CCN110 Digital Storytelling and Visual Culture
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | CCN110 |
|---|---|
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| Domestic tuition unit fee | $3,216 |
| International unit fee | $4,452 |
Unit Outline: Semester 2 2025, Kelvin Grove, Internal
| Unit code: | CCN110 |
|---|---|
| Credit points: | 12 |
| Coordinators: | Jenny Hou | jenny.hou@qut.edu.au |
Overview
Effective communication has always been about telling compelling stories. Digital communication specialists must select relevant visuals and suitable content to craft effective narratives to reach and engage target audiences on various platforms. This unit is included early in the program to provide fundamental skills and perspectives on digital storytelling and consider culturally and linguistically diverse perspectives.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply fundamental concepts, frameworks and techniques for effective transmedia storytelling via social media platforms.
- Analyse the effectiveness of messaging to reach and engage diverse audiences on social media, including First Nations communities.
- Analyse and critique visual information designs.
- Develop culturally appropriate digital narratives and ethical visual strategies to align with industry practice.
Content
This unit will cover the following:
- fundamental concepts, frameworks and techniques for effective storytelling using various social media platforms
- techniques for crafting messages as engaging social media stories
- culturally appropriate storytelling, including Indigenous perspectives
- theory and principles of visual communication and information design
- the use of industry-standard applications for digital content creation
Learning Approaches
This unit is taught via a blended approach that combines elements of online delivery and face-to-face.
Learning experiences in this unit include:
- participating in class/online tutorials
- attending lectures
- engaging with online learning materials
- reading book chapters, scholarly and industry articles
- panel sessions with industry experts
- identifying examples of transmedia storytelling
- appreciating cultural implications of visual representation
Feedback on Learning and Assessment
You will receive feedback on your learning in a variety of ways, including:
- Informal formative feedback in tutorials,
- Self-assessment tools,
- Peer feedback,
- Formal written or recorded feedback on both formative and summative assessment tasks in addition to the grade on the Criterion Reference Assessment sheet.
Assessment
Overview
In this unit you will complete two assessment tasks:
1. Case Study Critique - This task draws on transmedia storytelling frameworks and principles to analyse a storytelling example that has unfolded across multiple social, digital or mass media platforms and provide best practice recommendations.
2. Professional presentation, engagement, and narrative proposal - This assessment contains two interconnected components:
(a) Professional Presentation and Engagement - This task requires an oral presentation to pitch a storytelling strategy proposal to a potential industry client, as well as professional engagement with peers by offering constructive feedback and responding to audience questions/comments. This presentation must be completed in class. Exceptions for submitting a video-recorded presentation will only be granted under exceptional circumstances and with prior approval from the unit coordinator.
(b) Narrative Proposal - This task requires a well-researched and visually appealing proposal in the format of powerpoint slides, which should include the focal issue/topic to be addressed, storytelling narratives, visual strategies, platform analysis and effective messaging, with a proper cultural consideration for engaging diverse audiences. This proposal should demonstrate your ability to craft a coherent and compelling strategy of impactful storytelling. This assessment must be submitted online.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Case Study Critique
You will analyse a transmedia storytelling example that has unfolded across different social media platforms under a unified narrative arc ('Storyworld'). Drawing upon the transmedia storytelling concepts, frameworks and principles introduced in this unit, you will analyse and critique storytelling strategies, messages, and visuals used in the case study. Consider the effectiveness of the social media messaging and visuals for culturally and linguistically diverse audiences. Based on your critical analysis, provide recommendations to improve the effectiveness of transmedia storytelling.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Professional Presentation, Engagement, and Narrative Proposal
This assessment contains two interrelated components:
Assessment 2a: Professional Presentation and Engagement (40%)
You will deliver an oral presentation to pitch a storytelling strategy proposal to a potential industry client, as well as professionally engage with peers by offering constructive feedback and/or responding to audience questions/comments. This presentation must be completed in class. Exceptions for submitting a video-recorded presentation will only be granted under exceptional circumstances and with prior approval from the unit coordinator.
Assessment 2b: Narrative Proposal (20%)
You will develop a well-researched and visually appealing proposal in the format of powerpoint slides, which should include the focal issue/topic to be addressed, storytelling narratives, visual strategies, platform analysis and effective messaging, with a proper cultural consideration for engaging diverse audiences. This proposal should demonstrate your ability to craft a coherent and compelling strategy of impactful storytelling. This assessment must be submitted online.
This Narrative Proposal component is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Risk Assessment Statement
For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction.
