MGN533 Strategic Business Intelligence for Managers
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | MGN533 |
|---|---|
| Prerequisite(s): | 24 credit points of completed study |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| Domestic tuition unit fee | $4,416 |
| International unit fee | $4,944 |
Unit Outline: Semester 2 2025, Gardens Point, Internal
| Unit code: | MGN533 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 24 credit points of completed study |
| Coordinator: | Jack Adams | j29.adams@qut.edu.au |
Overview
The digital revolution has changed business practices and enabled access to a range of data, which can support business decisions, help businesses better understand their customers and improve performance. The value of data can only be realised when it is translated into meaningful information, which provides a basis for informed decision-making. In this unit you will extend your foundational understanding of business intelligence to learn how to extract value from complex datasets. Through exposure to theoretical frameworks and real world application, you will gain skills to address contemporary issues facing organisations as they leverage data for decision-making, evaluate ethical considerations, explore artificial intelligence (Al) possibilities, and craft data-driven business strategies based on industry accepted data analytic processes. You will learn how to incorporate evidence-driven decision-making at all levels of the organisation.
Learning Outcomes
On successful completion of this unit you will be able to:
- Justify the use of big data to support data-driven decision-making. [KS 1.1, 1.2]
- Communicate research and recommendations in written form to professional audiences. [PC 3.1]Relates to: PG Business Capabilities: PC (3.1)
- Evaluate and synthesise contemporary issues facing organisations in designing data-driven business strategies. [KS 1.1, HO 2.1]
- Investigate and recommend strategies that address ethical, privacy and security data governance conundrums. [HO 2.2, SE 5.1]
Content
- Data – information – knowledge – intelligence
- Evaluating trends in emerging technologies and business information systems
- Data modelling to support decision making
- Biases in decision making, bounded rationality
- Dealing with misinformation
- Introduction to artificial intelligence (AI) and machine learning
- Economics of information systems and markets
- Strategic impacts of evidence based decision making
- Evaluating ethical considerations for using data in decision making
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
This unit is delivered in a blended format to maximise flexibility for students. Weekly lectures are presented and recorded to provide a background, introduction and overview to the main topics and perspectives being considered each week. Additionally, readings, cases, additional videos and associated exercises will be made available online. Completing the assigned exercises prior to class is recommended for maximising learning from the unit.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Emerging Topics Discussion Paper
You will select and research contemporary data driven business challenges as the organisation seeks to leverage large-scale datasets or deploy emerging technologies. Based on your research, you will prepare a discussion paper where you will critically analyse your chosen contemporary data driven business challenges and explain how business intelligence and information systems can be used to address these challenges.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), PC (3.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: White paper
The executive leaders of your organisation have approached you seeking your expertise about utilising big data to drive strategic decision-making. You will prepare a white paper to discuss the potential and challenges of a data-driven management approach. As part of the white paper, you will also present recommendations to guide the effective implementation of a data-driven management approach. Your white paper should address the foundations of a data-driven approach, technologies such as Artificial Intelligence (AI) and potential ethical issues.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.2), PC (3.1), SE (5.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Weekly resources will be provided on the unit Canvas site.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO3, Emerging Topics Discussion Paper
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO4, White paper
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, ULO3, Emerging Topics Discussion Paper, White paper
KS (1.2): Technical, Technological and Research Skills
Relates to: ULO1, White paper
PC (3.1): Professional Communication (Written)
Relates to: ULO2, Emerging Topics Discussion Paper, White paper
SE (5.1): Ethical and Legal Understanding
Relates to: ULO4, White paper
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS11 Master of Business
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, ULO3, Emerging Topics Discussion Paper, White paper - Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Relates to: ULO1, White paper - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO3, Emerging Topics Discussion Paper - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO4, White paper - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: ULO2, Emerging Topics Discussion Paper, White paper - Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
Relates to: ULO4, White paper
Unit Outline: Semester 2 2025, Online
| Unit code: | MGN533 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 24 credit points of completed study |
Overview
The digital revolution has changed business practices and enabled access to a range of data, which can support business decisions, help businesses better understand their customers and improve performance. The value of data can only be realised when it is translated into meaningful information, which provides a basis for informed decision-making. In this unit you will extend your foundational understanding of business intelligence to learn how to extract value from complex datasets. Through exposure to theoretical frameworks and real world application, you will gain skills to address contemporary issues facing organisations as they leverage data for decision-making, evaluate ethical considerations, explore artificial intelligence (Al) possibilities, and craft data-driven business strategies based on industry accepted data analytic processes. You will learn how to incorporate evidence-driven decision-making at all levels of the organisation.
