CCQ108 Social Media Strategy Project
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | CCQ108 |
|---|---|
| Prerequisite(s): | Completion of 24 credit points of CCQ- or CCN-coded units including two of the following units (CCQ104 or CCN104, CCQ106 or CCN106, CCQ107 or CCN107) |
| Equivalent(s): | CCN108 |
| Assumed Knowledge: | It is assumed that you understand and can apply foundational principles of communication through social media platforms, an introductory level of social media analytics and foundational digital literacy in using core social media platforms. |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| Domestic tuition unit fee | $2,976 |
Unit Outline: Session 2 2024, QUT Online, Online
| Unit code: | CCQ108 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | Completion of 24 credit points of CCQ- or CCN-coded units including two of the following units (CCQ104 or CCN104, CCQ106 or CCN106, CCQ107 or CCN107). |
| Equivalent: | CCN108 |
| Assumed Knowledge: | It is assumed that you understand and can apply foundational principles of communication through social media platforms, an introductory level of social media analytics and foundational digital literacy in using core social media platforms. |
Overview
This project-based unit enables you to synthesise social media management skills acquired in earlier foundational units and to gain core knowledge and skills essential for professional practice in the Communication Industries. It provides an opportunity to work collaboratively as a team to respond to a social media management challenge scenario by applying the key principles of effective social media management to the development of a social media strategy.
Learning Outcomes
On successful completion of this unit you will be able to:
- Communicate professionally in the context of a social media strategy team project so as to maintain confidentiality and ethical and legal conduct.
- Collaborate in a team to design an effective social media strategy using industry standard tools, techniques and agile methodologies.
- Write a social media strategy analysis and recommendations report.
- Present a synthesis of key points from the report in the form of a pitch.
- Reflect critically on collaboration and teamwork.
Content
This unit will explore topics such as:
- Qualities of high performing teams
- Professional conduct (ethics, law and client confidentiality)
- Interpreting a client scenario brief
- Developing a social media strategy
- Planning a project using Agile methodology
- Design thinking
- Preparing and delivering a project pitch.
Learning Approaches
This unit will be delivered fully online and may include intensive delivery. It will be facilitated by a unit coordinator using a flipped learning approach. This approach requires you to complete online pre-workshop activities independently, prior to attending the online workshop.
Indicative learning experiences in this unit may include:
- Online discussions
- Reading book chapters and scholarly and industry articles
- Viewing mini-lecture videos
- Collaborating with teams to achieve project outcomes
- Interpretation of client or scenario brief
- Project negotiation, planning and reporting using Agile methodologies
- Applying Design Thinking methodologies to generate solutions
- Analysis of social media strategies
- Pitching ideas
- Participating in online discussions
- Practical workshops to help you develop your social media plan
- Giving and receiving peer feedback.
Feedback opportunities from members of the teaching team and your peers will be integrated into the unit as outlined in the Feedback to students section of this unit outline.
Feedback on Learning and Assessment
You will receive feedback on your learning in a variety of ways, including:
- Informal formative feedback will be provided via quizzes, self-assessment tools, peer feedback and through individual or whole of class feedback, the debriefing of learning activities or via comments in online communities.
- Formal written or recorded feedback will be received on both formative and summative assessment tasks, in addition to the grade on the Criterion Reference Assessment sheet.
Feedback on your formative assessment task will be received prior to the submission of your summative assessment task.
Assessment
Overview
You will be required to complete two related assessment items during this unit: Project Proposal and Progress Report and Project Report and Pitch. In these assessment tasks you will collaborate in teams to develop a social media strategy plan with recommendations in response to a client brief or scenario. You will also professionally communicate these recommendations to the client in the form of a report and a pitch presentation.
Opportunities to complete formative activities, which mirror the assessment tasks, will be available to help you to gauge your progress. Opportunities for teaching team and peer feedback will be integrated into the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Pt A - Proposal & Progress Rep
Working in teams, you will provide a Project Proposal and brief progress report that indicates the progress that has been made to date on your project indicating team member roles and responsibilities, project schedule, success and challenges.
This is an assignment for the purposes of an extension.
Assessment: Pt B - Final Report & Pitch
In teams you will apply your knowledge of effective social media management to respond to a challenge or opportunity outlined in the provided client brief or scenario. Your team will analyse the scenario brief, identify client requirements, make recommendations, devise an effective social media strategy, which could be taken forward and implemented in the future. You will be required to justify your recommendations by making reference to theory and material introduced across the course and in this unit.
Additionally, your team will identify the key digital metrics that would enable the client to evaluate the effectiveness of the strategy.
In addition to a report, your team will need to deliver a targeted pitch to your client regarding your proposed strategy.
Each team member will be required to deliver their agreed component of the project.
Individually, you are also required to write a brief reflection on your work, reflecting on contributions and challenges of the project.
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
- Cite|Write
- Unit site.
Risk Assessment Statement
You are advised to back-up your digital files on a regular basis to ensure work is not lost if there is a hardware failure. Information about the free file storage provided by QUT for students is available on the Storing your files page.
