AMB332 International Business Strategy
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | AMB332 |
|---|---|
| Prerequisite(s): | AMB303 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
Unit Outline: Semester 1 2027, Gardens Point, Internal
| Unit code: | AMB332 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | AMB303 |
Overview
This capstone unit provides a comprehensive framework for analysing international business, with a particular emphasis on multinational corporations (MNCs). Building on previous coursework, it deepens your understanding of how firms formulate and implement international strategies. The unit explores the evolution from international to transnational strategies and focuses on the strategic choices and challenges faced by international managers. Through a student-centered learning approach, you will develop the strategic skills needed to navigate and lead in an increasingly interconnected global environment. As the final unit in the international business discipline, it offers a capstone experience that equips you to identify and address global business opportunities and challenges in a sustainable and informed manner.
Learning Outcomes
On successful completion of this unit you will be able to:
- Identify and explain key concepts, frameworks, and theories related to international business strategy. [KS 1.2] Relates to: UG Business Capabilities 2027: KS (1.2)
- Critically evaluate strategic options available to firms in their international operations, applying relevant concepts, frameworks, and theories. [KS 1.2, HO 2.1]
- Analyse the environmental conditions and industry performance in specific countries, and identify strategies for successful international market entry. [HO 2.2, SE 5.2]
- Effectively communicate international business strategy concepts in both oral and written formats. [PC 3.1, PC 3.2]
Content
This unit focuses on applying contextual knowledge of international business and strategic management theories to analyse real-world challenges and decision-making processes faced by firms operating globally. Key topics include:
- Evaluating the attractiveness of international markets
- Core concepts, frameworks, and theories in internationalisation and global business strategy
- Organisational strategies and structures, including the challenges of corporate governance and corporate social responsibility in international contexts
- Forms of international market entry and involvement
- Competitive dynamics in global markets
- Management of international business operations
- Strategy implementation in international settings.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
1.2 Apply technical and digital capabilities, including emerging technologies such as AI and data analytics, to solve real-world business problems and drive innovation and transformation.
Higher Order Thinking Skills (HO)
2.1 Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
2.2 Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Professional Communication (PC)
3.1 Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
3.2 Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Teamwork & Self (TS)
4.1 Engage in reflective practice and demonstrate responsibility and accountability for your own learning, professional development, and performance in a rapidly changing world of work.
4.2 Collaborate effectively in diverse and digitally enabled team environments, applying teamwork knowledge and skills to achieve shared goals.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles to analyse and respond to business issues with integrity, professionalism, and accountability.
5.2 Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Learning Approaches
Teaching and learning activities in this unit make use of real-world, authentic case studies, scenarios, and examples from both domestic and international contexts. You will engage with exercises that require analysis, problem-solving, and decision-making in relation to international business issues. These interactive strategies are designed to help you develop key skills such as leadership, written and verbal communication, and critical analysis. Supporting resources will be made available on Canvas.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment in this unit is designed to support your achievement of the learning outcomes for both discipline knowledge and graduate capabilities. You will develop an international business strategy pitch and a comprehensive international business strategy report to demonstrate your ability to analyse global market opportunities, formulate strategic recommendations, and communicate these effectively to a professional audience. Further details on assessments are available via Canvas.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: International Business Strategy Pitch
Your task is to evaluate the strategic options and choices available for the international expansion of a real-world company and make a compelling case for the best path forward, via presentation mode. You will explore potential markets, weigh different entry modes, and identify growth strategies that could drive success. You will assess the risks, challenges, and opportunities of operating across diverse countries and cultures. In addition to your written report, you will present your findings to management, clearly communicating the rationale behind your analysis and recommendations. You must also respond to audience questions, demonstrating critical thinking and the ability to justify your strategic choices.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assessment item is Verified Identity Assessment. Requirements are provided on the Unit Canvas site.
