AMN400 Consumer Insights for Marketing Success
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | AMN400 |
|---|---|
| Antirequisite(s): | MIN419 |
| Equivalent(s): | AMX400 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| Domestic tuition unit fee | $4,092 |
| International unit fee | $4,584 |
Unit Outline: Semester 1 2024, Gardens Point, Internal
| Unit code: | AMN400 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX400 |
| Anti-requisite: | MIN419 |
| Coordinator: | Brett Martin | brett.martin@qut.edu.au |
Overview
As marketers work to develop more effective strategies to attract, reach and maintain their customers, the need to understand how consumers are influenced by both internal and external factors is integral to strategy formulation. The managerial importance of consumer behaviour stems from the marketing concept, so as consumers and their needs become the focus of the business; consumer behaviour forms the cornerstone of marketing strategy.
Learning Outcomes
On successful completion of this unit you will be able to:
- Relate the concept of involvement to consumer behaviour;Relates to: PG Business Capabilities: KS (1.1)
- Understand how individual differences (for example, personality), and environmental influences (for example, culture) influence consumer thinking; and
- Apply consumer behaviour theory to practical marketing problems.
Content
Major topics to be covered during this semester include introducing students to the world of consumer behaviour, including involvement, memory and learning, attitude theory, and personality of consumers throughout the world. Specific skills that will be acquired include improving research and communication skills, while focusing on identifying and understanding consumer behaviour concepts.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
This unit will adopt a teaching and learning methodology building on many of the basic theories and ideas introduced in the student's undergraduate studies. Teaching and learning strategies may include lectures, tutorials and in class discussion. The learning approach may also include guest lectures, practical exercises and projects. Each lecture may include a reading list.
COVID-19 restrictions may require changes to the planned Learning Approaches described here. Students should refer to the unit Canvas site for the latest information.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Individual Assignment
Students will conduct a literature review of consumer behaviour theories from the course. This review may involve showing a topic that has developed in the literature and outlining its relevance to marketing practitioners. The lecturer will notify students of the exact topic for the literature review.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), PC (3.1)
This is an assignment for the purposes of an extension.
Assessment: Group Assignment
This item of assessment requires that students in groups will identify, prepare and analyse a hot topic relevant to Consumer Behaviour. Students will find a relevant and new article from the newspaper, online or from a trade publication. It MUST be current. Students will explain how the hot topic relates to cultural, socioeconomic or ethical issues. Students will apply consumer behaviour theories to explain the hot topic.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), TS (4.1, 4.2)
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Recommended text(s)
There is no required text. Consumer behaviour texts can be found in the library. Look for recent editions by authors such as Hoyer or Solomon.
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, ULO3, Individual Assignment
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, ULO2, ULO3, Individual Assignment, Group Assignment
PC (3.1): Professional Communication (Written)
Relates to: ULO3, Individual Assignment
PC (3.2): Professional Communication (Oral)
Relates to: ULO2
TS (4.1): Self-Reflection and Accountability
Relates to: ULO2, Group Assignment
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO2, Group Assignment
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS37 Graduate Certificate in Business and Communication
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, ULO2, ULO3, Individual Assignment, Group Assignment - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2, ULO3, Individual Assignment - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO3 - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: ULO3, Individual Assignment - Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
Relates to: ULO2, Group Assignment
Unit Outline: Semester 1 2024, Online
| Unit code: | AMN400 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX400 |
| Anti-requisite: | MIN419 |
Overview
As marketers work to develop more effective strategies to attract, reach and maintain their customers, the need to understand how consumers are influenced by both internal and external factors is integral to strategy formulation. The managerial importance of consumer behaviour stems from the marketing concept, so as consumers and their needs become the focus of the business; consumer behaviour forms the cornerstone of marketing strategy.
Learning Outcomes
On successful completion of this unit you will be able to:
- Relate the concept of involvement to consumer behaviour;Relates to: PG Business Capabilities: KS (1.1)
- Understand how individual differences (for example, personality), and environmental influences (for example, culture) influence consumer thinking; and
- Apply consumer behaviour theory to practical marketing problems.
