CCN213 Social Media Strategy Project
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | CCN213 |
|---|---|
| Prerequisite(s): | Completion of 24 credit points of CCN- or CCQ- coded units including CCN110 OR CCN102 AND CCN111 OR (CCN104 or CCQ104) and (CCN106 or CCQ106) |
| Equivalent(s): | CCN113 OR CCN108 OR CCQ108 |
| Assumed Knowledge: | It is assumed that you understand and can apply foundational principles of communication through social media platforms, an introductory level of social media analytics and foundational digital literacy in using core social media platforms. |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
Unit Outline: Semester 2 2027, Kelvin Grove, Internal
| Unit code: | CCN213 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | Completion of 24 credit points of CCN- or CCQ- coded units including CCN110 OR CCN102 AND CCN111 OR (CCN104 or CCQ104) and (CCN106 or CCQ106) |
| Equivalent: | CCN113 OR CCN108 OR CCQ108 |
| Assumed Knowledge: | It is assumed that you understand and can apply foundational principles of communication through social media platforms, an introductory level of social media analytics and foundational digital literacy in using core social media platforms. |
| Coordinator: | Michelle Riedlinger | michelle.riedlinger@qut.edu.au |
Overview
This Work Integrated Learning unit synthesises the knowledge and skills developed in earlier foundational units associated with effective social media management. It applies them to a professional media and communication industries context. The unit supports the development of collaborative teamwork skills to respond to a real client brief. This reflects the kinds of work that professional communicators undertake.
Learning Outcomes
On successful completion of this unit you will be able to:
- Communicate professionally with the client ensuring you maintain client confidentiality and ethical and legal conduct.
- Design an effective social media strategy for a client using industry standard tools, techniques and agile methodologies.
- Write an analysis and recommendations report for the client.
- Present a synthesis of key points from the report to the client in the form of a pitch.
- Collaborate in a team to design an effective social media strategy for a client and reflect critically on the process.
Content
This unit will explore topics such as:
- Qualities of high performing teams
- Professional conduct (ethics, law and client confidentiality)
- Preparing and conducting client meetings
- Interpreting a client brief
- Developing a social media strategy
- Planning a project using Agile methodology
- Entrepreneurial and design thinking
- Delivering a client pitch.
Learning Approaches
This unit is taught via a blended approach that combines elements of online delivery and face-to-face.
Learning activities include lectures and tutorials supported by additional online activities and materials. This approach requires students to complete online activities independently, prior to attending classes. In the internal offerings, classes are conducted face-to-face in collaborative learning spaces; in the online offerings, classes and learning activities are conducted online. Indicative learning experiences in this unit include:
participating in class/online tutorials
attending lectures
engaging with online learning materials
reading book chapters, scholarly and industry articles
panel sessions with industry experts
This unit primarily adopts a group-based learning approach to project development, where you will meet regularly with tutors and share your project progress and challenges, receive peer and tutor feedback and be supported in the development of key capabilities required to successfully conduct your research.
Feedback on Learning and Assessment
You will receive feedback on your learning in a variety of ways, including:
- Informal formative feedback
- Self-assessment tools
- Peer feedback
- Formal written or recorded feedback on both formative and summative assessment tasks in addition to the grade on the Criterion Reference Assessment sheet.
Assessment
Overview
In this assessment you will complete two tasks:
1. Project proposal and team charter - This task applies analysis and teamwork collaboration skills to propose a plan for responding to a client brief and developing a team charter. The teamwork undertaken in this unit will form the basis for a critical reflection on the entrepreneurial process.
2. Project report and pitch - This task draws on effective social media management strategies and data analysis skills to develop recommendations in response to the client brief. These will be communicated through a professional project report and a pitch to the client. The teamwork undertaken in this unit will form the basis for a critical reflection on the entrepreneurial process.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Project proposal and team charter
Working in teams during class time, you will provide a project proposal that indicates your response to the client brief. You will also develop a team charter including team member roles and responsibilities, project schedule, communication channels and risk management.
