CCQ102 Social Media Storytelling
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | CCQ102 |
|---|---|
| Equivalent(s): | CCN102 |
| Credit points: | 6 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| Domestic tuition unit fee | $1,488 |
| International unit fee | $2,022 |
Unit Outline: Session-1A 2024, QUT Online, Online
| Unit code: | CCQ102 |
|---|---|
| Credit points: | 6 |
| Equivalent: | CCN102 |
Overview
This unit introduces the basic concepts, frameworks and techniques for effective storytelling and communication, via social media platforms. It examines how audiences engage with stories that unfold across multiple platforms. Additionally, it explains how to craft effective messages as compelling stories for target audiences, ultimately, the aim of effective communication. As a digital communication specialist, it is critical that you are able to reach and engage your target audiences, across multiple platforms, and in a variety of formats.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply fundamental concepts, frameworks and techniques for analysing effective transmedia storytelling via social media platforms.
- Create a professional social media profile informed by professional branding principles and theory.
- Craft effective messaging to reach and engage target audiences on social media.
Content
This unit will explore topics such as:
- fundamental concepts, frameworks and techniques for effective storytelling via social media platforms
- cross-cultural storytelling
- professional branding through social media
- techniques for crafting messages as engaging social media stories including in the form of personal branding for professional contexts.
Learning Approaches
This unit will be delivered fully online and may include intensive delivery. It will be facilitated by a unit coordinator using a flipped learning approach. This approach requires you to complete online pre-workshop activities independently, prior to attending the online workshop. Indicative learning experiences in this unit may include:
- participating in online discussions
- completing self-check exercises
- viewing mini-lecture videos
- listening to podcasts
- reading book chapters and academic or industry articles
- analysing and critiquing real world social media storytelling and what makes it effective
- analysing cross-cultural and Indigenous social media storytelling
- improving on existing real world social media stories
- critiquing real world professional social media brands
- analysing your own social media brand
- exploring platforms for creating social media profiles
- writing effective social media messages
- giving and receiving peer feedback
- reflecting on your learning
- collaborating with your peers.
Feedback opportunities from members of the teaching team and your peers will be integrated into the unit as outlined in the Feedback to students section of this unit outline.
Feedback on Learning and Assessment
You will receive feedback on your learning in a variety of ways, including:
- Informal formative feedback will be provided via quizzes, self-assessment tools, peer feedback and through individual or whole of class feedback, the debriefing of learning activities or via comments in online communities.
- Formal written or recorded feedback will be received on both formative and summative assessment tasks, in addition to the grade on the Criterion Reference Assessment sheet.
Feedback on your formative assessment task will be received prior to the submission of your summative assessment task.
Assessment
Overview
You will be required to complete two assessment tasks for this unit: a case study critique of a social media story that has unfolded across multiple social media platforms and the creation of your own digital story proposal.
The assessment in the unit has been designed to provide you with the opportunity to demonstrate your understanding of transmedia storytelling frameworks and principles, professional branding and the crafting of effective messages on social media platforms.
Opportunities to complete self-check exercises and other formative activities, which mirror the assessment tasks will be available to help you to gauge your progress. Additionally, opportunities for self and peer evaluation will be integrated into the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Case Study Critique
You are required to write a critique of a story of your choosing, that has unfolded across different social media platforms. Drawing upon the social media storytelling concepts, frameworks and principles introduced in this unit, you are required to analyse and critique the existing messages communicated, and to make recommendations to improve the case study based on the literature.
This is an assignment for the purposes of an extension.
Assessment: Digital Story Creation Proposal
You will research and create your own digital story proposal and brief story script. This story proposal will target specific audiences and may serve different communication purposes, ranging from establishing personal professional identity, building corporate brand, mobilising political support, and empowering community members across social media platforms. You will apply the principles and theory of social media storytelling and professional branding introduced in this unit to craft your digital story proposal (with a brief story script) and justify how it is appropriate to be delivered across the platforms that you identify.
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
- Cite|Wrte
- Unit site.
Risk Assessment Statement
This unit requires you to engage in the use of social media and therefore you need to take appropriate steps to ensure that your privacy settings are up-to-date. For assistance on updating your privacy settings visit the Managing your privacy on social media page on the QUT web site. You may also like to have a look at the Creating a Better Online You online module, which explores how to promote yourself on social media, how to protect yourself online and your wellbeing online. If you have concerns about using social media, because of privacy, social, cultural or political reasons please discuss these privately with the unit coordinator.
