AMN400 Consumer Behaviour
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | AMN400 |
|---|---|
| Antirequisite(s): | MIN419 |
| Equivalent(s): | AMX400 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| Domestic tuition unit fee | $4,596 |
| International unit fee | $6,180 |
Unit Outline: Semester 1 2026, Gardens Point, Internal
| Unit code: | AMN400 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX400 |
| Anti-requisite: | MIN419 |
| Coordinator: | Brett Martin | brett.martin@qut.edu.au |
Overview
In this unit you will develop a comprehensive understanding of how marketers formulate effective strategies to attract, reach, and maintain their customers. Central to this understanding is recognising how consumers are influenced by both internal and external factors. When consumers and their needs form the focus of a business, you'll see how consumer behaviour becomes the cornerstone upon which all marketing strategy is built. You'll be equipped to analyse the influences on consumers, anticipate their needs, and understand why this knowledge is essential to every strategic decision marketers make.
Learning Outcomes
On successful completion of this unit you will be able to:
- Analyse consumer behaviour theories and their effects on consumer decision-making across diverse cultural and global contexts. [KS 1.1]Relates to: PG Business Capabilities: KS (1.1)
- Synthesise consumer behaviour theory and research evidence to design evidence-based strategically informed marketing solutions that address complex business challenges. [HO 2.1, HO 2.2]
- Communicate consumer behaviour research findings and evidence-based strategic recommendations in written formats. [PC 3.1]Relates to: PG Business Capabilities: PC (3.1)
- Analyse how individual differences and environmental influences interact to impact socially responsible consumption patterns. [SE 5.2]Relates to: PG Business Capabilities: SE (5.2)
Content
In this unit, we examine the theoretical foundations and applied dimensions of consumer behaviour. We explore core conceptual frameworks including consumer involvement, memory and learning, attitude theory, and personality differences across diverse cultural contexts. You'll develop advanced research skills to investigate consumer behaviour, strengthen your ability to communicate insights effectively, and cultivate critical thinking to apply consumer behaviour concepts strategically. By integrating theory with practice, you'll understand consumer motivation at a sophisticated level and translate this into evidence-based strategies that benefit consumers, organisations, and society.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
This unit provides structured learning experiences designed to guide and support you in achieving the unit’s learning outcomes. Core concepts, theories, functions, and processes of consumer behaviour are explored and applied to real-world contexts in alignment with assessment tasks. Learning materials and opportunities for discussion are available through Canvas, offering additional resources to deepen engagement and enhance your understanding throughout the unit.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
This unit has two assessment items aligned with the unit's learning outlines. Please see the unit Canvas site for more information.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Consumer Behaviour Analysis
You will be given a product or industry facing social responsibility or sustainability challenges. You are to conduct a consumer behaviour analysis and develop an evidenced-based strategically informed marketing proposal that balances organisational objectives with broader social and environmental considerations.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): HO (2.1), HO (2.2), SE (5.2)
Assessment: Examination
In this examination you are expected to demonstrate and apply your consumer behaviour knowledge to real world business issues.
The use of generative artificial intelligence (GenAI) tools is prohibited during this assessment.
This invigilated examination requires attendance on campus or at an assessment centre, regardless of your attendance mode for the unit.
This assessment item is Verified Identity Assessment. Requirements are provided on the Unit Canvas site.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), HO (2.2), PC (3.1), SE (5.2)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resources are provided on the unit Canvas site.
