BSB106 Dynamic Markets
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | BSB106 |
|---|---|
| Equivalent(s): | BSD106 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $2,040 |
| Pre-2021 CSP student contribution | $1,597 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $3,024 |
| International unit fee | $4,176 |
Unit Outline: Semester 1 2024, Gardens Point, Internal
| Unit code: | BSB106 |
|---|---|
| Credit points: | 12 |
| Equivalent: | BSD106 |
| Coordinators: | Clinton Weeks | clinton.weeks@qut.edu.au |
Overview
In this introductory business core unit, you will explore how value is created for organisations and customers through the process of exchange in dynamic market environments. You will learn about how businesses interact with consumers and other stakeholders, gain an understanding of the forces that drive behaviour in different market settings, and explore strategies organisations use to enter and operate within dynamic markets to co-create value with customers and stakeholders. This unit is relevant to students of all business disciplines, introducing you to evidence-based skills needed to analyse and critically appraise the trade-offs required to create value and succeed in complex business settings. Along with the rest of the introductory business core, this unit forms the foundation for further study across the breadth of business disciplines, introducing you to business capabilities to prepare you for the future world of work and ignite your career.
Learning Outcomes
On successful completion of this unit you will be able to:
- Articulate key concepts describing how organisations and customers co-create value, and apply them to contemporary business issues. [KS 1.1, PC 3.1]
- Apply an understanding of the factors and strategies informing how organisations enter and succeed within markets to business cases in national and international contexts. [KS 1.1, HO 2.1]
- Critically analyse real- world businesses, markets and issues to develop and convey strategic recommendations and solutions for organisations. [HO 2.2, PC 3.2, SE 5.1]
- Use professional communication skills and technologies to present ideas and business solutions to diverse audiences. [KS 1.2, PC 3.1, PC 3.2]
- Work in diverse teams using effective teamwork tools and skills to create and convey recommendations to business audiences [TS 4.2]Relates to: UG Business Capabilities: TS (4.2)
Content
This unit will introduce you to foundational knowledge of concepts, practices and contemporary issues of marketing, microeconomics and innovation in dynamic market settings, including:
- products and consumer behaviour;
- strategy and pricing;
- market structures and competition; and
- culture and ethics.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
In this unit, you will learn by engaging in problem- and case-based activities designed to introduce you to key knowledge and skills that are relevant to all business careers. You will explore contemporary business issues relating to how firms operate and interact in the markets in which they are located, and learn about foundational concepts and practices from the disciplines of marketing, economics and international business via content delivered online and in class. In workshops, you will practise and develop important competencies in the area of evidence-based management, applying your knowledge to authentic, real-world contexts and problems. You will be expected to attend and contribute regularly to workshops, and work through content and self-directed formative learning activities presented on the unit Canvas site before and after class to supplement your learning.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment tasks in this unit are designed to provide you with opportunities to practise and develop the evidence-based skills needed to understand and respond to real-world challenges within dynamic market settings and communicate effectively to professional audiences.
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Business Environment Analysis
Students will analyse and present information on how the business environment impacts a particular case organisation.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): PC (3.2), TS (4.2), SE (5.1)
Assessment: Business Model Analysis
Students will undertake an evidence-based analysis of the different strategic options available to a case organisation operating in a dynamic market environment.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): PC (3.1), TS (4.2), HO (2.2), KS (1.2).
