MGB363 Entrepreneurial Incubator 1
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | MGB363 |
|---|---|
| Prerequisite(s): | MGB161 and MGB162 MGB161 and MGB162 |
| Equivalent(s): | MGB263 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
Unit Outline: Semester 1 2027, Gardens Point, Internal
| Unit code: | MGB363 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | MGB161 and MGB162 |
| Equivalent: | MGB263 |
Overview
This unit is the first of two incubator units that will further develop your entrepreneurial (venture focus) or intrapreneurial (innovation focus) ideas and subject these ideas to greater viability assessment. The incubator units will enable you to further build on the ideas developed in former entrepreneurial units and foster more in-depth consideration of business planning and development. Alternatively, you may wish to further explore the viability of a new idea. In this unit you will cover a range of topics as you further develop your idea including business plans and models; understanding customers and value generation; value propositions; analysing the market, segments, and competition; and developing and testing prototypes.
Learning Outcomes
On successful completion of this unit you will be able to:
- Analyse and integrate conceptual and practical issues related to customers, value propositions, and competition to inform business decisions. [KS 1.1, HO 2.1]
- Critically evaluate and validate the value proposition, market opportunity and social benefit of new venture ideas. [HO 2.2] Relates to: UG Business Capabilities 2027: HO (2.2)
- Critically reflect on the social, cultural and ethical influences relevant to value propositions. [TS 4.1, SE 5.1, 5.2]
- Clearly articulate the validity and value of a proposed solution to an intended audience. [PC 3.1, 3.2]
- Use a variety of platforms to collect and collate data about customers and customer needs. [KS 1.2] Relates to: UG Business Capabilities 2027: KS (1.2)
Content
In this unit, you will learn how to turn entrepreneurial ideas into validated business opportunities by exploring topics such as:
- Strategy, business plans and the lean canvas
- Understanding your customer
- Channels for reaching customers
- Solving for your customer: Value and generating value for others
- Analysing the market and competition
- Customer segments and relationships
- Prototyping and testing / validation approaches
- Data collection options and analysis
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
1.2 Apply technical and digital capabilities, including emerging technologies such as AI and data analytics, to solve real-world business problems and drive innovation and transformation.
Higher Order Thinking Skills (HO)
2.1 Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
2.2 Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Professional Communication (PC)
3.1 Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
3.2 Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Teamwork & Self (TS)
4.1 Engage in reflective practice and demonstrate responsibility and accountability for your own learning, professional development, and performance in a rapidly changing world of work.
4.2 Collaborate effectively in diverse and digitally enabled team environments, applying teamwork knowledge and skills to achieve shared goals.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles to analyse and respond to business issues with integrity, professionalism, and accountability.
5.2 Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Learning Approaches
The teaching and learning approaches in this unit incorporate a number of methods to engage students to evaluate themselves, work with others, and develop experience in applying structured problem solving methods. The lectures and tutorials have been tailored to create engaging platforms for discussion, insight, and exploration of key concepts to elevate your engagement with and effectiveness of your team and identify essential skills and expectations for navigating the graduate employment world.
This learning approach emphasises practice-based methods that allow students to actively apply entrepreneurial theories, tools, and mindsets to real-world contexts. Through workshop-style approaches, venture insights, team-based projects and the use of specific innovation frameworks, students are encouraged to experiment, iterate, and learn from feedback. This approach fosters critical reflection, creativity, and an entrepreneurial mindset while cultivating skills in opportunity recognition, customer analysis, venture design, and ethical decision-making. Students thus not only develop technical and analytical competencies, but also strengthen their capacity to communicate persuasively, exercise independent judgment, and lead in uncertain, dynamic environments.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester, which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to whole class
Assessment
Overview
The assessment you undertake in this unit allows you to apply both your intrapreneurial or entrepreneurial mindset to explore and develop an entrepreneurial venture that you may wish to pursue. You will explore a range of possible opportunities and demonstrate your ability to evaluate and determine the value of your innovation or venture.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Value Proposition & Customer Analysis
You will develop and present the details of your proposed intrapreneurial or entrepreneurial venture, demonstrating how it creates a unique value proposition for your intended customers. As part of this task, you will use specific tools to analyse and articulate your target customers, clarify the problem you seek to solve, and outline the channels through which you plan to reach them, while at the same time ensuring that your proposed solution directly aligns with customer needs. You will also explicitly consider and integrate the broader social and sustainable implications of your venture throughout your analysis. You will present your findings to the class, communicating your customer insights, venture design, and value proposition in a clear, professional, and persuasive manner.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assessment item requires your attendance at your scheduled session.