Resource Materials
Recommended text(s)
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Consumer Behaviour Analysis, Examination
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, Consumer Behaviour Analysis, Examination
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, Examination
PC (3.1): Professional Communication (Written)
Relates to: ULO3, Examination
SE (5.2): Global Social Responsibility
Relates to: ULO4, Consumer Behaviour Analysis, Examination
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS11 Master of Business
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, Examination - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Relates to: ULO4, Consumer Behaviour Analysis, Examination - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2, Consumer Behaviour Analysis, Examination - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO2, Consumer Behaviour Analysis, Examination - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: ULO3, Examination
BS37 Graduate Certificate in Business and Communication
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: Consumer Behaviour Analysis, Examination - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: Consumer Behaviour Analysis - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: Consumer Behaviour Analysis - Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
Relates to: Examination
Unit Outline: Semester 1 2026, Online
| Unit code: | AMN400 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX400 |
| Anti-requisite: | MIN419 |
Overview
In this unit you will develop a comprehensive understanding of how marketers formulate effective strategies to attract, reach, and maintain their customers. Central to this understanding is recognising how consumers are influenced by both internal and external factors. When consumers and their needs form the focus of a business, you'll see how consumer behaviour becomes the cornerstone upon which all marketing strategy is built. You'll be equipped to analyse the influences on consumers, anticipate their needs, and understand why this knowledge is essential to every strategic decision marketers make.
Learning Outcomes
On successful completion of this unit you will be able to:
- Analyse consumer behaviour theories and their effects on consumer decision-making across diverse cultural and global contexts. [KS 1.1]Relates to: PG Business Capabilities: KS (1.1)
- Synthesise consumer behaviour theory and research evidence to design evidence-based strategically informed marketing solutions that address complex business challenges. [HO 2.1, HO 2.2]
- Communicate consumer behaviour research findings and evidence-based strategic recommendations in written formats. [PC 3.1]Relates to: PG Business Capabilities: PC (3.1)
- Analyse how individual differences and environmental influences interact to impact socially responsible consumption patterns. [SE 5.2]Relates to: PG Business Capabilities: SE (5.2)
Content
In this unit, we examine the theoretical foundations and applied dimensions of consumer behaviour. We explore core conceptual frameworks including consumer involvement, memory and learning, attitude theory, and personality differences across diverse cultural contexts. You'll develop advanced research skills to investigate consumer behaviour, strengthen your ability to communicate insights effectively, and cultivate critical thinking to apply consumer behaviour concepts strategically. By integrating theory with practice, you'll understand consumer motivation at a sophisticated level and translate this into evidence-based strategies that benefit consumers, organisations, and society.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
This unit provides structured learning experiences designed to guide and support you in achieving the unit’s learning outcomes. Core concepts, theories, functions, and processes of consumer behaviour are explored and applied to real-world contexts in alignment with assessment tasks. Learning materials and opportunities for discussion are available through Canvas, offering additional resources to deepen engagement and enhance your understanding throughout the unit.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
This unit has two assessment items aligned with the unit's learning outlines. Please see the unit Canvas site for more information.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Consumer Behaviour Analysis
You will be given a product or industry facing social responsibility or sustainability challenges. You are to conduct a consumer behaviour analysis and develop an evidenced-based strategically informed marketing proposal that balances organisational objectives with broader social and environmental considerations.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): HO (2.1), HO (2.2), SE (5.2)
Assessment: Examination
In this examination you are expected to demonstrate and apply your consumer behaviour knowledge to real world business issues.
The use of generative artificial intelligence (GenAI) tools is prohibited during this assessment.
This invigilated examination requires attendance on campus or at an assessment centre, regardless of your attendance mode for the unit.
This assessment item is Verified Identity Assessment. Requirements are provided on the Unit Canvas site.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), HO (2.2), PC (3.1), SE (5.2)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resources are provided on the unit Canvas site.