This assignment is not eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1), PC (3.2)
Assessment: International Business Strategy Report
You are required to produce a comprehensive international business strategy report evaluating for a real-world company pursuing international expansion. You will need to demonstrate how your proposed international business strategies align with a company’s objectives, resources, and competitive environment, and provide reasoned, evidence-based recommendations for the most effective approach to global growth.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS(1.2), HO(2.2), PC(3.1), SE(5.2)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resources will be provided on the unit Canvas site.
Resource Materials
Recommended text(s)
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate) 2027
HO (2.1): Critical Analysis
Relates to: ULO2, International Business Strategy Pitch
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, International Business Strategy Report
KS (1.2): Technical and Technological Skills
Relates to: ULO1, ULO2, International Business Strategy Pitch , International Business Strategy Report
PC (3.1): Professional Communication (Written)
Relates to: ULO4, International Business Strategy Report
PC (3.2): Professional Communication (Oral)
Relates to: ULO4, International Business Strategy Pitch
SE (5.2): Global Social Responsibility
Relates to: ULO3, International Business Strategy Report
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Apply technical and digital capabilities, including emerging technologies such as AI, and data analytics, to solve real-world business problems and drive innovation and transformation.
Relates to: ULO1, ULO2, International Business Strategy Pitch , International Business Strategy Report - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO2, International Business Strategy Pitch - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO3, International Business Strategy Report - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO4, International Business Strategy Report - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO4, International Business Strategy Pitch - Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Relates to: ULO3, International Business Strategy Report
BS08 Bachelor of Business - International
- Apply technical and digital capabilities, including emerging technologies such as AI, and data analytics, to solve real-world business problems and drive innovation and transformation.
Relates to: ULO1, ULO2, International Business Strategy Pitch , International Business Strategy Report - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO2, International Business Strategy Pitch - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO3, International Business Strategy Report - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO4, International Business Strategy Report - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO4, International Business Strategy Pitch - Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Relates to: ULO3, International Business Strategy Report
Unit Outline: Semester 1 2027, Online
| Unit code: | AMB332 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | AMB303 |
Overview
This capstone unit provides a comprehensive framework for analysing international business, with a particular emphasis on multinational corporations (MNCs). Building on previous coursework, it deepens your understanding of how firms formulate and implement international strategies. The unit explores the evolution from international to transnational strategies and focuses on the strategic choices and challenges faced by international managers. Through a student-centered learning approach, you will develop the strategic skills needed to navigate and lead in an increasingly interconnected global environment. As the final unit in the international business discipline, it offers a capstone experience that equips you to identify and address global business opportunities and challenges in a sustainable and informed manner.
Learning Outcomes
On successful completion of this unit you will be able to:
- Identify and explain key concepts, frameworks, and theories related to international business strategy. [KS 1.2] Relates to: UG Business Capabilities 2027: KS (1.2)
- Critically evaluate strategic options available to firms in their international operations, applying relevant concepts, frameworks, and theories. [KS 1.2, HO 2.1]
- Analyse the environmental conditions and industry performance in specific countries, and identify strategies for successful international market entry. [HO 2.2, SE 5.2]
- Effectively communicate international business strategy concepts in both oral and written formats. [PC 3.1, PC 3.2]
Content
This unit focuses on applying contextual knowledge of international business and strategic management theories to analyse real-world challenges and decision-making processes faced by firms operating globally. Key topics include:
- Evaluating the attractiveness of international markets
- Core concepts, frameworks, and theories in internationalisation and global business strategy
- Organisational strategies and structures, including the challenges of corporate governance and corporate social responsibility in international contexts
- Forms of international market entry and involvement
- Competitive dynamics in global markets
- Management of international business operations
- Strategy implementation in international settings.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
1.2 Apply technical and digital capabilities, including emerging technologies such as AI and data analytics, to solve real-world business problems and drive innovation and transformation.
Higher Order Thinking Skills (HO)
2.1 Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
2.2 Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Professional Communication (PC)
3.1 Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
3.2 Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Teamwork & Self (TS)
4.1 Engage in reflective practice and demonstrate responsibility and accountability for your own learning, professional development, and performance in a rapidly changing world of work.