You are advised to back-up your digital files on a regular basis to ensure work is not lost if there is a hardware failure. Information about the free file storage provided by QUT for students is available on the Storing your files page.
Unit Outline: Session-3A 2024, QUT Online, Online
| Unit code: | CCQ102 |
|---|---|
| Credit points: | 6 |
| Equivalent: | CCN102 |
Overview
This unit introduces the basic concepts, frameworks and techniques for effective storytelling and communication, via social media platforms. It examines how audiences engage with stories that unfold across multiple platforms. Additionally, it explains how to craft effective messages as compelling stories for target audiences, ultimately, the aim of effective communication. As a digital communication specialist, it is critical that you are able to reach and engage your target audiences, across multiple platforms, and in a variety of formats.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply fundamental concepts, frameworks and techniques for analysing effective transmedia storytelling via social media platforms.
- Create a professional social media profile informed by professional branding principles and theory.
- Craft effective messaging to reach and engage target audiences on social media.
Content
This unit will explore topics such as:
- fundamental concepts, frameworks and techniques for effective storytelling via social media platforms
- cross-cultural storytelling
- professional branding through social media
- techniques for crafting messages as engaging social media stories including in the form of personal branding for professional contexts.
Learning Approaches
This unit will be delivered fully online and may include intensive delivery. It will be facilitated by a unit coordinator using a flipped learning approach. This approach requires you to complete online pre-workshop activities independently, prior to attending the online workshop. Indicative learning experiences in this unit may include:
- participating in online discussions
- completing self-check exercises
- viewing mini-lecture videos
- listening to podcasts
- reading book chapters and academic or industry articles
- analysing and critiquing real world social media storytelling and what makes it effective
- analysing cross-cultural and Indigenous social media storytelling
- improving on existing real world social media stories
- critiquing real world professional social media brands
- analysing your own social media brand
- exploring platforms for creating social media profiles
- writing effective social media messages
- giving and receiving peer feedback
- reflecting on your learning
- collaborating with your peers.
Feedback opportunities from members of the teaching team and your peers will be integrated into the unit as outlined in the Feedback to students section of this unit outline.
Feedback on Learning and Assessment
You will receive feedback on your learning in a variety of ways, including:
- Informal formative feedback will be provided via quizzes, self-assessment tools, peer feedback and through individual or whole of class feedback, the debriefing of learning activities or via comments in online communities.
- Formal written or recorded feedback will be received on both formative and summative assessment tasks, in addition to the grade on the Criterion Reference Assessment sheet.
Feedback on your formative assessment task will be received prior to the submission of your summative assessment task.
Assessment
Overview
You will be required to complete two assessment tasks for this unit: a case study critique of a social media story that has unfolded across multiple social media platforms and the creation of your own digital story proposal.
The assessment in the unit has been designed to provide you with the opportunity to demonstrate your understanding of transmedia storytelling frameworks and principles, professional branding and the crafting of effective messages on social media platforms.
Opportunities to complete self-check exercises and other formative activities, which mirror the assessment tasks will be available to help you to gauge your progress. Additionally, opportunities for self and peer evaluation will be integrated into the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Case Study Critique
You are required to write a critique of a story of your choosing, that has unfolded across different social media platforms. Drawing upon the social media storytelling concepts, frameworks and principles introduced in this unit, you are required to analyse and critique the existing messages communicated, and to make recommendations to improve the case study based on the literature.
This is an assignment for the purposes of an extension.
Assessment: Digital Story Creation Proposal
You will research and create your own digital story proposal and brief story script. This story proposal will target specific audiences and may serve different communication purposes, ranging from establishing personal professional identity, building corporate brand, mobilising political support, and empowering community members across social media platforms. You will apply the principles and theory of social media storytelling and professional branding introduced in this unit to craft your digital story proposal (with a brief story script) and justify how it is appropriate to be delivered across the platforms that you identify.
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
- Cite|Wrte
- Unit site.
Risk Assessment Statement
This unit requires you to engage in the use of social media and therefore you need to take appropriate steps to ensure that your privacy settings are up-to-date. For assistance on updating your privacy settings visit the Managing your privacy on social media page on the QUT web site. You may also like to have a look at the Creating a Better Online You online module, which explores how to promote yourself on social media, how to protect yourself online and your wellbeing online. If you have concerns about using social media, because of privacy, social, cultural or political reasons please discuss these privately with the unit coordinator.
You are advised to back-up your digital files on a regular basis to ensure work is not lost if there is a hardware failure. Information about the free file storage provided by QUT for students is available on the Storing your files page.