptive analytics; and
- Predictive analytics
Descriptive analytics covers topics related to data collection and data aggregation to aggregate and describe past and current trends of business. This part will introduce descriptive techniques and methods of presenting data to inform decision making.
Predictive analytics utilises theories of probability, likelihood, and the distribution of outcomes to understand factors that explain business patterns observed in past data and then build statistical models to predict and forecast future events, business outcomes and performance.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
In this unit, you will learn by engaging in problem- and case-based activities designed to introduce you to key knowledge and skills that are relevant to different aspects and types of applied business analytics. You will explore how applied business analytics can be used to solve contemporary business problems to a variety of business careers.
This unit has a formal lecture (two hours) and computing tutorials (one and a half hours). Computing tutorials will involve Excel-based activities.
You will be expected to attend and contribute regularly to lecture and tutorials, and work through content and self-directed formative learning activities presented on the unit Canvas site before and after class to supplement your learning.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment tasks in this unit provide you with opportunities to:
- demonstrate your understanding of the key concepts, models, techniques, and principles of applied business analytics;
- develop higher order thinking skills in analysing business problems;
- practice problem solving skills; and
- enhance Excel usage skills.
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Problem Solving Tasks
Problem-solving exercises requiring the application of knowledge and problem-solving skills. Submissions will be from week 3 to week 8.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1; 1.2), HO (2.1)
This is an assignment for the purposes of an extension.
Assessment: Simulated Case Study
Write a research plan of business analytics. You need to synthesize your understanding of differing methods and models used in business analytics and apply your knowledge in a simulated consulting project, involving the identification of problems and articulate analytical approaches and methods of data collection and analysis to provide potential solutions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1)
This is an assignment for the purposes of an extension.
Assessment: Research Report
Write a research report involving:
- identifying business problems;
- collecting and aggregating data from different sources;
- analysing collected data;
- articulating proposed solutions to the business problems; and
- presenting research findings in a professional manner.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1, 2.2), PC (3.1), SE (5.1)
This is an assignment for the purposes of an extension.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
Access to a laptop/computer and Microsoft Excel.
Resources
Resource Materials
Recommended text(s)
Evans, J.R., 2020. Business Analytics, Global Edition. Pearson Education Limited, Harlow, United Kingdom.
Other
Computer software - Microsoft Excel
Risk Assessment Statement
There are no out-of-the ordinary risks associated with this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
Engineers Australia Stage 1 Competency Standard for Professional Engineer
1: Knowledge and Skill Base
Relates to: Problem Solving Tasks
2: Engineering Application Ability
Relates to: Simulated Case Study
3: Professional and Personal Attributes
Relates to: Simulated Case Study, Research Report
Relates to: Research Report
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report
HO (2.2): Independent Judgement and Decision-Making
Relates to: Simulated Case Study, Research Report
KS (1.1): Discipline Knowledge
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report
KS (1.2): Technical and Technological Skills
Relates to: Problem Solving Tasks
PC (3.1): Professional Communication (Written)
Relates to: Simulated Case Study, Research Report
SE (5.1): Ethical and Legal Understanding
Relates to: Research Report
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: Problem Solving Tasks, Simulated Case Study - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: Problem Solving Tasks, Research Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Simulated Case Study, Research Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: Simulated Case Study, Research Report - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Research Report
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: Problem Solving Tasks, Simulated Case Study - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: Problem Solving Tasks, Research Report - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: Problem Solving Tasks, Simulated Case Study, Research Report - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Simulated Case Study, Research Report - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: Simulated Case Study, Research Report - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Research Report
PU51 Bachelor of Health Information Management
- Critically evaluate and apply theoretical and technical perspectives on health information management (HIM), applicable to professional practice to solve routine and emergent problems. [Knowledge, Practice]
Relates to: Problem Solving Tasks - Initiate effective approaches for engaging in critical thinking, decision making and problem solving that reflect diverse perspectives and culturally safe and responsive practice, encompassing evidence-based HIM solutions. [Practice, Values/Disposition
Relates to: Problem Solving Tasks - Employ digital capabilities in accessing, evaluating, utilising and communicating digital health information across a range of stakeholders, and intra- and inter-professional contexts that demonstrate independence, accountability, creativity and initiative as a HIM professional. [Practice, Values/Disposition]
Relates to: Problem Solving Tasks