You are advised to back-up your digital files on a regular basis to ensure work is not lost if there is a hardware failure. Information about the free file storage provided by QUT for students is available on the Storing your files page.
QUT’s required risk assessment process will need to be undertaken for all projects. Your project will not be approved until the required risk assessments, including ethical clearance requirements, are completed and approved. Different projects may have different risks associated with them and therefore it is mandatory that a project risk assessment is completed and approved.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC86 Graduate Certificate in Digital Communication
- Critique scholarly research in digital communication.
Relates to: Professional Presentation, Engagement, and Narrative Proposal - Analyse data using industry standard tools and platforms
Relates to: Professional Presentation, Engagement, and Narrative Proposal - Analyse critical issues in media and communication industries.
Relates to: ULO3, Professional Presentation, Engagement, and Narrative Proposal - Tailor culturally appropriate communication strategies and content for a variety of audiences and formats.
Relates to: ULO1, ULO2, Case Study Critique
KC87 Graduate Diploma in Digital Communication
- Critique scholarly research in specialised and contemporary digital communication areas.
Relates to: Professional Presentation, Engagement, and Narrative Proposal - Analyse data using industry standard tools and platforms leveraging advanced capabilities
Relates to: Professional Presentation, Engagement, and Narrative Proposal - Analyse critical issues in media and communication industries with consideration for diversity.
Relates to: ULO3, Professional Presentation, Engagement, and Narrative Proposal - Tailor culturally appropriate communication strategies and content for a variety of audiences and formats.
Relates to: ULO1, ULO2, Case Study Critique
KC88 Master of Digital Communication
- Critique and engage in scholarly research in specialised and contemporary digital communication areas.
Relates to: Professional Presentation, Engagement, and Narrative Proposal - Analyse data using industry standard tools and platforms leveraging advanced capabilities to address industry and research problems
Relates to: Professional Presentation, Engagement, and Narrative Proposal - Evaluate critical issues in media and communication industries.
Relates to: ULO3, Professional Presentation, Engagement, and Narrative Proposal - Tailor and implement culturally appropriate communication strategies and content for a variety of audiences and formats.
Relates to: ULO1, ULO2, Case Study Critique
Unit Outline: Flexible Period - 03A 2025, Kelvin Grove, Internal (Start Date: 24 Feb 2025)
| Unit code: | CCN110 |
|---|---|
| Credit points: | 12 |
| Coordinators: | Jenny Hou | jenny.hou@qut.edu.au |
Overview
Effective communication has always been about telling compelling stories. Digital communication specialists must select relevant visuals and suitable content to craft effective narratives to reach and engage target audiences on various platforms. This unit is included early in the program to provide fundamental skills and perspectives on digital storytelling and consider culturally and linguistically diverse perspectives.
Learning Outcomes
On successful completion of this unit you will be able to:
- Apply fundamental concepts, frameworks and techniques for effective transmedia storytelling via social media platforms.
- Analyse the effectiveness of messaging to reach and engage diverse audiences on social media, including First Nations communities.
- Analyse and critique visual information designs.
- Develop culturally appropriate digital narratives and ethical visual strategies to align with industry practice.
Content
This unit will cover the following:
- fundamental concepts, frameworks and techniques for effective storytelling using various social media platforms
- techniques for crafting messages as engaging social media stories
- culturally appropriate storytelling, including Indigenous perspectives
- theory and principles of visual communication and information design
- the use of industry-standard applications for digital content creation
Learning Approaches
This unit is taught via a blended approach that combines elements of online delivery and face-to-face.
Learning experiences in this unit include:
- participating in class/online tutorials
- attending lectures
- engaging with online learning materials
- reading book chapters, scholarly and industry articles
- panel sessions with industry experts
- identifying examples of transmedia storytelling
- appreciating cultural implications of visual representation
Feedback on Learning and Assessment
You will receive feedback on your learning in a variety of ways, including:
- Informal formative feedback in tutorials,
- Self-assessment tools,
- Peer feedback,
- Formal written or recorded feedback on both formative and summative assessment tasks in addition to the grade on the Criterion Reference Assessment sheet.
Assessment
Overview
In this unit you will complete two assessment tasks:
1. Case Study Critique - This task draws on transmedia storytelling frameworks and principles to analyse a storytelling example that has unfolded across multiple social, digital or mass media platforms and provide best practice recommendations.