The late submission period does not apply, and no assignment extensions are available.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), PC (3.2), TS (4.1), SE (5.2)
Assessment: Competitor Brochure
In this task, you will investigate the competitive landscape for your entrepreneurial venture. You are required to explore the market to identify existing and prospective competitors, that is, firms that deliver products or services with a similar value proposition. Based on your findings, using GenAI, you will design a brochure that clearly presents your competitor analysis in a professional and visually engaging way.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.2), PC (3.1), SE (5.1)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Other
Resources will be available on Canvas.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate) 2027
HO (2.1): Critical Analysis
Relates to: ULO1
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, Competitor Brochure
KS (1.1): Discipline Knowledge
Relates to: ULO1, Value Proposition & Customer Analysis
KS (1.2): Technical and Technological Skills
Relates to: ULO5, Competitor Brochure
PC (3.1): Professional Communication (Written)
Relates to: ULO4, Competitor Brochure
PC (3.2): Professional Communication (Oral)
Relates to: ULO4, Value Proposition & Customer Analysis
SE (5.1): Ethical and Legal Understanding
Relates to: ULO3, Competitor Brochure
SE (5.2): Global Social Responsibility
Relates to: ULO3, Value Proposition & Customer Analysis
TS (4.1): Self-Reflection and Accountability
Relates to: ULO3, Value Proposition & Customer Analysis
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
Relates to: ULO1, Value Proposition & Customer Analysis - Apply technical and digital capabilities, including emerging technologies such as AI, and data analytics, to solve real-world business problems and drive innovation and transformation.
Relates to: ULO5, Competitor Brochure - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO1 - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO2, Competitor Brochure - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO4, Competitor Brochure - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO4, Value Proposition & Customer Analysis - Engage in reflective practice and demonstrate responsibility and accountability for your own learning, professional development, and performance in a rapidly changing world of work.
Relates to: ULO3, Value Proposition & Customer Analysis - Demonstrate and apply knowledge of ethical and legal principles to analyse and respond to business issues with integrity, professionalism, and accountability.
Relates to: ULO3, Competitor Brochure - Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Relates to: ULO3, Value Proposition & Customer Analysis
BS08 Bachelor of Business - International
- Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
Relates to: ULO1, Value Proposition & Customer Analysis - Apply technical and digital capabilities, including emerging technologies such as AI, and data analytics, to solve real-world business problems and drive innovation and transformation.
Relates to: ULO5, Competitor Brochure - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO1 - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO2, Competitor Brochure - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO4, Competitor Brochure - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO4, Value Proposition & Customer Analysis - Engage in reflective practice and demonstrate responsibility and accountability for your own learning, professional development, and performance in a rapidly changing world of work.
Relates to: ULO3, Value Proposition & Customer Analysis - Demonstrate and apply knowledge of ethical and legal principles to analyse and respond to business issues with integrity, professionalism, and accountability.
Relates to: ULO3, Competitor Brochure - Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Relates to: ULO3, Value Proposition & Customer Analysis
Unit Outline: Semester 1 2027, Online
| Unit code: | MGB363 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | MGB161 and MGB162 |
| Equivalent: | MGB263 |
Overview
This unit is the first of two incubator units that will further develop your entrepreneurial (venture focus) or intrapreneurial (innovation focus) ideas and subject these ideas to greater viability assessment. The incubator units will enable you to further build on the ideas developed in former entrepreneurial units and foster more in-depth consideration of business planning and development. Alternatively, you may wish to further explore the viability of a new idea. In this unit you will cover a range of topics as you further develop your idea including business plans and models; understanding customers and value generation; value propositions; analysing the market, segments, and competition; and developing and testing prototypes.