Content
Major topics to be covered during this semester include introducing students to the world of consumer behaviour, including involvement, memory and learning, attitude theory, and personality of consumers throughout the world. Specific skills that will be acquired include improving research and communication skills, while focusing on identifying and understanding consumer behaviour concepts.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
This unit will adopt a teaching and learning methodology building on many of the basic theories and ideas introduced in the student's undergraduate studies. Teaching and learning strategies may include lectures, tutorials and in class discussion. The learning approach may also include guest lectures, practical exercises and projects. Each lecture may include a reading list.
COVID-19 restrictions may require changes to the planned Learning Approaches described here. Students should refer to the unit Canvas site for the latest information.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Individual Assignment
Students will conduct a literature review of consumer behaviour theories from the course. This review may involve showing a topic that has developed in the literature and outlining its relevance to marketing practitioners. The lecturer will notify students of the exact topic for the literature review.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), PC (3.1)
This is an assignment for the purposes of an extension.
Assessment: Group Assignment
This item of assessment requires that students in groups will identify, prepare and analyse a hot topic relevant to Consumer Behaviour. Students will find a relevant and new article from the newspaper, online or from a trade publication. It MUST be current. Students will explain how the hot topic relates to cultural, socioeconomic or ethical issues. Students will apply consumer behaviour theories to explain the hot topic.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), TS (4.1, 4.2)
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Recommended text(s)
There is no required text. Consumer behaviour texts can be found in the library. Look for recent editions by authors such as Hoyer or Solomon.
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, ULO3, Individual Assignment
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, ULO2, ULO3, Individual Assignment, Group Assignment
PC (3.1): Professional Communication (Written)
Relates to: ULO3, Individual Assignment
PC (3.2): Professional Communication (Oral)
Relates to: ULO2
TS (4.1): Self-Reflection and Accountability
Relates to: ULO2, Group Assignment
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO2, Group Assignment
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS37 Graduate Certificate in Business and Communication
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, ULO2, ULO3, Individual Assignment, Group Assignment - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2, ULO3, Individual Assignment - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO3 - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: ULO3, Individual Assignment - Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
Relates to: ULO2, Group Assignment
Unit Outline: Semester 2 2024, Gardens Point, Internal
| Unit code: | AMN400 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX400 |
| Anti-requisite: | MIN419 |
| Coordinator: | Brett Martin | brett.martin@qut.edu.au |
Overview
As marketers work to develop more effective strategies to attract, reach and maintain their customers, the need to understand how consumers are influenced by both internal and external factors is integral to strategy formulation. The managerial importance of consumer behaviour stems from the marketing concept, so as consumers and their needs become the focus of the business; consumer behaviour forms the cornerstone of marketing strategy.
Learning Outcomes
On successful completion of this unit you will be able to:
- Relate the concept of involvement to consumer behaviour;Relates to: PG Business Capabilities: KS (1.1)
- Understand how individual differences (for example, personality), and environmental influences (for example, culture) influence consumer thinking; and
- Apply consumer behaviour theory to practical marketing problems.
Content
Major topics to be covered during this semester include introducing students to the world of consumer behaviour, including involvement, memory and learning, attitude theory, and personality of consumers throughout the world. Specific skills that will be acquired include improving research and communication skills, while focusing on identifying and understanding consumer behaviour concepts.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
This unit will adopt a teaching and learning methodology building on many of the basic theories and ideas introduced in the student's undergraduate studies. Teaching and learning strategies may include lectures, tutorials and in class discussion. The learning approach may also include guest lectures, practical exercises and projects. Each lecture may include a reading list.
COVID-19 restrictions may require changes to the planned Learning Approaches described here. Students should refer to the unit Canvas site for the latest information.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Individual Assignment
Students will conduct a literature review of consumer behaviour theories from the course. This review may involve showing a topic that has developed in the literature and outlining its relevance to marketing practitioners. The lecturer will notify students of the exact topic for the literature review.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), PC (3.1)
This is an assignment for the purposes of an extension.
