CCB307 Promotional Communication Capstone
This unit will not be available for enrolment until 2027. Details including the unit outline and fee information will be available from October 2026.
| Unit code: | CCB307 |
|---|---|
| Prerequisite(s): | 168cp of completed study (in current course) |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
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This capstone unit prepares for work-ready graduates by developing students’ adaptive capabilities to thrive in the dynamic promotional communication landscape. It integrates prior knowledge of promotional communication theories, research, industry trends in advertising and public relations, and professional skills required in a digital-first environment. Through classwork, independent study, and real-world projects, students develop an understanding of the local and international relevance of promotional communication, with opportunities to produce a portfolio of applied communication artefacts and engagement projects that contribute to employability in the promotional industries.
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