DXB330 Advanced Digital Product Design
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | DXB330 |
|---|---|
| Prerequisite(s): | DXB111 and DXB210 and DXB212 |
| Assumed Knowledge: | A knowledge of the principles of computer programming and computational processes and techniques is assumed knowledge. Knowledge of Figma is assumed. |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
Unit Outline: Semester 2 2027, Kelvin Grove, Internal
| Unit code: | DXB330 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | DXB111 and DXB210 and DXB212 |
Overview
This unit provides the skills and knowledge required to design advanced digital products that integrate strategic thinking, user experience, and advanced prototyping. You will engage with the complete digital product design process - from research, ideation, and concept development through to high-fidelity prototyping, user testing, and evaluation. Emphasis is placed on understanding the role of design within contemporary product ecosystems and on developing design outcomes. You will use industry-standard and emerging tools to create digital experiences, applying iterative methods to align user needs, business goals, and technological possibilities. By the end of the unit, You will have developed the capacity to plan, design, prototype digital products that demonstrate professional design standards.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply advanced methods in digital product design to conceptualise, prototype, and evaluate interactive systems that address complex user and stakeholder needs.
- Communicate and present digital product design concepts effectively through professional documentation, visual storytelling, and persuasive presentation techniques suitable for diverse audiences and stakeholders.
- Integrate design research, data, and user insights to inform iterative design decisions and enhance the usability, accessibility, and sustainability of digital products.
- Demonstrate proficiency with advanced prototyping tools and frameworks to communicate design intent and test interactive product experiences at high fidelity.
Content
Through lectures, readings, and studio-based projects, you will develop methods and tools for:
-
Investigating the strategic and systemic dimensions of digital product design
-
Applying user research methods to inform design direction and opportunity framing
-
Developing and refining concepts through iterative design and prototyping processes
-
Creating high-fidelity prototypes using industry-standard and emerging tools
-
Conducting usability and experience testing to evaluate design outcomes
-
Communicating and presenting digital product concepts that demonstrate professional standards of design
Learning Approaches
Your learning in this unit is supported through a series of lecture presentations, studio-based activities and discussions, online resources and demonstrations of best practice in the field of digital product design. Within the classes of this unit, you will engage in a variety of activities supported by weekly research and readings to explore, experiment, refine and apply design methods. Weekly lectures will examine conceptual and theoretical principles and issues across a variety of design areas and self-directed learning is encouraged. Throughout the delivery of this unit, you will receive support from your instructors and peers. You will have access to online resources and materials, and you will be able to communicate with your instructors and peers face-to-face and via various online platforms. A variety of support materials will be published on the Canvas website to coordinate the unit.
Feedback on Learning and Assessment
Formative feedback in this unit is provided through peer and teacher critiques and regular feedback on tutorial activities. Feedback on assessment is provided via online criteria sheets and Canvas comments to cohort and individual students.
Assessment
Overview
This subject consists of two linked assessments, which together will allow you to conceptualise and develop a signature design work that will become a part of your graduating portfolio.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Design Research Presentation
This unit focuses on advanced methods and tools for prototyping within digital product and experience design. Students will engage with end-to-end design processes, from ideation and low-fidelity exploration through to high-fidelity interactive systems and user testing. Emphasis is placed on integrating prototyping as a critical practice for experimentation, iteration, and communication within professional design workflows. Students will develop expertise in using industry-standard and emerging technologies to prototype complex, multi-platform experiences, and will critically evaluate how different approaches to prototyping shape design outcomes. By the end of the unit, students will have consolidated their ability to create, test, and refine prototypes that respond to real-world contexts and professional standards.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
Assessment: Digital Product Design Project
Students will complete a practice-based applied project that demonstrates their ability to integrate research, ideation, and prototyping into a resolved design outcome. This assessment emphasises practical application of theories and methods, creative problem solving, and the capacity to evaluate and refine design solutions in response to feedback.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Costs
You will need access to a reliable computer with an internet connection and specialised software such as Adobe Creative Cloud and Figma. Costs will vary depending on capability and storage requirements. There may be some costs incurred with the purchase of materials for your project.
Resources
A list of resource materials for this subject will be provided on the unit Canvas site.
Resource Materials
Software
Adobe Creative Cloud, Figma
Risk Assessment Statement
All students and staff are required to complete Tier 1 of CIESJ Student HSE Inductions for access to campus buildings and facilities. This must be completed online.
Tier 1 Visit and review all sections of the health, safety and environment
If requiring access to Z5, 10, 11, 12, 13 (Kelvin Grove) workshops, you must complete Tier 2 - Workshops HSE induction
Where substantial computer-based work is required, you are recommended to take regular rest breaks when engaging in prolonged computer-based work, and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
Further information can be found on the unit Canvas.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.DE43 Bachelor of Design
- Demonstrate theoretical and technical design knowledge, synthesising methods and theories of design in dynamic and evolving contexts.