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Analysis of a Major Disruption and Personal Reflection
Use an evidence-based approach to critically analyse the impact of a major disruption on the business model of a case organisation.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Weekly resources will be made available on the unit Canvas site.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Analysis of a Major Disruption and Personal Reflection
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, Business Model Analysis, Analysis of a Major Disruption and Personal Reflection
KS (1.1): Discipline Knowledge
Relates to: ULO1, ULO2, Analysis of a Major Disruption and Personal Reflection
KS (1.2): Technical and Technological Skills
Relates to: ULO4, Business Environment Analysis
PC (3.1): Professional Communication (Written)
Relates to: ULO1, ULO4, Business Environment Analysis, Analysis of a Major Disruption and Personal Reflection
PC (3.2): Professional Communication (Oral)
Relates to: ULO3, ULO4, Business Model Analysis
SE (5.1): Ethical and Legal Understanding
Relates to: ULO3, Business Model Analysis
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO5, Business Environment Analysis, Business Model Analysis
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO2, Analysis of a Major Disruption and Personal Reflection - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4, Business Environment Analysis - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2, Analysis of a Major Disruption and Personal Reflection - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Business Model Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO1, ULO4, Business Environment Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO4, Business Model Analysis - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO5, Business Environment Analysis, Business Model Analysis - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Business Model Analysis
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO2, Analysis of a Major Disruption and Personal Reflection - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4, Business Environment Analysis - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2, Analysis of a Major Disruption and Personal Reflection - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO3, Business Model Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO1, ULO4, Business Environment Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO3, ULO4, Business Model Analysis - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO5, Business Environment Analysis, Business Model Analysis - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO3, Business Model Analysis
BS08 Bachelor of Business - International
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO2 - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3 - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4 - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2 - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO3 - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO1, ULO4 - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO3, ULO4 - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO5
Unit Outline: Semester 1 2024, Online
| Unit code: | BSB106 |
|---|---|
| Credit points: | 12 |
| Equivalent: | BSD106 |
Overview
In this introductory business core unit, you will explore how value is created for organisations and customers through the process of exchange in dynamic market environments. You will learn about how businesses interact with consumers and other stakeholders, gain an understanding of the forces that drive behaviour in different market settings, and explore strategies organisations use to enter and operate within dynamic markets to co-create value with customers and stakeholders. This unit is relevant to students of all business disciplines, introducing you to evidence-based skills needed to analyse and critically appraise the trade-offs required to create value and succeed in complex business settings. Along with the rest of the introductory business core, this unit forms the foundation for further study across the breadth of business disciplines, introducing you to business capabilities to prepare you for the future world of work and ignite your career.
Learning Outcomes
On successful completion of this unit you will be able to:
- Articulate key concepts describing how organisations and customers co-create value, and apply them to contemporary business issues. [KS 1.1, PC 3.1]
- Apply an understanding of the factors and strategies informing how organisations enter and succeed within markets to business cases in national and international contexts. [KS 1.1, HO 2.1]
- Critically analyse real- world businesses, markets and issues to develop and convey strategic recommendations and solutions for organisations. [HO 2.2, PC 3.2, SE 5.1]
- Use professional communication skills and technologies to present ideas and business solutions to diverse audiences. [KS 1.2, PC 3.1, PC 3.2]
- Work in diverse teams using effective teamwork tools and skills to create and convey recommendations to business audiences [TS 4.2]Relates to: UG Business Capabilities: TS (4.2)
Content
This unit will introduce you to foundational knowledge of concepts, practices and contemporary issues of marketing, microeconomics and innovation in dynamic market settings, including:
- products and consumer behaviour;
- strategy and pricing;
- market structures and competition; and
- culture and ethics.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
In this unit, you will learn by engaging in problem- and case-based activities designed to introduce you to key knowledge and skills that are relevant to all business careers. You will explore contemporary business issues relating to how firms operate and interact in the markets in which they are located, and learn about foundational concepts and practices from the disciplines of marketing, economics and international business via content delivered online and in class. In workshops, you will practise and develop important competencies in the area of evidence-based management, applying your knowledge to authentic, real-world contexts and problems. You will be expected to attend and contribute regularly to workshops, and work through content and self-directed formative learning activities presented on the unit Canvas site before and after class to supplement your learning.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment tasks in this unit are designed to provide you with opportunities to practise and develop the evidence-based skills needed to understand and respond to real-world challenges within dynamic market settings and communicate effectively to professional audiences.
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Business Environment Analysis
Students will analyse and present information on how the business environment impacts a particular case organisation.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): PC (3.2), TS (4.2), SE (5.1)
Assessment: Business Model Analysis
Students will undertake an evidence-based analysis of the different strategic options available to a case organisation operating in a dynamic market environment.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): PC (3.1), TS (4.2), HO (2.2), KS (1.2).