Learning Outcomes
On successful completion of this unit you will be able to:
- Analyse and integrate conceptual and practical issues related to customers, value propositions, and competition to inform business decisions. [KS 1.1, HO 2.1]
- Critically evaluate and validate the value proposition, market opportunity and social benefit of new venture ideas. [HO 2.2] Relates to: UG Business Capabilities 2027: HO (2.2)
- Critically reflect on the social, cultural and ethical influences relevant to value propositions. [TS 4.1, SE 5.1, 5.2]
- Clearly articulate the validity and value of a proposed solution to an intended audience. [PC 3.1, 3.2]
- Use a variety of platforms to collect and collate data about customers and customer needs. [KS 1.2] Relates to: UG Business Capabilities 2027: KS (1.2)
Content
In this unit, you will learn how to turn entrepreneurial ideas into validated business opportunities by exploring topics such as:
- Strategy, business plans and the lean canvas
- Understanding your customer
- Channels for reaching customers
- Solving for your customer: Value and generating value for others
- Analysing the market and competition
- Customer segments and relationships
- Prototyping and testing / validation approaches
- Data collection options and analysis
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
1.2 Apply technical and digital capabilities, including emerging technologies such as AI and data analytics, to solve real-world business problems and drive innovation and transformation.
Higher Order Thinking Skills (HO)
2.1 Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
2.2 Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Professional Communication (PC)
3.1 Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
3.2 Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Teamwork & Self (TS)
4.1 Engage in reflective practice and demonstrate responsibility and accountability for your own learning, professional development, and performance in a rapidly changing world of work.
4.2 Collaborate effectively in diverse and digitally enabled team environments, applying teamwork knowledge and skills to achieve shared goals.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles to analyse and respond to business issues with integrity, professionalism, and accountability.
5.2 Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Learning Approaches
The teaching and learning approaches in this unit incorporate a number of methods to engage students to evaluate themselves, work with others, and develop experience in applying structured problem solving methods. The lectures and tutorials have been tailored to create engaging platforms for discussion, insight, and exploration of key concepts to elevate your engagement with and effectiveness of your team and identify essential skills and expectations for navigating the graduate employment world.
This learning approach emphasises practice-based methods that allow students to actively apply entrepreneurial theories, tools, and mindsets to real-world contexts. Through workshop-style approaches, venture insights, team-based projects and the use of specific innovation frameworks, students are encouraged to experiment, iterate, and learn from feedback. This approach fosters critical reflection, creativity, and an entrepreneurial mindset while cultivating skills in opportunity recognition, customer analysis, venture design, and ethical decision-making. Students thus not only develop technical and analytical competencies, but also strengthen their capacity to communicate persuasively, exercise independent judgment, and lead in uncertain, dynamic environments.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester, which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to whole class
Assessment
Overview
The assessment you undertake in this unit allows you to apply both your intrapreneurial or entrepreneurial mindset to explore and develop an entrepreneurial venture that you may wish to pursue. You will explore a range of possible opportunities and demonstrate your ability to evaluate and determine the value of your innovation or venture.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Value Proposition & Customer Analysis
You will develop and present the details of your proposed intrapreneurial or entrepreneurial venture, demonstrating how it creates a unique value proposition for your intended customers. As part of this task, you will use specific tools to analyse and articulate your target customers, clarify the problem you seek to solve, and outline the channels through which you plan to reach them, while at the same time ensuring that your proposed solution directly aligns with customer needs. You will also explicitly consider and integrate the broader social and sustainable implications of your venture throughout your analysis. You will present your findings to the class, communicating your customer insights, venture design, and value proposition in a clear, professional, and persuasive manner.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assessment item requires your attendance at your scheduled session.
The late submission period does not apply, and no assignment extensions are available.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), PC (3.2), TS (4.1), SE (5.2)
Assessment: Competitor Brochure
In this task, you will investigate the competitive landscape for your entrepreneurial venture. You are required to explore the market to identify existing and prospective competitors, that is, firms that deliver products or services with a similar value proposition. Based on your findings, using GenAI, you will design a brochure that clearly presents your competitor analysis in a professional and visually engaging way.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.2), PC (3.1), SE (5.1)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Other
Resources will be available on Canvas.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate) 2027
HO (2.1): Critical Analysis
Relates to: ULO1
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, Competitor Brochure
KS (1.1): Discipline Knowledge
Relates to: ULO1, Value Proposition & Customer Analysis
KS (1.2): Technical and Technological Skills
Relates to: ULO5, Competitor Brochure
PC (3.1): Professional Communication (Written)
Relates to: ULO4, Competitor Brochure
PC (3.2): Professional Communication (Oral)
Relates to: ULO4, Value Proposition & Customer Analysis
SE (5.1): Ethical and Legal Understanding
Relates to: ULO3, Competitor Brochure
SE (5.2): Global Social Responsibility
Relates to: ULO3, Value Proposition & Customer Analysis
TS (4.1): Self-Reflection and Accountability
Relates to: ULO3, Value Proposition & Customer Analysis
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
Relates to: ULO1, Value Proposition & Customer Analysis - Apply technical and digital capabilities, including emerging technologies such as AI, and data analytics, to solve real-world business problems and drive innovation and transformation.