Assessment: Group Assignment
This item of assessment requires that students in groups will identify, prepare and analyse a hot topic relevant to Consumer Behaviour. Students will find a relevant and new article from the newspaper, online or from a trade publication. It MUST be current. Students will explain how the hot topic relates to cultural, socioeconomic or ethical issues. Students will apply consumer behaviour theories to explain the hot topic.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), TS (4.1, 4.2)
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Recommended text(s)
There is no required text. Consumer behaviour texts can be found in the library. Look for recent editions by authors such as Hoyer or Solomon.
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, ULO3, Individual Assignment
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, ULO2, ULO3, Individual Assignment, Group Assignment
PC (3.1): Professional Communication (Written)
Relates to: ULO3, Individual Assignment
PC (3.2): Professional Communication (Oral)
Relates to: ULO2
TS (4.1): Self-Reflection and Accountability
Relates to: ULO2, Group Assignment
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO2, Group Assignment
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS37 Graduate Certificate in Business and Communication
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, ULO2, ULO3, Individual Assignment, Group Assignment - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2, ULO3, Individual Assignment - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO3 - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: ULO3, Individual Assignment - Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
Relates to: ULO2, Group Assignment
Unit Outline: Semester 2 2024, Online
| Unit code: | AMN400 |
|---|---|
| Credit points: | 12 |
| Equivalent: | AMX400 |
| Anti-requisite: | MIN419 |
Overview
As marketers work to develop more effective strategies to attract, reach and maintain their customers, the need to understand how consumers are influenced by both internal and external factors is integral to strategy formulation. The managerial importance of consumer behaviour stems from the marketing concept, so as consumers and their needs become the focus of the business; consumer behaviour forms the cornerstone of marketing strategy.
Learning Outcomes
On successful completion of this unit you will be able to:
- Relate the concept of involvement to consumer behaviour;Relates to: PG Business Capabilities: KS (1.1)
- Understand how individual differences (for example, personality), and environmental influences (for example, culture) influence consumer thinking; and
- Apply consumer behaviour theory to practical marketing problems.
Content
Major topics to be covered during this semester include introducing students to the world of consumer behaviour, including involvement, memory and learning, attitude theory, and personality of consumers throughout the world. Specific skills that will be acquired include improving research and communication skills, while focusing on identifying and understanding consumer behaviour concepts.
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
This unit will adopt a teaching and learning methodology building on many of the basic theories and ideas introduced in the student's undergraduate studies. Teaching and learning strategies may include lectures, tutorials and in class discussion. The learning approach may also include guest lectures, practical exercises and projects. Each lecture may include a reading list.
COVID-19 restrictions may require changes to the planned Learning Approaches described here. Students should refer to the unit Canvas site for the latest information.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Individual Assignment
Students will conduct a literature review of consumer behaviour theories from the course. This review may involve showing a topic that has developed in the literature and outlining its relevance to marketing practitioners. The lecturer will notify students of the exact topic for the literature review.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), PC (3.1)
This is an assignment for the purposes of an extension.
Assessment: Group Assignment
This item of assessment requires that students in groups will identify, prepare and analyse a hot topic relevant to Consumer Behaviour. Students will find a relevant and new article from the newspaper, online or from a trade publication. It MUST be current. Students will explain how the hot topic relates to cultural, socioeconomic or ethical issues. Students will apply consumer behaviour theories to explain the hot topic.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), TS (4.1, 4.2)
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Recommended text(s)
There is no required text. Consumer behaviour texts can be found in the library. Look for recent editions by authors such as Hoyer or Solomon.
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, ULO3, Individual Assignment
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, ULO2, ULO3, Individual Assignment, Group Assignment
PC (3.1): Professional Communication (Written)
Relates to: ULO3, Individual Assignment
PC (3.2): Professional Communication (Oral)
Relates to: ULO2
TS (4.1): Self-Reflection and Accountability
Relates to: ULO2, Group Assignment
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO2, Group Assignment
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS37 Graduate Certificate in Business and Communication
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, ULO2, ULO3, Individual Assignment, Group Assignment - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO2, ULO3, Individual Assignment - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO3 - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: ULO3, Individual Assignment - Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
Relates to: ULO2, Group Assignment