Resource Materials
Recommended text(s)
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Consumer Behaviour Analysis, Examination
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, Consumer Behaviour Analysis, Examination
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, Examination
PC (3.1): Professional Communication (Written)
Relates to: ULO3, Examination
SE (5.2): Global Social Responsibility
Relates to: ULO4, Consumer Behaviour Analysis, Examination
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS11 Master of Business
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, Examination - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Relates to: ULO4, Consumer Behaviour Analysis, Examination - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2, Consumer Behaviour Analysis, Examination - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO2, Consumer Behaviour Analysis, Examination - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: ULO3, Examination
BS37 Graduate Certificate in Business and Communication
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: Consumer Behaviour Analysis, Examination - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: Consumer Behaviour Analysis - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: Consumer Behaviour Analysis - Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
Relates to: Examination
Unit Outline: Semester 2 2026, Gardens Point, Internal
| Unit code: | AMN400 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX400 |
| Anti-requisite: | MIN419 |
| Coordinator: | Brett Martin | brett.martin@qut.edu.au |
Overview
In this unit you will develop a comprehensive understanding of how marketers formulate effective strategies to attract, reach, and maintain their customers. Central to this understanding is recognising how consumers are influenced by both internal and external factors. When consumers and their needs form the focus of a business, you'll see how consumer behaviour becomes the cornerstone upon which all marketing strategy is built. You'll be equipped to analyse the influences on consumers, anticipate their needs, and understand why this knowledge is essential to every strategic decision marketers make.
Learning Outcomes
On successful completion of this unit you will be able to:
- Analyse consumer behaviour theories and their effects on consumer decision-making across diverse cultural and global contexts. [KS 1.1]Relates to: PG Business Capabilities: KS (1.1)
- Synthesise consumer behaviour theory and research evidence to design evidence-based strategically informed marketing solutions that address complex business challenges. [HO 2.1, HO 2.2]
- Communicate consumer behaviour research findings and evidence-based strategic recommendations in written formats. [PC 3.1]Relates to: PG Business Capabilities: PC (3.1)
- Analyse how individual differences and environmental influences interact to impact socially responsible consumption patterns. [SE 5.2]Relates to: PG Business Capabilities: SE (5.2)
Content
In this unit, we examine the theoretical foundations and applied dimensions of consumer behaviour. We explore core conceptual frameworks including consumer involvement, memory and learning, attitude theory, and personality differences across diverse cultural contexts. You'll develop advanced research skills to investigate consumer behaviour, strengthen your ability to communicate insights effectively, and cultivate critical thinking to apply consumer behaviour concepts strategically. By integrating theory with practice, you'll understand consumer motivation at a sophisticated level and translate this into evidence-based strategies that benefit consumers, organisations, and society.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
This unit provides structured learning experiences designed to guide and support you in achieving the unit’s learning outcomes. Core concepts, theories, functions, and processes of consumer behaviour are explored and applied to real-world contexts in alignment with assessment tasks. Learning materials and opportunities for discussion are available through Canvas, offering additional resources to deepen engagement and enhance your understanding throughout the unit.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
This unit has two assessment items aligned with the unit's learning outlines. Please see the unit Canvas site for more information.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Consumer Behaviour Analysis
You will be given a product or industry facing social responsibility or sustainability challenges. You are to conduct a consumer behaviour analysis and develop an evidenced-based strategically informed marketing proposal that balances organisational objectives with broader social and environmental considerations.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): HO (2.1), HO (2.2), SE (5.2)
Assessment: Examination
In this examination you are expected to demonstrate and apply your consumer behaviour knowledge to real world business issues.
The use of generative artificial intelligence (GenAI) tools is prohibited during this assessment.
This invigilated examination requires attendance on campus or at an assessment centre, regardless of your attendance mode for the unit.
This assessment item is Verified Identity Assessment. Requirements are provided on the Unit Canvas site.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), HO (2.2), PC (3.1), SE (5.2)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resources are provided on the unit Canvas site.