Relates to: ULO5, Competitor Brochure - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO1 - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO2, Competitor Brochure - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO4, Competitor Brochure - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO4, Value Proposition & Customer Analysis - Engage in reflective practice and demonstrate responsibility and accountability for your own learning, professional development, and performance in a rapidly changing world of work.
Relates to: ULO3, Value Proposition & Customer Analysis - Demonstrate and apply knowledge of ethical and legal principles to analyse and respond to business issues with integrity, professionalism, and accountability.
Relates to: ULO3, Competitor Brochure - Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Relates to: ULO3, Value Proposition & Customer Analysis
BS08 Bachelor of Business - International
- Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
Relates to: ULO1, Value Proposition & Customer Analysis - Apply technical and digital capabilities, including emerging technologies such as AI, and data analytics, to solve real-world business problems and drive innovation and transformation.
Relates to: ULO5, Competitor Brochure - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO1 - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO2, Competitor Brochure - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO4, Competitor Brochure - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO4, Value Proposition & Customer Analysis - Engage in reflective practice and demonstrate responsibility and accountability for your own learning, professional development, and performance in a rapidly changing world of work.
Relates to: ULO3, Value Proposition & Customer Analysis - Demonstrate and apply knowledge of ethical and legal principles to analyse and respond to business issues with integrity, professionalism, and accountability.
Relates to: ULO3, Competitor Brochure - Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Relates to: ULO3, Value Proposition & Customer Analysis
Unit Outline: Semester 2 2027, Gardens Point, Internal
| Unit code: | MGB363 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | MGB161 and MGB162 |
| Equivalent: | MGB263 |
Overview
This unit is the first of two incubator units that will further develop your entrepreneurial (venture focus) or intrapreneurial (innovation focus) ideas and subject these ideas to greater viability assessment. The incubator units will enable you to further build on the ideas developed in former entrepreneurial units and foster more in-depth consideration of business planning and development. Alternatively, you may wish to further explore the viability of a new idea. In this unit you will cover a range of topics as you further develop your idea including business plans and models; understanding customers and value generation; value propositions; analysing the market, segments, and competition; and developing and testing prototypes.
Learning Outcomes
On successful completion of this unit you will be able to:
- Analyse and integrate conceptual and practical issues related to customers, value propositions, and competition to inform business decisions. [KS 1.1, HO 2.1]
- Critically evaluate and validate the value proposition, market opportunity and social benefit of new venture ideas. [HO 2.2] Relates to: UG Business Capabilities 2027: HO (2.2)
- Critically reflect on the social, cultural and ethical influences relevant to value propositions. [TS 4.1, SE 5.1, 5.2]
- Clearly articulate the validity and value of a proposed solution to an intended audience. [PC 3.1, 3.2]
- Use a variety of platforms to collect and collate data about customers and customer needs. [KS 1.2] Relates to: UG Business Capabilities 2027: KS (1.2)
Content
In this unit, you will learn how to turn entrepreneurial ideas into validated business opportunities by exploring topics such as:
- Strategy, business plans and the lean canvas
- Understanding your customer
- Channels for reaching customers
- Solving for your customer: Value and generating value for others
- Analysing the market and competition
- Customer segments and relationships
- Prototyping and testing / validation approaches
- Data collection options and analysis
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
1.2 Apply technical and digital capabilities, including emerging technologies such as AI and data analytics, to solve real-world business problems and drive innovation and transformation.