4.2 Collaborate effectively in diverse and digitally enabled team environments, applying teamwork knowledge and skills to achieve shared goals.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles to analyse and respond to business issues with integrity, professionalism, and accountability.
5.2 Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Learning Approaches
Teaching and learning activities in this unit make use of real-world, authentic case studies, scenarios, and examples from both domestic and international contexts. You will engage with exercises that require analysis, problem-solving, and decision-making in relation to international business issues. These interactive strategies are designed to help you develop key skills such as leadership, written and verbal communication, and critical analysis. Supporting resources will be made available on Canvas.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment in this unit is designed to support your achievement of the learning outcomes for both discipline knowledge and graduate capabilities. You will develop an international business strategy pitch and a comprehensive international business strategy report to demonstrate your ability to analyse global market opportunities, formulate strategic recommendations, and communicate these effectively to a professional audience. Further details on assessments are available via Canvas.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: International Business Strategy Pitch
Your task is to evaluate the strategic options and choices available for the international expansion of a real-world company and make a compelling case for the best path forward, via presentation mode. You will explore potential markets, weigh different entry modes, and identify growth strategies that could drive success. You will assess the risks, challenges, and opportunities of operating across diverse countries and cultures. In addition to your written report, you will present your findings to management, clearly communicating the rationale behind your analysis and recommendations. You must also respond to audience questions, demonstrating critical thinking and the ability to justify your strategic choices.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assessment item is Verified Identity Assessment. Requirements are provided on the Unit Canvas site.
This assignment is not eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1), PC (3.2)
Assessment: International Business Strategy Report
You are required to produce a comprehensive international business strategy report evaluating for a real-world company pursuing international expansion. You will need to demonstrate how your proposed international business strategies align with a company’s objectives, resources, and competitive environment, and provide reasoned, evidence-based recommendations for the most effective approach to global growth.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS(1.2), HO(2.2), PC(3.1), SE(5.2)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resources will be provided on the unit Canvas site.
Resource Materials
Recommended text(s)
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate) 2027
HO (2.1): Critical Analysis
Relates to: ULO2, International Business Strategy Pitch
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, International Business Strategy Report
KS (1.2): Technical and Technological Skills
Relates to: ULO1, ULO2, International Business Strategy Pitch , International Business Strategy Report
PC (3.1): Professional Communication (Written)
Relates to: ULO4, International Business Strategy Report
PC (3.2): Professional Communication (Oral)
Relates to: ULO4, International Business Strategy Pitch
SE (5.2): Global Social Responsibility
Relates to: ULO3, International Business Strategy Report
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Apply technical and digital capabilities, including emerging technologies such as AI, and data analytics, to solve real-world business problems and drive innovation and transformation.
Relates to: ULO1, ULO2, International Business Strategy Pitch , International Business Strategy Report - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO2, International Business Strategy Pitch - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO3, International Business Strategy Report - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO4, International Business Strategy Report - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO4, International Business Strategy Pitch - Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Relates to: ULO3, International Business Strategy Report
BS08 Bachelor of Business - International
- Apply technical and digital capabilities, including emerging technologies such as AI, and data analytics, to solve real-world business problems and drive innovation and transformation.
Relates to: ULO1, ULO2, International Business Strategy Pitch , International Business Strategy Report - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO2, International Business Strategy Pitch - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO3, International Business Strategy Report - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO4, International Business Strategy Report - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO4, International Business Strategy Pitch - Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Relates to: ULO3, International Business Strategy Report
Unit Outline: Semester 2 2027, Gardens Point, Internal
| Unit code: | AMB332 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | AMB303 |
Overview
This capstone unit provides a comprehensive framework for analysing international business, with a particular emphasis on multinational corporations (MNCs). Building on previous coursework, it deepens your understanding of how firms formulate and implement international strategies. The unit explores the evolution from international to transnational strategies and focuses on the strategic choices and challenges faced by international managers. Through a student-centered learning approach, you will develop the strategic skills needed to navigate and lead in an increasingly interconnected global environment. As the final unit in the international business discipline, it offers a capstone experience that equips you to identify and address global business opportunities and challenges in a sustainable and informed manner.
