AMB294 Stakeholder Engagement

Stakeholder Engagement provides you with a comprehensive and communication-driven understanding of stakeholder engagement as a critical function in strategic business communication settings. Grounded in stakeholder theory and strategic communication, the course explores the frameworks and tools used to identify, map, and analyse stakeholders based on their influence, interests, and alignment with organisational objectives. AMB294 develops your ability to help organisations understand and anticipate stakeholder expectations, navigate complex stakeholder environments and diverse stakeholder perspectives, and build trust-based relationships through effective, ethical, and inclusive communication.You will gain practical skills in designing and implementing stakeholder engagement programs that support corporate strategy, enhance reputation, and create long-term value.