You will individually reflect on your participation in teamwork and your developing professional practice, including ethical, legal and confidentiality practices.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Project report and pitch
In teams you will apply your knowledge of effective social media management to respond to a challenge or opportunity outlined in the client brief. Your team will analyse the client brief, identify client requirements, make recommendations, devise an effective social media strategy, which could be taken forward by the client and implemented in the future.
Additionally, your team will identify the key digital metrics that would enable the client to evaluate the effectiveness of the strategy.
In addition to a report, your team will deliver a targeted pitch to your client regarding your group's proposed strategy. Each team member will be required to deliver their agreed component of the project.
Individually, you are also required to write a reflection on your work, reflecting on your team contributions and challenges associated with the project. A self and peer assessment where you will grade the contribution of yourself and members of your team will also be undertaken.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Risk Assessment Statement
All on-campus students are required to complete the online General Health and Safety Induction for access to campus buildings and facilities.
You are advised to back-up your digital files on a regular basis to ensure work is not lost if there is a hardware failure. Information about the free file storage provided by QUT for students is available from HiQ.
There are no out of the ordinary risks associated with this unit.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC87 Graduate Diploma in Digital Communication
- Independently propose data-driven solutions to contemporary communication issues
Relates to: ULO2, ULO4, Project report and pitch - Analyse data using industry standard tools and platforms leveraging advanced capabilities
Relates to: ULO2, Project report and pitch - Collaborate and negotiate with peers from diverse backgrounds using culturally appropriate ways of engaging
Relates to: ULO5, Project proposal and team charter, Project report and pitch - Analyse critical issues in media and communication industries with consideration for diversity.
Relates to: ULO3, Project report and pitch - Tailor culturally appropriate communication strategies and content for a variety of audiences and formats.
Relates to: ULO1, ULO3, ULO4, Project proposal and team charter, Project report and pitch
KC88 Master of Digital Communication
- Independently propose innovative, data-driven solutions to contemporary communication issues
Relates to: ULO2, ULO4, Project report and pitch - Analyse data using industry standard tools and platforms leveraging advanced capabilities to address industry and research problems
Relates to: ULO2, Project report and pitch - Collaborate and negotiate with peers from diverse backgrounds using culturally appropriate ways of engaging
Relates to: ULO5, Project proposal and team charter, Project report and pitch - Evaluate critical issues in media and communication industries.
Relates to: ULO3, Project report and pitch - Tailor and implement culturally appropriate communication strategies and content for a variety of audiences and formats.
Relates to: ULO1, ULO3, ULO4, Project proposal and team charter, Project report and pitch
Unit Outline: Semester 2 2027, Online
| Unit code: | CCN213 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | Completion of 24 credit points of CCN- or CCQ- coded units including CCN110 OR CCN102 AND CCN111 OR (CCN104 or CCQ104) and (CCN106 or CCQ106) |
| Equivalent: | CCN113 OR CCN108 OR CCQ108 |
| Assumed Knowledge: | It is assumed that you understand and can apply foundational principles of communication through social media platforms, an introductory level of social media analytics and foundational digital literacy in using core social media platforms. |
Overview
This Work Integrated Learning unit synthesises the knowledge and skills developed in earlier foundational units associated with effective social media management. It applies them to a professional media and communication industries context. The unit supports the development of collaborative teamwork skills to respond to a real client brief. This reflects the kinds of work that professional communicators undertake.
Learning Outcomes
On successful completion of this unit you will be able to:
- Communicate professionally with the client ensuring you maintain client confidentiality and ethical and legal conduct.
- Design an effective social media strategy for a client using industry standard tools, techniques and agile methodologies.
- Write an analysis and recommendations report for the client.
- Present a synthesis of key points from the report to the client in the form of a pitch.
- Collaborate in a team to design an effective social media strategy for a client and reflect critically on the process.
Content
This unit will explore topics such as:
- Qualities of high performing teams
- Professional conduct (ethics, law and client confidentiality)
- Preparing and conducting client meetings
- Interpreting a client brief
- Developing a social media strategy
- Planning a project using Agile methodology
- Entrepreneurial and design thinking
- Delivering a client pitch.
Learning Approaches
This unit is taught via a blended approach that combines elements of online delivery and face-to-face.
