EUQ665 Designing and using Effective Surveys


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Unit Outline: Session-1B 2025, QUT Online, Online

Unit code:EUQ665
Credit points:6
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.

Overview

This unit will support you to gain knowledge about conceptualising, designing, conducting, and evaluating survey research. The purposes, principles, and practices of survey research are introduced in order to help you to build “survey literacy”. You will learn how to develop research questions/hypotheses, basic statistical modelling for hypothesis testing, and how to design a survey questionnaire that can produce data essential for hypothesis testing. The unit encourages and supports you to consider using survey research to problematise, inform, or improve contemporary educational practice.

This unit is designed to be studied as part of the research pathway in the Masters of Education course. This unit helps prepare students for both
practitioner research and further postgraduate study. This unit may also be studied as a single option.

Learning Outcomes

On successful completion of this unit you will be able to:

  1. Demonstrate knowledge of research principles (CLO 1.2)
  2. Demonstrate cognitive, technical and creative skills to investigate, analyse and synthesise complex information, problems, concepts and theories and to apply established theories to different bodies of knowledge or practice (CLO 2.2)
  3. Demonstrate communication and technical research skills to justify and interpret theoretical propositions, methodologies, conclusions and professional decisions to specialist and nonspecialist audiences (CLO 2.3)
  4. Demonstrate ability to apply knowledge and skills to plan and execute a significant piece of research-based scholarship (CLO 3.2)

Content

Content to be covered in the unit include:

  • types of research question that survey research can address and
    development of research question from literature review;
  • operationalisation of theoretical constructs into measurable variables;
  • hypothetical relationships between variables informed by existing
    literature;
  • hypothesis testing;
  • reliability and validity of questionnaire items and scales;
  • forms of survey questionnaire to consider;
  • question types and response types;
    language and order of questionnaire items;
  • sampling strategy and sample size;
  • pilot study;
  • advantages and challenges of survey research; and
  • ethical considerations in survey research.

Learning Approaches

In this unit you will learn through self-paced online learning modules which will include video learning materials, required readings, quizzes, and online discussions.

Feedback on Learning and Assessment

You will be provided with feedback on your identified research problem and on up to 5 questions for the survey questionnaire to assist with successful completion of the assessment task. 

Assessment

Overview

There is one assignment for this unit. The assignment is scaffolded throughout the unit, based on learning materials and formative feedback. You are required to choose an educational problem of interest, design a survey questionnaire that can generate su􀂨cient data to address the research problem, draw a plan of data analysis in relation to the research problem, test and improve the face validity of the survey questionnaire, report on the entire process and provide specific recommendations for future survey research in a professional context. A step-by-step process will be provided to you.

Unit Grading Scheme

7- point scale

Assessment Tasks

Assessment: Developing survey research for contemporary educational practice

You are required to choose an educational problem of interest, design a survey questionnaire that can generate sufficient data to address the research problem, draw a plan of data analysis in relation to the research problem, test and improve the face validity of the survey questionnaire, report on the entire process and provide specific recommendations for future survey research in a professional context. A step-by-step process will be provided to you.

This is an assignment for the purposes of an extension.

Weight: 100
Length: 2500 words
Individual/Group: Individual
Due (indicative):
Due Assessment week
Related Unit learning outcomes: 1, 2, 3, 4

Academic Integrity

Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.

The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.

You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.

Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.

Resources

Resource Materials

Recommended text(s)

Creswell, J. W. (2015). Educational research: Planning, conducting, and evaluating quantitative and qualitative
research (5th ed.). Sydney: Pearson Australia.

Creswell, J. W. (2009). Research design: Qualitative, quantitative, and mixed methods approaches. U.S.A.: SAGE Publications, Inc.

Risk Assessment Statement

There are no out-of-the-ordinary risks associated with the general conduct of
this unit.

Course Learning Outcomes

This unit is designed to support your development of the following course/study area learning outcomes.

EQ71 Master of Education

  1. Demonstrate knowledge of research principles and methods applicable to the field of education (CLO1.2).
    Relates to: ULO1
  2. Demonstrate cognitive, technical and creative skills to investigate, analyse and synthesize complex information, problems, concepts and theories and to apply established theories to different bodies of knowledge or practice in education (CLO2.2).
    Relates to: ULO2
  3. Demonstrate communication and technical research skills to justify and interpret educational theoretical propositions, methodologies, conclusions and professional decisions to specialist and non-specialist audiences (CLO2.3).
    Relates to: ULO3
  4. Demonstrate ability to apply knowledge and skills to plan and execute a significant piece of research-based scholarship in the field of education (CLO 3.2).
    Relates to: ULO4