Higher Order Thinking Skills (HO)
2.1 Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
2.2 Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Professional Communication (PC)
3.1 Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
3.2 Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Teamwork & Self (TS)
4.1 Engage in reflective practice and demonstrate responsibility and accountability for your own learning, professional development, and performance in a rapidly changing world of work.
4.2 Collaborate effectively in diverse and digitally enabled team environments, applying teamwork knowledge and skills to achieve shared goals.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles to analyse and respond to business issues with integrity, professionalism, and accountability.
5.2 Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Learning Approaches
The teaching and learning approaches in this unit incorporate a number of methods to engage students to evaluate themselves, work with others, and develop experience in applying structured problem solving methods. The lectures and tutorials have been tailored to create engaging platforms for discussion, insight, and exploration of key concepts to elevate your engagement with and effectiveness of your team and identify essential skills and expectations for navigating the graduate employment world.
This learning approach emphasises practice-based methods that allow students to actively apply entrepreneurial theories, tools, and mindsets to real-world contexts. Through workshop-style approaches, venture insights, team-based projects and the use of specific innovation frameworks, students are encouraged to experiment, iterate, and learn from feedback. This approach fosters critical reflection, creativity, and an entrepreneurial mindset while cultivating skills in opportunity recognition, customer analysis, venture design, and ethical decision-making. Students thus not only develop technical and analytical competencies, but also strengthen their capacity to communicate persuasively, exercise independent judgment, and lead in uncertain, dynamic environments.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester, which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to whole class
Assessment
Overview
The assessment you undertake in this unit allows you to apply both your intrapreneurial or entrepreneurial mindset to explore and develop an entrepreneurial venture that you may wish to pursue. You will explore a range of possible opportunities and demonstrate your ability to evaluate and determine the value of your innovation or venture.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Value Proposition & Customer Analysis
You will develop and present the details of your proposed intrapreneurial or entrepreneurial venture, demonstrating how it creates a unique value proposition for your intended customers. As part of this task, you will use specific tools to analyse and articulate your target customers, clarify the problem you seek to solve, and outline the channels through which you plan to reach them, while at the same time ensuring that your proposed solution directly aligns with customer needs. You will also explicitly consider and integrate the broader social and sustainable implications of your venture throughout your analysis. You will present your findings to the class, communicating your customer insights, venture design, and value proposition in a clear, professional, and persuasive manner.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assessment item requires your attendance at your scheduled session.
The late submission period does not apply, and no assignment extensions are available.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), PC (3.2), TS (4.1), SE (5.2)
Assessment: Competitor Brochure
In this task, you will investigate the competitive landscape for your entrepreneurial venture. You are required to explore the market to identify existing and prospective competitors, that is, firms that deliver products or services with a similar value proposition. Based on your findings, using GenAI, you will design a brochure that clearly presents your competitor analysis in a professional and visually engaging way.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.2), PC (3.1), SE (5.1)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Other
Resources will be available on Canvas.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate) 2027
HO (2.1): Critical Analysis
Relates to: ULO1
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, Competitor Brochure
KS (1.1): Discipline Knowledge
Relates to: ULO1, Value Proposition & Customer Analysis
KS (1.2): Technical and Technological Skills
Relates to: ULO5, Competitor Brochure
PC (3.1): Professional Communication (Written)
Relates to: ULO4, Competitor Brochure
PC (3.2): Professional Communication (Oral)
Relates to: ULO4, Value Proposition & Customer Analysis
SE (5.1): Ethical and Legal Understanding
Relates to: ULO3, Competitor Brochure
SE (5.2): Global Social Responsibility
Relates to: ULO3, Value Proposition & Customer Analysis
TS (4.1): Self-Reflection and Accountability
Relates to: ULO3, Value Proposition & Customer Analysis
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
Relates to: ULO1, Value Proposition & Customer Analysis - Apply technical and digital capabilities, including emerging technologies such as AI, and data analytics, to solve real-world business problems and drive innovation and transformation.
Relates to: ULO5, Competitor Brochure - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO1 - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO2, Competitor Brochure - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO4, Competitor Brochure - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO4, Value Proposition & Customer Analysis - Engage in reflective practice and demonstrate responsibility and accountability for your own learning, professional development, and performance in a rapidly changing world of work.
