AMB130 Multi-disciplinary Approaches to Behaviour Change
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | AMB130 |
|---|---|
| Prerequisite(s): | 48 credit points of completed study |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $2,040 |
| Pre-2021 CSP student contribution | $957 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $3,024 |
| International unit fee | $4,224 |
Unit Outline: Semester 2 2024, Gardens Point, Internal
| Unit code: | AMB130 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 48 credit points of completed study |
| Coordinator: | Nicholas Grech | nm.grech@qut.edu.au |
Overview
In this introductory behavioural economics unit, you will gain a core understanding of human behaviour and decision-making, as well as basic approaches to designing behaviour change solutions (policy and industry) that rely on behavioural uptake. This unit is the first of its kind in Australia, linking theory and practice from multiple disciplines in behaviour change. You will explore a broad range of foundational theories and methods from behavioural economics, economics, social marketing, law and communications, to develop a more comprehensive understanding of factors impacting individual decision making and their applied role in addressing complex social issues. This unit involves a real-world client and asks students to apply behavioural theories and design a basic behaviour change program. This unit is relevant to students of business, law, psychology and health as an elective and as a core unit for the Behavioural Economics major.
Learning Outcomes
On successful completion of this unit you will be able to:
- Understand and apply behavioural concepts to identify barriers and motivators for behaviour change. [KS 1.1]Relates to: UG Business Capabilities: KS (1.1)
- Identify and communicate your own perspective and approach to behaviour change through reflection. [PC 3.1, 4.1]
- Apply key concepts describing how different behavioural disciplines conceptualise and change behaviour. [KS1.2]Relates to: UG Business Capabilities: KS (1.2)
- Evaluate ethical considerations of behavioural change approaches used by different disciplines. [SE5.1]Relates to: UG Business Capabilities: SE (5.1)
- Critically analyse real- world organisational problems to develop and convey recommendations for behavioural interventions. [HO2.1, HO2.2, PC3.2]
- Work in diverse teams using effective teamwork tools and skills to create and convey recommendations to business audiences. [TS4.2]Relates to: UG Business Capabilities: TS (4.2)
Content
The unit will cover behaviour change theories, frameworks and techniques across multiple behavioural disciplines; behavioural economics, economics, social marketing, communications and law including the following key content areas:
- Why people do what they do: barriers and motivators to behaviour change
- The dark side of behaviour change: sludges, dark nudges, manipulative marketing
- Designing creative behavioural solutions: influencing behaviour using frameworks and techniques from multiple disciplines
- Making the world a better place: applying behaviour change approaches to solve real world social, economic, policy and environmental problems.
Learning Approaches
In this unit we adopt an experiential learning approach where you learn by doing. Using role-play techniques you will adopt the perspectives of different disciplines to engage in problem-based and discovery activities. Lectures will provide a space to learn the key concepts and interact with real-world experts while tutorials will use hands-on exploration through creative and discovery techniques. You will be expected to attend and contribute regularly to tutorials, and work through content and self-directed formative learning activities presented on the unit Canvas site before and after class to supplement your learning.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester, which may include:
- Informal: worked examples, such as verbal feedback in class, personal
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to whole class
Assessment
Overview
The assessment tasks in this unit are designed to provide you with opportunities to practise and develop the evidence-based skills needed to understand and respond to real-world challenges within social, economic, policy and environmental settings.
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Concept Test
Students will undertake a multiple choice and short answer online concept test. The test will be open-book. The test will cover content from weeks one to six (inclusive). This assessment item is an individual exam format. Students will demonstrate their understanding of behaviour change concepts via application, and will need to demonstrate their ethical understanding of different discipline perspectives to behaviour change.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), SE (5.1)
Assessment: Introspective Essay
This is a self-reflective assessment item that requires students select a behaviour from the provided list and to apply theories and concepts from the unit to help them understand their behaviour and associated barriers and motivators. Students will also be required to provide recommendations for an organisation seeking to support behaviour change for similar consumers, and to critique their own recommended techniques for behaviour change. Guidelines and format for the assessment, and marking criteria will be made available on the unit's Canvas page.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1) PC (3.1) TS (4.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Behavioural Challenge Group Presentation
Students will form multi-discipline teams with each student adopting the role of a different behaviour change discipline taught in the unit. The team will be provided with a real-world brief to address a behavioural challenge supplied by an industry or government organisation. Working together, students will compare and contrast different discipline approaches before recommending a final behavioural intervention that integrates theoretical frameworks and techniques from two disciplines. Justification for why this intervention will address the client problem is necessary. The format of the assignment will be a 10 minute video presentation with a two-page brief. Guidelines and format for the assessment, and marking criteria will be made available on the unit's Canvas page.