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Analysis of a Major Disruption and Personal Reflection
Use an evidence-based approach to critically analyse the impact of a major disruption on the business model of a case organisation.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Weekly resources will be made available on the unit Canvas site.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Analysis of a Major Disruption and Personal Reflection
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, Business Model Analysis, Analysis of a Major Disruption and Personal Reflection
KS (1.1): Discipline Knowledge
Relates to: ULO1, ULO2, Analysis of a Major Disruption and Personal Reflection
KS (1.2): Technical and Technological Skills
Relates to: ULO4, Business Environment Analysis
PC (3.1): Professional Communication (Written)
Relates to: ULO1, ULO4, Business Environment Analysis, Analysis of a Major Disruption and Personal Reflection
PC (3.2): Professional Communication (Oral)
Relates to: ULO3, ULO4, Business Model Analysis
SE (5.1): Ethical and Legal Understanding
Relates to: ULO3, Business Model Analysis
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO5, Business Environment Analysis, Business Model Analysis
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO2, Analysis of a Major Disruption and Personal Reflection - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4, Business Environment Analysis - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2, Analysis of a Major Disruption and Personal Reflection - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Business Model Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO1, ULO4, Business Environment Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO4, Business Model Analysis - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO5, Business Environment Analysis, Business Model Analysis - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Business Model Analysis
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO2, Analysis of a Major Disruption and Personal Reflection - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4, Business Environment Analysis - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2, Analysis of a Major Disruption and Personal Reflection - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO3, Business Model Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO1, ULO4, Business Environment Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO3, ULO4, Business Model Analysis - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO5, Business Environment Analysis, Business Model Analysis - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO3, Business Model Analysis
BS08 Bachelor of Business - International
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO2 - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3 - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4 - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2 - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO3 - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO1, ULO4 - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO3, ULO4 - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO5
Unit Outline: Semester 2 2024, Gardens Point, Internal
| Unit code: | BSB106 |
|---|---|
| Credit points: | 12 |
| Equivalent: | BSD106 |
| Coordinators: | Byron Keating | byron.keating@qut.edu.au |
Overview
In this introductory business core unit, you will explore how value is created for organisations and customers through the process of exchange in dynamic market environments. You will learn about how businesses interact with consumers and other stakeholders, gain an understanding of the forces that drive behaviour in different market settings, and explore strategies organisations use to enter and operate within dynamic markets to co-create value with customers and stakeholders. This unit is relevant to students of all business disciplines, introducing you to evidence-based skills needed to analyse and critically appraise the trade-offs required to create value and succeed in complex business settings. Along with the rest of the introductory business core, this unit forms the foundation for further study across the breadth of business disciplines, introducing you to business capabilities to prepare you for the future world of work and ignite your career.
Learning Outcomes
On successful completion of this unit you will be able to:
- Articulate key concepts describing how organisations and customers co-create value, and apply them to contemporary business issues. [KS 1.1, PC 3.1]
- Apply an understanding of the factors and strategies informing how organisations enter and succeed within markets to business cases in national and international contexts. [KS 1.1, HO 2.1]
- Critically analyse real- world businesses, markets and issues to develop and convey strategic recommendations and solutions for organisations. [HO 2.2, PC 3.2, SE 5.1]
- Use professional communication skills and technologies to present ideas and business solutions to diverse audiences. [KS 1.2, PC 3.1, PC 3.2]
- Work in diverse teams using effective teamwork tools and skills to create and convey recommendations to business audiences [TS 4.2]Relates to: UG Business Capabilities: TS (4.2)
Content
This unit will introduce you to foundational knowledge of concepts, practices and contemporary issues of marketing, microeconomics and innovation in dynamic market settings, including:
- products and consumer behaviour;
- strategy and pricing;
- market structures and competition; and
- culture and ethics.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
In this unit, you will learn by engaging in problem- and case-based activities designed to introduce you to key knowledge and skills that are relevant to all business careers. You will explore contemporary business issues relating to how firms operate and interact in the markets in which they are located, and learn about foundational concepts and practices from the disciplines of marketing, economics and international business via content delivered online and in class. In workshops, you will practise and develop important competencies in the area of evidence-based management, applying your knowledge to authentic, real-world contexts and problems. You will be expected to attend and contribute regularly to workshops, and work through content and self-directed formative learning activities presented on the unit Canvas site before and after class to supplement your learning.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment tasks in this unit are designed to provide you with opportunities to practise and develop the evidence-based skills needed to understand and respond to real-world challenges within dynamic market settings and communicate effectively to professional audiences.