2. Professional presentation, engagement, and narrative proposal - This assessment contains two interconnected components:
(a) Professional Presentation and Engagement - This task requires an oral presentation to pitch a storytelling strategy proposal to a potential industry client, as well as professional engagement with peers by offering constructive feedback and responding to audience questions/comments. This presentation must be completed in class. Exceptions for submitting a video-recorded presentation will only be granted under exceptional circumstances and with prior approval from the unit coordinator.
(b) Narrative Proposal - This task requires a well-researched and visually appealing proposal in the format of powerpoint slides, which should include the focal issue/topic to be addressed, storytelling narratives, visual strategies, platform analysis and effective messaging, with a proper cultural consideration for engaging diverse audiences. This proposal should demonstrate your ability to craft a coherent and compelling strategy of impactful storytelling. This assessment must be submitted online.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Case Study Critique
You will analyse a transmedia storytelling example that has unfolded across different social media platforms under a unified narrative arc ('Storyworld'). Drawing upon the transmedia storytelling concepts, frameworks and principles introduced in this unit, you will analyse and critique storytelling strategies, messages, and visuals used in the case study. Consider the effectiveness of the social media messaging and visuals for culturally and linguistically diverse audiences. Based on your critical analysis, provide recommendations to improve the effectiveness of transmedia storytelling.
This assignment is eligible for the 48-hour late submission period and assignment extensions
Assessment: Professional Presentation, Engagement, and Narrative Proposal
This assessment contains two interrelated components:
Assessment 2a: Professional Presentation and Engagement (40%)
You will deliver an oral presentation to pitch a storytelling strategy proposal to a potential industry client, as well as professionally engage with peers by offering constructive feedback and/or responding to audience questions/comments. This presentation must be completed in class. Exceptions for submitting a video-recorded presentation will only be granted under exceptional circumstances and with prior approval from the unit coordinator.
Assessment 2b: Narrative Proposal (20%)
You will develop a well-researched and visually appealing proposal in the format of powerpoint slides, which should include the focal issue/topic to be addressed, storytelling narratives, visual strategies, platform analysis and effective messaging, with a proper cultural consideration for engaging diverse audiences. This proposal should demonstrate your ability to craft a coherent and compelling strategy of impactful storytelling. This assessment must be submitted online.
This Narrative Proposal component is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Risk Assessment Statement
For risks associated with using campus buildings or facilities, refer to the Tier 1 General Health and Safety Induction.
You are advised to back-up your digital files on a regular basis to ensure work is not lost if there is a hardware failure. Information about the free file storage provided by QUT for students is available on the Storing your files page.
QUT’s required risk assessment process will need to be undertaken for all projects. Your project will not be approved until the required risk assessments, including ethical clearance requirements, are completed and approved. Different projects may have different risks associated with them and therefore it is mandatory that a project risk assessment is completed and approved.
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.KC86 Graduate Certificate in Digital Communication
- Critique scholarly research in digital communication.
Relates to: Professional Presentation, Engagement, and Narrative Proposal - Analyse data using industry standard tools and platforms
Relates to: Professional Presentation, Engagement, and Narrative Proposal - Analyse critical issues in media and communication industries.
Relates to: ULO3, Professional Presentation, Engagement, and Narrative Proposal - Tailor culturally appropriate communication strategies and content for a variety of audiences and formats.
Relates to: ULO1, ULO2, Case Study Critique
KC87 Graduate Diploma in Digital Communication
- Critique scholarly research in specialised and contemporary digital communication areas.
Relates to: Professional Presentation, Engagement, and Narrative Proposal - Analyse data using industry standard tools and platforms leveraging advanced capabilities
Relates to: Professional Presentation, Engagement, and Narrative Proposal - Analyse critical issues in media and communication industries with consideration for diversity.
Relates to: ULO3, Professional Presentation, Engagement, and Narrative Proposal - Tailor culturally appropriate communication strategies and content for a variety of audiences and formats.
Relates to: ULO1, ULO2, Case Study Critique
KC88 Master of Digital Communication
- Critique and engage in scholarly research in specialised and contemporary digital communication areas.
Relates to: Professional Presentation, Engagement, and Narrative Proposal - Analyse data using industry standard tools and platforms leveraging advanced capabilities to address industry and research problems
Relates to: Professional Presentation, Engagement, and Narrative Proposal - Evaluate critical issues in media and communication industries.
Relates to: ULO3, Professional Presentation, Engagement, and Narrative Proposal - Tailor and implement culturally appropriate communication strategies and content for a variety of audiences and formats.
Relates to: ULO1, ULO2, Case Study Critique