Formative or Summative: Summative
Business Capabilities (AoL goals): HO (2.1, 2.2), PC (3.2), TS (4.2)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
There are no prescribed texts. Weekly readings will be available via QUT readings.
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO5, Behavioural Challenge Group Presentation
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO5, Behavioural Challenge Group Presentation
KS (1.1): Discipline Knowledge
Relates to: ULO1, Introspective Essay
KS (1.2): Technical and Technological Skills
Relates to: ULO3, Concept Test
PC (3.1): Professional Communication (Written)
Relates to: ULO2, Introspective Essay
PC (3.2): Professional Communication (Oral)
Relates to: ULO5, Behavioural Challenge Group Presentation
SE (5.1): Ethical and Legal Understanding
Relates to: ULO4, Concept Test
TS (4.1): Self-Reflection and Accountability
Relates to: ULO2, Introspective Essay
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO6, Behavioural Challenge Group Presentation
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Introspective Essay - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO3, Concept Test - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO5, Behavioural Challenge Group Presentation - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO5, Behavioural Challenge Group Presentation - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, Introspective Essay - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO5, Behavioural Challenge Group Presentation - Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
Relates to: ULO2, Introspective Essay - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO6, Behavioural Challenge Group Presentation - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO4, Concept Test
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Introspective Essay - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO3, Concept Test - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO5, Behavioural Challenge Group Presentation - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO5, Behavioural Challenge Group Presentation - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, Introspective Essay - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO5, Behavioural Challenge Group Presentation - Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
Relates to: ULO2, Introspective Essay - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO6, Behavioural Challenge Group Presentation - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO4, Concept Test
BS08 Bachelor of Business - International
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Introspective Essay - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO3, Concept Test - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO5, Behavioural Challenge Group Presentation - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO5, Behavioural Challenge Group Presentation - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, Introspective Essay - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO5, Behavioural Challenge Group Presentation - Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
Relates to: ULO2, Introspective Essay - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO6, Behavioural Challenge Group Presentation - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO4, Concept Test
Unit Outline: Semester 2 2024, Online
| Unit code: | AMB130 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | 48 credit points of completed study |
Overview
In this introductory behavioural economics unit, you will gain a core understanding of human behaviour and decision-making, as well as basic approaches to designing behaviour change solutions (policy and industry) that rely on behavioural uptake. This unit is the first of its kind in Australia, linking theory and practice from multiple disciplines in behaviour change. You will explore a broad range of foundational theories and methods from behavioural economics, economics, social marketing, law and communications, to develop a more comprehensive understanding of factors impacting individual decision making and their applied role in addressing complex social issues. This unit involves a real-world client and asks students to apply behavioural theories and design a basic behaviour change program. This unit is relevant to students of business, law, psychology and health as an elective and as a core unit for the Behavioural Economics major.
Learning Outcomes
On successful completion of this unit you will be able to:
- Understand and apply behavioural concepts to identify barriers and motivators for behaviour change. [KS 1.1]Relates to: UG Business Capabilities: KS (1.1)
- Identify and communicate your own perspective and approach to behaviour change through reflection. [PC 3.1, 4.1]
- Apply key concepts describing how different behavioural disciplines conceptualise and change behaviour. [KS1.2]Relates to: UG Business Capabilities: KS (1.2)
- Evaluate ethical considerations of behavioural change approaches used by different disciplines. [SE5.1]Relates to: UG Business Capabilities: SE (5.1)
- Critically analyse real- world organisational problems to develop and convey recommendations for behavioural interventions. [HO2.1, HO2.2, PC3.2]
- Work in diverse teams using effective teamwork tools and skills to create and convey recommendations to business audiences. [TS4.2]Relates to: UG Business Capabilities: TS (4.2)
Content
The unit will cover behaviour change theories, frameworks and techniques across multiple behavioural disciplines; behavioural economics, economics, social marketing, communications and law including the following key content areas:
- Why people do what they do: barriers and motivators to behaviour change
- The dark side of behaviour change: sludges, dark nudges, manipulative marketing
- Designing creative behavioural solutions: influencing behaviour using frameworks and techniques from multiple disciplines
- Making the world a better place: applying behaviour change approaches to solve real world social, economic, policy and environmental problems.
Learning Approaches
In this unit we adopt an experiential learning approach where you learn by doing. Using role-play techniques you will adopt the perspectives of different disciplines to engage in problem-based and discovery activities. Lectures will provide a space to learn the key concepts and interact with real-world experts while tutorials will use hands-on exploration through creative and discovery techniques. You will be expected to attend and contribute regularly to tutorials, and work through content and self-directed formative learning activities presented on the unit Canvas site before and after class to supplement your learning.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester, which may include:
- Informal: worked examples, such as verbal feedback in class, personal
- Formal: in writing, such as checklists (e.g. criteria sheets), written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to whole class
Assessment
Overview
The assessment tasks in this unit are designed to provide you with opportunities to practise and develop the evidence-based skills needed to understand and respond to real-world challenges within social, economic, policy and environmental settings.