QUT’s required risk assessment process will need to be undertaken for all projects. Your project will not be approved until the required risk assessments, including ethical clearance requirements, are completed and approved. Different projects may have different risks associated with them and therefore it is mandatory that a project risk assessment is completed and approved.
Unit Outline: Session 4 2024, QUT Online, Online
| Unit code: | CCQ108 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | Completion of 24 credit points of CCQ- or CCN-coded units including two of the following units (CCQ104 or CCN104, CCQ106 or CCN106, CCQ107 or CCN107). |
| Equivalent: | CCN108 |
| Assumed Knowledge: | It is assumed that you understand and can apply foundational principles of communication through social media platforms, an introductory level of social media analytics and foundational digital literacy in using core social media platforms. |
Overview
This project-based unit enables you to synthesise social media management skills acquired in earlier foundational units and to gain core knowledge and skills essential for professional practice in the Communication Industries. It provides an opportunity to work collaboratively as a team to respond to a social media management challenge scenario by applying the key principles of effective social media management to the development of a social media strategy.
Learning Outcomes
On successful completion of this unit you will be able to:
- Communicate professionally in the context of a social media strategy team project so as to maintain confidentiality and ethical and legal conduct.
- Collaborate in a team to design an effective social media strategy using industry standard tools, techniques and agile methodologies.
- Write a social media strategy analysis and recommendations report.
- Present a synthesis of key points from the report in the form of a pitch.
- Reflect critically on collaboration and teamwork.
Content
This unit will explore topics such as:
- Qualities of high performing teams
- Professional conduct (ethics, law and client confidentiality)
- Interpreting a client scenario brief
- Developing a social media strategy
- Planning a project using Agile methodology
- Design thinking
- Preparing and delivering a project pitch.
Learning Approaches
This unit will be delivered fully online and may include intensive delivery. It will be facilitated by a unit coordinator using a flipped learning approach. This approach requires you to complete online pre-workshop activities independently, prior to attending the online workshop.
Indicative learning experiences in this unit may include:
- Online discussions
- Reading book chapters and scholarly and industry articles
- Viewing mini-lecture videos
- Collaborating with teams to achieve project outcomes
- Interpretation of client or scenario brief
- Project negotiation, planning and reporting using Agile methodologies
- Applying Design Thinking methodologies to generate solutions
- Analysis of social media strategies
- Pitching ideas
- Participating in online discussions
- Practical workshops to help you develop your social media plan
- Giving and receiving peer feedback.
Feedback opportunities from members of the teaching team and your peers will be integrated into the unit as outlined in the Feedback to students section of this unit outline.
Feedback on Learning and Assessment
You will receive feedback on your learning in a variety of ways, including:
- Informal formative feedback will be provided via quizzes, self-assessment tools, peer feedback and through individual or whole of class feedback, the debriefing of learning activities or via comments in online communities.
- Formal written or recorded feedback will be received on both formative and summative assessment tasks, in addition to the grade on the Criterion Reference Assessment sheet.
Feedback on your formative assessment task will be received prior to the submission of your summative assessment task.
Assessment
Overview
You will be required to complete two related assessment items during this unit: Project Proposal and Progress Report and Project Report and Pitch. In these assessment tasks you will collaborate in teams to develop a social media strategy plan with recommendations in response to a client brief or scenario. You will also professionally communicate these recommendations to the client in the form of a report and a pitch presentation.
Opportunities to complete formative activities, which mirror the assessment tasks, will be available to help you to gauge your progress. Opportunities for teaching team and peer feedback will be integrated into the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Pt A - Proposal & Progress Rep
Working in teams, you will provide a Project Proposal and brief progress report that indicates the progress that has been made to date on your project indicating team member roles and responsibilities, project schedule, success and challenges.
This is an assignment for the purposes of an extension.
Assessment: Pt B - Final Report & Pitch
In teams you will apply your knowledge of effective social media management to respond to a challenge or opportunity outlined in the provided client brief or scenario. Your team will analyse the scenario brief, identify client requirements, make recommendations, devise an effective social media strategy, which could be taken forward and implemented in the future. You will be required to justify your recommendations by making reference to theory and material introduced across the course and in this unit.
Additionally, your team will identify the key digital metrics that would enable the client to evaluate the effectiveness of the strategy.
In addition to a report, your team will need to deliver a targeted pitch to your client regarding your proposed strategy.
Each team member will be required to deliver their agreed component of the project.
Individually, you are also required to write a brief reflection on your work, reflecting on contributions and challenges of the project.
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
- Cite|Write
- Unit site.
Risk Assessment Statement
You are advised to back-up your digital files on a regular basis to ensure work is not lost if there is a hardware failure. Information about the free file storage provided by QUT for students is available on the Storing your files page.
QUT’s required risk assessment process will need to be undertaken for all projects. Your project will not be approved until the required risk assessments, including ethical clearance requirements, are completed and approved. Different projects may have different risks associated with them and therefore it is mandatory that a project risk assessment is completed and approved.