Learning Outcomes
On successful completion of this unit you will be able to:
- Identify and explain key concepts, frameworks, and theories related to international business strategy. [KS 1.2] Relates to: UG Business Capabilities 2027: KS (1.2)
- Critically evaluate strategic options available to firms in their international operations, applying relevant concepts, frameworks, and theories. [KS 1.2, HO 2.1]
- Analyse the environmental conditions and industry performance in specific countries, and identify strategies for successful international market entry. [HO 2.2, SE 5.2]
- Effectively communicate international business strategy concepts in both oral and written formats. [PC 3.1, PC 3.2]
Content
This unit focuses on applying contextual knowledge of international business and strategic management theories to analyse real-world challenges and decision-making processes faced by firms operating globally. Key topics include:
- Evaluating the attractiveness of international markets
- Core concepts, frameworks, and theories in internationalisation and global business strategy
- Organisational strategies and structures, including the challenges of corporate governance and corporate social responsibility in international contexts
- Forms of international market entry and involvement
- Competitive dynamics in global markets
- Management of international business operations
- Strategy implementation in international settings.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
1.2 Apply technical and digital capabilities, including emerging technologies such as AI and data analytics, to solve real-world business problems and drive innovation and transformation.
Higher Order Thinking Skills (HO)
2.1 Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
2.2 Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Professional Communication (PC)
3.1 Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
3.2 Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Teamwork & Self (TS)
4.1 Engage in reflective practice and demonstrate responsibility and accountability for your own learning, professional development, and performance in a rapidly changing world of work.
4.2 Collaborate effectively in diverse and digitally enabled team environments, applying teamwork knowledge and skills to achieve shared goals.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles to analyse and respond to business issues with integrity, professionalism, and accountability.
5.2 Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Learning Approaches
Teaching and learning activities in this unit make use of real-world, authentic case studies, scenarios, and examples from both domestic and international contexts. You will engage with exercises that require analysis, problem-solving, and decision-making in relation to international business issues. These interactive strategies are designed to help you develop key skills such as leadership, written and verbal communication, and critical analysis. Supporting resources will be made available on Canvas.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment in this unit is designed to support your achievement of the learning outcomes for both discipline knowledge and graduate capabilities. You will develop an international business strategy pitch and a comprehensive international business strategy report to demonstrate your ability to analyse global market opportunities, formulate strategic recommendations, and communicate these effectively to a professional audience. Further details on assessments are available via Canvas.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: International Business Strategy Pitch
Your task is to evaluate the strategic options and choices available for the international expansion of a real-world company and make a compelling case for the best path forward, via presentation mode. You will explore potential markets, weigh different entry modes, and identify growth strategies that could drive success. You will assess the risks, challenges, and opportunities of operating across diverse countries and cultures. In addition to your written report, you will present your findings to management, clearly communicating the rationale behind your analysis and recommendations. You must also respond to audience questions, demonstrating critical thinking and the ability to justify your strategic choices.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assessment item is Verified Identity Assessment. Requirements are provided on the Unit Canvas site.
This assignment is not eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1), PC (3.2)
Assessment: International Business Strategy Report
You are required to produce a comprehensive international business strategy report evaluating for a real-world company pursuing international expansion. You will need to demonstrate how your proposed international business strategies align with a company’s objectives, resources, and competitive environment, and provide reasoned, evidence-based recommendations for the most effective approach to global growth.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS(1.2), HO(2.2), PC(3.1), SE(5.2)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resources will be provided on the unit Canvas site.