Relates to: ULO1, ULO3, ULO4, Digital Product Design Project - Recognise the consequences of design and its impact on the world, with respect to open, ethical and inclusive core design values acknowledging global, cultural and / or indigenous contexts.
Relates to: ULO2, ULO3, Design Research Presentation, Digital Product Design Project - Evaluate and translate conceptual and critical design methodologies and tools and transfer to new and complex challenges.
Relates to: ULO1, Digital Product Design Project - Demonstrate technical proficiencies to undertake rigorous and iterative design experimentation that considers participatory and co-creation design processes.
Relates to: ULO1, ULO3, ULO4, Digital Product Design Project - Communicate coherently, independently and/or collaboratively using a range of media to convey and share design knowledge and ideas to diverse audiences in a range of contexts.
Relates to: ULO2, Design Research Presentation - Employ iterative approaches for open, collaborative and experimental design solutions using an entrepreneurial mindset.
Relates to: ULO1, ULO3, ULO4, Digital Product Design Project - Exercise self reflection, resilience, adaptability and self-direction and leverage failure in order to unlock new ideas, approaches, and ways of doing and knowing.
Relates to: ULO3, Design Research Presentation - Identify and challenge biases and demonstrate respect for personal and professional integrity, and cultural and social differences.
Relates to: ULO3, Design Research Presentation - Independently demonstrate an ethical, sustainable and holistic approach to design, that critically considers impact.
Relates to: ULO1, ULO2, ULO4, Design Research Presentation, Digital Product Design Project
DE45 Bachelor of Design - International
- Demonstrate theoretical and technical design knowledge, synthesising methods and theories of design in dynamic and evolving contexts.
Relates to: ULO1, ULO3, ULO4, Digital Product Design Project - Recognise the consequences of design and its impact on the world, with respect to open, ethical and inclusive core design values acknowledging global, cultural and / or indigenous contexts.
Relates to: ULO2, ULO3, Design Research Presentation, Digital Product Design Project - Evaluate and translate conceptual and critical design methodologies and tools and transfer to new and complex challenges.
Relates to: ULO1, Digital Product Design Project - Demonstrate technical proficiencies to undertake rigorous and iterative design experimentation that considers participatory and co-creation design processes.
Relates to: ULO1, ULO3, ULO4, Digital Product Design Project - Communicate coherently, independently and/or collaboratively using a range of media to convey and share design knowledge and ideas to diverse audiences in a range of contexts.
Relates to: ULO2, Design Research Presentation - Employ iterative approaches for open, collaborative and experimental design solutions using an entrepreneurial mindset.
Relates to: ULO1, ULO3, ULO4, Digital Product Design Project - Exercise self reflection, resilience, adaptability and self-direction and leverage failure in order to unlock new ideas, approaches, and ways of doing and knowing.
Relates to: ULO3, Design Research Presentation - Identify and challenge biases and demonstrate respect for personal and professional integrity, and cultural and social differences.
Relates to: ULO3, Design Research Presentation - Independently demonstrate an ethical, sustainable and holistic approach to design, that critically considers impact.
Relates to: ULO1, ULO2, ULO4, Design Research Presentation, Digital Product Design Project
DV99 Bachelor of Design
- Demonstrate theoretical and technical design knowledge, synthesising methods and theories of design in dynamic and evolving contexts.
Relates to: ULO1, ULO2, ULO3, ULO4, Digital Product Design Project - Recognise the consequences of design and its impact on the world, with respect to open, ethical and inclusive core design values acknowledging global, cultural and / or indigenous contexts.
Relates to: ULO3, Design Research Presentation, Digital Product Design Project - Evaluate and translate conceptual and critical design methodologies and tools and transfer to new and complex challenges.
Relates to: ULO1, Digital Product Design Project - Demonstrate technical proficiencies to undertake rigorous and iterative design experimentation that considers participatory and co-creation design processes.
Relates to: ULO1, ULO3, ULO4, Digital Product Design Project - Communicate coherently, independently and/or collaboratively using a range of media to convey and share design knowledge and ideas to diverse audiences in a range of contexts.
Relates to: ULO2, Design Research Presentation - Employ iterative approaches for open, collaborative and experimental design solutions using an entrepreneurial mindset.
Relates to: ULO1, ULO3, ULO4, Digital Product Design Project - Exercise self reflection, resilience, adaptability and self-direction and leverage failure in order to unlock new ideas, approaches, and ways of doing and knowing.
Relates to: ULO3, Design Research Presentation - Identify and challenge biases and demonstrate respect for personal and professional integrity, and cultural and social differences.
Relates to: ULO3, Design Research Presentation - Independently demonstrate an ethical, sustainable and holistic approach to design, that critically considers impact.
