KPB121 Screen Business
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | KPB121 |
|---|---|
| Equivalent(s): | KPB110 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $2,040 |
| Pre-2021 CSP student contribution | $957 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $4,104 |
| International unit fee | $4,320 |
Unit Outline: Semester 2 2024, Kelvin Grove, Internal
| Unit code: | KPB121 |
|---|---|
| Credit points: | 12 |
| Equivalent: | KPB110 |
| Coordinator: | Mark Ryan | m3.ryan@qut.edu.au |
Overview
This unit provides an introduction to producing, writing and the theoretical aspects of the movie, television and new media businesses. The production and distribution of screen-based audiovisual material is a significant global industry. In order to properly understand the cultural impact of this content it is important to understand how it functions as an industry. This is important both for those who intend to work in these businesses, and for those who are interested in understanding how cultural and creative business works. Apart from introducing media business, the unit provides an understanding of the importance of researching the expectations and desires of audiences in order to create commercial products designed to entertain, inform or educate.
Learning Outcomes
On successful completion of this unit you will be able to:
- Define, analyse and exemplify the structures and production strategies of the movie, TV and new media businesses in Australia and globally.
- Describe and communicate the lifecycle of a project through the movie, TV and new media businesses in Australia and globally.
- Apply appropriate producer skills at a foundational level.
Content
This unit addresses content such as:
- the history of the movie, TV and new media businesses in Australia
- the history of the movie, TV and new media businesses globally
- the production processes of the movie, TV and new media businesses
- the role of the producer in these production processes.
Learning Approaches
This unit is delivered through an integrated series of lectures and tutorials. Lectures will provide insights and understandings relating to screen production and distribution. The tutorials will enable you to engage with texts and discuss ideas in relation to assessment. In groups and as an individual you will be encouraged to engage in learning activities that reflect real world practices, integrating theory and practice.
Feedback on Learning and Assessment
Feedback in this unit is provided to you in the following ways:
- through a range of formative exercises discussed and applied in class
- comments on summative assessment work in addition to criteria sheets and grades
- generic comments posted to the whole cohort via the unit Canvas website
- feedback from peers as you investigate and discuss issues raised throughout the unit.
Assessment
Overview
In this unit there are two major assessments. The first requires you to individually devise a creative work in response to the production and distribution of one or more existing short films. The second assessment requires you to work in a group. You will strategise to produce a professional plan for marketing a concept to a target audience. This assessment requires both written documentation and a creative work designed for a YouTube channel.
Faculty Assessment Information
To access complete Faculty Assessment Information please refer to the Canvas site for this unit. This includes information on late assignments and requests for extensions.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Creative Presentation
You will individually create a creative work that responds to the production and distribution of one or more existing short films. These creative works can be in the form of new posters, trailer/teaser remixes or original single line/single paragraph synopsis. You will also provide a written document that justifies your strategic thinking regarding how your creative work is informed by the production of that film, the existing marketing and distribution of that film and how your creative work will allow that film to connect with new audiences.
This is an assignment for the purposes of an extension.
Assessment: YouTube concept
Your team of students will develop a concept for a YouTube style channel alongside developing a marketing and distribution strategy for your channel. Your strategy will demonstrate a clear understanding of your target audience and how you will reach that audience. Your strategy document will be supported by an original trailer/pitch video for your channel.
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
All students and staff who access campus buildings and facilities are required to complete the Tier 1 General Health and Safety Induction. This must be completed online.
Resources
There are no mandated texts for this unit, but you are encouraged to refer to the texts listed below, and engage with readings and resources linked via the Canvas unit website.
Resource Materials
Recommended text(s)
Ulin, J.C. (2012) The Business of Media Distribution, Focal Press.
Reference book(s)
Blumenthal, Howard J and Oliver R Goodenough (2006) The Business of Television, New York: Billboard.
Dale, Martin (1997) The Movie Game: the film business in Britain, Europe and America, London: Cassell.
Hoskins, Colin (1997) Global Television and Film: an introduction to the economics of the business, Oxford: Oxford University Press.
Kellison, Catherine (2009) Producing for Television and New Media: a real world approach, Amsterdam/Boston: Elsevier/Focal Press.
Lazarus, Paul N (2005) Produced by … Balancing art and business in the movie industry, LA: Silman-James Press.
