AMN431 Marketing Internationally
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | AMN431 |
|---|---|
| Antirequisite(s): | MIN421 |
| Equivalent(s): | AMX431, IBN421 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| Domestic tuition unit fee | $4,092 |
| International unit fee | $4,584 |
Unit Outline: Semester 1 2024, Gardens Point, Internal
| Unit code: | AMN431 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX431, IBN421 |
| Anti-requisite: | MIN421 |
| Coordinator: | Shane Mathews | sw.mathews@qut.edu.au |
Overview
International markets are becoming increasingly competitive as globalisation, technology changes and distribution changes influence the flows of goods and services. Recognising this criticality, this advanced unit builds on strategic knowledge and skills developed in earlier units, extending students’ ability to apply business and marketing principles, theories and frameworks to key issues in the contemporary international landscape. This unit gives students essential knowledge and skills to understand and strategically respond to the challenges and opportunities of international marketing. Students will evaluate and formulate international marketing strategies, develop and practice their critical thinking, data analysis, and decision making skills, and craft and defend their judgements to make effective contributions to marketing strategy informed by environmental, cultural and ethical understanding.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply knowledge and skills to assess the potential for internationalisation of goods and services and determine appropriate market entry strategies.
- Evaluate and formulate international marketing strategies, including marketing mix strategies, to respond to complex marketing challenges and opportunities including key ethical issues facing international marketers.
- Support and justify decisions and solutions drawing on marketing theory, market and firm analysis and industry data.
- Demonstrate written and oral communication skills to present and defend complex ideas and thinking.
- Apply teamwork knowledge and skills to effectively analyse and critique marketing strategies.Relates to: PG Business Capabilities: TS (4.1)
Content
The content of this unit includes:
- Scope and framework of marketing internationally
- Political, legal and economic environments
- The role of culture in international marketing
- Ethics and international marketing
- Environmental sustainability
- International marketing communications
- Social networking and international marketing
- Product policy and adaptation in international markets
- Building the knowledge base
- New directions in International Marketing
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
The specific course learning goals and unit objectives that apply to this unit are shown in the assessment section of this unit outline.
Learning Approaches
This unit is delivered in a mixed format consisting of lectures and interactive seminars/workshops. The lecture component is designed to identify key theoretical issues and themes, which will help students understand and prepare for the development of their international marketing plan. Workshops and seminars give students opportunities to develop and practice their critical thinking and communication skills, primarily through case analysis and discussion. Guest lecturers with international marketing experience will be invited.
Students should refer to the unit Canvas site for the latest information.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
Students please note: Assessment in this unit is offered in internal and external modes based on your course attendance mode.
The assessment in this unit aims to support your achievement of unit learning outcomes and course assurance of learning goals. The assessment has been designed to allow you to:
- Receive feedback on your learning as you progress towards the development of knowledge, understanding, skills and attitudes (formative assessment)
- Demonstrate your learning in achieving a final grade (summative assessment).
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Market Entry Analysis
Students will be given an Australian product or service to identify an appropriate country-market to enter into. Students are to provide justification for the country selected based on consumer behaviour in that country and marketing environment factors supporting a successful launch. Full information on the assessment is provided in the 'Market Entry Analysis Guidelines' on the unit website.
Formative or Summative: Formative and Summative
Business Capabilities: KS (1.1, 1.2), HO (2.1), PC (3.1), SE (5.1)
This is an assignment for the purposes of an extension.
Assessment: International Marketing Mix Strategy
Students will develop an international marketing plan, for an Australian product to enter a foreign market. This will involve analysing the product's (goods and attached services) actual positioning, the product's production processes, target segment, and marketing mix, to develop an appropriate international marketing strategy. Full information on the assessment is provided in the 'International Marketing Mix Strategy' guidelines on the unit Canvas site.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.1, 2.2) , PC (3.1), TS (4.1)
This is an assignment for the purposes of an extension.
