MGB266 Enablers of Growth
To view more information for this unit, select Unit Outline from the list below. Please note the teaching period for which the Unit Outline is relevant.
| Unit code: | MGB266 |
|---|---|
| Prerequisite(s): | MGB161 and MGB162 |
| Credit points: | 12 |
| Timetable | Details in HiQ, if available |
| Availabilities |
|
| CSP student contribution | $2,174 |
| Pre-2021 CSP student contribution | $1,703 The pre-2021 commonwealth supported place (CSP) contribution amount only applies to students enrolled in a course prior to 2021. To learn more, visit our Understanding your fees page. |
| Domestic tuition unit fee | $3,456 |
| International unit fee | $5,640 |
Unit Outline: Semester 1 2026, Gardens Point, Internal
| Unit code: | MGB266 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | MGB161 and MGB162 |
| Coordinators: | David Herold | d.herold@qut.edu.au |
Overview
This unit equips you with knowledge and skills to further identify, understand, and apply fundamental financial, legal, and marketing enablers of entrepreneurship and growth. You will further develop your understanding of funding opportunities for new ventures as well as build on your financial literacy skills to make informed predictions about its future directions. You will also further explore and apply the legal enablers of growth including business regulation, intellectual property, consumer protection, commercialisation, internationalisation, and online legal issues. Last, you will also explore further understand and apply key marketing enablers related to marketing, sales, customers, and online promotion. Each enabler will be applied to your growing entrepreneurial or intrapreneurial venture.
Learning Outcomes
On successful completion of this unit you will be able to:
- Describe and critically apply financial and marketing fundamental principles in relation to entrepreneurial ventures. [KS 1.1, HO 2.1]
- Formulate evidence-based responses to improve operational performance, taking into account diverse stakeholder needs. [HO 2.2]Relates to: UG Business Capabilities: HO (2.2)
- Use teamwork knowledge and skills in working with peers to communicate ideas for growths entrepreneurship stakeholders. [TS 4.2]Relates to: UG Business Capabilities: TS (4.2)
- Use professional communication skills to present your decisions relating to an entrepreneurial venture. [KS 1.2, PC 3.1, 3.2]
Content
This unit will introduce you to the essential financial, legal, and marketing enablers that will help you establish, fund, manage, and promote a sustainable business.
Financial and legal enablers
- Building a business
- Funding opportunities
- Crowdfunding platforms and approaches
- Understanding financials and cashflow
Marketing enablers
- Marketing fundamentals
- Customer acquisition techniques
- Online promotion approaches and tactics
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
The teaching and learning approaches in this unit incorporate a number of methods to engage students to evaluate themselves, work with others, and develop experience in applying structured problem solving methods. The lectures and tutorials have been tailored to create engaging platforms for discussion, insight, and exploration of key concepts to elevate your engagement with and effectiveness of your team and identify essential skills and expectations for navigating the graduate employment world.
This learning approach emphasises practice-based methods that allow students to actively apply entrepreneurial theories, tools, and mindsets to real-world contexts. Through workshop-style approaches, venture insights, team-based projects and the use of specific innovation frameworks, students are encouraged to experiment, iterate, and learn from feedback. This approach fosters critical reflection, creativity, and an entrepreneurial mindset while cultivating skills in opportunity recognition, customer analysis, venture design, and ethical decision-making. Students thus not only develop technical and analytical competencies, but also strengthen their capacity to communicate persuasively, exercise independent judgment, and lead in uncertain, dynamic environments.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, individual consultation
- Formal: in writing, such as checklists, rubrics, written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
This series of assessments are designed to support more fine-tuned analysis and planning of your venture in relation to fundamental financial, legal, and marketing aspects. You may be a part of a group interested in a similar venture, the individual assessment will assist to identify different approaches to the same venture idea.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Financial Analysis
In this assessment you will explore different funding options that could be used to further develop your entrepreneurial venture. You will need to justify the relative advantages and disadvantages of each in relation to your entrepreneurial venture, ultimately producing a funding plan to support growth.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), PC (3.1), TS (4.2)
Assessment: Marketing Analysis and Plan
In this assessment you will present a marketing plan designed to complement your customer engagement strategy. You should outline and justify the application of marketing fundamentals, as well as platforms, approaches, and tactics you will employ to support growth of your entrepreneurial venture.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.2), PC (3.1, 3.2)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Weekly resources will be made available on the unit Canvas site.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with learning and resources in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO1, Financial Analysis
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, Marketing Analysis and Plan
KS (1.1): Discipline Knowledge
Relates to: ULO1, Financial Analysis
KS (1.2): Technical and Technological Skills