Relates to: ULO1, ULO2, ULO4, Design Research Presentation, Digital Product Design Project
Unit Outline: Semester 2 2027, Online
| Unit code: | DXB330 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | DXB111 and DXB210 and DXB212 |
Overview
This unit provides the skills and knowledge required to design advanced digital products that integrate strategic thinking, user experience, and advanced prototyping. You will engage with the complete digital product design process - from research, ideation, and concept development through to high-fidelity prototyping, user testing, and evaluation. Emphasis is placed on understanding the role of design within contemporary product ecosystems and on developing design outcomes. You will use industry-standard and emerging tools to create digital experiences, applying iterative methods to align user needs, business goals, and technological possibilities. By the end of the unit, You will have developed the capacity to plan, design, prototype digital products that demonstrate professional design standards.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply advanced methods in digital product design to conceptualise, prototype, and evaluate interactive systems that address complex user and stakeholder needs.
- Communicate and present digital product design concepts effectively through professional documentation, visual storytelling, and persuasive presentation techniques suitable for diverse audiences and stakeholders.
- Integrate design research, data, and user insights to inform iterative design decisions and enhance the usability, accessibility, and sustainability of digital products.
- Demonstrate proficiency with advanced prototyping tools and frameworks to communicate design intent and test interactive product experiences at high fidelity.
Content
Through lectures, readings, and studio-based projects, you will develop methods and tools for:
-
Investigating the strategic and systemic dimensions of digital product design
-
Applying user research methods to inform design direction and opportunity framing
-
Developing and refining concepts through iterative design and prototyping processes
-
Creating high-fidelity prototypes using industry-standard and emerging tools
-
Conducting usability and experience testing to evaluate design outcomes
-
Communicating and presenting digital product concepts that demonstrate professional standards of design
Learning Approaches
Your learning in this unit is supported through a series of lecture presentations, studio-based activities and discussions, online resources and demonstrations of best practice in the field of digital product design. Within the classes of this unit, you will engage in a variety of activities supported by weekly research and readings to explore, experiment, refine and apply design methods. Weekly lectures will examine conceptual and theoretical principles and issues across a variety of design areas and self-directed learning is encouraged. Throughout the delivery of this unit, you will receive support from your instructors and peers. You will have access to online resources and materials, and you will be able to communicate with your instructors and peers face-to-face and via various online platforms. A variety of support materials will be published on the Canvas website to coordinate the unit.
Feedback on Learning and Assessment
Formative feedback in this unit is provided through peer and teacher critiques and regular feedback on tutorial activities. Feedback on assessment is provided via online criteria sheets and Canvas comments to cohort and individual students.
Assessment
Overview
This subject consists of two linked assessments, which together will allow you to conceptualise and develop a signature design work that will become a part of your graduating portfolio.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Design Research Presentation
This unit focuses on advanced methods and tools for prototyping within digital product and experience design. Students will engage with end-to-end design processes, from ideation and low-fidelity exploration through to high-fidelity interactive systems and user testing. Emphasis is placed on integrating prototyping as a critical practice for experimentation, iteration, and communication within professional design workflows. Students will develop expertise in using industry-standard and emerging technologies to prototype complex, multi-platform experiences, and will critically evaluate how different approaches to prototyping shape design outcomes. By the end of the unit, students will have consolidated their ability to create, test, and refine prototypes that respond to real-world contexts and professional standards.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
Assessment: Digital Product Design Project
Students will complete a practice-based applied project that demonstrates their ability to integrate research, ideation, and prototyping into a resolved design outcome. This assessment emphasises practical application of theories and methods, creative problem solving, and the capacity to evaluate and refine design solutions in response to feedback.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Requirements to Study
Costs
You will need access to a reliable computer with an internet connection and specialised software such as Adobe Creative Cloud and Figma. Costs will vary depending on capability and storage requirements. There may be some costs incurred with the purchase of materials for your project.
Resources
A list of resource materials for this subject will be provided on the unit Canvas site.
Resource Materials
Software
Adobe Creative Cloud, Figma
Risk Assessment Statement
All students and staff are required to complete Tier 1 of CIESJ Student HSE Inductions for access to campus buildings and facilities. This must be completed online.
Tier 1 Visit and review all sections of the health, safety and environment
If requiring access to Z5, 10, 11, 12, 13 (Kelvin Grove) workshops, you must complete Tier 2 - Workshops HSE induction
Where substantial computer-based work is required, you are recommended to take regular rest breaks when engaging in prolonged computer-based work, and ensure that your workstation is set up for optimal comfort to prevent strain or injury.
Further information can be found on the unit Canvas.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.DE43 Bachelor of Design
- Demonstrate theoretical and technical design knowledge, synthesising methods and theories of design in dynamic and evolving contexts.
