BSN414 Quantitative Research Methods


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Unit Outline: Semester 2 2024, Gardens Point, Internal

Unit code:BSN414
Credit points:12
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.

Overview

This unit is designed to give students an introduction to a range of quantitative research methods and their application to different research questions and types of quantitative data.

Learning Outcomes

On successful completion of this unit you will be able to:

  1. Apply frequently used quantitative research methods to analyse business-related research problems.
  2. Demonstrate a practical understanding of sampling, measurement and analysis techniques and issues associated with quantitative research strategies.
  3. Understand and explain the purposes, advantages and limitations of different quantitative analysis methods.
  4. Conduct, interpret, and report on a variety of quantitative analyses addressing research questions.
  5. Demonstrate academic literacy skills in writing up, reading and evaluating business research.

Content

The unit will cover quantitative research concepts and analyses including:

  • Data Collection: Survey Research
  • Index construction and reliability analysis; Exploratory and Confirmatory Factor analysis
  • Regression Analysis (bivariate correlation, simple regression, multiple regression, regression diagnostics)
  • Mediated and moderated regression
  • Logistic regression
  • Structural Equation Modeling
  • Experimental Data Collection and Analysis


QUT Business Capabilities (Research)

The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.

Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated and advanced discipline and professional practice knowledge, including advanced knowledge of research, research principles and methods and how knowledge is created and evolves within the field.
1.2 Use technological and technical skills to apply theoretical knowledge, work critically with complex information, problems and theories, and to design and apply research and research methods.

Higher Order Thinking Skills (HO)
2.1 Identify, investigate and evaluate intellectual issues and problems in research and practice and synthesise complex thinking to identify research gaps and conceptualise an approach to a research study.
2.2 Exercise creativity and intellectual independence to systematically plan, design and execute research and formulate conclusions and recommendations that challenge and contribute to current knowledge in a discipline.

Professional Communication (PC)
3.1 Demonstrate written communication skills to structure and present complex thinking, including research results to a variety of audiences in relation to discipline knowledge and research.
3.2 Demonstrate oral communication skills to structure and present complex thinking, including research results to a variety of audiences in relation to discipline knowledge and research.

Teamwork & Self (TS)
4.1 Exercise self-reflection and accountability in applying knowledge and skills for own learning and recognition of research limitations for effective research practice.

Social, Ethical & Global Understanding (SE)
5.1 Apply knowledge of the ethical dimensions of research to identify and address the potential risks of undertaking a research project.

Learning Approaches

The delivery of this unit is based around a 3 hour lecture and computer tutorial combined. Some weeks will be delivered via online methods as outlined below. The purpose of each seminar is to introduce students to the concepts and analyses appropriate to address a variety of quantitative research questions. Seminars are additionally utilised to develop students' abilities to apply the analyses to a variety of research questions and data sets, and to interpret the results of statistical output using SPSS.

The unit is supported by the QUT Canvas system and other complementary online teaching systems. In addition to basic information such as the unit outline, lecture outlines, assessment information and staff contact details the Canvas site contains learning materials and datasets to enable students to practice developed quantitative research skills. Live online teaching platforms are used to teach some analyses relevant to assessment in recorded sessions to enable student playback as required.

Feedback on Learning and Assessment

Students will receive feedback in various forms throughout the semester which may include:

  • Informal: worked examples, such as verbal feedback in class, personal consultation
  • Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
  • Direct: to individual students, either in written form or in consultation
  • Indirect: to the whole class

Assessment

Overview

The assessment in this unit aims to support your achievement of the learning objectives for both Discipline Knowledge and Other Graduate Capabilities. Assessment has been designed in order to allow you to both:

  • receive feedback on your learning as you progress towards the development of knowledge, understanding, skills and attitudes (formative assessment); and
  • demonstrate your learning in order to achieve a final grade (summative assessment).


Formative Assessment
In each seminar, students will have exercises to complete relating to the topic or analysis being studied in that week. Students will receive feedback on their performance on these tasks in the seminars and are able to provide their exercise to lecturers for written feedback the following week. Formative assessment incorporates the following Assurance of Learning goals: KS (1.1; 1.2), PC (3.2).