Pratt, Andy C and Paul Jeffcutt (2009) Creativity, innovation and the cultural economy, New York: Routledge.
Squire, Jason E (ed) (2004) The Movie Business Book, New York: Fireside.
Viljoen, Dorothy (2002) Art of the Deal: the essential guide to business affairs for television, film and new media producers.
Other
To enable your full participation in the virtual learning environment, for example, participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.
Risk Assessment Statement
For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction. This must be completed online.
Where substantial computer-based work is required, particularly in the case of fully online students, you are recommended to take regular rest breaks when engaging in prolonged computer-based work, and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
There are no out-of-the ordinary risks associated with this unit.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KK34 Bachelor of Fine Arts
- Cite and discuss a broad and coherent knowledge of historical and contemporary cultural contexts for creative practice, including the contribution of Aboriginal and Torres Strait Islander knowledges.
Relates to: ULO1 - Identify and demonstrate knowledge of the techniques and concepts underpinning your field of creative practice.
Relates to: ULO2 - Demonstrate complex problem solving through iterative experimentation and the creative and critical development of ideas and outcomes.
Relates to: ULO1, ULO3 - Demonstrate technical proficiency in at least one area of your field of creative practice.
Relates to: ULO3 - Communicate independent learning clearly and coherently in diverse modes relevant to your field of creative practice.
Relates to: ULO2 - Work productively as a leader and collaborator in disciplinary and interdisciplinary creative practice.
Relates to: ULO3
KK43 Bachelor of Creative Industries
- Demonstrate broad and coherent theoretical and practical knowledge required for creative enterprise, career development and interdisciplinary collaborations, supported by depth in at least one creative disciplinary area.
Relates to: ULO1, ULO2 - Demonstrate well-developed cognitive and ideation skills to identify, analyse and evaluate opportunities to address authentic complex problems.
Relates to: ULO1, ULO3 - Demonstrate technical expertise to support skills and knowledge within the Creative Industries.
Relates to: ULO3 - Communicate effectively in a range of forms across multiple media modes, for sharing and disseminating knowledge, skills and ideas, and collaborative practice and navigation of social networks.
Relates to: ULO2 - Apply and adapt creative disciplinary knowledge and skills with agility in a range of industry, community and intercultural contexts.
Relates to: ULO3
Unit Outline: Semester 2 2024, Online
| Unit code: | KPB121 |
|---|---|
| Credit points: | 12 |
| Equivalent: | KPB110 |
Overview
This unit provides an introduction to producing, writing and the theoretical aspects of the movie, television and new media businesses. The production and distribution of screen-based audiovisual material is a significant global industry. In order to properly understand the cultural impact of this content it is important to understand how it functions as an industry. This is important both for those who intend to work in these businesses, and for those who are interested in understanding how cultural and creative business works. Apart from introducing media business, the unit provides an understanding of the importance of researching the expectations and desires of audiences in order to create commercial products designed to entertain, inform or educate.
Learning Outcomes
On successful completion of this unit you will be able to:
- Define, analyse and exemplify the structures and production strategies of the movie, TV and new media businesses in Australia and globally.
- Describe and communicate the lifecycle of a project through the movie, TV and new media businesses in Australia and globally.
- Apply appropriate producer skills at a foundational level.
Content
This unit addresses content such as:
- the history of the movie, TV and new media businesses in Australia
- the history of the movie, TV and new media businesses globally
- the production processes of the movie, TV and new media businesses
- the role of the producer in these production processes.
Learning Approaches
This unit is delivered through an integrated series of lectures and tutorials. Lectures will provide insights and understandings relating to screen production and distribution. The tutorials will enable you to engage with texts and discuss ideas in relation to assessment. In groups and as an individual you will be encouraged to engage in learning activities that reflect real world practices, integrating theory and practice.
Feedback on Learning and Assessment
Feedback in this unit is provided to you in the following ways:
- through a range of formative exercises discussed and applied in class
- comments on summative assessment work in addition to criteria sheets and grades
- generic comments posted to the whole cohort via the unit Canvas website
- feedback from peers as you investigate and discuss issues raised throughout the unit.
Assessment
Overview
In this unit there are two major assessments. The first requires you to individually devise a creative work in response to the production and distribution of one or more existing short films. The second assessment requires you to work in a group. You will strategise to produce a professional plan for marketing a concept to a target audience. This assessment requires both written documentation and a creative work designed for a YouTube channel.