Assessment: International Marketing Pitch
Students are to present key information from the International Marketing Mix Strategy (Assessment Item 2) individually. Full information on the assessment is provided in the 'International Marketing Mix Commentary' guidelines on the units Canvas site.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.1, 2.2), PC (3.2)
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
MindTap Marketing, 2-term (12 months) Instant Access for Czinkota/Ronkainen/Sutton-Brady/Stegemann's International Marketing 4th Asia-Pacific edition (2019). ISBN: 9780170414036
The eBook can be purchased here: https://www.cengagebrain.com.au/shop/isbn/9780170414036
Student discount code (10% OFF): TROPPO10
Please refer to the AMN431 Canvas site for access details to the eBook.
Risk Assessment Statement
This unit requires you to work with your team to complete Assessment 2. Accordingly, students enrolling in this unit are expected to consistently engage with team discussions and equitably contribute to the work produced by the team. If you know that you will be absent from classes and/or be unavailable to liaise (digitally) with your team for a prolonged period of the semester (i.e. due to work commitments, travel plans, etc.), please consider taking this unit in a semester that you can more equitably commit your time to working with others for completing assessment.
Beyond the above consideration for the team-based nature of the unit, there are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Market Entry Analysis, International Marketing Mix Strategy , International Marketing Pitch
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, International Marketing Mix Strategy , International Marketing Pitch
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, ULO3, Market Entry Analysis, International Marketing Mix Strategy , International Marketing Pitch
KS (1.2): Technical, Technological and Research Skills
Relates to: ULO2, Market Entry Analysis, International Marketing Mix Strategy , International Marketing Pitch
PC (3.1): Professional Communication (Written)
Relates to: ULO4, Market Entry Analysis, International Marketing Mix Strategy
PC (3.2): Professional Communication (Oral)
Relates to: ULO4, International Marketing Pitch
SE (5.1): Ethical and Legal Understanding
Relates to: ULO1, ULO3, Market Entry Analysis
SE (5.2): Global Social Responsibility
Relates to: ULO2, International Marketing Mix Strategy
TS (4.1): Self-Reflection and Accountability
Relates to: ULO5
TS (4.2): Teamwork Knowledge and Skills
Relates to: International Marketing Mix Strategy
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS11 Master of Business
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, ULO3 - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Relates to: ULO2 - Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Relates to: ULO2 - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2 - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO2 - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: ULO4 - Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Relates to: ULO4 - Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
Relates to: ULO5 - Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
Relates to: ULO1, ULO3
Unit Outline: Semester 1 2024, Online
| Unit code: | AMN431 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX431, IBN421 |
| Anti-requisite: | MIN421 |
Overview
International markets are becoming increasingly competitive as globalisation, technology changes and distribution changes influence the flows of goods and services. Recognising this criticality, this advanced unit builds on strategic knowledge and skills developed in earlier units, extending students’ ability to apply business and marketing principles, theories and frameworks to key issues in the contemporary international landscape. This unit gives students essential knowledge and skills to understand and strategically respond to the challenges and opportunities of international marketing. Students will evaluate and formulate international marketing strategies, develop and practice their critical thinking, data analysis, and decision making skills, and craft and defend their judgements to make effective contributions to marketing strategy informed by environmental, cultural and ethical understanding.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply knowledge and skills to assess the potential for internationalisation of goods and services and determine appropriate market entry strategies.
- Evaluate and formulate international marketing strategies, including marketing mix strategies, to respond to complex marketing challenges and opportunities including key ethical issues facing international marketers.
- Support and justify decisions and solutions drawing on marketing theory, market and firm analysis and industry data.
- Demonstrate written and oral communication skills to present and defend complex ideas and thinking.
- Apply teamwork knowledge and skills to effectively analyse and critique marketing strategies.Relates to: PG Business Capabilities: TS (4.1)
Content
The content of this unit includes:
- Scope and framework of marketing internationally
- Political, legal and economic environments
- The role of culture in international marketing
- Ethics and international marketing
- Environmental sustainability
- International marketing communications
- Social networking and international marketing
- Product policy and adaptation in international markets
- Building the knowledge base
- New directions in International Marketing
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
The specific course learning goals and unit objectives that apply to this unit are shown in the assessment section of this unit outline.