Relates to: ULO3, Value Proposition & Customer Analysis - Demonstrate and apply knowledge of ethical and legal principles to analyse and respond to business issues with integrity, professionalism, and accountability.
Relates to: ULO3, Competitor Brochure - Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Relates to: ULO3, Value Proposition & Customer Analysis
BS08 Bachelor of Business - International
- Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
Relates to: ULO1, Value Proposition & Customer Analysis - Apply technical and digital capabilities, including emerging technologies such as AI, and data analytics, to solve real-world business problems and drive innovation and transformation.
Relates to: ULO5, Competitor Brochure - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO1 - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO2, Competitor Brochure - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO4, Competitor Brochure - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO4, Value Proposition & Customer Analysis - Engage in reflective practice and demonstrate responsibility and accountability for your own learning, professional development, and performance in a rapidly changing world of work.
Relates to: ULO3, Value Proposition & Customer Analysis - Demonstrate and apply knowledge of ethical and legal principles to analyse and respond to business issues with integrity, professionalism, and accountability.
Relates to: ULO3, Competitor Brochure - Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Relates to: ULO3, Value Proposition & Customer Analysis
Unit Outline: Semester 2 2027, Online
| Unit code: | MGB363 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | MGB161 and MGB162 |
| Equivalent: | MGB263 |
Overview
This unit is the first of two incubator units that will further develop your entrepreneurial (venture focus) or intrapreneurial (innovation focus) ideas and subject these ideas to greater viability assessment. The incubator units will enable you to further build on the ideas developed in former entrepreneurial units and foster more in-depth consideration of business planning and development. Alternatively, you may wish to further explore the viability of a new idea. In this unit you will cover a range of topics as you further develop your idea including business plans and models; understanding customers and value generation; value propositions; analysing the market, segments, and competition; and developing and testing prototypes.
Learning Outcomes
On successful completion of this unit you will be able to:
- Analyse and integrate conceptual and practical issues related to customers, value propositions, and competition to inform business decisions. [KS 1.1, HO 2.1]
- Critically evaluate and validate the value proposition, market opportunity and social benefit of new venture ideas. [HO 2.2] Relates to: UG Business Capabilities 2027: HO (2.2)
- Critically reflect on the social, cultural and ethical influences relevant to value propositions. [TS 4.1, SE 5.1, 5.2]
- Clearly articulate the validity and value of a proposed solution to an intended audience. [PC 3.1, 3.2]
- Use a variety of platforms to collect and collate data about customers and customer needs. [KS 1.2] Relates to: UG Business Capabilities 2027: KS (1.2)
Content
In this unit, you will learn how to turn entrepreneurial ideas into validated business opportunities by exploring topics such as:
- Strategy, business plans and the lean canvas
- Understanding your customer
- Channels for reaching customers
- Solving for your customer: Value and generating value for others
- Analysing the market and competition
- Customer segments and relationships
- Prototyping and testing / validation approaches
- Data collection options and analysis
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
1.2 Apply technical and digital capabilities, including emerging technologies such as AI and data analytics, to solve real-world business problems and drive innovation and transformation.
Higher Order Thinking Skills (HO)
2.1 Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
2.2 Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Professional Communication (PC)
3.1 Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
3.2 Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Teamwork & Self (TS)
4.1 Engage in reflective practice and demonstrate responsibility and accountability for your own learning, professional development, and performance in a rapidly changing world of work.
4.2 Collaborate effectively in diverse and digitally enabled team environments, applying teamwork knowledge and skills to achieve shared goals.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles to analyse and respond to business issues with integrity, professionalism, and accountability.
5.2 Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Learning Approaches
The teaching and learning approaches in this unit incorporate a number of methods to engage students to evaluate themselves, work with others, and develop experience in applying structured problem solving methods. The lectures and tutorials have been tailored to create engaging platforms for discussion, insight, and exploration of key concepts to elevate your engagement with and effectiveness of your team and identify essential skills and expectations for navigating the graduate employment world.
