AMN443 Innovating Products and Customer Experiences
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | AMN443 |
|---|---|
| Antirequisite(s): | MIN423 |
| Equivalent(s): | AMX443 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| Domestic tuition unit fee | $4,092 |
| International unit fee | $4,584 |
Unit Outline: Semester 1 2024, Gardens Point, Internal
| Unit code: | AMN443 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX443 |
| Anti-requisite: | MIN423 |
| Coordinator: | Iain Waller | iain.waller@qut.edu.au |
Overview
The need for innovation in products and services to compete effectively in a global economy is a core driver of organisational strategy. Digital innovation alone can deliver $315 billion in gross economic value to Australia over the next decade (Data61 2018). This unit combines both the theory and practice of innovation and uses a service design process to show students how to develop new products.
Learning Outcomes
On successful completion of this unit you will be able to:
- Understand the product and service innovation process;
- Analyse market trends and apply creativity and investigative skills in product and service innovation through practical application; and
- Apply the skills of innovation to design a new product or service that reflects global trends within legal and ethical boundaries of a socially responsible approach
Content
This unit will cover the process of product and service development and methods of innovation including creativity, ideation and prototyping, and marketing aspects associated with commercialisation.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
Students are introduced to theory and concepts which underlie successful innovation through live online lectures and a choice of live online or on-campus tutorials (recordings of lectures and tutorials are also available). A variety of reference materials are used ranging from literature sources, including academic journals and online information. Practical application is investigated through interactive activities (online and in the classroom) to apply the theories and frameworks in the readings and lectures. This unit collaborates with a external organisation on a real world challenge.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Market Analysis
In this assessment, students will complete the steps involved in identifying a market need for a new product or service. These steps include a review of current trends, existing goods or services relevant to the topic, persona development and design principles.
Formative or Summative: Formative
Business Capabilities (AoL goals): KS (1.2), HO (2.1), PC (3.1), SE (5.2)
This is an assignment for the purposes of an extension.
Assessment: Innovation Pitch
Product/Service Innovation Pitch.
In this assessment, students will build on their market analysis and outline the ideation, prototyping and evaluation of two concepts for a product or service innovation concept of their choice. Students are to recommend one of the prototypes for further development.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.2), PC (3.2), SE (5.2)
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
There is no textbook for this unit. All lectures will be accompanied by a series of readings.
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Unit Outline: Semester 1 2024, Online
| Unit code: | AMN443 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX443 |
| Anti-requisite: | MIN423 |
Overview
The need for innovation in products and services to compete effectively in a global economy is a core driver of organisational strategy. Digital innovation alone can deliver $315 billion in gross economic value to Australia over the next decade (Data61 2018). This unit combines both the theory and practice of innovation and uses a service design process to show students how to develop new products.
Learning Outcomes
On successful completion of this unit you will be able to:
- Understand the product and service innovation process;
- Analyse market trends and apply creativity and investigative skills in product and service innovation through practical application; and
- Apply the skills of innovation to design a new product or service that reflects global trends within legal and ethical boundaries of a socially responsible approach
Content
This unit will cover the process of product and service development and methods of innovation including creativity, ideation and prototyping, and marketing aspects associated with commercialisation.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
Students are introduced to theory and concepts which underlie successful innovation through live online lectures and a choice of live online or on-campus tutorials (recordings of lectures and tutorials are also available). A variety of reference materials are used ranging from literature sources, including academic journals and online information. Practical application is investigated through interactive activities (online and in the classroom) to apply the theories and frameworks in the readings and lectures. This unit collaborates with a external organisation on a real world challenge.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Market Analysis
In this assessment, students will complete the steps involved in identifying a market need for a new product or service. These steps include a review of current trends, existing goods or services relevant to the topic, persona development and design principles.
Formative or Summative: Formative
Business Capabilities (AoL goals): KS (1.2), HO (2.1), PC (3.1), SE (5.2)
This is an assignment for the purposes of an extension.
Assessment: Innovation Pitch
Product/Service Innovation Pitch.
In this assessment, students will build on their market analysis and outline the ideation, prototyping and evaluation of two concepts for a product or service innovation concept of their choice. Students are to recommend one of the prototypes for further development.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.2), PC (3.2), SE (5.2)
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
There is no textbook for this unit. All lectures will be accompanied by a series of readings.
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.