Learning Approaches
This unit is delivered in a mixed format consisting of lectures and interactive seminars/workshops. The lecture component is designed to identify key theoretical issues and themes, which will help students understand and prepare for the development of their international marketing plan. Workshops and seminars give students opportunities to develop and practice their critical thinking and communication skills, primarily through case analysis and discussion. Guest lecturers with international marketing experience will be invited.
Students should refer to the unit Canvas site for the latest information.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
Students please note: Assessment in this unit is offered in internal and external modes based on your course attendance mode.
The assessment in this unit aims to support your achievement of unit learning outcomes and course assurance of learning goals. The assessment has been designed to allow you to:
- Receive feedback on your learning as you progress towards the development of knowledge, understanding, skills and attitudes (formative assessment)
- Demonstrate your learning in achieving a final grade (summative assessment).
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Market Entry Analysis
Students will be given an Australian product or service to identify an appropriate country-market to enter into. Students are to provide justification for the country selected based on consumer behaviour in that country and marketing environment factors supporting a successful launch. Full information on the assessment is provided in the 'Market Entry Analysis Guidelines' on the unit website.
Formative or Summative: Formative and Summative
Business Capabilities: KS (1.1, 1.2), HO (2.1), PC (3.1), SE (5.1)
This is an assignment for the purposes of an extension.
Assessment: International Marketing Mix Strategy
Students will develop an international marketing plan, for an Australian product to enter a foreign market. This will involve analysing the product's (goods and attached services) actual positioning, the product's production processes, target segment, and marketing mix, to develop an appropriate international marketing strategy. Full information on the assessment is provided in the 'International Marketing Mix Strategy' guidelines on the unit Canvas site.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.1, 2.2) , PC (3.1), TS (4.1)
This is an assignment for the purposes of an extension.
Assessment: International Marketing Pitch
Students are to present key information from the International Marketing Mix Strategy (Assessment Item 2) individually. Full information on the assessment is provided in the 'International Marketing Mix Commentary' guidelines on the units Canvas site.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.1, 2.2), PC (3.2)
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
MindTap Marketing, 2-term (12 months) Instant Access for Czinkota/Ronkainen/Sutton-Brady/Stegemann's International Marketing 4th Asia-Pacific edition (2019). ISBN: 9780170414036
The eBook can be purchased here: https://www.cengagebrain.com.au/shop/isbn/9780170414036
Student discount code (10% OFF): TROPPO10
Please refer to the AMN431 Canvas site for access details to the eBook.
Risk Assessment Statement
This unit requires you to work with your team to complete Assessment 2. Accordingly, students enrolling in this unit are expected to consistently engage with team discussions and equitably contribute to the work produced by the team. If you know that you will be absent from classes and/or be unavailable to liaise (digitally) with your team for a prolonged period of the semester (i.e. due to work commitments, travel plans, etc.), please consider taking this unit in a semester that you can more equitably commit your time to working with others for completing assessment.
Beyond the above consideration for the team-based nature of the unit, there are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Market Entry Analysis, International Marketing Mix Strategy , International Marketing Pitch
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, International Marketing Mix Strategy , International Marketing Pitch
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, ULO3, Market Entry Analysis, International Marketing Mix Strategy , International Marketing Pitch
KS (1.2): Technical, Technological and Research Skills
Relates to: ULO2, Market Entry Analysis, International Marketing Mix Strategy , International Marketing Pitch
PC (3.1): Professional Communication (Written)
Relates to: ULO4, Market Entry Analysis, International Marketing Mix Strategy
PC (3.2): Professional Communication (Oral)
Relates to: ULO4, International Marketing Pitch
SE (5.1): Ethical and Legal Understanding
Relates to: ULO1, ULO3, Market Entry Analysis
SE (5.2): Global Social Responsibility
Relates to: ULO2, International Marketing Mix Strategy
TS (4.1): Self-Reflection and Accountability
Relates to: ULO5
TS (4.2): Teamwork Knowledge and Skills
Relates to: International Marketing Mix Strategy
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS11 Master of Business
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, ULO3 - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Relates to: ULO2 - Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Relates to: ULO2 - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2 - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO2 - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: ULO4 - Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Relates to: ULO4 - Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
Relates to: ULO5 - Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
Relates to: ULO1, ULO3
Unit Outline: Semester 2 2024, Gardens Point, Internal
| Unit code: | AMN431 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX431, IBN421 |
| Anti-requisite: | MIN421 |
| Coordinator: | Shane Mathews | sw.mathews@qut.edu.au |
Overview
International markets are becoming increasingly competitive as globalisation, technology changes and distribution changes influence the flows of goods and services. Recognising this criticality, this advanced unit builds on strategic knowledge and skills developed in earlier units, extending students’ ability to apply business and marketing principles, theories and frameworks to key issues in the contemporary international landscape. This unit gives students essential knowledge and skills to understand and strategically respond to the challenges and opportunities of international marketing. Students will evaluate and formulate international marketing strategies, develop and practice their critical thinking, data analysis, and decision making skills, and craft and defend their judgements to make effective contributions to marketing strategy informed by environmental, cultural and ethical understanding.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply knowledge and skills to assess the potential for internationalisation of goods and services and determine appropriate market entry strategies.