Resource Materials
Recommended text(s)
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Consumer Behaviour Analysis, Examination
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, Consumer Behaviour Analysis, Examination
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, Examination
PC (3.1): Professional Communication (Written)
Relates to: ULO3, Examination
SE (5.2): Global Social Responsibility
Relates to: ULO4, Consumer Behaviour Analysis, Examination
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS11 Master of Business
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, Examination - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Relates to: ULO4, Consumer Behaviour Analysis, Examination - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2, Consumer Behaviour Analysis, Examination - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO2, Consumer Behaviour Analysis, Examination - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: ULO3, Examination
BS37 Graduate Certificate in Business and Communication
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: Consumer Behaviour Analysis, Examination - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: Consumer Behaviour Analysis - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: Consumer Behaviour Analysis - Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
Relates to: Examination
Unit Outline: Semester 2 2026, Online
| Unit code: | AMN400 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX400 |
| Anti-requisite: | MIN419 |
Overview
In this unit you will develop a comprehensive understanding of how marketers formulate effective strategies to attract, reach, and maintain their customers. Central to this understanding is recognising how consumers are influenced by both internal and external factors. When consumers and their needs form the focus of a business, you'll see how consumer behaviour becomes the cornerstone upon which all marketing strategy is built. You'll be equipped to analyse the influences on consumers, anticipate their needs, and understand why this knowledge is essential to every strategic decision marketers make.
Learning Outcomes
On successful completion of this unit you will be able to:
- Analyse consumer behaviour theories and their effects on consumer decision-making across diverse cultural and global contexts. [KS 1.1]Relates to: PG Business Capabilities: KS (1.1)
- Synthesise consumer behaviour theory and research evidence to design evidence-based strategically informed marketing solutions that address complex business challenges. [HO 2.1, HO 2.2]
- Communicate consumer behaviour research findings and evidence-based strategic recommendations in written formats. [PC 3.1]Relates to: PG Business Capabilities: PC (3.1)
- Analyse how individual differences and environmental influences interact to impact socially responsible consumption patterns. [SE 5.2]Relates to: PG Business Capabilities: SE (5.2)
Content
In this unit, we examine the theoretical foundations and applied dimensions of consumer behaviour. We explore core conceptual frameworks including consumer involvement, memory and learning, attitude theory, and personality differences across diverse cultural contexts. You'll develop advanced research skills to investigate consumer behaviour, strengthen your ability to communicate insights effectively, and cultivate critical thinking to apply consumer behaviour concepts strategically. By integrating theory with practice, you'll understand consumer motivation at a sophisticated level and translate this into evidence-based strategies that benefit consumers, organisations, and society.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
This unit provides structured learning experiences designed to guide and support you in achieving the unit’s learning outcomes. Core concepts, theories, functions, and processes of consumer behaviour are explored and applied to real-world contexts in alignment with assessment tasks. Learning materials and opportunities for discussion are available through Canvas, offering additional resources to deepen engagement and enhance your understanding throughout the unit.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
This unit has two assessment items aligned with the unit's learning outlines. Please see the unit Canvas site for more information.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Consumer Behaviour Analysis
You will be given a product or industry facing social responsibility or sustainability challenges. You are to conduct a consumer behaviour analysis and develop an evidenced-based strategically informed marketing proposal that balances organisational objectives with broader social and environmental considerations.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): HO (2.1), HO (2.2), SE (5.2)
Assessment: Examination
In this examination you are expected to demonstrate and apply your consumer behaviour knowledge to real world business issues.
The use of generative artificial intelligence (GenAI) tools is prohibited during this assessment.
This invigilated examination requires attendance on campus or at an assessment centre, regardless of your attendance mode for the unit.
This assessment item is Verified Identity Assessment. Requirements are provided on the Unit Canvas site.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), HO (2.2), PC (3.1), SE (5.2)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resources are provided on the unit Canvas site.
Resource Materials
Recommended text(s)
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Consumer Behaviour Analysis, Examination
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, Consumer Behaviour Analysis, Examination
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, Examination
PC (3.1): Professional Communication (Written)
Relates to: ULO3, Examination
SE (5.2): Global Social Responsibility
Relates to: ULO4, Consumer Behaviour Analysis, Examination
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS11 Master of Business
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, Examination - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Relates to: ULO4, Consumer Behaviour Analysis, Examination - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2, Consumer Behaviour Analysis, Examination - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO2, Consumer Behaviour Analysis, Examination - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: ULO3, Examination
BS37 Graduate Certificate in Business and Communication
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: Consumer Behaviour Analysis, Examination - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: Consumer Behaviour Analysis - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: Consumer Behaviour Analysis - Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
Relates to: Examination