Relates to: ULO4, Marketing Analysis and Plan
PC (3.1): Professional Communication (Written)
Relates to: ULO4, Financial Analysis, Marketing Analysis and Plan
PC (3.2): Professional Communication (Oral)
Relates to: ULO4, Marketing Analysis and Plan
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO3, Financial Analysis
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Financial Analysis - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4, Marketing Analysis and Plan - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, Financial Analysis - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Marketing Analysis and Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO4, Financial Analysis, Marketing Analysis and Plan - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO4, Marketing Analysis and Plan - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO3, Financial Analysis
Unit Outline: Semester 1 2026, Online
| Unit code: | MGB266 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | MGB161 and MGB162 |
Overview
This unit equips you with knowledge and skills to further identify, understand, and apply fundamental financial, legal, and marketing enablers of entrepreneurship and growth. You will further develop your understanding of funding opportunities for new ventures as well as build on your financial literacy skills to make informed predictions about its future directions. You will also further explore and apply the legal enablers of growth including business regulation, intellectual property, consumer protection, commercialisation, internationalisation, and online legal issues. Last, you will also explore further understand and apply key marketing enablers related to marketing, sales, customers, and online promotion. Each enabler will be applied to your growing entrepreneurial or intrapreneurial venture.
Learning Outcomes
On successful completion of this unit you will be able to:
- Describe and critically apply financial and marketing fundamental principles in relation to entrepreneurial ventures. [KS 1.1, HO 2.1]
- Formulate evidence-based responses to improve operational performance, taking into account diverse stakeholder needs. [HO 2.2]Relates to: UG Business Capabilities: HO (2.2)
- Use teamwork knowledge and skills in working with peers to communicate ideas for growths entrepreneurship stakeholders. [TS 4.2]Relates to: UG Business Capabilities: TS (4.2)
- Use professional communication skills to present your decisions relating to an entrepreneurial venture. [KS 1.2, PC 3.1, 3.2]
Content
This unit will introduce you to the essential financial, legal, and marketing enablers that will help you establish, fund, manage, and promote a sustainable business.
Financial and legal enablers
- Building a business
- Funding opportunities
- Crowdfunding platforms and approaches
- Understanding financials and cashflow
Marketing enablers
- Marketing fundamentals
- Customer acquisition techniques
- Online promotion approaches and tactics
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
The teaching and learning approaches in this unit incorporate a number of methods to engage students to evaluate themselves, work with others, and develop experience in applying structured problem solving methods. The lectures and tutorials have been tailored to create engaging platforms for discussion, insight, and exploration of key concepts to elevate your engagement with and effectiveness of your team and identify essential skills and expectations for navigating the graduate employment world.
This learning approach emphasises practice-based methods that allow students to actively apply entrepreneurial theories, tools, and mindsets to real-world contexts. Through workshop-style approaches, venture insights, team-based projects and the use of specific innovation frameworks, students are encouraged to experiment, iterate, and learn from feedback. This approach fosters critical reflection, creativity, and an entrepreneurial mindset while cultivating skills in opportunity recognition, customer analysis, venture design, and ethical decision-making. Students thus not only develop technical and analytical competencies, but also strengthen their capacity to communicate persuasively, exercise independent judgment, and lead in uncertain, dynamic environments.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, individual consultation
- Formal: in writing, such as checklists, rubrics, written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
This series of assessments are designed to support more fine-tuned analysis and planning of your venture in relation to fundamental financial, legal, and marketing aspects. You may be a part of a group interested in a similar venture, the individual assessment will assist to identify different approaches to the same venture idea.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Financial Analysis
In this assessment you will explore different funding options that could be used to further develop your entrepreneurial venture. You will need to justify the relative advantages and disadvantages of each in relation to your entrepreneurial venture, ultimately producing a funding plan to support growth.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), PC (3.1), TS (4.2)
Assessment: Marketing Analysis and Plan
In this assessment you will present a marketing plan designed to complement your customer engagement strategy. You should outline and justify the application of marketing fundamentals, as well as platforms, approaches, and tactics you will employ to support growth of your entrepreneurial venture.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.2), PC (3.1, 3.2)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Weekly resources will be made available on the unit Canvas site.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with learning and resources in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO1, Financial Analysis
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, Marketing Analysis and Plan