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Business Environment Analysis
Students will analyse and present information on how the business environment impacts a particular case organisation.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): PC (3.2), TS (4.2), SE (5.1)
Assessment: Business Model Analysis
Students will undertake an evidence-based analysis of the different strategic options available to a case organisation operating in a dynamic market environment.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): PC (3.1), TS (4.2), HO (2.2), KS (1.2).
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Analysis of a Major Disruption and Personal Reflection
Use an evidence-based approach to critically analyse the impact of a major disruption on the business model of a case organisation.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Weekly resources will be made available on the unit Canvas site.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Analysis of a Major Disruption and Personal Reflection
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, Business Model Analysis, Analysis of a Major Disruption and Personal Reflection
KS (1.1): Discipline Knowledge
Relates to: ULO1, ULO2, Analysis of a Major Disruption and Personal Reflection
KS (1.2): Technical and Technological Skills
Relates to: ULO4, Business Environment Analysis
PC (3.1): Professional Communication (Written)
Relates to: ULO1, ULO4, Business Environment Analysis, Analysis of a Major Disruption and Personal Reflection
PC (3.2): Professional Communication (Oral)
Relates to: ULO3, ULO4, Business Model Analysis
SE (5.1): Ethical and Legal Understanding
Relates to: ULO3, Business Model Analysis
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO5, Business Environment Analysis, Business Model Analysis
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO2, Analysis of a Major Disruption and Personal Reflection - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4, Business Environment Analysis - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2, Analysis of a Major Disruption and Personal Reflection - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Business Model Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO1, ULO4, Business Environment Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO4, Business Model Analysis - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO5, Business Environment Analysis, Business Model Analysis - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Business Model Analysis
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO2, Analysis of a Major Disruption and Personal Reflection - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4, Business Environment Analysis - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2, Analysis of a Major Disruption and Personal Reflection - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO3, Business Model Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO1, ULO4, Business Environment Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO3, ULO4, Business Model Analysis - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO5, Business Environment Analysis, Business Model Analysis - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO3, Business Model Analysis
BS08 Bachelor of Business - International
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO2 - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3 - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4 - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2 - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO3 - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO1, ULO4 - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO3, ULO4 - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO5
Unit Outline: Semester 2 2024, Online
| Unit code: | BSB106 |
|---|---|
| Credit points: | 12 |
| Equivalent: | BSD106 |
Overview
In this introductory business core unit, you will explore how value is created for organisations and customers through the process of exchange in dynamic market environments. You will learn about how businesses interact with consumers and other stakeholders, gain an understanding of the forces that drive behaviour in different market settings, and explore strategies organisations use to enter and operate within dynamic markets to co-create value with customers and stakeholders. This unit is relevant to students of all business disciplines, introducing you to evidence-based skills needed to analyse and critically appraise the trade-offs required to create value and succeed in complex business settings. Along with the rest of the introductory business core, this unit forms the foundation for further study across the breadth of business disciplines, introducing you to business capabilities to prepare you for the future world of work and ignite your career.
Learning Outcomes
On successful completion of this unit you will be able to:
- Articulate key concepts describing how organisations and customers co-create value, and apply them to contemporary business issues. [KS 1.1, PC 3.1]
- Apply an understanding of the factors and strategies informing how organisations enter and succeed within markets to business cases in national and international contexts. [KS 1.1, HO 2.1]
- Critically analyse real- world businesses, markets and issues to develop and convey strategic recommendations and solutions for organisations. [HO 2.2, PC 3.2, SE 5.1]
- Use professional communication skills and technologies to present ideas and business solutions to diverse audiences. [KS 1.2, PC 3.1, PC 3.2]
- Work in diverse teams using effective teamwork tools and skills to create and convey recommendations to business audiences [TS 4.2]Relates to: UG Business Capabilities: TS (4.2)
Content
This unit will introduce you to foundational knowledge of concepts, practices and contemporary issues of marketing, microeconomics and innovation in dynamic market settings, including:
- products and consumer behaviour;
- strategy and pricing;
- market structures and competition; and
- culture and ethics.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
In this unit, you will learn by engaging in problem- and case-based activities designed to introduce you to key knowledge and skills that are relevant to all business careers. You will explore contemporary business issues relating to how firms operate and interact in the markets in which they are located, and learn about foundational concepts and practices from the disciplines of marketing, economics and international business via content delivered online and in class. In workshops, you will practise and develop important competencies in the area of evidence-based management, applying your knowledge to authentic, real-world contexts and problems. You will be expected to attend and contribute regularly to workshops, and work through content and self-directed formative learning activities presented on the unit Canvas site before and after class to supplement your learning.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment tasks in this unit are designed to provide you with opportunities to practise and develop the evidence-based skills needed to understand and respond to real-world challenges within dynamic market settings and communicate effectively to professional audiences.