Students may be required to attend campus or an assessment centre for the purposes of assessment, regardless of the attendance mode for the unit.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Concept Test
Students will undertake a multiple choice and short answer online concept test. The test will be open-book. The test will cover content from weeks one to six (inclusive). This assessment item is an individual exam format. Students will demonstrate their understanding of behaviour change concepts via application, and will need to demonstrate their ethical understanding of different discipline perspectives to behaviour change.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.2), SE (5.1)
Assessment: Introspective Essay
This is a self-reflective assessment item that requires students select a behaviour from the provided list and to apply theories and concepts from the unit to help them understand their behaviour and associated barriers and motivators. Students will also be required to provide recommendations for an organisation seeking to support behaviour change for similar consumers, and to critique their own recommended techniques for behaviour change. Guidelines and format for the assessment, and marking criteria will be made available on the unit's Canvas page.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1) PC (3.1) TS (4.1)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Assessment: Behavioural Challenge Group Presentation
Students will form multi-discipline teams with each student adopting the role of a different behaviour change discipline taught in the unit. The team will be provided with a real-world brief to address a behavioural challenge supplied by an industry or government organisation. Working together, students will compare and contrast different discipline approaches before recommending a final behavioural intervention that integrates theoretical frameworks and techniques from two disciplines. Justification for why this intervention will address the client problem is necessary. The format of the assignment will be a 10 minute video presentation with a two-page brief. Guidelines and format for the assessment, and marking criteria will be made available on the unit's Canvas page.
Formative or Summative: Summative
Business Capabilities (AoL goals): HO (2.1, 2.2), PC (3.2), TS (4.2)
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Academic Integrity
Students are expected to engage in learning and assessment at QUT with honesty, transparency and fairness. Maintaining academic integrity means upholding these principles and demonstrating valuable professional capabilities based on ethical foundations.
Failure to maintain academic integrity can take many forms. It includes cheating in examinations, plagiarism, self-plagiarism, collusion, and submitting an assessment item completed by another person (e.g. contract cheating). It can also include providing your assessment to another entity, such as to a person or website.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Further details of QUT’s approach to academic integrity are outlined in the Academic integrity policy and the Student Code of Conduct. Breaching QUT’s Academic integrity policy is regarded as student misconduct and can lead to the imposition of penalties ranging from a grade reduction to exclusion from QUT.
Resources
There are no prescribed texts. Weekly readings will be available via QUT readings.
Risk Assessment Statement
There are no out-of-the-ordinary risks associated with lectures or tutorials in this unit. You should, however, familiarise yourself with evacuation procedures operating in the buildings in which you attend classes and take the time to
view the Emergency video.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO5, Behavioural Challenge Group Presentation
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO5, Behavioural Challenge Group Presentation
KS (1.1): Discipline Knowledge
Relates to: ULO1, Introspective Essay
KS (1.2): Technical and Technological Skills
Relates to: ULO3, Concept Test
PC (3.1): Professional Communication (Written)
Relates to: ULO2, Introspective Essay
PC (3.2): Professional Communication (Oral)
Relates to: ULO5, Behavioural Challenge Group Presentation
SE (5.1): Ethical and Legal Understanding
Relates to: ULO4, Concept Test
TS (4.1): Self-Reflection and Accountability
Relates to: ULO2, Introspective Essay
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO6, Behavioural Challenge Group Presentation
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Introspective Essay - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO3, Concept Test - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO5, Behavioural Challenge Group Presentation - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO5, Behavioural Challenge Group Presentation - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, Introspective Essay - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO5, Behavioural Challenge Group Presentation - Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
Relates to: ULO2, Introspective Essay - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO6, Behavioural Challenge Group Presentation - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO4, Concept Test
BS06 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Introspective Essay - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO3, Concept Test - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO5, Behavioural Challenge Group Presentation - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO5, Behavioural Challenge Group Presentation - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, Introspective Essay - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO5, Behavioural Challenge Group Presentation - Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
Relates to: ULO2, Introspective Essay - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO6, Behavioural Challenge Group Presentation - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO4, Concept Test
BS08 Bachelor of Business - International
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Introspective Essay - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO3, Concept Test - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO5, Behavioural Challenge Group Presentation - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO5, Behavioural Challenge Group Presentation - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO2, Introspective Essay - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO5, Behavioural Challenge Group Presentation - Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
Relates to: ULO2, Introspective Essay - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO6, Behavioural Challenge Group Presentation - Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
Relates to: ULO4, Concept Test