KS (1.1): Discipline Knowledge
Relates to: ULO1, Financial Analysis
KS (1.2): Technical and Technological Skills
Relates to: ULO4, Marketing Analysis and Plan
PC (3.1): Professional Communication (Written)
Relates to: ULO4, Financial Analysis, Marketing Analysis and Plan
PC (3.2): Professional Communication (Oral)
Relates to: ULO4, Marketing Analysis and Plan
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO3, Financial Analysis
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Financial Analysis - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4, Marketing Analysis and Plan - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, Financial Analysis - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Marketing Analysis and Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO4, Financial Analysis, Marketing Analysis and Plan - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO4, Marketing Analysis and Plan - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO3, Financial Analysis
Unit Outline: Semester 2 2026, Gardens Point, Internal
| Unit code: | MGB266 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | MGB161 and MGB162 |
| Coordinators: | Ozgur Dedehayir | ozgur.dedehayir@qut.edu.au |
Overview
This unit equips you with knowledge and skills to further identify, understand, and apply fundamental financial, legal, and marketing enablers of entrepreneurship and growth. You will further develop your understanding of funding opportunities for new ventures as well as build on your financial literacy skills to make informed predictions about its future directions. You will also further explore and apply the legal enablers of growth including business regulation, intellectual property, consumer protection, commercialisation, internationalisation, and online legal issues. Last, you will also explore further understand and apply key marketing enablers related to marketing, sales, customers, and online promotion. Each enabler will be applied to your growing entrepreneurial or intrapreneurial venture.
Learning Outcomes
On successful completion of this unit you will be able to:
- Describe and critically apply financial and marketing fundamental principles in relation to entrepreneurial ventures. [KS 1.1, HO 2.1]
- Formulate evidence-based responses to improve operational performance, taking into account diverse stakeholder needs. [HO 2.2]Relates to: UG Business Capabilities: HO (2.2)
- Use teamwork knowledge and skills in working with peers to communicate ideas for growths entrepreneurship stakeholders. [TS 4.2]Relates to: UG Business Capabilities: TS (4.2)
- Use professional communication skills to present your decisions relating to an entrepreneurial venture. [KS 1.2, PC 3.1, 3.2]
Content
This unit will introduce you to the essential financial, legal, and marketing enablers that will help you establish, fund, manage, and promote a sustainable business.
Financial and legal enablers
- Building a business
- Funding opportunities
- Crowdfunding platforms and approaches
- Understanding financials and cashflow
Marketing enablers
- Marketing fundamentals
- Customer acquisition techniques
- Online promotion approaches and tactics
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
The teaching and learning approaches in this unit incorporate a number of methods to engage students to evaluate themselves, work with others, and develop experience in applying structured problem solving methods. The lectures and tutorials have been tailored to create engaging platforms for discussion, insight, and exploration of key concepts to elevate your engagement with and effectiveness of your team and identify essential skills and expectations for navigating the graduate employment world.
This learning approach emphasises practice-based methods that allow students to actively apply entrepreneurial theories, tools, and mindsets to real-world contexts. Through workshop-style approaches, venture insights, team-based projects and the use of specific innovation frameworks, students are encouraged to experiment, iterate, and learn from feedback. This approach fosters critical reflection, creativity, and an entrepreneurial mindset while cultivating skills in opportunity recognition, customer analysis, venture design, and ethical decision-making. Students thus not only develop technical and analytical competencies, but also strengthen their capacity to communicate persuasively, exercise independent judgment, and lead in uncertain, dynamic environments.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, individual consultation
- Formal: in writing, such as checklists, rubrics, written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
This series of assessments are designed to support more fine-tuned analysis and planning of your venture in relation to fundamental financial, legal, and marketing aspects. You may be a part of a group interested in a similar venture, the individual assessment will assist to identify different approaches to the same venture idea.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Financial Analysis
In this assessment you will explore different funding options that could be used to further develop your entrepreneurial venture. You will need to justify the relative advantages and disadvantages of each in relation to your entrepreneurial venture, ultimately producing a funding plan to support growth.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), PC (3.1), TS (4.2)
Assessment: Marketing Analysis and Plan
In this assessment you will present a marketing plan designed to complement your customer engagement strategy. You should outline and justify the application of marketing fundamentals, as well as platforms, approaches, and tactics you will employ to support growth of your entrepreneurial venture.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.2), PC (3.1, 3.2)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Weekly resources will be made available on the unit Canvas site.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with learning and resources in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO1, Financial Analysis