This learning approach emphasises practice-based methods that allow students to actively apply entrepreneurial theories, tools, and mindsets to real-world contexts. Through workshop-style approaches, venture insights, team-based projects and the use of specific innovation frameworks, students are encouraged to experiment, iterate, and learn from feedback. This approach fosters critical reflection, creativity, and an entrepreneurial mindset while cultivating skills in opportunity recognition, customer analysis, venture design, and ethical decision-making. Students thus not only develop technical and analytical competencies, but also strengthen their capacity to communicate persuasively, exercise independent judgment, and lead in uncertain, dynamic environments.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester, which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to whole class
Assessment
Overview
The assessment you undertake in this unit allows you to apply both your intrapreneurial or entrepreneurial mindset to explore and develop an entrepreneurial venture that you may wish to pursue. You will explore a range of possible opportunities and demonstrate your ability to evaluate and determine the value of your innovation or venture.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Value Proposition & Customer Analysis
You will develop and present the details of your proposed intrapreneurial or entrepreneurial venture, demonstrating how it creates a unique value proposition for your intended customers. As part of this task, you will use specific tools to analyse and articulate your target customers, clarify the problem you seek to solve, and outline the channels through which you plan to reach them, while at the same time ensuring that your proposed solution directly aligns with customer needs. You will also explicitly consider and integrate the broader social and sustainable implications of your venture throughout your analysis. You will present your findings to the class, communicating your customer insights, venture design, and value proposition in a clear, professional, and persuasive manner.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assessment item requires your attendance at your scheduled session.
The late submission period does not apply, and no assignment extensions are available.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), PC (3.2), TS (4.1), SE (5.2)
Assessment: Competitor Brochure
In this task, you will investigate the competitive landscape for your entrepreneurial venture. You are required to explore the market to identify existing and prospective competitors, that is, firms that deliver products or services with a similar value proposition. Based on your findings, using GenAI, you will design a brochure that clearly presents your competitor analysis in a professional and visually engaging way.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.2), PC (3.1), SE (5.1)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resource Materials
Other
Resources will be available on Canvas.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with learning and teaching activities in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate) 2027
HO (2.1): Critical Analysis
Relates to: ULO1
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, Competitor Brochure
KS (1.1): Discipline Knowledge
Relates to: ULO1, Value Proposition & Customer Analysis
KS (1.2): Technical and Technological Skills
Relates to: ULO5, Competitor Brochure
PC (3.1): Professional Communication (Written)
Relates to: ULO4, Competitor Brochure
PC (3.2): Professional Communication (Oral)
Relates to: ULO4, Value Proposition & Customer Analysis
SE (5.1): Ethical and Legal Understanding
Relates to: ULO3, Competitor Brochure
SE (5.2): Global Social Responsibility
Relates to: ULO3, Value Proposition & Customer Analysis
TS (4.1): Self-Reflection and Accountability
Relates to: ULO3, Value Proposition & Customer Analysis
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
Relates to: ULO1, Value Proposition & Customer Analysis - Apply technical and digital capabilities, including emerging technologies such as AI, and data analytics, to solve real-world business problems and drive innovation and transformation.
Relates to: ULO5, Competitor Brochure - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO1 - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO2, Competitor Brochure - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO4, Competitor Brochure - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO4, Value Proposition & Customer Analysis - Engage in reflective practice and demonstrate responsibility and accountability for your own learning, professional development, and performance in a rapidly changing world of work.
Relates to: ULO3, Value Proposition & Customer Analysis - Demonstrate and apply knowledge of ethical and legal principles to analyse and respond to business issues with integrity, professionalism, and accountability.
Relates to: ULO3, Competitor Brochure - Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Relates to: ULO3, Value Proposition & Customer Analysis
BS08 Bachelor of Business - International
- Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
Relates to: ULO1, Value Proposition & Customer Analysis - Apply technical and digital capabilities, including emerging technologies such as AI, and data analytics, to solve real-world business problems and drive innovation and transformation.
Relates to: ULO5, Competitor Brochure - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO1 - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO2, Competitor Brochure - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO4, Competitor Brochure - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO4, Value Proposition & Customer Analysis - Engage in reflective practice and demonstrate responsibility and accountability for your own learning, professional development, and performance in a rapidly changing world of work.
Relates to: ULO3, Value Proposition & Customer Analysis - Demonstrate and apply knowledge of ethical and legal principles to analyse and respond to business issues with integrity, professionalism, and accountability.
Relates to: ULO3, Competitor Brochure - Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Relates to: ULO3, Value Proposition & Customer Analysis