MGB264 Entrepreneurial Incubator 2


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Unit Outline: Semester 2 2025, Gardens Point, Internal

Unit code:MGB264
Credit points:12
Pre-requisite:MGB263
Coordinators:Ozgur Dedehayir | ozgur.dedehayir@qut.edu.au
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.

Overview

This capstone unit is the second of two incubator units that will further develop students' entrepreneurial (venture focus) or intrapreneurial (innovation focus) ideas and subject these ideas to greater viability assessment. The incubator units will enable students to further build on the ideas developed in MGB162 Ideate and Create and foster more in-depth consideration of business planning and development. Alternatively, students may wish to further explore the viability of a new idea. 

In this unit you progress your Lean Startup Canvas for your venture covering off topics including refinement of key activities relative to your value proposition; identification of key resources; identification of key partners; funding and revenue options; and consideration of cost structures. You will get the opportunity to pitch to your new venture for feedback from different stakeholders in the ecosystem.

Learning Outcomes

On successful completion of this unit you will be able to:

  1. Identify and articulate all aspects of the Startup Lean Canvas as they relate to entrepreneurial ventures. [KS 1.1]
  2. Critically evaluate and exercise judgment in applying the Startup Lean Canvas to entrepreneurial ventures, including revising design concepts based on feedback and testing to optimise and improve usability, desirability and feasibility. [HO 2.1, 2.2]
  3. Critically reflect on the social, cultural and ethical influences relevant to new entrepreneurial ventures. [KS 5.1, 5.2]
  4. Clearly articulate the validity and value of a proposed solution to an intended audience using digital and other communication mechanisms. [PC 3.1, 3.2]
  5. Use a variety of platforms to communicate and connect an entrepreneurial venture with potential users and stakeholders. [KS 1.2]

Content

  • Key activities required to meet value proposition
  • Identifying key partners and suppliers
  • Resourcing our value proposition (physical, financial, human, intellectual)   
  • Funding options and revenue streams
  • Cost structures
  • Communicating and pitching with influence
  • Online resources for entrepreneurs

Learning Approaches

This unit takes a blended approach to learning and teaching. You will be provided with both eContent and timetabled activities such as workshops and tutorials. eContent will be clearly identified on your Canvas site for you to engage with on a weekly basis before your classes. eContent could include videos, readings, self-reflection and/or peer activities designed to enhance your learning experience. During the timetabled activities, the unit coordinator and/or your tutor will further explain content and you will be provided with opportunities to explore this content in a collaborative learning environment. After your weekly classes, you should continue to engage with unit resources to ensure you consolidate your understanding of unit content. Teaching team members will also be available for one-on-one consultations to assist you with your learning journey.

Feedback on Learning and Assessment

Students will receive feedback in various forms throughout the semester which may include:

  •  Informal: worked examples, such as verbal feedback in class, individual consultation
  •  Formal: in writing, such as checklists, rubrics, written commentary
  •  Direct: to individual students, either in written form or in consultation
  •  Indirect: to the whole class

Assessment

Overview

Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.

Unit Grading Scheme

7- point scale

Assessment Tasks

Assessment: Core Activity and Partner Analysis

This assessment requires you to identify the purpose and core activities of the proposed new venture and justify, as well as plan on how to structure the venture. You will also identify who you will partner with (collaborate) in bringing the product/service to the market, justifying (for example business and ethical grounds), as well as a plan on how to reach and contract partners. 

As Entrepreneurs in Training, peer reviewing each other's proposals contributes to 5% of the total grade (out of 25%).

This assignment is eligible for the 48-hour late submission period and assignment extensions.

Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1, 3.2)

Weight: 25
Length: 5 min + 1500 words including Tables and Figures
Individual/Group: Individual
Due (indicative): Week 6
20% Assessed by Teaching Staff + 5% Peer Review of Proposal
Related Unit learning outcomes: 1, 2, 4

Assessment: Cost and Revenue Stream Analysis

In this assessment you are required to undertake an analysis of the cost structure of your new venture and identify the revenue streams. You will need to justify the viability of the venture in the early stages and beyond. 

As Entrepreneurs in Training, peer reviewing each other's proposals contributes to 5% of the total grade (out of 25%).

This assignment is eligible for the 48-hour late submission period and assignment extensions.

Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1)

Weight: 25
Length: 2000 words including Tables and Figures
Individual/Group: Individual
Due (indicative): Week 10
Related Unit learning outcomes: 1, 2, 4

Assessment: The Final Pitch

You wil present your entrepreneurial venture and lean start-up canvas to a judging panel. Convince them of your venture's viability through thorough research, a viable business model, and a demonstration of your team's resources and skills. Additionally, showcase your completed venture details for online communication and engagement with users and stakeholders.

Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.1, 2.2), PC (3.2), SE (5.1, 5.2)

Weight: 50
Length: 15 minutes presentation + 10 minutes question time
Individual/Group: Individual
Due (indicative): Week 13
Related Unit learning outcomes: 1, 2, 3, 4, 5

Academic Integrity

Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.

The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.

You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.

Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.

Resources

Weekly resources will be made available on the unit Canvas site.

Risk Assessment Statement

There are no out-of-the ordinary risks associated with this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.

Standards/Competencies

This unit is designed to support your development of the following standards\competencies.

QUT Business Capabilities (Undergraduate)

HO (2.1): Critical Analysis

Relates to: ULO2, Core Activity and Partner Analysis, Cost and Revenue Stream Analysis, The Final Pitch

HO (2.2): Independent Judgement and Decision-Making

Relates to: ULO2, Core Activity and Partner Analysis, Cost and Revenue Stream Analysis, The Final Pitch

KS (1.1): Discipline Knowledge

Relates to: ULO1, Core Activity and Partner Analysis, Cost and Revenue Stream Analysis, The Final Pitch

KS (1.2): Technical and Technological Skills

Relates to: ULO5, The Final Pitch

PC (3.1): Professional Communication (Written)

Relates to: ULO4, Core Activity and Partner Analysis, Cost and Revenue Stream Analysis

PC (3.2): Professional Communication (Oral)

Relates to: ULO4, Core Activity and Partner Analysis, The Final Pitch

SE (5.1): Ethical and Legal Understanding

Relates to: ULO3, The Final Pitch

SE (5.2): Global Social Responsibility

Relates to: ULO3, The Final Pitch