AMB369 International Business Strategy


To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.


Unit Outline: Semester 2 2020, Gardens Point, Internal

Unit code:AMB369
Credit points:12
Pre-requisite:AMB336, AMB303, IBB303, or IBB213
Equivalent:AMX369, IBB300
Coordinator:Shane Mathews | sw.mathews@qut.edu.au
Disclaimer - Offer of some units is subject to viability, and information in these Unit Outlines is subject to change prior to commencement of the teaching period.

Overview

Business success internationally and domestically requires the implementation of strategies and policies that are relevant to the dynamic global environment. Via a student focused learning approach, and via understanding of theory, in-depth case analysis, and the formulation of an international strategic plan students will be able to develop a skill set of strategic capabilities to manage in a globalised environment.

Learning Outcomes

On successful completion of this unit you will be able to:

  1. Apply the concepts of international business strategy to identify, analyse and address the challenges that managers face in the global business area.
  2. Appraise and present the environmental conditions and performance of a particular industry in designated countries, identifying the prospect for business entering this industry and the strategies necessary for internationalisation.
  3. Evaluate the strategic options and choices available to companies in their international activities.

Content

This unit covers theories of investment and internationalisation and the foundations of international strategy, the institutional context of multinational management, basic strategies for the multinational company, international strategic alliances, internationalisation and entrepreneurship, and the management of corporate social responsibility.


QUT Business Capabilities (Undergraduate)

The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.

Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.

Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.

Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.

Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts

Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.

Learning Approaches

Businesses value 'real world' focused authentic assessment items and experiential learning with an international focus. The assessment items proposed for AMB369 meets these requirements.

COVID-19 restrictions may require changes to the planned Learning Approaches described here.  Students should refer to the unit Blackboard site for the latest information.

Feedback on Learning and Assessment

Students will receive feedback in various forms throughout the semester which may include:

  • Informal: worked examples, such as verbal feedback in class, personal consultation
  • Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
  • Direct: to individual students, either in written form or in consultation
  • Indirect: to the whole class

Assessment

Unit Grading Scheme

7- point scale

Assessment Tasks

Assessment: Case Analysis

Students will be presented with international case studies to analyse.

Formative or Summative: Formative and Summative

Business Capabilities (AoL goals): KS (1.1, 1.2); HO (2.1, 2.2)

Weight: 40
Length: One individual report (1000 words) (excludes references)
Individual/Group: Individual
Due (indicative): Week 6
Related Unit learning outcomes: 1, 2

Assessment: International Strategic Plan

Individually you will prepare a presentation and report. You will outline its importance to the designated countries' economies, examine factors of operations and performance and assess the impact of recent issues on entry to the industry and future prospects then formulate an entry strategy. The International Strategic Plan presentation and report will be due Week 13.

Formative or Summative: Formative and Summative

Business Capabilities (AoL goals): KS (1.1, 1.2), HO (2.1, 2.2), PC (3.2)

Weight: 60
Length: Presentation is no longer than 10 minutes (10% overall mark) and the report 2500 words (50% overall mark)
Individual/Group: Individual
Due (indicative): Weeks 13
Related Unit learning outcomes: 3

Academic Integrity

Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.

The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.

You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.

Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.

Resources

Resource Materials

Prescribed text(s)

There is no set textbook for this unit.

Recommended text(s)

Please see the AMB369 Blackboard site for further details.

Risk Assessment Statement

To enhance the learning experience you may be provided an opportunity to visit external sites/businesses. These visits are optional and will not impact on your normal classroom activities. We have assessed the sites to be visited as low risk; however each site may request specific attire or adherence to various safety protocols prior to entry being granted. It is your responsibility to ensure your safety and act in a manner to ensure the safety of others.

You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.