- Evaluate and formulate international marketing strategies, including marketing mix strategies, to respond to complex marketing challenges and opportunities including key ethical issues facing international marketers.
- Support and justify decisions and solutions drawing on marketing theory, market and firm analysis and industry data.
- Demonstrate written and oral communication skills to present and defend complex ideas and thinking.
- Apply teamwork knowledge and skills to effectively analyse and critique marketing strategies.Relates to: PG Business Capabilities: TS (4.1)
Content
The content of this unit includes:
- Scope and framework of marketing internationally
- Political, legal and economic environments
- The role of culture in international marketing
- Ethics and international marketing
- Environmental sustainability
- International marketing communications
- Social networking and international marketing
- Product policy and adaptation in international markets
- Building the knowledge base
- New directions in International Marketing
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
The specific course learning goals and unit objectives that apply to this unit are shown in the assessment section of this unit outline.
Learning Approaches
This unit is delivered in a mixed format consisting of lectures and interactive seminars/workshops. The lecture component is designed to identify key theoretical issues and themes, which will help students understand and prepare for the development of their international marketing plan. Workshops and seminars give students opportunities to develop and practice their critical thinking and communication skills, primarily through case analysis and discussion. Guest lecturers with international marketing experience will be invited.
Students should refer to the unit Canvas site for the latest information.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
Students please note: Assessment in this unit is offered in internal and external modes based on your course attendance mode.
The assessment in this unit aims to support your achievement of unit learning outcomes and course assurance of learning goals. The assessment has been designed to allow you to:
- Receive feedback on your learning as you progress towards the development of knowledge, understanding, skills and attitudes (formative assessment)
- Demonstrate your learning in achieving a final grade (summative assessment).
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Market Entry Analysis
Students will be given an Australian product or service to identify an appropriate country-market to enter into. Students are to provide justification for the country selected based on consumer behaviour in that country and marketing environment factors supporting a successful launch. Full information on the assessment is provided in the 'Market Entry Analysis Guidelines' on the unit website.
Formative or Summative: Formative and Summative
Business Capabilities: KS (1.1, 1.2), HO (2.1), PC (3.1), SE (5.1)
This is an assignment for the purposes of an extension.
Assessment: International Marketing Mix Strategy
Students will develop an international marketing plan, for an Australian product to enter a foreign market. This will involve analysing the product's (goods and attached services) actual positioning, the product's production processes, target segment, and marketing mix, to develop an appropriate international marketing strategy. Full information on the assessment is provided in the 'International Marketing Mix Strategy' guidelines on the unit Canvas site.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.1, 2.2) , PC (3.1), TS (4.1)
This is an assignment for the purposes of an extension.