Resource Materials
Recommended text(s)
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate) 2027
HO (2.1): Critical Analysis
Relates to: ULO2, International Business Strategy Pitch
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, International Business Strategy Report
KS (1.2): Technical and Technological Skills
Relates to: ULO1, ULO2, International Business Strategy Pitch , International Business Strategy Report
PC (3.1): Professional Communication (Written)
Relates to: ULO4, International Business Strategy Report
PC (3.2): Professional Communication (Oral)
Relates to: ULO4, International Business Strategy Pitch
SE (5.2): Global Social Responsibility
Relates to: ULO3, International Business Strategy Report
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Apply technical and digital capabilities, including emerging technologies such as AI, and data analytics, to solve real-world business problems and drive innovation and transformation.
Relates to: ULO1, ULO2, International Business Strategy Pitch , International Business Strategy Report - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO2, International Business Strategy Pitch - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO3, International Business Strategy Report - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO4, International Business Strategy Report - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO4, International Business Strategy Pitch - Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Relates to: ULO3, International Business Strategy Report
BS08 Bachelor of Business - International
- Apply technical and digital capabilities, including emerging technologies such as AI, and data analytics, to solve real-world business problems and drive innovation and transformation.
Relates to: ULO1, ULO2, International Business Strategy Pitch , International Business Strategy Report - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO2, International Business Strategy Pitch - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO3, International Business Strategy Report - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO4, International Business Strategy Report - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO4, International Business Strategy Pitch - Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Relates to: ULO3, International Business Strategy Report
Unit Outline: Semester 2 2027, Online
| Unit code: | AMB332 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | AMB303 |
Overview
This capstone unit provides a comprehensive framework for analysing international business, with a particular emphasis on multinational corporations (MNCs). Building on previous coursework, it deepens your understanding of how firms formulate and implement international strategies. The unit explores the evolution from international to transnational strategies and focuses on the strategic choices and challenges faced by international managers. Through a student-centered learning approach, you will develop the strategic skills needed to navigate and lead in an increasingly interconnected global environment. As the final unit in the international business discipline, it offers a capstone experience that equips you to identify and address global business opportunities and challenges in a sustainable and informed manner.
Learning Outcomes
On successful completion of this unit you will be able to:
- Identify and explain key concepts, frameworks, and theories related to international business strategy. [KS 1.2] Relates to: UG Business Capabilities 2027: KS (1.2)
- Critically evaluate strategic options available to firms in their international operations, applying relevant concepts, frameworks, and theories. [KS 1.2, HO 2.1]
- Analyse the environmental conditions and industry performance in specific countries, and identify strategies for successful international market entry. [HO 2.2, SE 5.2]
- Effectively communicate international business strategy concepts in both oral and written formats. [PC 3.1, PC 3.2]
Content
This unit focuses on applying contextual knowledge of international business and strategic management theories to analyse real-world challenges and decision-making processes faced by firms operating globally. Key topics include:
- Evaluating the attractiveness of international markets
- Core concepts, frameworks, and theories in internationalisation and global business strategy
- Organisational strategies and structures, including the challenges of corporate governance and corporate social responsibility in international contexts
- Forms of international market entry and involvement
- Competitive dynamics in global markets
- Management of international business operations
- Strategy implementation in international settings.
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge & Technical Skills (KS)
1.1 Demonstrate and apply integrated business knowledge, combining disciplinary depth and interdisciplinary insight, to address complex and evolving business challenges.
1.2 Apply technical and digital capabilities, including emerging technologies such as AI and data analytics, to solve real-world business problems and drive innovation and transformation.
Higher Order Thinking Skills (HO)
2.1 Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
2.2 Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Professional Communication (PC)
3.1 Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
3.2 Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Teamwork & Self (TS)
4.1 Engage in reflective practice and demonstrate responsibility and accountability for your own learning, professional development, and performance in a rapidly changing world of work.
4.2 Collaborate effectively in diverse and digitally enabled team environments, applying teamwork knowledge and skills to achieve shared goals.
Social, Ethical & Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles to analyse and respond to business issues with integrity, professionalism, and accountability.