Faculty Assessment Information
To access complete Faculty Assessment Information please refer to the Canvas site for this unit. This includes information on late assignments and requests for extensions.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Creative Presentation
You will individually create a creative work that responds to the production and distribution of one or more existing short films. These creative works can be in the form of new posters, trailer/teaser remixes or original single line/single paragraph synopsis. You will also provide a written document that justifies your strategic thinking regarding how your creative work is informed by the production of that film, the existing marketing and distribution of that film and how your creative work will allow that film to connect with new audiences.
This is an assignment for the purposes of an extension.
Assessment: YouTube concept
Your team of students will develop a concept for a YouTube style channel alongside developing a marketing and distribution strategy for your channel. Your strategy will demonstrate a clear understanding of your target audience and how you will reach that audience. Your strategy document will be supported by an original trailer/pitch video for your channel.
This is an assignment for the purposes of an extension.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Requirements
All students and staff who access campus buildings and facilities are required to complete the Tier 1 General Health and Safety Induction. This must be completed online.
Resources
There are no mandated texts for this unit, but you are encouraged to refer to the texts listed below, and engage with readings and resources linked via the Canvas unit website.
Resource Materials
Recommended text(s)
Ulin, J.C. (2012) The Business of Media Distribution, Focal Press.
Reference book(s)
Blumenthal, Howard J and Oliver R Goodenough (2006) The Business of Television, New York: Billboard.
Dale, Martin (1997) The Movie Game: the film business in Britain, Europe and America, London: Cassell.
Hoskins, Colin (1997) Global Television and Film: an introduction to the economics of the business, Oxford: Oxford University Press.
Kellison, Catherine (2009) Producing for Television and New Media: a real world approach, Amsterdam/Boston: Elsevier/Focal Press.
Lazarus, Paul N (2005) Produced by … Balancing art and business in the movie industry, LA: Silman-James Press.
Pratt, Andy C and Paul Jeffcutt (2009) Creativity, innovation and the cultural economy, New York: Routledge.
Squire, Jason E (ed) (2004) The Movie Business Book, New York: Fireside.
Viljoen, Dorothy (2002) Art of the Deal: the essential guide to business affairs for television, film and new media producers.
Other
To enable your full participation in the virtual learning environment, for example, participating in online activities and engaging with online learning materials, you will need access to a reliable computer with an internet connection, webcam, headset and microphone, as well as a learning environment where you are able to fully participate undisturbed when required.
Risk Assessment Statement
For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction. This must be completed online.
Where substantial computer-based work is required, particularly in the case of fully online students, you are recommended to take regular rest breaks when engaging in prolonged computer-based work, and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
There are no out-of-the ordinary risks associated with this unit.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KK34 Bachelor of Fine Arts
- Cite and discuss a broad and coherent knowledge of historical and contemporary cultural contexts for creative practice, including the contribution of Aboriginal and Torres Strait Islander knowledges.
Relates to: ULO1 - Identify and demonstrate knowledge of the techniques and concepts underpinning your field of creative practice.
Relates to: ULO2 - Demonstrate complex problem solving through iterative experimentation and the creative and critical development of ideas and outcomes.
Relates to: ULO1, ULO3 - Demonstrate technical proficiency in at least one area of your field of creative practice.
Relates to: ULO3 - Communicate independent learning clearly and coherently in diverse modes relevant to your field of creative practice.
Relates to: ULO2 - Work productively as a leader and collaborator in disciplinary and interdisciplinary creative practice.
Relates to: ULO3
KK43 Bachelor of Creative Industries
- Demonstrate broad and coherent theoretical and practical knowledge required for creative enterprise, career development and interdisciplinary collaborations, supported by depth in at least one creative disciplinary area.
Relates to: ULO1, ULO2 - Demonstrate well-developed cognitive and ideation skills to identify, analyse and evaluate opportunities to address authentic complex problems.
Relates to: ULO1, ULO3 - Demonstrate technical expertise to support skills and knowledge within the Creative Industries.
Relates to: ULO3 - Communicate effectively in a range of forms across multiple media modes, for sharing and disseminating knowledge, skills and ideas, and collaborative practice and navigation of social networks.
Relates to: ULO2 - Apply and adapt creative disciplinary knowledge and skills with agility in a range of industry, community and intercultural contexts.
Relates to: ULO3