AMB140 Marketing for the Real World


This unit will not be available for enrolment until 2027. Details including the unit outline and fee information will be available from October 2026.

Unit code:AMB140
Equivalent(s):AMB240, AMX240
Credit points:12
TimetableDetails in HiQ, if available
Availabilities  ​
Gardens Point
Semester 1, Semester 2
Online
Semester 1, Semester 2
AMB140 Marketing for the Real World follows the introductory marketing unit in the marketing major and minor and provides a focus on the implementation and evaluation of the marketing plan at a small business level. Emphasis is placed on the responsibilities within a marketing team for planning, developing, organising, implementing, controlling, and evaluating marketing activities. The unit prepares students for other marketing units in the major.