Learning activities include lectures and tutorials supported by additional online activities and materials. This approach requires students to complete online activities independently, prior to attending classes. In the internal offerings, classes are conducted face-to-face in collaborative learning spaces; in the online offerings, classes and learning activities are conducted online. Indicative learning experiences in this unit include:
participating in class/online tutorials
attending lectures
engaging with online learning materials
reading book chapters, scholarly and industry articles
panel sessions with industry experts
This unit primarily adopts a group-based learning approach to project development, where you will meet regularly with tutors and share your project progress and challenges, receive peer and tutor feedback and be supported in the development of key capabilities required to successfully conduct your research.
Feedback on Learning and Assessment
You will receive feedback on your learning in a variety of ways, including:
- Informal formative feedback
- Self-assessment tools
- Peer feedback
- Formal written or recorded feedback on both formative and summative assessment tasks in addition to the grade on the Criterion Reference Assessment sheet.
Assessment
Overview
In this assessment you will complete two tasks:
1. Project proposal and team charter - This task applies analysis and teamwork collaboration skills to propose a plan for responding to a client brief and developing a team charter. The teamwork undertaken in this unit will form the basis for a critical reflection on the entrepreneurial process.
2. Project report and pitch - This task draws on effective social media management strategies and data analysis skills to develop recommendations in response to the client brief. These will be communicated through a professional project report and a pitch to the client. The teamwork undertaken in this unit will form the basis for a critical reflection on the entrepreneurial process.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Project proposal and team charter
Working in teams during class time, you will provide a project proposal that indicates your response to the client brief. You will also develop a team charter including team member roles and responsibilities, project schedule, communication channels and risk management.
You will individually reflect on your participation in teamwork and your developing professional practice, including ethical, legal and confidentiality practices.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Project report and pitch
In teams you will apply your knowledge of effective social media management to respond to a challenge or opportunity outlined in the client brief. Your team will analyse the client brief, identify client requirements, make recommendations, devise an effective social media strategy, which could be taken forward by the client and implemented in the future.
Additionally, your team will identify the key digital metrics that would enable the client to evaluate the effectiveness of the strategy.
In addition to a report, your team will deliver a targeted pitch to your client regarding your group's proposed strategy. Each team member will be required to deliver their agreed component of the project.
Individually, you are also required to write a reflection on your work, reflecting on your team contributions and challenges associated with the project. A self and peer assessment where you will grade the contribution of yourself and members of your team will also be undertaken.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Risk Assessment Statement
All on-campus students are required to complete the online General Health and Safety Induction for access to campus buildings and facilities.
You are advised to back-up your digital files on a regular basis to ensure work is not lost if there is a hardware failure. Information about the free file storage provided by QUT for students is available from HiQ.
There are no out of the ordinary risks associated with this unit.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC87 Graduate Diploma in Digital Communication
- Independently propose data-driven solutions to contemporary communication issues
Relates to: ULO2, ULO4, Project report and pitch - Analyse data using industry standard tools and platforms leveraging advanced capabilities
Relates to: ULO2, Project report and pitch - Collaborate and negotiate with peers from diverse backgrounds using culturally appropriate ways of engaging
Relates to: ULO5, Project proposal and team charter, Project report and pitch - Analyse critical issues in media and communication industries with consideration for diversity.
Relates to: ULO3, Project report and pitch - Tailor culturally appropriate communication strategies and content for a variety of audiences and formats.
Relates to: ULO1, ULO3, ULO4, Project proposal and team charter, Project report and pitch
KC88 Master of Digital Communication
- Independently propose innovative, data-driven solutions to contemporary communication issues
Relates to: ULO2, ULO4, Project report and pitch - Analyse data using industry standard tools and platforms leveraging advanced capabilities to address industry and research problems
Relates to: ULO2, Project report and pitch - Collaborate and negotiate with peers from diverse backgrounds using culturally appropriate ways of engaging
Relates to: ULO5, Project proposal and team charter, Project report and pitch - Evaluate critical issues in media and communication industries.
Relates to: ULO3, Project report and pitch - Tailor and implement culturally appropriate communication strategies and content for a variety of audiences and formats.
Relates to: ULO1, ULO3, ULO4, Project proposal and team charter, Project report and pitch