AMB251 Designing Innovative Goods and Services
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| Unit code: | AMB251 |
|---|---|
| Prerequisite(s): | 48 credit points of completed studies |
| Antirequisite(s): | MIB227 |
| Equivalent(s): | AMX251 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| CSP student contribution | $2,124 |
| Pre-2021 CSP student contribution | $1,663 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $3,204 |
| International unit fee | $4,512 |
The need for innovative design of goods and services that create customer value and deliver exceptional customer experience are central to the growth and marketing success of every organisation. Therefore an understanding of how to create new goods and services that are market-oriented is vital for students seeking a career in marketing. This unit is an elective in the marketing major however there is no assumed knowledge in marketing so students in other disciplines are welcome.
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