Assessment: International Marketing Pitch
Students are to present key information from the International Marketing Mix Strategy (Assessment Item 2) individually. Full information on the assessment is provided in the 'International Marketing Mix Commentary' guidelines on the units Canvas site.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.1, 2.2), PC (3.2)
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
MindTap Marketing, 2-term (12 months) Instant Access for Czinkota/Ronkainen/Sutton-Brady/Stegemann's International Marketing 4th Asia-Pacific edition (2019). ISBN: 9780170414036
The eBook can be purchased here: https://www.cengagebrain.com.au/shop/isbn/9780170414036
Student discount code (10% OFF): TROPPO10
Please refer to the AMN431 Canvas site for access details to the eBook.
Risk Assessment Statement
This unit requires you to work with your team to complete Assessment 2. Accordingly, students enrolling in this unit are expected to consistently engage with team discussions and equitably contribute to the work produced by the team. If you know that you will be absent from classes and/or be unavailable to liaise (digitally) with your team for a prolonged period of the semester (i.e. due to work commitments, travel plans, etc.), please consider taking this unit in a semester that you can more equitably commit your time to working with others for completing assessment.
Beyond the above consideration for the team-based nature of the unit, there are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Market Entry Analysis, International Marketing Mix Strategy , International Marketing Pitch
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, International Marketing Mix Strategy , International Marketing Pitch
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, ULO3, Market Entry Analysis, International Marketing Mix Strategy , International Marketing Pitch
KS (1.2): Technical, Technological and Research Skills
Relates to: ULO2, Market Entry Analysis, International Marketing Mix Strategy , International Marketing Pitch
PC (3.1): Professional Communication (Written)
Relates to: ULO4, Market Entry Analysis, International Marketing Mix Strategy
PC (3.2): Professional Communication (Oral)
Relates to: ULO4, International Marketing Pitch
SE (5.1): Ethical and Legal Understanding
Relates to: ULO1, ULO3, Market Entry Analysis
SE (5.2): Global Social Responsibility
Relates to: ULO2, International Marketing Mix Strategy
TS (4.1): Self-Reflection and Accountability
Relates to: ULO5
TS (4.2): Teamwork Knowledge and Skills
Relates to: International Marketing Mix Strategy
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS11 Master of Business
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, ULO3 - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Relates to: ULO2 - Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Relates to: ULO2 - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2 - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO2 - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: ULO4 - Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Relates to: ULO4 - Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
Relates to: ULO5 - Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
Relates to: ULO1, ULO3
Unit Outline: Semester 2 2024, Online
| Unit code: | AMN431 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX431, IBN421 |
| Anti-requisite: | MIN421 |
Overview
International markets are becoming increasingly competitive as globalisation, technology changes and distribution changes influence the flows of goods and services. Recognising this criticality, this advanced unit builds on strategic knowledge and skills developed in earlier units, extending students’ ability to apply business and marketing principles, theories and frameworks to key issues in the contemporary international landscape. This unit gives students essential knowledge and skills to understand and strategically respond to the challenges and opportunities of international marketing. Students will evaluate and formulate international marketing strategies, develop and practice their critical thinking, data analysis, and decision making skills, and craft and defend their judgements to make effective contributions to marketing strategy informed by environmental, cultural and ethical understanding.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply knowledge and skills to assess the potential for internationalisation of goods and services and determine appropriate market entry strategies.
- Evaluate and formulate international marketing strategies, including marketing mix strategies, to respond to complex marketing challenges and opportunities including key ethical issues facing international marketers.
- Support and justify decisions and solutions drawing on marketing theory, market and firm analysis and industry data.
- Demonstrate written and oral communication skills to present and defend complex ideas and thinking.
- Apply teamwork knowledge and skills to effectively analyse and critique marketing strategies.Relates to: PG Business Capabilities: TS (4.1)
Content
The content of this unit includes:
- Scope and framework of marketing internationally
- Political, legal and economic environments
- The role of culture in international marketing
- Ethics and international marketing
- Environmental sustainability
- International marketing communications
- Social networking and international marketing
- Product policy and adaptation in international markets
- Building the knowledge base
- New directions in International Marketing
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
The specific course learning goals and unit objectives that apply to this unit are shown in the assessment section of this unit outline.