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Business Environment Analysis
Students will analyse and present information on how the business environment impacts a particular case organisation.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): PC (3.2), TS (4.2), SE (5.1)
Assessment: Business Model Analysis
Students will undertake an evidence-based analysis of the different strategic options available to a case organisation operating in a dynamic market environment.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): PC (3.1), TS (4.2), HO (2.2), KS (1.2).
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Analysis of a Major Disruption and Personal Reflection
Use an evidence-based approach to critically analyse the impact of a major disruption on the business model of a case organisation.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Weekly resources will be made available on the unit Canvas site.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Analysis of a Major Disruption and Personal Reflection
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, Business Model Analysis, Analysis of a Major Disruption and Personal Reflection
KS (1.1): Discipline Knowledge
Relates to: ULO1, ULO2, Analysis of a Major Disruption and Personal Reflection
KS (1.2): Technical and Technological Skills
Relates to: ULO4, Business Environment Analysis
PC (3.1): Professional Communication (Written)
Relates to: ULO1, ULO4, Business Environment Analysis, Analysis of a Major Disruption and Personal Reflection
PC (3.2): Professional Communication (Oral)
Relates to: ULO3, ULO4, Business Model Analysis
SE (5.1): Ethical and Legal Understanding
Relates to: ULO3, Business Model Analysis
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO5, Business Environment Analysis, Business Model Analysis
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO2, Analysis of a Major Disruption and Personal Reflection - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4, Business Environment Analysis - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2, Analysis of a Major Disruption and Personal Reflection - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Business Model Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO1, ULO4, Business Environment Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO4, Business Model Analysis - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO5, Business Environment Analysis, Business Model Analysis - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Business Model Analysis
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO2, Analysis of a Major Disruption and Personal Reflection - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4, Business Environment Analysis - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2, Analysis of a Major Disruption and Personal Reflection - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO3, Business Model Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO1, ULO4, Business Environment Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO3, ULO4, Business Model Analysis - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO5, Business Environment Analysis, Business Model Analysis - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO3, Business Model Analysis
BS08 Bachelor of Business - International
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO2 - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3 - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4 - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2 - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO3 - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO1, ULO4 - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO3, ULO4 - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO5
Unit Outline: Summer 2024, Gardens Point, Internal
| Unit code: | BSB106 |
|---|---|
| Credit points: | 12 |
| Equivalent: | BSD106 |
Overview
In this introductory business core unit, you will explore how value is created for organisations and customers through the process of exchange in dynamic market environments. You will learn about how businesses interact with consumers and other stakeholders, gain an understanding of the forces that drive behaviour in different market settings, and explore strategies organisations use to enter and operate within dynamic markets to co-create value with customers and stakeholders. This unit is relevant to students of all business disciplines, introducing you to evidence-based skills needed to analyse and critically appraise the trade-offs required to create value and succeed in complex business settings. Along with the rest of the introductory business core, this unit forms the foundation for further study across the breadth of business disciplines, introducing you to business capabilities to prepare you for the future world of work and ignite your career.