Relates to: ULO1, ULO3, ULO4, Digital Product Design Project - Recognise the consequences of design and its impact on the world, with respect to open, ethical and inclusive core design values acknowledging global, cultural and / or indigenous contexts.
Relates to: ULO2, ULO3, Design Research Presentation, Digital Product Design Project - Evaluate and translate conceptual and critical design methodologies and tools and transfer to new and complex challenges.
Relates to: ULO1, Digital Product Design Project - Demonstrate technical proficiencies to undertake rigorous and iterative design experimentation that considers participatory and co-creation design processes.
Relates to: ULO1, ULO3, ULO4, Digital Product Design Project - Communicate coherently, independently and/or collaboratively using a range of media to convey and share design knowledge and ideas to diverse audiences in a range of contexts.
Relates to: ULO2, Design Research Presentation - Employ iterative approaches for open, collaborative and experimental design solutions using an entrepreneurial mindset.
Relates to: ULO1, ULO3, ULO4, Digital Product Design Project - Exercise self reflection, resilience, adaptability and self-direction and leverage failure in order to unlock new ideas, approaches, and ways of doing and knowing.
Relates to: ULO3, Design Research Presentation - Identify and challenge biases and demonstrate respect for personal and professional integrity, and cultural and social differences.
Relates to: ULO3, Design Research Presentation - Independently demonstrate an ethical, sustainable and holistic approach to design, that critically considers impact.
Relates to: ULO1, ULO2, ULO4, Design Research Presentation, Digital Product Design Project
DE45 Bachelor of Design - International
- Demonstrate theoretical and technical design knowledge, synthesising methods and theories of design in dynamic and evolving contexts.
Relates to: ULO1, ULO3, ULO4, Digital Product Design Project - Recognise the consequences of design and its impact on the world, with respect to open, ethical and inclusive core design values acknowledging global, cultural and / or indigenous contexts.
Relates to: ULO2, ULO3, Design Research Presentation, Digital Product Design Project - Evaluate and translate conceptual and critical design methodologies and tools and transfer to new and complex challenges.
Relates to: ULO1, Digital Product Design Project - Demonstrate technical proficiencies to undertake rigorous and iterative design experimentation that considers participatory and co-creation design processes.
Relates to: ULO1, ULO3, ULO4, Digital Product Design Project - Communicate coherently, independently and/or collaboratively using a range of media to convey and share design knowledge and ideas to diverse audiences in a range of contexts.
Relates to: ULO2, Design Research Presentation - Employ iterative approaches for open, collaborative and experimental design solutions using an entrepreneurial mindset.
Relates to: ULO1, ULO3, ULO4, Digital Product Design Project - Exercise self reflection, resilience, adaptability and self-direction and leverage failure in order to unlock new ideas, approaches, and ways of doing and knowing.
Relates to: ULO3, Design Research Presentation - Identify and challenge biases and demonstrate respect for personal and professional integrity, and cultural and social differences.
Relates to: ULO3, Design Research Presentation - Independently demonstrate an ethical, sustainable and holistic approach to design, that critically considers impact.
Relates to: ULO1, ULO2, ULO4, Design Research Presentation, Digital Product Design Project
DV99 Bachelor of Design
- Demonstrate theoretical and technical design knowledge, synthesising methods and theories of design in dynamic and evolving contexts.
Relates to: ULO1, ULO2, ULO3, ULO4, Digital Product Design Project - Recognise the consequences of design and its impact on the world, with respect to open, ethical and inclusive core design values acknowledging global, cultural and / or indigenous contexts.
Relates to: ULO3, Design Research Presentation, Digital Product Design Project - Evaluate and translate conceptual and critical design methodologies and tools and transfer to new and complex challenges.
Relates to: ULO1, Digital Product Design Project - Demonstrate technical proficiencies to undertake rigorous and iterative design experimentation that considers participatory and co-creation design processes.
Relates to: ULO1, ULO3, ULO4, Digital Product Design Project - Communicate coherently, independently and/or collaboratively using a range of media to convey and share design knowledge and ideas to diverse audiences in a range of contexts.
Relates to: ULO2, Design Research Presentation - Employ iterative approaches for open, collaborative and experimental design solutions using an entrepreneurial mindset.
Relates to: ULO1, ULO3, ULO4, Digital Product Design Project - Exercise self reflection, resilience, adaptability and self-direction and leverage failure in order to unlock new ideas, approaches, and ways of doing and knowing.
Relates to: ULO3, Design Research Presentation - Identify and challenge biases and demonstrate respect for personal and professional integrity, and cultural and social differences.
Relates to: ULO3, Design Research Presentation - Independently demonstrate an ethical, sustainable and holistic approach to design, that critically considers impact.
Relates to: ULO1, ULO2, ULO4, Design Research Presentation, Digital Product Design Project