AMB251 Designing Innovative Goods and Services
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | AMB251 |
|---|---|
| Prerequisite(s): | 48 credit points of completed studies |
| Antirequisite(s): | MIB227 |
| Equivalent(s): | AMX251 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
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| CSP student contribution | $2,040 |
| Pre-2021 CSP student contribution | $1,597 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $3,024 |
| International unit fee | $4,176 |
Unit Outline: Semester 2 2024, Gardens Point, Internal
| Unit code: | AMB251 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 48 credit points of completed studies. |
| Equivalent: | AMX251 |
| Anti-requisite: | MIB227 |
| Coordinator: | Iain Waller | iain.waller@qut.edu.au |
Overview
The need for innovative design of goods and services that create customer value and deliver exceptional customer experience are central to the growth and marketing success of every organisation. Therefore an understanding of how to create new goods and services that are market-oriented is vital for students seeking a career in marketing. This unit is an elective in the marketing major however there is no assumed knowledge in marketing so students in other disciplines are welcome.
Learning Outcomes
On successful completion of this unit you will be able to:
- Discover the service design process and tools for designing innovative goods and services
- Define market trends and customer behaviour to identify a user-focused problem
- Develop and ideate concepts for market-led opportunities for innovative goods and services
- Deliver a prototype for a new good or service that is desirable, feasible and viable for both customer needs and organisational capabilities.
Content
This unit uses the double-diamond approach to service design and consists of four modules. Module 1 Discover addresses theories and practice of innovation in goods and services and outlines the service design process Module 2 Define is all about market analysis – what are the trends that affect customer needs, experiences, journeys and engagement. Module 3 Develop builds on modules 1 and 2 to be creative and ideate prototypes for new goods and services that deliver high value customer experience. Module 4 brings it all together to examine how to recommend a prototype for commercialisation based on user desirability, feasibility and viability.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice
2.2 Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
The objectives of the unit will be achieved through weekly 2 hour lecture and 1 hour tutorial , supplemented by set readings and exercises related to each week's lecture topic. The lecture and tutorials are delivered live with recordings available later. This session will enable concept development and prototype ideation for the client brief that can be used to assist with assessment 2. While assessment is individual, ideation is done collectively.
The teaching and learning methodology for this unit is both conceptual and experiential. The key concepts and processes learnt in the unit are applied in a client project which entails students developing innovative products or services to solve a real world problem supplied by the client. The best pitches will be invited to a live pitch event after exams are finished.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Additional Feedback Mechanisms
Students will share feedback through discussion of activities. CRA based assessment will be provided on the Innovation Opportunity Report and and Innovation Pitch.
Assessment
Overview
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Innovation Opportunity Report
Students will be given a real world problem by a client that requires an analysis of trends, market opportunities and customer behaviour as the basis of an innovation to address the problem. This assignment forms the foundation that assignment 2 will build upon.
Formative or Summative: Formative
Business Capabilities (AoL goals): KS (1.2), HO (2.1), PC (3.1), SE (5.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Product/Service Innovation Pitch
Students will design a prototype (based either on a concept developed by the class in an innovation design sprint or one of their own) to pitch to the client in a recorded video presentation based on desirability to the persona and, viability and feasibility for the client. The pitch will be done via a ten minute video recording and full written script (containing references). There is an option for the best assignments to be presented live to the client for a prize.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.2), PC (3.2), SE (5.2)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: Innovation Opportunity Report
HO (2.2): Independent Judgement and Decision-Making
Relates to: Product/Service Innovation Pitch
KS (1.1): Discipline Knowledge
Relates to: Innovation Opportunity Report, Product/Service Innovation Pitch
PC (3.1): Professional Communication (Written)
Relates to: Innovation Opportunity Report
PC (3.2): Professional Communication (Oral)
Relates to: Product/Service Innovation Pitch
SE (5.1): Ethical and Legal Understanding
Relates to: Innovation Opportunity Report
SE (5.2): Global Social Responsibility
Relates to: Product/Service Innovation Pitch
Unit Outline: Semester 2 2024, Online
| Unit code: | AMB251 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 48 credit points of completed studies. |
| Equivalent: | AMX251 |
| Anti-requisite: | MIB227 |
Overview
The need for innovative design of goods and services that create customer value and deliver exceptional customer experience are central to the growth and marketing success of every organisation. Therefore an understanding of how to create new goods and services that are market-oriented is vital for students seeking a career in marketing. This unit is an elective in the marketing major however there is no assumed knowledge in marketing so students in other disciplines are welcome.
Learning Outcomes
On successful completion of this unit you will be able to:
- Discover the service design process and tools for designing innovative goods and services
- Define market trends and customer behaviour to identify a user-focused problem
- Develop and ideate concepts for market-led opportunities for innovative goods and services
- Deliver a prototype for a new good or service that is desirable, feasible and viable for both customer needs and organisational capabilities.
Content
This unit uses the double-diamond approach to service design and consists of four modules. Module 1 Discover addresses theories and practice of innovation in goods and services and outlines the service design process Module 2 Define is all about market analysis – what are the trends that affect customer needs, experiences, journeys and engagement. Module 3 Develop builds on modules 1 and 2 to be creative and ideate prototypes for new goods and services that deliver high value customer experience. Module 4 brings it all together to examine how to recommend a prototype for commercialisation based on user desirability, feasibility and viability.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice
2.2 Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
The objectives of the unit will be achieved through weekly 2 hour lecture and 1 hour tutorial , supplemented by set readings and exercises related to each week's lecture topic. The lecture and tutorials are delivered live with recordings available later. This session will enable concept development and prototype ideation for the client brief that can be used to assist with assessment 2. While assessment is individual, ideation is done collectively.
The teaching and learning methodology for this unit is both conceptual and experiential. The key concepts and processes learnt in the unit are applied in a client project which entails students developing innovative products or services to solve a real world problem supplied by the client. The best pitches will be invited to a live pitch event after exams are finished.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Additional Feedback Mechanisms
Students will share feedback through discussion of activities. CRA based assessment will be provided on the Innovation Opportunity Report and and Innovation Pitch.
Assessment
Overview
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Innovation Opportunity Report
Students will be given a real world problem by a client that requires an analysis of trends, market opportunities and customer behaviour as the basis of an innovation to address the problem. This assignment forms the foundation that assignment 2 will build upon.
Formative or Summative: Formative
Business Capabilities (AoL goals): KS (1.2), HO (2.1), PC (3.1), SE (5.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Product/Service Innovation Pitch
Students will design a prototype (based either on a concept developed by the class in an innovation design sprint or one of their own) to pitch to the client in a recorded video presentation based on desirability to the persona and, viability and feasibility for the client. The pitch will be done via a ten minute video recording and full written script (containing references). There is an option for the best assignments to be presented live to the client for a prize.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.2), PC (3.2), SE (5.2)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: Innovation Opportunity Report
HO (2.2): Independent Judgement and Decision-Making
Relates to: Product/Service Innovation Pitch
KS (1.1): Discipline Knowledge
Relates to: Innovation Opportunity Report, Product/Service Innovation Pitch
PC (3.1): Professional Communication (Written)
Relates to: Innovation Opportunity Report
PC (3.2): Professional Communication (Oral)
Relates to: Product/Service Innovation Pitch
SE (5.1): Ethical and Legal Understanding
Relates to: Innovation Opportunity Report
SE (5.2): Global Social Responsibility
Relates to: Product/Service Innovation Pitch