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, Marketing Analysis and Plan
KS (1.1): Discipline Knowledge
Relates to: ULO1, Financial Analysis
KS (1.2): Technical and Technological Skills
Relates to: ULO4, Marketing Analysis and Plan
PC (3.1): Professional Communication (Written)
Relates to: ULO4, Financial Analysis, Marketing Analysis and Plan
PC (3.2): Professional Communication (Oral)
Relates to: ULO4, Marketing Analysis and Plan
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO3, Financial Analysis
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Financial Analysis - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4, Marketing Analysis and Plan - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, Financial Analysis - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Marketing Analysis and Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO4, Financial Analysis, Marketing Analysis and Plan - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO4, Marketing Analysis and Plan - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO3, Financial Analysis
Unit Outline: Semester 2 2026, Online
| Unit code: | MGB266 |
|---|---|
| Credit points: | 12 |
| Pre-requisite: | MGB161 and MGB162 |
Overview
This unit equips you with knowledge and skills to further identify, understand, and apply fundamental financial, legal, and marketing enablers of entrepreneurship and growth. You will further develop your understanding of funding opportunities for new ventures as well as build on your financial literacy skills to make informed predictions about its future directions. You will also further explore and apply the legal enablers of growth including business regulation, intellectual property, consumer protection, commercialisation, internationalisation, and online legal issues. Last, you will also explore further understand and apply key marketing enablers related to marketing, sales, customers, and online promotion. Each enabler will be applied to your growing entrepreneurial or intrapreneurial venture.
Learning Outcomes
On successful completion of this unit you will be able to:
- Describe and critically apply financial and marketing fundamental principles in relation to entrepreneurial ventures. [KS 1.1, HO 2.1]
- Formulate evidence-based responses to improve operational performance, taking into account diverse stakeholder needs. [HO 2.2]Relates to: UG Business Capabilities: HO (2.2)
- Use teamwork knowledge and skills in working with peers to communicate ideas for growths entrepreneurship stakeholders. [TS 4.2]Relates to: UG Business Capabilities: TS (4.2)
- Use professional communication skills to present your decisions relating to an entrepreneurial venture. [KS 1.2, PC 3.1, 3.2]
Content
This unit will introduce you to the essential financial, legal, and marketing enablers that will help you establish, fund, manage, and promote a sustainable business.
Financial and legal enablers
- Building a business
- Funding opportunities
- Crowdfunding platforms and approaches
- Understanding financials and cashflow
Marketing enablers
- Marketing fundamentals
- Customer acquisition techniques
- Online promotion approaches and tactics
QUT Business Capabilities (Undergraduate)
The content and assessment in this unit are aligned to a selection of the following set of QUT Business Capabilities, also known as Assurance of Learning Goals (AoLs). Developing these capabilities will assist you to meet the desired graduate outcomes set at QUT and equip you with the knowledge and skills to succeed in your chosen career.
Knowledge and Technological Skills (KS)
1.1 Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
1.2 Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Higher Order Thinking (HO)
2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
2.2 Exercise independent judgment and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Professional Communication (PC)
3.1 Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
3.2 Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Teamwork and Self (TS)
4.1 Exercise self-reflection, responsibility and accountability in relation to own learning and professional practice.
4.2 Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Social, Ethical and Global Understanding (SE)
5.1 Demonstrate and apply knowledge of ethical and legal principles and practices in analysing and responding to business issues.
5.2 Demonstrate and apply knowledge of socially responsible behaviour in analysing and addressing business issues in national and international business contexts.
Learning Approaches
The teaching and learning approaches in this unit incorporate a number of methods to engage students to evaluate themselves, work with others, and develop experience in applying structured problem solving methods. The lectures and tutorials have been tailored to create engaging platforms for discussion, insight, and exploration of key concepts to elevate your engagement with and effectiveness of your team and identify essential skills and expectations for navigating the graduate employment world.
This learning approach emphasises practice-based methods that allow students to actively apply entrepreneurial theories, tools, and mindsets to real-world contexts. Through workshop-style approaches, venture insights, team-based projects and the use of specific innovation frameworks, students are encouraged to experiment, iterate, and learn from feedback. This approach fosters critical reflection, creativity, and an entrepreneurial mindset while cultivating skills in opportunity recognition, customer analysis, venture design, and ethical decision-making. Students thus not only develop technical and analytical competencies, but also strengthen their capacity to communicate persuasively, exercise independent judgment, and lead in uncertain, dynamic environments.