Learning Approaches
This unit is delivered in a mixed format consisting of lectures and interactive seminars/workshops. The lecture component is designed to identify key theoretical issues and themes, which will help students understand and prepare for the development of their international marketing plan. Workshops and seminars give students opportunities to develop and practice their critical thinking and communication skills, primarily through case analysis and discussion. Guest lecturers with international marketing experience will be invited.
Students should refer to the unit Canvas site for the latest information.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
Students please note: Assessment in this unit is offered in internal and external modes based on your course attendance mode.
The assessment in this unit aims to support your achievement of unit learning outcomes and course assurance of learning goals. The assessment has been designed to allow you to:
- Receive feedback on your learning as you progress towards the development of knowledge, understanding, skills and attitudes (formative assessment)
- Demonstrate your learning in achieving a final grade (summative assessment).
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Market Entry Analysis
Students will be given an Australian product or service to identify an appropriate country-market to enter into. Students are to provide justification for the country selected based on consumer behaviour in that country and marketing environment factors supporting a successful launch. Full information on the assessment is provided in the 'Market Entry Analysis Guidelines' on the unit website.
Formative or Summative: Formative and Summative
Business Capabilities: KS (1.1, 1.2), HO (2.1), PC (3.1), SE (5.1)
This is an assignment for the purposes of an extension.
Assessment: International Marketing Mix Strategy
Students will develop an international marketing plan, for an Australian product to enter a foreign market. This will involve analysing the product's (goods and attached services) actual positioning, the product's production processes, target segment, and marketing mix, to develop an appropriate international marketing strategy. Full information on the assessment is provided in the 'International Marketing Mix Strategy' guidelines on the unit Canvas site.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.1, 2.2) , PC (3.1), TS (4.1)
This is an assignment for the purposes of an extension.
Assessment: International Marketing Pitch
Students are to present key information from the International Marketing Mix Strategy (Assessment Item 2) individually. Full information on the assessment is provided in the 'International Marketing Mix Commentary' guidelines on the units Canvas site.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.1, 2.2), PC (3.2)
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
MindTap Marketing, 2-term (12 months) Instant Access for Czinkota/Ronkainen/Sutton-Brady/Stegemann's International Marketing 4th Asia-Pacific edition (2019). ISBN: 9780170414036
The eBook can be purchased here: https://www.cengagebrain.com.au/shop/isbn/9780170414036
Student discount code (10% OFF): TROPPO10
Please refer to the AMN431 Canvas site for access details to the eBook.
Risk Assessment Statement
This unit requires you to work with your team to complete Assessment 2. Accordingly, students enrolling in this unit are expected to consistently engage with team discussions and equitably contribute to the work produced by the team. If you know that you will be absent from classes and/or be unavailable to liaise (digitally) with your team for a prolonged period of the semester (i.e. due to work commitments, travel plans, etc.), please consider taking this unit in a semester that you can more equitably commit your time to working with others for completing assessment.
Beyond the above consideration for the team-based nature of the unit, there are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Market Entry Analysis, International Marketing Mix Strategy , International Marketing Pitch
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, International Marketing Mix Strategy , International Marketing Pitch
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, ULO3, Market Entry Analysis, International Marketing Mix Strategy , International Marketing Pitch
KS (1.2): Technical, Technological and Research Skills
Relates to: ULO2, Market Entry Analysis, International Marketing Mix Strategy , International Marketing Pitch
PC (3.1): Professional Communication (Written)
Relates to: ULO4, Market Entry Analysis, International Marketing Mix Strategy
PC (3.2): Professional Communication (Oral)
Relates to: ULO4, International Marketing Pitch
SE (5.1): Ethical and Legal Understanding
Relates to: ULO1, ULO3, Market Entry Analysis
SE (5.2): Global Social Responsibility
Relates to: ULO2, International Marketing Mix Strategy
TS (4.1): Self-Reflection and Accountability
Relates to: ULO5
TS (4.2): Teamwork Knowledge and Skills
Relates to: International Marketing Mix Strategy
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS11 Master of Business
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, ULO3 - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Relates to: ULO2 - Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Relates to: ULO2 - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2 - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO2 - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: ULO4 - Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Relates to: ULO4 - Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
Relates to: ULO5 - Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
Relates to: ULO1, ULO3