Summative Assessment
Refer to "Assessment" section below.

Unit Grading Scheme

7- point scale

Assessment Tasks

Assessment: Report

Students will conduct an exploratory factor analysis and a confirmatory factor analysis based on data provided to students. Student are required to interpret and write up the results of the analyses.

Formative or Summative: Summative

Business Capabilities (AoL goals): KS (1.2), HO (2.2), PC (3.1)

This is an assignment for the purposes of an extension.

Weight: 25
Length: 1,000 words
Individual/Group: Individual
Due (indicative): Week 6
Related Unit learning outcomes: 1, 2, 3, 4, 5

Assessment: Research Paper

Students will be provided with information and data related to a specific research question. Using this information and data, students are to perform a series of preliminary data analyses and mediated and moderated regressions to test the hypotheses. Students are required to individually write up a Method, Results, and Discussion section.

Formative or Summative: Summative

Business Capabilities (AoL goals): KS (1.2), HO (2.1; 2.2), PC (3.1)

This is an assignment for the purposes of an extension.

Weight: 50
Length: 1,500 words
Individual/Group: Individual
Due (indicative): Week 11
Related Unit learning outcomes: 1, 2, 4, 5

Assessment: Assignment

Students will conduct a series of logistic regressions and write up the results of these analyses using data provided by the lecturer.

Formative or Summative: Summative

Business Capabilities (AoL goals): KS (1.2), HO (2.1; 2.2), PC (3.1)

This is an assignment for the purposes of an extension.

Weight: 25
Length: 1,000 words
Individual/Group: Individual
Due (indicative): Week 13
Related Unit learning outcomes: 1, 2, 3, 4, 5

Academic Integrity

Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.

Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.

You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.

Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.

Resources

Resource Materials

Prescribed text(s)

Hair, J., W. Black, B. Babin, and R. Anderson (2018). Multivariate Data Analysis: Pearson New International edition, GB: Pearson Education Limited.

A set of readings is also available though the BSN414 Canvas site.

Recommended text(s)

Recommended reading
Lecture notes, workshop notes, data, example analyses and additional readings are provided on the unit Canvas site.

Additional Resources
Allen, P., Bennett, K., & Heritage, B. (2018).SPSS Statistics: A Practical Guide 4th Edition. Cengage Learning Australia: South Melbourne, VIC.

Risk Assessment Statement

There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.

Standards/Competencies

This unit is designed to support your development of the following standards\competencies.

QUT Business Capabilities (Undergraduate)

HO (2.1): Critical Analysis

Relates to: ULO1, ULO3, ULO4, Research Paper, Assignment

HO (2.2): Independent Judgement and Decision-Making

Relates to: ULO1, ULO4, Report, Research Paper, Assignment

KS (1.2): Technical and Technological Skills

Relates to: ULO1, ULO2, ULO3, ULO4, Report, Research Paper, Assignment

PC (3.1): Professional Communication (Written)

Relates to: ULO5, Report, Research Paper, Assignment

Course Learning Outcomes

This unit is designed to support your development of the following course/study area learning outcomes.

BS63 Bachelor of Business (Honours)

  1. Use technological and technical skills to design and apply research and research methods
    Relates to: ULO1, ULO2, ULO3, ULO4, Report, Research Paper, Assignment
  2. Identify, investigate and evaluate ethical issues and problems in research and practice, and synthesise complex thinking to identify research gaps and conceptualise an approach to a research study
    Relates to: ULO1, ULO3, ULO4, Research Paper, Assignment
  3. Exercise intellectual independence and critical thinking to systematically plan, design and execute research and formulate conclusions and recommendations that challenge and contribute to current knowledge in a discipline
    Relates to: ULO1, ULO4, Report, Research Paper, Assignment
  4. Apply communication skills to structure and present complex thinking, including research results to a variety of audiences in relation to discipline knowledge and research
    Relates to: ULO5, Report, Research Paper, Assignment