Learning Outcomes
On successful completion of this unit you will be able to:
- Justify the use of big data to support data-driven decision-making. [KS 1.1, 1.2]
- Communicate research and recommendations in written form to professional audiences. [PC 3.1]Relates to: PG Business Capabilities: PC (3.1)
- Evaluate and synthesise contemporary issues facing organisations in designing data-driven business strategies. [KS 1.1, HO 2.1]
- Investigate and recommend strategies that address ethical, privacy and security data governance conundrums. [HO 2.2, SE 5.1]
Content
- Data – information – knowledge – intelligence
- Evaluating trends in emerging technologies and business information systems
- Data modelling to support decision making
- Biases in decision making, bounded rationality
- Dealing with misinformation
- Introduction to artificial intelligence (AI) and machine learning
- Economics of information systems and markets
- Strategic impacts of evidence based decision making
- Evaluating ethical considerations for using data in decision making
QUT Business Capabilities (Postgraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
1.2 Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Higher Order Thinking Skills (HO)
2.1 Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
2.2 Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Professional Communication (PC)
3.1 Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
3.2 Use information literacy skills and communicate effectively and professionally in oral forms appropriate for diverse purposes, contexts and audiences.
Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and effective practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across a range of complex activities and contexts.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues and critically reflect on the responsibilities and impacts of organisations in national and international business contexts.
Learning Approaches
This unit is delivered in a blended format to maximise flexibility for students. Weekly lectures are presented and recorded to provide a background, introduction and overview to the main topics and perspectives being considered each week. Additionally, readings, cases, additional videos and associated exercises will be made available online. Completing the assigned exercises prior to class is recommended for maximising learning from the unit.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Emerging Topics Discussion Paper
You will select and research contemporary data driven business challenges as the organisation seeks to leverage large-scale datasets or deploy emerging technologies. Based on your research, you will prepare a discussion paper where you will critically analyse your chosen contemporary data driven business challenges and explain how business intelligence and information systems can be used to address these challenges.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), PC (3.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: White paper
The executive leaders of your organisation have approached you seeking your expertise about utilising big data to drive strategic decision-making. You will prepare a white paper to discuss the potential and challenges of a data-driven management approach. As part of the white paper, you will also present recommendations to guide the effective implementation of a data-driven management approach. Your white paper should address the foundations of a data-driven approach, technologies such as Artificial Intelligence (AI) and potential ethical issues.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.2), PC (3.1), SE (5.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Weekly resources will be provided on the unit Canvas site.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Postgraduate)
HO (2.1): Critical Analysis
Relates to: ULO3, Emerging Topics Discussion Paper
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO4, White paper
KS (1.1): Discipline and Professional Practice Knowledge
Relates to: ULO1, ULO3, Emerging Topics Discussion Paper, White paper
KS (1.2): Technical, Technological and Research Skills
Relates to: ULO1, White paper
PC (3.1): Professional Communication (Written)
Relates to: ULO2, Emerging Topics Discussion Paper, White paper
SE (5.1): Ethical and Legal Understanding
Relates to: ULO4, White paper
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS11 Master of Business
- Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including knowledge of relevant research principles and methods.
Relates to: ULO1, ULO3, Emerging Topics Discussion Paper, White paper - Apply technical, technological and technical research skills to organise and interpret discipline knowledge, including theory and practice, to investigate business issues.
Relates to: ULO1, White paper - Critically investigate real world business issues and problems drawing on analysis, evaluation and synthesis of discipline knowledge, including theory and practice.
Relates to: ULO3, Emerging Topics Discussion Paper - Exercise creativity and intellectual independence and make informed decisions and judgements in planning, designing, and executing strategic and research-based responses to address real world issues and problems.
Relates to: ULO4, White paper - Use information literacy skills and communicate effectively and professionally in written forms and using media appropriate for diverse purposes, contexts and audiences.
Relates to: ULO2, Emerging Topics Discussion Paper, White paper - Demonstrate and apply knowledge of ethical and legal principles and practices of business in critically analysing and effectively responding to complex business issues.
Relates to: ULO4, White paper