Feedback on Learning and Assessment
Students will receive feedback in various forms throughout the semester which may include:
- Informal: worked examples, such as verbal feedback in class, individual consultation
- Formal: in writing, such as checklists, rubrics, written commentary
- Direct: to individual students, either in written form or in consultation
- Indirect: to the whole class
Assessment
Overview
This series of assessments are designed to support more fine-tuned analysis and planning of your venture in relation to fundamental financial, legal, and marketing aspects. You may be a part of a group interested in a similar venture, the individual assessment will assist to identify different approaches to the same venture idea.
Unit Grading Scheme
7- point scale
Assessment Tasks
Assessment: Financial Analysis
In this assessment you will explore different funding options that could be used to further develop your entrepreneurial venture. You will need to justify the relative advantages and disadvantages of each in relation to your entrepreneurial venture, ultimately producing a funding plan to support growth.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
Formative or Summative: Formative and Summative
Business Capabilities (AoL goals): KS (1.1), HO (2.1), PC (3.1), TS (4.2)
Assessment: Marketing Analysis and Plan
In this assessment you will present a marketing plan designed to complement your customer engagement strategy. You should outline and justify the application of marketing fundamentals, as well as platforms, approaches, and tactics you will employ to support growth of your entrepreneurial venture.
The ethical and responsible use of generative artificial intelligence (GenAI) tools is authorized in this assessment. See the relevant assessment details in Canvas for specific guidelines.
This assignment is eligible for the 48-hour late submission period and assignment extensions.
Formative or Summative: Summative
Business Capabilities (AoL goals): KS (1.2), HO (2.2), PC (3.1, 3.2)
Academic Integrity
Academic integrity is a commitment to undertaking academic work and assessment in a manner that is ethical, fair, honest, respectful and accountable.
The Academic Integrity Policy sets out the range of conduct that can be a failure to maintain the standards of academic integrity. This includes, cheating in exams, plagiarism, self-plagiarism, collusion and contract cheating. It also includes providing fraudulent or altered documentation in support of an academic concession application, for example an assignment extension or a deferred exam.
You are encouraged to make use of QUT’s learning support services, resources and tools to assure the academic integrity of your assessment. This includes the use of text matching software that may be available to assist with self-assessing your academic integrity as part of the assessment submission process.
Breaching QUT’s Academic Integrity Policy or engaging in conduct that may defeat or compromise the purpose of assessment can lead to a finding of student misconduct (Code of Conduct – Student) and result in the imposition of penalties under the Management of Student Misconduct Policy, ranging from a grade reduction to exclusion from QUT.
Resources
Weekly resources will be made available on the unit Canvas site.
Risk Assessment Statement
There are no out-of-the ordinary risks associated with learning and resources in this unit.
Standards/Competencies
This unit is designed to support your development of the following standards\competencies.
QUT Business Capabilities (Undergraduate)
HO (2.1): Critical Analysis
Relates to: ULO1, Financial Analysis
HO (2.2): Independent Judgement and Decision-Making
Relates to: ULO2, Marketing Analysis and Plan
KS (1.1): Discipline Knowledge
Relates to: ULO1, Financial Analysis
KS (1.2): Technical and Technological Skills
Relates to: ULO4, Marketing Analysis and Plan
PC (3.1): Professional Communication (Written)
Relates to: ULO4, Financial Analysis, Marketing Analysis and Plan
PC (3.2): Professional Communication (Oral)
Relates to: ULO4, Marketing Analysis and Plan
TS (4.2): Teamwork Knowledge and Skills
Relates to: ULO3, Financial Analysis
Course Learning Outcomes
This unit is designed to support your development of the following course/study area learning outcomes.BS05 Bachelor of Business
- Demonstrate and apply integrated discipline (including technical) knowledge across the broad field of business with depth in one or more core business disciplines.
Relates to: ULO1, Financial Analysis - Apply technical and technological skills appropriate and effective for real world business purposes and contexts.
Relates to: ULO4, Marketing Analysis and Plan - Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice.
Relates to: ULO1, Financial Analysis - Exercise independent judgement and initiative in adapting and applying knowledge and skills for effective planning, problem solving and decision making in diverse contexts.
Relates to: ULO2, Marketing Analysis and Plan - Use information literacy skills, and communicate effectively and professionally in written forms and using media appropriate for diverse purposes and contexts.
Relates to: ULO4, Financial Analysis, Marketing Analysis and Plan - Use information literacy skills, and communicate effectively and professionally in oral forms, appropriate for diverse purposes and contexts.
Relates to: ULO4, Marketing Analysis and Plan - Apply teamwork knowledge and skills for effective collaboration across diverse purposes and contexts.
Relates to: ULO3, Financial Analysis