AMN405 Decisions and Issues in Integrated Marketing Communication
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | AMN405 |
|---|---|
| Prerequisite(s): | AMN401 or AMN420 |
| Equivalent(s): | AMX405 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| Domestic tuition unit fee | $4,092 |
| International unit fee | $4,584 |
Unit Outline: Semester 2 2024, Gardens Point, Internal
| Unit code: | AMN405 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | AMN401 or AMN420 |
| Equivalent: | AMX405 |
| Coordinator: | Robert Mitchell | r20.mitchell@qut.edu.au |
Overview
The purpose of this unit is to develop a framework to understand and evaluate advertising and IMC theory, as it guides business decisions and impacts upon key issues in society. In doing so, this unit makes an important contribution to postgraduate studies by evaluating advertising and IMC in action, and exploring the ethical and legal considerations of message and media from a personal, corporate and professional perspective.
Learning Outcomes
On successful completion of this unit you will be able to:
- Develop an understanding of the issues and opportunities related to decision-making in advertising and IMC
- Refine conceptual, analytical and problem-solving skills for developing and evaluating advertising and IMC strategiesRelates to: PG Business Capabilities: HO (2.1)
- Appreciate the influence of advertising and IMC decisions in shaping contemporary issues in society from a multitude of different stakeholder perspectives;Relates to: PG Business Capabilities: SE (5.1)
- Understand the ethical requirements and mechanisms of advertising complaint and control in society and the responsibilities of the advertising and IMC practitionerRelates to: PG Business Capabilities: SE (5.1)
Content
This unit provides a framework with which to evaluate IMC decisions and issues, by introducing case analysis and by drawing from advertising and IMC theory. Students then use these tools to explore important management decisions and critical contemporary issues.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
Teaching and learning strategies for this unit focus on:
- analysis of case studies related to issues and opportunities within advertising and IMC;
- analysis of concepts, theories and practices of advertising and IMC; and
- application of concepts, theories, and practices to business and society
Case analysis and group discussions will be utilised to promote learning and encourage critical inquiry, intellectual debate, and commitment to professionalism, social responsibility, and ethical practice.
COVID-19 restrictions may require changes to the planned Learning Approaches described here. Students should refer to the unit Canvas site for the latest information.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: IMC Decisions Portfolio
Collect 1 - 3 articles about a current 'hot topic' within IMC management decision making areas discussed in the unit. Analyse the topics highlighted by the article(s).
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.1), PC (3.1)
This is an assignment for the purposes of an extension.
Assessment: Written Case & Learning Note
Requires the preparation of a case study which presents an IMC problem or opportunity. Also requires the preparation of a teaching and learning note which solves the case problem.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.1), PC (3.1), SE (5.1)
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
There is no set text for this unit; however, it is strongly recommended that learners acquire one of the basic texts in IMC.
Recommended text(s)
Belch, Belch, Kerr, Powell & Waller (2020). Advertising: An Integrated Marketing Communication Perspective (4th ed). McGraw-Hill Australia Pty Ltd.
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Written Case & Learning Note
HO (2.2): Independent Judgement and Decision-Making
Relates to: IMC Decisions Portfolio
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, IMC Decisions Portfolio, Written Case & Learning Note
KS (1.2): Technical, Technological and Research Skills
Relates to: ULO1, IMC Decisions Portfolio, Written Case & Learning Note
PC (3.1): Professional Communication (Written)
Relates to: IMC Decisions Portfolio, Written Case & Learning Note
SE (5.1): Ethical and Legal Understanding
Relates to: ULO3, ULO4, Written Case & Learning Note
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS11 Master of Business
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, IMC Decisions Portfolio, Written Case & Learning Note - Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Relates to: ULO1, IMC Decisions Portfolio, Written Case & Learning Note - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2, Written Case & Learning Note - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: IMC Decisions Portfolio - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: ULO3, IMC Decisions Portfolio, Written Case & Learning Note - Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
Relates to: ULO4, Written Case & Learning Note
Unit Outline: Semester 2 2024, Online
| Unit code: | AMN405 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | AMN401 or AMN420 |
| Equivalent: | AMX405 |
Overview
The purpose of this unit is to develop a framework to understand and evaluate advertising and IMC theory, as it guides business decisions and impacts upon key issues in society. In doing so, this unit makes an important contribution to postgraduate studies by evaluating advertising and IMC in action, and exploring the ethical and legal considerations of message and media from a personal, corporate and professional perspective.
Learning Outcomes
On successful completion of this unit you will be able to:
- Develop an understanding of the issues and opportunities related to decision-making in advertising and IMC
- Refine conceptual, analytical and problem-solving skills for developing and evaluating advertising and IMC strategiesRelates to: PG Business Capabilities: HO (2.1)
- Appreciate the influence of advertising and IMC decisions in shaping contemporary issues in society from a multitude of different stakeholder perspectives;Relates to: PG Business Capabilities: SE (5.1)
- Understand the ethical requirements and mechanisms of advertising complaint and control in society and the responsibilities of the advertising and IMC practitionerRelates to: PG Business Capabilities: SE (5.1)
Content
This unit provides a framework with which to evaluate IMC decisions and issues, by introducing case analysis and by drawing from advertising and IMC theory. Students then use these tools to explore important management decisions and critical contemporary issues.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
Teaching and learning strategies for this unit focus on:
- analysis of case studies related to issues and opportunities within advertising and IMC;
- analysis of concepts, theories and practices of advertising and IMC; and
- application of concepts, theories, and practices to business and society
Case analysis and group discussions will be utilised to promote learning and encourage critical inquiry, intellectual debate, and commitment to professionalism, social responsibility, and ethical practice.
COVID-19 restrictions may require changes to the planned Learning Approaches described here. Students should refer to the unit Canvas site for the latest information.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: IMC Decisions Portfolio
Collect 1 - 3 articles about a current 'hot topic' within IMC management decision making areas discussed in the unit. Analyse the topics highlighted by the article(s).
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.1), PC (3.1)
This is an assignment for the purposes of an extension.
Assessment: Written Case & Learning Note
Requires the preparation of a case study which presents an IMC problem or opportunity. Also requires the preparation of a teaching and learning note which solves the case problem.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.1), PC (3.1), SE (5.1)
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Prescribed text(s)
There is no set text for this unit; however, it is strongly recommended that learners acquire one of the basic texts in IMC.
Recommended text(s)
Belch, Belch, Kerr, Powell & Waller (2020). Advertising: An Integrated Marketing Communication Perspective (4th ed). McGraw-Hill Australia Pty Ltd.
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Written Case & Learning Note
HO (2.2): Independent Judgement and Decision-Making
Relates to: IMC Decisions Portfolio
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, IMC Decisions Portfolio, Written Case & Learning Note
KS (1.2): Technical, Technological and Research Skills
Relates to: ULO1, IMC Decisions Portfolio, Written Case & Learning Note
PC (3.1): Professional Communication (Written)
Relates to: IMC Decisions Portfolio, Written Case & Learning Note
SE (5.1): Ethical and Legal Understanding
Relates to: ULO3, ULO4, Written Case & Learning Note
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS11 Master of Business
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, IMC Decisions Portfolio, Written Case & Learning Note - Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Relates to: ULO1, IMC Decisions Portfolio, Written Case & Learning Note - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2, Written Case & Learning Note - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: IMC Decisions Portfolio - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: ULO3, IMC Decisions Portfolio, Written Case & Learning Note - Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
Relates to: ULO4, Written Case & Learning Note