CCQ106 Introduction to Social Media Analytics
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | CCQ106 |
|---|---|
| Equivalent(s): | CCN106 |
| Credit points: | 6 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| Domestic tuition unit fee | $1,488 |
| International unit fee | $2,022 |
Unit Outline: Session-1B 2024, QUT Online, Online
| Unit code: | CCQ106 |
|---|---|
| Credit points: | 6 |
| Equivalent: | CCN106 |
Overview
Knowing how to analyse social media data sets by asking questions and making decisions that improve content and engagement is a fundamental skill for contemporary communication professionals. It is included in the early part of the program to develop your foundational data analytics knowledge and skills.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply the foundational theory and principles of social media analytics to address a client problem or opportunity.
- Use standard social media analytic tools to collect social media data.
- Synthesise data and communicate findings in written and visual formats to a client.
- Make and justify recommendations based on data to address the client problem or opportunity.
Content
This unit will explore topics such as:
- Introduction to the history, theory and practice of social media analytics
- How social media analysis is used by platforms and media companies
- The role of analytics in informing effective social media communication and engagement
- Common social media analytic tools
- The limits of social media data analysis.
Learning Approaches
This unit will be delivered fully online and may include intensive delivery. It will be facilitated by a unit coordinator using a flipped learning approach. This approach requires you to complete online pre-workshop activities independently, prior to attending the online workshop. Indicative learning experiences in this unit may include:
- participating in online discussions
- viewing mini-lecture videos
- listening to podcasts
- reading book chapters and scholarly and industry articles
- analysing real world case studies
- applying social media data analytic skills
- using industry standard applications and tools
- completing online software application tutorials
- giving and receiving peer feedback
- reflecting on learning
- collaborating with peers.
Feedback opportunities from members of the teaching team and your peers will be integrated into the unit as outlined in the Feedback to students section of this unit outline.
Feedback on Learning and Assessment
You will receive feedback on your learning in a variety of ways, including:
- Informal formative feedback will be provided via quizzes, self-assessment tools, peer feedback and through individual or whole of class feedback, the debriefing of learning activities or via comments in online communities.
- Formal written or recorded feedback will be received on both formative and summative assessment tasks, in addition to the grade on the Criterion Reference Assessment sheet.
Feedback on your formative assessment task will be received prior to the submission of your summative assessment task.
Assessment
Overview
You will be required to complete two related assessment items: a demonstration of social media analytics and a social media analytics client report. These assessment items will measure your ability to use industry standard tools to collect and analyse social media data and report on social media data so as to recommend decisions that address communication engagement.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Social Media Analytics
You will be given a client brief and a social media data set and will be asked to use industry standard applications to analyse the data so as to address the client problem.
Assessment: Social Media Analytics Client
Based on the analytics undertaken in Assessment Task 1, you will produce a social media analytic report. This report should provide an analysis of the data, discussion of the limitations of the data and justified recommendations for future action.
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
- Cite|Write
- Unit site
Risk Assessment Statement
This unit requires you to engage in the use of social media and therefore you need to take appropriate steps to ensure that your privacy settings are up-to-date. For assistance on updating your privacy settings visit the Managing your privacy on social media page on the QUT web site. You may also like to have a look at the Creating a Better Online You online module, which explores how to promote yourself on social media, how to protect yourself online and your wellbeing online. If you have concerns about using social media, because of privacy, social, cultural or political reasons please discuss these privately with the unit coordinator.
You are advised to back-up your digital files on a regular basis to ensure work is not lost if there is a hardware failure. Information about the free file storage provided by QUT for students is available on the Storing your files page.
Unit Outline: Session-3B 2024, QUT Online, Online
| Unit code: | CCQ106 |
|---|---|
| Credit points: | 6 |
| Equivalent: | CCN106 |
Overview
Knowing how to analyse social media data sets by asking questions and making decisions that improve content and engagement is a fundamental skill for contemporary communication professionals. It is included in the early part of the program to develop your foundational data analytics knowledge and skills.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply the foundational theory and principles of social media analytics to address a client problem or opportunity.
- Use standard social media analytic tools to collect social media data.
- Synthesise data and communicate findings in written and visual formats to a client.
- Make and justify recommendations based on data to address the client problem or opportunity.
Content
This unit will explore topics such as:
- Introduction to the history, theory and practice of social media analytics
- How social media analysis is used by platforms and media companies
- The role of analytics in informing effective social media communication and engagement
- Common social media analytic tools
- The limits of social media data analysis.
Learning Approaches
This unit will be delivered fully online and may include intensive delivery. It will be facilitated by a unit coordinator using a flipped learning approach. This approach requires you to complete online pre-workshop activities independently, prior to attending the online workshop. Indicative learning experiences in this unit may include:
- participating in online discussions
- viewing mini-lecture videos
- listening to podcasts
- reading book chapters and scholarly and industry articles
- analysing real world case studies
- applying social media data analytic skills
- using industry standard applications and tools
- completing online software application tutorials
- giving and receiving peer feedback
- reflecting on learning
- collaborating with peers.
Feedback opportunities from members of the teaching team and your peers will be integrated into the unit as outlined in the Feedback to students section of this unit outline.
Feedback on Learning and Assessment
You will receive feedback on your learning in a variety of ways, including:
- Informal formative feedback will be provided via quizzes, self-assessment tools, peer feedback and through individual or whole of class feedback, the debriefing of learning activities or via comments in online communities.
- Formal written or recorded feedback will be received on both formative and summative assessment tasks, in addition to the grade on the Criterion Reference Assessment sheet.
Feedback on your formative assessment task will be received prior to the submission of your summative assessment task.
Assessment
Overview
You will be required to complete two related assessment items: a demonstration of social media analytics and a social media analytics client report. These assessment items will measure your ability to use industry standard tools to collect and analyse social media data and report on social media data so as to recommend decisions that address communication engagement.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Social Media Analytics
You will be given a client brief and a social media data set and will be asked to use industry standard applications to analyse the data so as to address the client problem.
Assessment: Social Media Analytics Client
Based on the analytics undertaken in Assessment Task 1, you will produce a social media analytic report. This report should provide an analysis of the data, discussion of the limitations of the data and justified recommendations for future action.
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
- Cite|Write
- Unit site
Risk Assessment Statement
This unit requires you to engage in the use of social media and therefore you need to take appropriate steps to ensure that your privacy settings are up-to-date. For assistance on updating your privacy settings visit the Managing your privacy on social media page on the QUT web site. You may also like to have a look at the Creating a Better Online You online module, which explores how to promote yourself on social media, how to protect yourself online and your wellbeing online. If you have concerns about using social media, because of privacy, social, cultural or political reasons please discuss these privately with the unit coordinator.
You are advised to back-up your digital files on a regular basis to ensure work is not lost if there is a hardware failure. Information about the free file storage provided by QUT for students is available on the Storing your files page.