Learning Outcomes
On successful completion of this unit you will be able to:
- Articulate key concepts describing how organisations and customers co-create value, and apply them to contemporary business issues. [KS 1.1, 1.2]
- Apply an understanding of the factors and strategies informing how organisations enter and succeed within markets to business cases in national and international contexts. [KS 1.1, HO 2.1]
- Critically analyse real- world businesses, markets and issues to develop and convey strategic recommendations and solutions for organisations. [HO 2.2, SE 5.1]
- Use professional communication skills and technologies to present ideas and business solutions to diverse audiences. [KS 1.2, PC 3.1, PC 3.2]
- Work in diverse teams using effective teamwork tools and skills to create and convey recommendations to business audiences [TS 4.2]Relates to: UG Business Capabilities: TS (4.2)
- Reflect on your personal and professional development. [4.1]
Content
This unit will introduce you to foundational knowledge of concepts, practices and contemporary issues of marketing, microeconomics and innovation in dynamic market settings, including:
- products and consumer behaviour;
- strategy and pricing;
- market structures and competition; and
- culture and ethics.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
In this unit, you will learn by engaging in problem- and case-based activities designed to introduce you to key knowledge and skills that are relevant to all business careers. You will explore contemporary business issues relating to how firms operate and interact in the markets in which they are located, and learn about foundational concepts and practices from the disciplines of marketing, economics and international business via content delivered online and in class. In workshops, you will practise and develop important competencies in the area of evidence-based management, applying your knowledge to authentic, real-world contexts and problems. You will be expected to attend and contribute regularly to workshops, and work through content and self-directed formative learning activities presented on the unit Canvas site before and after class to supplement your learning.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment tasks in this unit are designed to provide you with opportunities to practise and develop the evidence-based skills needed to understand and respond to real-world challenges within dynamic market settings and communicate effectively to professional audiences.
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Business Environment Analysis
Students will analyse and present information on how the business environment impacts a particular case organisation.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), PC (3.2), TS (4.2)
Assessment: Business Model Analysis
Students will undertake an evidence-based analysis of the different strategic options available to a case organisation operating in a dynamic market environment.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): HO (2.2), PC (3.1), TS (4.2), SE (5.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Analysis of a Major Disruption and Personal Reflection
Use an evidence-based approach to critically analyse the impact of a major disruption on the business model of a case organisation.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1), TS (4.1)
This is assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Weekly resources will be made available on the unit Canvas site.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Analysis of a Major Disruption and Personal Reflection
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, Business Model Analysis, Analysis of a Major Disruption and Personal Reflection
KS (1.1): Discipline Knowledge
Relates to: ULO1, ULO2, Analysis of a Major Disruption and Personal Reflection
KS (1.2): Technical and Technological Skills
Relates to: ULO4, Business Environment Analysis
PC (3.1): Professional Communication (Written)
Relates to: ULO1, ULO4, Business Environment Analysis, Analysis of a Major Disruption and Personal Reflection
PC (3.2): Professional Communication (Oral)
Relates to: ULO3, ULO4, Business Model Analysis
SE (5.1): Ethical and Legal Understanding
Relates to: ULO3, Business Model Analysis
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO5, Business Environment Analysis, Business Model Analysis
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO2, Analysis of a Major Disruption and Personal Reflection - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4, Business Environment Analysis - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2, Analysis of a Major Disruption and Personal Reflection - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Business Model Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO1, ULO4, Business Environment Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO4, Business Model Analysis - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO5, Business Environment Analysis, Business Model Analysis - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Business Model Analysis
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO2, Analysis of a Major Disruption and Personal Reflection - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4, Business Environment Analysis - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2, Analysis of a Major Disruption and Personal Reflection - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO3, Business Model Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO1, ULO4, Business Environment Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO3, ULO4, Business Model Analysis - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO5, Business Environment Analysis, Business Model Analysis - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO3, Business Model Analysis
BS08 Bachelor of Business - International
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO2 - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3 - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4 - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2 - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO3 - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO1, ULO4 - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO3, ULO4 - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO5
Unit Outline: Summer 2024, Online
| Unit code: | BSB106 |
|---|---|
| Credit points: | 12 |
| Equivalent: | BSD106 |
Overview
In this introductory business core unit, you will explore how value is created for organisations and customers through the process of exchange in dynamic market environments. You will learn about how businesses interact with consumers and other stakeholders, gain an understanding of the forces that drive behaviour in different market settings, and explore strategies organisations use to enter and operate within dynamic markets to co-create value with customers and stakeholders. This unit is relevant to students of all business disciplines, introducing you to evidence-based skills needed to analyse and critically appraise the trade-offs required to create value and succeed in complex business settings. Along with the rest of the introductory business core, this unit forms the foundation for further study across the breadth of business disciplines, introducing you to business capabilities to prepare you for the future world of work and ignite your career.
