CMB305 Media Entrepreneurship Capstone

Unit Outline: Semester 2 2027, Kelvin Grove, Internal

Overview

This capstone unit challenges you to develop a comprehensive business plan and strategy for launching a hosted media venture or integrating hosted media into a self-owned business. You will apply knowledge and analytical frameworks from Media Entrepreneurship to conduct sector analysis, evaluate market opportunities, and design sustainable business models. Working collaboratively in teams, you will incubate your business concept while developing professional presentation skills, conducting peer analysis, and providing constructive feedback. This unit synthesizes your learning and prepares you to launch and sustain media entrepreneurship ventures in dynamic hosted media environments.

Learning Outcomes

On successful completion of this unit you will be able to:

1. Synthesize knowledge and analytical frameworks from the Media Entrepreneurship major to develop comprehensive business plans for hosted media ventures that demonstrate rigorous market research, strategic analysis, and sustainable revenue models.
2. Evaluate hosted media market opportunities and competitive landscapes to identify viable business concepts and assess strategic positioning within the sector.
3. Collaborate in teams to critically analyze business plans, identify strategic weaknesses, and develop solutions through structured feedback and iterative refinement processes.
4. Communicate business strategies and venture proposals effectively through professional presentations that articulate value propositions, market positioning, and implementation plans to diverse stakeholders.

Content

Learning Approaches

In this unit, you will learn by engaging in lectures, tutorials and self-study. In lectures, you will learn advanced knowledge of, and critical perspectives on, media entrepreneurship. In tutorials you will apply your understanding in activities and discussions. You must prepare for tutorials by engaging with the lecture material and completing any prescribed reading in advance.

Feedback on Learning and Assessment

You will receive feedback on your progressive understanding of key issues and debates in weekly tutorials. You will be provided with a Criterion Referenced Assessment sheet for all assessment that will explain your assessment’s achievement. Furthermore, you will be given verbal feedback on assessment where appropriate.

Assessment

Overview

There are three assessment tasks. You will develop a comprehensive Business Plan for a hosted media venture that applies knowledge from across the Media Entrepreneurship major to demonstrate market research, strategic analysis, and sustainable business model design; the Business Plan Pitch communicates your venture concept to the class through a professional presentation and slide deck; and Participation evaluates your engagement through teamwork, peer feedback, and collaborative contribution to venture incubation.

Unit Grading Scheme

7- point scale

Assessment Tasks

Assessment: Business Plan Pitch

You will deliver a team presentation of your hosted media business plan, supported by a slide deck. Your pitch will communicate your venture's market opportunity, business model, competitive advantages, and strategic approach to a class audience simulating potential stakeholders. This assessment demonstrates your capacity to translate comprehensive business planning into clear, persuasive communication that articulates the viability and value of your proposed venture.

The use of generative artificial intelligence (GenAI) tools is prohibited during this assessment.

Assessment: Business Plan

Based on feedback from the Business Plan Pitch you will produce an individualised, comprehensive business plan for a hosted media venture. Drawing on concepts and frameworks from throughout your study, this assessment demonstrates your capacity to synthesize prior learning, conduct strategic analysis, and develop actionable plans for hosted media entrepreneurship.

The use of generative artificial intelligence (GenAI) tools is prohibited during this assessment.

This assignment is eligible for the 48-hour late submission period and assignment extensions.

Assessment: Participation

You will demonstrate your preparation and understanding of unit concepts by completing a weekly task(s) in scheduled learning activity times. Detailed information about demonstration requirements will be available on Canvas.

The use of generative artificial intelligence (GenAI) tools is prohibited during this assessment.

Academic Integrity

Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.

The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.

You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.

Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.

Requirements to Study

Requirements

All students are requested to visit and review the Health and Safety information on the HiQ web pages.

You will be advised if a unit requires additional mandatory health and safety inductions.  

Resources

Risk Assessment Statement

For risks associated with using campus buildings or QUT facilities, refer to the HiQ Health and Safety information.

You are advised to take regular rest breaks when engaging in prolonged computer-based work and ensure that your workstation is set up for optimal comfort to prevent strain or injury.

Please be advised that this unit may include the presentation and scholarly analysis of material and subject matters that may be considered confronting, such as certain representations of race, class, gender and violence. QUT counselling support is available should you feel the need to avail yourself of these services.

Course Learning Outcomes

KC40 Bachelor of Communication

1. Demonstrate effective communication skills with the ability to adapt strategies across different media and professional settings and for diverse audiences.
   Relates to: ULO4, Business Plan Pitch, Business Plan, Participation
2. Critically analyse, evaluate and synthesise complex forms of information and evidence to inform decision-making, problem solving and argumentation.
   Relates to: ULO1, Business Plan Pitch, Business Plan, Participation
3. Critically interrogate the economic and cultural power of digital media, communication, entertainment, and news to make ethical, sustainable, and inclusive contributions to diverse workplaces, communities, and audiences.
   Relates to: ULO2, Business Plan Pitch, Business Plan, Participation
4. Identify, develop, and sustain effective and responsible leadership strategies and teamwork skills that generate value for yourself and others.
   Relates to: ULO3, Business Plan Pitch, Business Plan, Participation