5.2 Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Learning Approaches
Teaching and learning activities in this unit make use of real-world, authentic case studies, scenarios, and examples from both domestic and international contexts. You will engage with exercises that require analysis, problem-solving, and decision-making in relation to international business issues. These interactive strategies are designed to help you develop key skills such as leadership, written and verbal communication, and critical analysis. Supporting resources will be made available on Canvas.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, personal consultation
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
The assessment in this unit is designed to support your achievement of the learning outcomes for both discipline knowledge and graduate capabilities. You will develop an international business strategy pitch and a comprehensive international business strategy report to demonstrate your ability to analyse global market opportunities, formulate strategic recommendations, and communicate these effectively to a professional audience. Further details on assessments are available via Canvas.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: International Business Strategy Pitch
Your task is to evaluate the strategic options and choices available for the international expansion of a real-world company and make a compelling case for the best path forward, via presentation mode. You will explore potential markets, weigh different entry modes, and identify growth strategies that could drive success. You will assess the risks, challenges, and opportunities of operating across diverse countries and cultures. In addition to your written report, you will present your findings to management, clearly communicating the rationale behind your analysis and recommendations. You must also respond to audience questions, demonstrating critical thinking and the ability to justify your strategic choices.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assessment item is Verified Identity Assessment. Requirements are provided on the Unit Canvas site.
This assignment is not eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.1), PC (3.2)
Assessment: International Business Strategy Report
You are required to produce a comprehensive international business strategy report evaluating for a real-world company pursuing international expansion. You will need to demonstrate how your proposed international business strategies align with a company’s objectives, resources, and competitive environment, and provide reasoned, evidence-based recommendations for the most effective approach to global growth.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorised in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS(1.2), HO(2.2), PC(3.1), SE(5.2)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Resources will be provided on the unit Canvas site.
Resource Materials
Recommended text(s)
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate) 2027
HO (2.1): Critical Analysis
Relates to: ULO2, International Business Strategy Pitch
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO3, International Business Strategy Report
KS (1.2): Technical and Technological Skills
Relates to: ULO1, ULO2, International Business Strategy Pitch , International Business Strategy Report
PC (3.1): Professional Communication (Written)
Relates to: ULO4, International Business Strategy Report
PC (3.2): Professional Communication (Oral)
Relates to: ULO4, International Business Strategy Pitch
SE (5.2): Global Social Responsibility
Relates to: ULO3, International Business Strategy Report
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Apply technical and digital capabilities, including emerging technologies such as AI, and data analytics, to solve real-world business problems and drive innovation and transformation.
Relates to: ULO1, ULO2, International Business Strategy Pitch , International Business Strategy Report - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO2, International Business Strategy Pitch - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO3, International Business Strategy Report - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO4, International Business Strategy Report - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO4, International Business Strategy Pitch - Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Relates to: ULO3, International Business Strategy Report
BS08 Bachelor of Business - International
- Apply technical and digital capabilities, including emerging technologies such as AI, and data analytics, to solve real-world business problems and drive innovation and transformation.
Relates to: ULO1, ULO2, International Business Strategy Pitch , International Business Strategy Report - Investigate complex business issues by critically analysing, evaluating, and synthesising theory and practice to generate evidence-based insights.
Relates to: ULO2, International Business Strategy Pitch - Exercise independent judgment and initiative to adapt and apply knowledge and skills for strategic planning, creative problem-solving, and effective decision-making in diverse, dynamic, and technology-enabled contexts.
Relates to: ULO3, International Business Strategy Report - Communicate effectively and professionally in written forms, demonstrating information literacy and the ability to craft clear, purposeful, and audience-appropriate messages using suitable media and formats across diverse business contexts.
Relates to: ULO4, International Business Strategy Report - Communicate effectively and professionally in oral forms, demonstrating information literacy and the ability to engage, inform, and influence diverse audiences using appropriate technologies and presentation formats across varied business contexts.
Relates to: ULO4, International Business Strategy Pitch - Demonstrate and apply knowledge of socially responsible and sustainable business practices to address national and global business challenges in ways that create long-term value.
Relates to: ULO3, International Business Strategy Report