Learning Outcomes
On successful completion of this unit you will be able to:
- Articulate key concepts describing how organisations and customers co-create value, and apply them to contemporary business issues. [KS 1.1, 1.2]
- Apply an understanding of the factors and strategies informing how organisations enter and succeed within markets to business cases in national and international contexts. [KS 1.1, HO 2.1]
- Critically analyse real- world businesses, markets and issues to develop and convey strategic recommendations and solutions for organisations. [HO 2.2, SE 5.1]
- Use professional communication skills and technologies to present ideas and business solutions to diverse audiences. [KS 1.2, PC 3.1, PC 3.2]
- Work in diverse teams using effective teamwork tools and skills to create and convey recommendations to business audiences [TS 4.2]Relates to: UG Business Capabilities: TS (4.2)
- Reflect on your personal and professional development. [4.1]
Content
This unit will introduce you to foundational knowledge of concepts, practices and contemporary issues of marketing, microeconomics and innovation in dynamic market settings, including:
- products and consumer behaviour;
- strategy and pricing;
- market structures and competition; and
- culture and ethics.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
In this unit, you will learn by engaging in problem- and case-based activities designed to introduce you to key knowledge and skills that are relevant to all business careers. You will explore contemporary business issues relating to how firms operate and interact in the markets in which they are located, and learn about foundational concepts and practices from the disciplines of marketing, economics and international business via content delivered online and in class. In workshops, you will practise and develop important competencies in the area of evidence-based management, applying your knowledge to authentic, real-world contexts and problems. You will be expected to attend and contribute regularly to workshops, and work through content and self-directed formative learning activities presented on the unit Canvas site before and after class to supplement your learning.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment tasks in this unit are designed to provide you with opportunities to practise and develop the evidence-based skills needed to understand and respond to real-world challenges within dynamic market settings and communicate effectively to professional audiences.
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Business Environment Analysis
Students will analyse and present information on how the business environment impacts a particular case organisation.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), PC (3.2), TS (4.2)
Assessment: Business Model Analysis
Students will undertake an evidence-based analysis of the different strategic options available to a case organisation operating in a dynamic market environment.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): HO (2.2), PC (3.1), TS (4.2), SE (5.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Analysis of a Major Disruption and Personal Reflection
Use an evidence-based approach to critically analyse the impact of a major disruption on the business model of a case organisation.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1, 2.2), PC (3.1), TS (4.1)
This is assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
Weekly resources will be made available on the unit Canvas site.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO2, Analysis of a Major Disruption and Personal Reflection
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, Business Model Analysis, Analysis of a Major Disruption and Personal Reflection
KS (1.1): Discipline Knowledge
Relates to: ULO1, ULO2, Analysis of a Major Disruption and Personal Reflection
KS (1.2): Technical and Technological Skills
Relates to: ULO4, Business Environment Analysis
PC (3.1): Professional Communication (Written)
Relates to: ULO1, ULO4, Business Environment Analysis, Analysis of a Major Disruption and Personal Reflection
PC (3.2): Professional Communication (Oral)
Relates to: ULO3, ULO4, Business Model Analysis
SE (5.1): Ethical and Legal Understanding
Relates to: ULO3, Business Model Analysis
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO5, Business Environment Analysis, Business Model Analysis
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO2, Analysis of a Major Disruption and Personal Reflection - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4, Business Environment Analysis - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2, Analysis of a Major Disruption and Personal Reflection - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: Business Model Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO1, ULO4, Business Environment Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO4, Business Model Analysis - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO5, Business Environment Analysis, Business Model Analysis - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: Business Model Analysis
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO2, Analysis of a Major Disruption and Personal Reflection - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4, Business Environment Analysis - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2, Analysis of a Major Disruption and Personal Reflection - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO3, Business Model Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO1, ULO4, Business Environment Analysis, Analysis of a Major Disruption and Personal Reflection - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO3, ULO4, Business Model Analysis - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO5, Business Environment Analysis, Business Model Analysis - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO3, Business Model Analysis
BS08 Bachelor of Business - International
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, ULO2 - Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Relates to: ULO3 - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4 - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO2 - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO3 - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO1, ULO4 - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO3, ULO4 - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO5